PRI Questions Nielsen’s Recent Mall Traffic Data
Wednesday, April 11th, 2012Guest Contributor, Steven Keith Platt, Platt Retail Institute
Recently, Nielsen released its Fourth Screen Network Audience Report. One quote caught my attention, stating that Nielsen “confirmed the clear acceleration of monthly traffic in malls during the fourth quarter.” Unfortunately, I was unable to secure a copy of this report. But the message Nielsen is sending is clear – mall traffic is increasing. This […]
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