Author Archive

PRI Questions Nielsen’s Recent Mall Traffic Data

Wednesday, April 11th, 2012

Guest Contributor, Steven Keith Platt, Platt Retail Institute

Recently, Nielsen released its Fourth Screen Network Audience Report. One quote caught my attention, stating that Nielsen “confirmed the clear acceleration of monthly traffic in malls during the fourth quarter.” Unfortunately, I was unable to secure a copy of this report. But the message Nielsen is sending is clear – mall traffic is increasing. This […]

Lessons Learned From Demise Of Google Audio

Tuesday, May 19th, 2009

Guest Contributor, Steven Keith Platt, Platt Retail Institute

In 2006, Google announced that it was revolutionizing the radio advertising business. In furtherance of its goal, it introduced a real-time, bid-based, automated method to sell ad inventory, as well as the promise of accountability through measurement and reporting. Google Audio never lived up to the promise, and on 31 May Google is pulling the […]