Author Archive

oOh!media Partners w/ Sydney Gay and Lesbian Mardi Gras

Tuesday, November 12th, 2024

Tristan Cotterill

oOh!media is proud to announce the extension of its relationship with the Sydney Gay and Lesbian Mardi Gras, becoming a major media partner for the next two years. The expanded agreement reflects oOh!’s commitment to fostering an inclusive and supportive environment for the LGBTQIA+ community, both within its workforce and throughout the broader Australian community. […]

DDX Asia 2025, February 20-21

Wednesday, November 6th, 2024

Tristan Cotterill

Launched earlier this year, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set to be held again, this time February 20-21 2025 at Hall No 5, Nesco […]

Five 1st Place @AdClubToronto @BrandedCities Awards

Tuesday, November 5th, 2024

Tristan Cotterill

This week’s annual celebration of Out-of-Home creativity in Canada gave five out of nine first-place awards (including Best in Show) to campaigns that were executed in Branded Cities venues. “The AdClub of Toronto’s OOH Day Celebration is one of the events we look forward to the most in our industry,” says Ali Satchu, SVP of […]

Showdown 2024 Monday @AdClubToronto #OOH Day

Friday, November 1st, 2024

Tristan Cotterill

The Advertising Club of Toronto Out of Home Day: The Showdown 2024 is a dynamic event celebrating creativity and planning in outdoor advertising takes place at The Carlu on November 4th. This year’s Showdown promises excitement, innovation, and fierce competition, all showcased in front of a delighted group of 500+ media industry attendees. The Ad […]

LUMOS Launches in New Zealand

Thursday, October 31st, 2024

Tristan Cotterill

Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa. LUMOS Chief Executive Officer, Eric Fan told us “Agencies […]

Two New Hires For OA Collective

Friday, October 25th, 2024

Tristan Cotterill

OA Collective, Australia’s fastest growing out-of-home advertising business has appointed Patrick Healey as NSW Sales Director to lead the team’s sales efforts, and Sharon Riley as Agency Sales Manager, further strengthening its growing NSW Sales team. Grant Kirkby, Co-founder of OA Collective told us “NSW is a critical growth market for OA Collective as we […]

The Great Barrier Reef In #3DOOH Across Dual Screens

Thursday, October 24th, 2024

Tristan Cotterill

Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef. Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to […]

oOh!media Extends Perth Reach

Monday, October 21st, 2024

Tristan Cotterill

oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara. This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale. […]

Moove Media Trials Singapore’s First Taxi Top Displays

Monday, October 21st, 2024

Tristan Cotterill

Moove Media Pte Ltd., ComfortDelGro’s outdoor advertising arm, is trialing taxi top advertising in Singapore for a six-month period. The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement. Moove Media’s new taxi top smart digital billboards will be able to display […]

New @COMMBCA Reach and Frequency Planning Tool

Sunday, October 20th, 2024

Tristan Cotterill

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]