Archive for the 'DailyDOOH Update' Category

Amtrak Advertising RFP Out Soon

Wednesday, March 20th, 2019

Adrian J Cotterill, Editor-in-Chief

We heard last week in New York about the Amtrak Advertising RFP. Rumor is that it should be issued online in the next three or four days. Amtrak are seeking proposals to build out a: Primary Digital Advertising Network: The network is comprised of New York Penn Station, Philadelphia 30th street, Washington DC Union station, […]

#PTELondon Passenger Terminal EXPO 2019

Tuesday, March 19th, 2019

Russ Curry, Ministry of New Media

Next week’s #PTELondon has quickly become an AV affair, with many people following in the footsteps of NEC Display Solutions who have been long term exhibitors at the show. Passenger Terminal EXPO, the world’s leading international airport conference and exhibition, now in its 25th year, takes place in London next, between March 26-28, 2019 and […]

The ‘Airports: Open for Business’ Study

Tuesday, March 19th, 2019

Tristan Cotterill

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest research in a series of global studies exploring key audiences at the airport. The ‘Airports: Open for Business’ study is the largest of its kind focusing on a difficult-to-reach target audience for advertisers. With a sample, drawn from 12 […]

New @Exterity @UPTECPorto Software Innovation Centre

Tuesday, March 19th, 2019

Andrew Neale

With products deployed in over 50 countries, Exterity is firmly established as a key provider of video and digital signage solutions for numerous vertical markets, including corporate & finance, education, stadiums & venues, government and healthcare, as well as guest experience solutions in the hotel and cruise sectors. Last week, they announced their intent to […]

#OOH2019 Offers Education Series on Programmatic Buying

Monday, March 18th, 2019

Russ Curry, Ministry of New Media

A series of programmatic education offerings will be presented at the 2019 OAAA\Geopath OOH Media Conference + Expo to be held May 20-22 at the Aria Las Vegas. One mainstage panel and two instruction workshops will focus on recognizing the opportunities and challenges of programmatic commerce in the out of home advertising industry. OAAA Chief […]

AdTECH OOH – London, Wednesday May 15, 2019

Monday, March 18th, 2019

Adrian J Cotterill, Editor-in-Chief

Registration for AdTECH OOH – London, which takes place, slap bang in the middle of London Digital signage Week, on Wednesday May 15, 2019 (that’s conveniently the day before the European Out of Home Media Summit for those wishing to attend both) is now open. The event will once again (AdTECH OOH is one in […]

Rapport’s World-First Sky Ocean Rescue Initiative

Monday, March 18th, 2019

Adrian J Cotterill, Editor-in-Chief

This morning a new DOOH campaign from Rapport has gone live, on which they have partnered with Sky, Mediacom and Ocean Outdoor to promote Sky’s Ocean Rescue initiative. From 8am-9am, Monday to Wednesday this week, Sky News will be broadcasting a 300m dive into the depths of the Indian Ocean, the least explored waters on […]

The #NABShow 8K Seminar

Monday, March 18th, 2019

Andrew Neale

The 8K Association will be hosting a free-to-attend seminar at the National Association of Broadcasters (NAB) event in Las Vegas on April 10 from 9am to 3pm in room N221-222. The goals of the seminar are to: Provide an overview the state of the 8K industry today and prospects for tomorrow Describe the benefits and […]

Eye-tracking Research w/ JCDecaux NZ Billboards

Monday, March 18th, 2019

Tristan Cotterill

Leading Out-of-Home company JCDecaux has unveiled results from a new eye-tracking study in New Zealand that overwhelmingly confirms that its large format billboards outperform competitors’ formats and sites on the key engagement metrics of time and attention and deliver strong brand recall for advertisers. Conducted by eye-tracking company AccessHQ in Auckland, the innovative study was […]

Spinal Injuries Association Invite People to Fast-Forward Ad

Friday, March 15th, 2019

Adrian J Cotterill, Editor-in-Chief

In Manchester, England, people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and […]