Archive for the 'DailyDOOH Update' Category

LINQ All-In-One Intelligent Tablets

Tuesday, October 27th, 2020

Andrew Neale

STRATACACHE this week announced the launch of commercial grade LINQ all-in-one intelligent tablets, designed and built by STRATACACHE’s customer engagement engineers. Chris Riegel, CEO of STRATACACHE told us “Evolving our product line to include intelligent tablets is key to addressing our clients’ needs to personalize and automate digital solutions such as smart lockers, pickup automation, […]

Clear Channel Airports Wins New 10-Year Contract with Maryland Aviation Administration

Tuesday, October 27th, 2020

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that it won, through a competitive bid process, a 10-year contract with Baltimore/Washington International Thurgood Marshall Airport (BWI), to provide a cutting edge advertising network. The new contract began April 1, 2020 and upgrades to the advertising program […]

#WeKeepGoing Says FRED & FARID

Tuesday, October 27th, 2020

Russ Curry, Ministry of New Media

JCDecaux, has partnered with the global creative boutique FRED & FARID to develop a campaign using its Digital Street Furniture programs in four major U.S cities: New York, Los Angeles, Chicago and Boston. Instead of taking a traditional B2B approach to reach new advertisers, FRED & FARID Los Angeles proposed an alternative initiative to address […]

Sage + Archer Partners With @Hivestack

Tuesday, October 27th, 2020

Russ Curry, Ministry of New Media

Hivestack, the leading global programmatic digital out-of-home #AdTECH company today announced a new partnership with Sage + Archer, a European programmatic digital out-of-home and mobile media buying platform. This partnership allows brands and media buyers utilising Sage + Archer’s omnichannel DSP to access Hivestack’s portfolio of premium DOOH inventory via their Supply-Side Platform (SSP). Diederick […]

InReality Launches Safe Space Resource

Monday, October 26th, 2020

Andrew Neale

InReality, LLC has launched an online Learning Center to provide valuable guidance that can help the industry navigate the complexities of the ever-evolving Safe Space landscape. Having entered the world of safe spaces at inception, we are told that the analytics software solution company is uniquely positioned to provide objective insight into the rapidly evolving […]

#CES2021 Microsoft Strategic Cloud Platform Provider

Monday, October 26th, 2020

Andrew Neale

The Consumer Technology Association (CTA) has selected Microsoft as its technology partner for the first-ever, all-digital #CES2021. Microsoft will provide solutions, support, and the underlying cloud technologies that will enable the event total place online January 11-14, 2021. Microsoft Corp. Executive Vice President and Chief Marketing Officer Chris Capossela said “Digital events are an opportunity […]

AdTECH: OOH – Singapore, April 2021

Monday, October 26th, 2020

Russ Curry, Ministry of New Media

Our AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. The industry’s first in-person event since March, 2020, namely AdTECH: OOH – Sydney which […]

First New Zealand Programmatic DOOH Campaign

Monday, October 26th, 2020

Tristan Cotterill

Verizon Media are claiming New Zealand’s first programmatic DOOH campaign. They have partnered with advertising agency Stanley St, and their initiative will see major retail chain Briscoes Group run a brand campaign across nationwide digital screens located near their stores to provide hyper-targeted advertising. Verizon Media Arnaud Calonne says the team is pleased to be […]

Veronique Barbeau and Adam Silverthrone Join Adapt Media

Friday, October 23rd, 2020

Tristan Cotterill

Veronique Barbeau and Adam Silverthrone have joined Adapt Media, a Toronto-based out-of-home media company. Veronique joins as the Director of National Accounts. She’s a a seasoned bilingual business development expert experienced in out-of-home advertising and will focus on the Eastern and Atlantic markets in Canada. Adam Silverthrone, with 15 years of sales experience in experiential […]

New Audience Impressions Methodology From @CCOutdoorNA

Friday, October 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and leading airport advertising provider in the U.S., this week announced a first-in-the-nation rollout of a new audience impressions methodology that provides advertisers with a more precise analysis of a consumer’s advertising journey as they traverse an airport. The impressions […]