DailyDOOH

A massive 32 square metre Yaham LED has been installed by Ram Vision in the heart of Trinity Walk Shopping Centre, Wakefield. It’s the biggest screen to date for the digital network provider Ram Vision and as you can see from the photo below, it is located above a new H Samuel store overlooking Grammar [...]

A new survey by the ANA that analyzes the challenges marketers face when implementing effective integrated marketing programs found that more than half of all marketers will be developing and/or executing integrated marketing campaigns for all of their brands or products. The report also showed that marketers who believe that there was an increase in [...]

If you are a retailer today, chances are that you want to know how to integrate all the new media into transmitting one concise brand message. If you are attending Digital Signage Expo in Las Vegas next month, the Retailer Education Forum, being presented by the Platt Research Institute from 12:30 to 5:30 March 6. [...]

We’ve been supporting the NFC Bootcamp guys for six months or so now and it’s great to see them team up with #dse2012 and have a bootcamp in Las Vegas. ‘Near Field Communication: Changing the Digital Signage Value Proposition‘ is a half-day pre-conference educational opportunity which runs 9:00 to 12:30 p.m. on Tuesday 6th March. [...]

If rVue‘s Mantra is ‘Digital Out-of-Home Media Made Easy‘ why then does their latest quarterly filing show so little ad revenue? We’re just asking but we thought it kinda funny – especially when we read the filing statements at the same time as some of the latest announcements from the organisers of #dse2012. We quote… [...]

An interesting ‘factoid’ came our way Wednesday. From what we can make out from those we spoke to (no-one in Europe or the US would go on the record) it appears that AOpen are relying on the combination of Keith Kelsen and John Curran (that will be ’5th screen digital services’ then) to push, promote, [...]

Beginning this morning for five days, passengers taking any of the 50 New York cabs with a Glamour magazine topper that’s parked at either The Standard Hotel or at the Conde Nast headquarters at Times Square will get both a free ride anywhere in New York and, more importantly for Glamour and the VeriFone Media, [...]

We notice that Amscreen has now installed just over 1,000 screens in venues in Germany. The map itself (albeit static BUT watch this space as our R&D folks are working on a very interesting project at the moment) is quite an impressive sight… Looks like they are now broadcasting to over 10 million motorists each [...]

Less than six months after Brite Media Group, an industry leader in the more traditional out of home advertising space, purchased Targetcast Networks (TCN) of San Ramon, California have cracks started to appear in the relationship? First we hear that John Kaminski left last week – John was, for almost four years ‘Installation and Support [...]

“Our primary goal at Digital Signage Expo is to bring to every attendee something they didn’t know before,” says Chris Gibbs, president and co-founder of Exponation LLC, producer of #dse2012 taking place March 6-8 at the Las Vegas Convention Center. “That means helping the beginner learn, helping the smaller operators reach the next level, and [...]