We spotted atmAd’s re-brand yesterday when we covered the story ‘Consumer Debt Support At The Cash Machine‘ and now, less than 24 hours later, we have an official press release.
This has been well thought out and well executed, we really like the new audience-led look…

Sarah Christmas, Senior Marketing Manager, i-design multimedia told us “the rebrand [...]

According to Posterscope “When you see an Out-of-Home ad and then follow it up online, you’re Oohgling” !!! We like that, VERY clever!!!
The Oohgle ads that you might have seen recently are about promoting Posterscope’s Prism Search tool that helps advertisers understand how well their OOH campaign achieves any online follow up.
The campaign is [...]

This is an ABSOLUTELY superb example of image innovation that will find many uses in the retail sector, it’s definitely well worth taking a couple of minutes to look at it.
It’s described as a ‘Virtual Brand Ambassador’ and it was built using 3M Vikuiti technology BUT we think it’s much cooler (and more sensible) described [...]

Industry revenues grew 24.5% in the past year to reach USD 1.687 billion Lyle Bunn told attendees of the JADN.tv conference in Montreal yesterday (18th November)
Describing 2008 as having been a year of maturation for Digital Signage and Digital Out-of-Home, Bunn said that he expected revenue by 2011 to reach USD 2.6 billion with 837,000 [...]

UK publisher HarperCollins is promoting the children’s book ‘The Boy in the Dress’ on CBS Outdoor’s Digital Escalator Panels (DEPs) for two weeks. The campaign broke at the beginning of this week, 17th November.
David Walliams is a famous UK comedian and actor (best known perhaps for ‘Little Britain’ / ‘Little Britain USA’) has signed [...]

JCDecaux and UK broadcaster Sky launch have just announced a new ‘News Channel’ in London. We saw this ourselves being trialled last week on the Daktronics LED along the Cromwell Road and it has been in test pretty much across the whole PrimeTime digital network during parts of November.
Now though it’s officially live and [...]

The Out-of-home Video Advertising Bureau (OVAB) European chapter was announced today and although we have a couple of reservations and a few words of warning we are VERY excited about what this organisation might achieve going forward.
First of all, OVAB Europe is at the moment pretty **German centric. That’s not an issue nor surprising [...]

Late yesterday we wrote ‘Coolsign’s Gaming Portion Goes To Bally Technologies‘ and minutes before that ‘Coolsign SOLD - Well, Parts Of It Anyway!!!‘ and it’s worthwhile we feel taking another quick look at the deal.
First it’s important to stress that what has been sold is NOT the whole of Coolsign. The piece that has [...]

We haven’t really written about PRN since we were the first to announce ‘Now PRN Is Up For Sale‘ and a day later when we detailed ‘Understanding Thomson’s Disposal Of PRN‘
We guess that the main piece of news is the price. PRN could be yours for a cool USD 80 Million. That’s a [...]

Last year in September 2007 we were one of the first to write about German retailer Karstadt doing an in-store retail digital signage rollout BUT now we hear that not only has the rollout stopped but that they are going to de-install everything that was previously put in!!!
Karstadt and its parent company Arcnador, like many [...]