Archive for the 'DailyDOOH Update' Category

Q1 2019 Sees OOH Grow by 6.8%

Friday, May 24th, 2019

Adrian J Cotterill, Editor-in-Chief

Outsmart has announced that UK Out of Home revenue reported for the quarter January to March 2019 saw the total market grow by 6.8% year-on-year from GBP 267 million in Q1 2018 to GBP 285 million in Q1 2019. The report, conducted by PwC, reveals that classic Out of Home continues to grow at a […]

Alistair MacCallum Joins @kineticwwUK

Friday, May 24th, 2019

Russ Curry, Ministry of New Media

Kinetic, WPP’s leading Out-of-Home agency, has announced that Alistair MacCallum will join the company as UK CEO at the end of August 2019. He will be tasked with growing billings and revenue by leveraging the capabilities of digital screens, smartphones, data and programmatic to drive value for clients and bring them closer to the consumer’s […]

Tremor Video DSP Expands Premium Supply Formats with Outstream and #DOOH

Friday, May 24th, 2019

Adrian J Cotterill, Editor-in-Chief

Tremor Video DSP, a leading programmatic video platform, this week announced the expansion of the company’s premium supply formats with outstream and digital out-of-home video. We are told that the new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments. Jay Baum, […]

New Board Elected At The @OMA_Australia’s AGM

Friday, May 24th, 2019

Tristan Cotterill

Following its Annual General Meeting on May 21, 2019, the Outdoor Media Association (OMA), announced the official appointment of industry veteran Charles Parry-Okeden as the independent chairman of the OMA and MOVE. Charles Parry-Okeden takes over from Steve O’Connor, Chief Executive Officer of JCDecaux who is stepping down as Chairman after a successful five-year tenure. […]

NCMEC Geo-Targeted Campaign to Help Find Missing Children

Thursday, May 23rd, 2019

Adrian J Cotterill, Editor-in-Chief

Today, the National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative to reinvent the search for missing children in the U.S. As part of the initiative more than 450 digital billboards and transit screens will support the campaign ahead of National Missing Children’s […]

Ad Council Honors JCDecaux With 2019 Catalyst Award

Thursday, May 23rd, 2019

Adrian J Cotterill, Editor-in-Chief

JCDecaux was recognized with the Ad Council’s Catalyst Award this week at #OOH2019. Each year, this award is presented to one out of home advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest […]

New Mega-Spectacular Video Screen at TSX Broadway

Wednesday, May 22nd, 2019

Andrew Neale

Real estate investment firms L&L Holding Company, Fortress Investment Group and Maefield Development, alongside consultant Sensory Interactive, have selected SNA Displays to manufacture and install a massive LED MEGA-SPECTACULAR display system at TSX Broadway in New York City. TSX Broadway is a 46-story mixed-use development located at 1568 Broadway and sits directly across from the iconic […]

The 8K Display Summit

Wednesday, May 22nd, 2019

Andrew Neale

The 8K Display Summit will take place June 11, 2019 at the Millennium Times Square, New York City. Insight Media’s Chris Chinnock told us “The 8K era has started with 8K broadcasting already underway in Japan. It is still early days for 8K and not all are convinced of the advantages of 8K or that […]

#CapitalAtRisk @Pavegen’s Equity Crowdfunding Campaign

Tuesday, May 21st, 2019

Adrian J Cotterill, Editor-in-Chief

They’ve have had six funding rounds raising USD 5.1 Million over the past few years and next week, Pavegen will announce that they’ve secured institutional investment from Tamar Capital and the Hinduja Group (with 2018 revenues of USD 50bn, the Hinduja Group has expertise across energy, urban infrastructure and technology in India and the rest […]

⁦‪@KineticUSA‬⁩ & @ubimoinc‬⁩ To Measure Foot Traffic From #DOOH Campaigns

Tuesday, May 21st, 2019

Adrian J Cotterill, Editor-in-Chief

Location-based company Ubimo has partnered with Kinetic U.S. to provide even more real-time audience data for OOH campaigns. The announcement said that by incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to the location of OOH and digital-out-of-home (DOOH) properties, optimize plans and access audience segmentation and insights at the […]