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	<title>DailyDOOH &#187; DailyDOOH Update</title>
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	<link>http://www.dailydooh.com</link>
	<description>Digital Out of Home - Insight, Knowledge and Opinion</description>
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		<title>Touchscreen Meeting Room Signs</title>
		<link>http://www.dailydooh.com/archives/24361</link>
		<comments>http://www.dailydooh.com/archives/24361#comments</comments>
		<pubDate>Fri, 19 Mar 2010 11:30:11 +0000</pubDate>
		<dc:creator>Gail Chiasson</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24361</guid>
		<description><![CDATA[Visix Inc., Atlanta, has launched MeetingMinder 1200i, an  interactive room sign line.
The product has a 12&#8243; surface-mount option with touchscreen capabilities, event scheduling support for Dean Evans &#038; Associates EMS Software, Microsoft Exchange and support for multiple operating systems.
The MeetingMinder 1200i is a sleek, surface-mount display with an attractive low-profile depth of 1.02-inches and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.visix.com">Visix Inc.</a>, Atlanta, has launched MeetingMinder 1200i, an  interactive room sign line.</p>
<p>The product has a <a href="http://www.dailydooh.com/wp-content/uploads/2010/03/Visix12.jpg"><img src="http://www.dailydooh.com/wp-content/uploads/2010/03/Visix12-300x215.jpg" alt="" title="Visix12" width="300" height="215" class="alignright size-medium wp-image-24372" /></a>12&#8243; surface-mount option with touchscreen capabilities, event scheduling support for <a href="http://www.dea.com">Dean Evans &#038; Associates</a> EMS Software, Microsoft Exchange and support for multiple operating systems.</p>
<p>The MeetingMinder 1200i is a sleek, surface-mount display with an attractive low-profile depth of 1.02-inches and weighs less than four pounds. Surface mounting eliminates the need to penetrate the wall, install a UL-certified back-box housing, and recess the room sign. (Plenum air space requirements are no longer a factor in surface-mount applications, thus reducing the cost of the deployment.)</p>
<p>Visix offers a full range of architectural accessories to complement MeetingMinder room sign installations, including decorative covers and recessed wall enclosures in a variety of colors and finishes to complement clients’ décor. </p>
<p>The products replaces a 10.4” model which, says Ellyce Kelly, Visix public relations spokesperson, which did not have a UL-certified mount. Kelly says that the 12&#8243; model is also thinner and lighter weight. The browser-based interface allows users to create and manage content from any PC or browser-compliant device on the network or via the web. A single Visix Enterprise server is capable of supporting up to 4,000 MeetingMinder room signs.</p>
<p>The company is targeting the new 12&#8243; model mainly at the corporate, hospitality, higher education and healthcare markets.</p>
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		<title>#KioskCom Becomes Customer Engagement Technology World</title>
		<link>http://www.dailydooh.com/archives/24310</link>
		<comments>http://www.dailydooh.com/archives/24310#comments</comments>
		<pubDate>Fri, 19 Mar 2010 07:32:04 +0000</pubDate>
		<dc:creator>Adrian J Cotterill, Editor-in-Chief</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>
		<category><![CDATA[#CETWorld]]></category>
		<category><![CDATA[#digitalsignshow]]></category>
		<category><![CDATA[KioskCom]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24310</guid>
		<description><![CDATA[The industry response to this week&#8217;s JDevents announcement that the event(s) formerly known as KioskCom Self Service Expo and The Digital Signage Show are to be renamed Customer Engagement Technology World and the April event moving from Las Vegas to San Francisco in 2011 in the Moscone Convention Center (the New York events in November [...]]]></description>
			<content:encoded><![CDATA[<p>The industry response to this week&#8217;s JDevents announcement that the event(s) formerly known as KioskCom Self Service Expo and The Digital Signage Show are to be renamed <a href="http://www.cetworld.com/">Customer Engagement Technology World</a> and the April event moving from Las Vegas to San Francisco in 2011 in the Moscone Convention Center (the New York events in November will stay in the big apple) seems to have been overwhelmingly positive.</p>
<p><a href="http://www.dailydooh.com/wp-content/uploads/2010/03/cet_showlogosright.jpeg"><img src="http://www.dailydooh.com/wp-content/uploads/2010/03/cet_showlogosright-300x147.jpg" alt="" title="cet_showlogosright" width="300" height="147" class="alignright size-medium wp-image-24354" /></a>Dave Haynes was first to comment, writing over on his blog <a href="http://www.sixteen-nine.net/index.php?option=com_content&#038;view=article&#038;id=1184:kioskcom-and-ds-show-being-re-branded-as-customer-engagement-technology-world&#038;catid=1:latest-news&#038;Itemid=50">Sixteen:Nine</a> <em>&#8220;I agree with the observers about this being a smart move. I don&#8217;t think the Digital Signage Show thing really ever stuck, as most people just called it Kioskcom because it was quicker. &#8230; Technologies are converging and what the kiosk world calls an attract loop is a playlist in the digital signage world, and the interactive touch apps of the digital signage sector are the kiosk interfaces of that sector. This handle allows JD Events to get more squarely focused and also draw in complementary sectors like mobile and social media&#8221;</em></p>
<p><a href="http://realdigitalmedia.blogspot.com/2010/03/bam-taking-trade-show-war-up-notch_18.html">Ken Goldberg wrote on his blog</a> <em>&#8220;Getting out of Las Vegas will be a positive for the event, in my opinion. It is difficult for many companies, mine included, to justify running back to Vegas just a few weeks after DSE, which gets the jump on the annual calendar&#8221;</em></p>
<p>He continued <em>&#8220;Changing the name is also a positive, as I never understood KioskCom, and The Digital Signage Show is generic, a mouthful&#8221;</em></p>
<p>The new name will start, beginning November 2010 in New York and the event will focus on the expanding role of customer engagement in business success and improved ROI; addressing topics that are more reflective of what the industry has become and where it is going.</p>
<p>Danna Vetter, associate vice president, ARAMARK Marketing Services was quoted in the official press release as saying <em>&#8220;This evolution is a natural progression that many have been looking for and it&#8217;s encouraging to see JD Events come forward to drive the migration towards a more outcome-focused offering&#8221; </em></p>
<p>Lawrence Dvorchik, general manager for KioskCom Self Service Expo and The Digital Signage Show <em>&#8220;For more than 14 years, we have educated individuals and organizations, stressing that kiosks, digital signage, mobile, and future applications will only find long-term success by delivering meaningful engagement to customers, creating stronger ROI&#8221;</em>.</p>
<p>Bradley Walker, president and CEO of Nanonation, Inc. said <em>&#8220;I think this is a very strong strategic move by JD Events.  The new name and venue will breathe new life into the digital media conference arena because they both speak to where our industry is going and what we, as an exhibitor, need&#8221; </em></p>
<blockquote><p><strong>About JD Events</strong></p>
<p>JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver unmatched results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities &#8212; all geared toward increasing business transactions in the markets it serves.</p></blockquote>
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		<title>Millionaire’s Mall, India</title>
		<link>http://www.dailydooh.com/archives/24342</link>
		<comments>http://www.dailydooh.com/archives/24342#comments</comments>
		<pubDate>Thu, 18 Mar 2010 17:21:41 +0000</pubDate>
		<dc:creator>Chris Sheldrake</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24342</guid>
		<description><![CDATA[DLF Emporio is undoubtedly one of India’s Most Luxurious Shopping Destinations, located in New Delhi it houses 80 specialty retailers&#8230;

There is a large Barco LED, 9 large screen (17&#8242; x 3.5&#8242; made up by a number of 46&#8243; Samsung LCD panels) and a myriad of Samsung 46&#8243; (LED backlit) screens in portrait mode.
Software is Scala, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dlfemporio.com">DLF Emporio</a> is undoubtedly one of India’s Most Luxurious Shopping Destinations, located in New Delhi it houses 80 specialty retailers&#8230;</p>
<p><object type="application/x-shockwave-flash" style="width:470px; height:377px;" data="http://www.youtube.com/v/l5QtEmIf0IA&amp;rel=1&amp;color1=0x3a3a3a&amp;color2=0x999999"><param name="movie" value="http://www.youtube.com/v/l5QtEmIf0IA&amp;rel=1&amp;color1=0x3a3a3a&amp;color2=0x999999" /></object></p>
<p>There is a large Barco LED, 9 large screen (17&#8242; x 3.5&#8242; made up by a number of 46&#8243; Samsung LCD panels) and a myriad of Samsung 46&#8243; (LED backlit) screens in portrait mode.</p>
<p>Software is Scala, won we are told against &#8216;free&#8217; &#8211; that&#8217;s right, local supplier <a href="http://www.truknox.com/">TruKnox</a> pitched free we believe but Scala won (now that&#8217;s impressive &#8211; even more so for India, so hats off to Scala and their brand for reliability / quality and no doubt great local support).</p>
<p>Locals tell us that the response within the Mall has been very good &#8211; tenants like Hugo Boss are not surprisingly organising videos to go up on the video wall.</p>
<p><a href="http://www.tdiindia.com/">TDI International India Limited</a> will be selling advertising on the digital network.</p>
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		<title>#Kioskcom &#8211; Opening Keynote</title>
		<link>http://www.dailydooh.com/archives/24272</link>
		<comments>http://www.dailydooh.com/archives/24272#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:43:07 +0000</pubDate>
		<dc:creator>Chris Sheldrake</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>
		<category><![CDATA[KioskCom]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24272</guid>
		<description><![CDATA[BrainJuicer&#8217;s Bill Ratcliffe will kick off the #Kioskcom event with a keynote entitled &#8216;Engage Customers By Winning Their Hearts&#8216; and all attendees at The Digital Signage Show and KioskCom are welcome to attend this special opening keynote presentation focused on creating outstanding experiences &#038; content.
William (Bill) Ratcliffe, PhD, SVP North America, BrainJuicer told us “I [...]]]></description>
			<content:encoded><![CDATA[<p>BrainJuicer&#8217;s Bill Ratcliffe will kick off the <a href="http://www.kioskcom.com">#Kioskcom</a> event with a keynote entitled &#8216;<strong>Engage Customers By Winning Their Hearts</strong>&#8216; and all attendees at The Digital Signage Show and KioskCom are welcome to attend this special opening keynote presentation focused on creating outstanding experiences &#038; content.</p>
<p>William (Bill) Ratcliffe, PhD, SVP North America, BrainJuicer told us <em>“I am pleased to kick off The Digital Signage Show &#038; KioskCom. As these technologies mature and recognition grows – attention is shifting to creative develop and creating engaging customer experiences. New ways of capturing emotional response brings fresh insights to self-serve and digital signage experience and points to ways to drive up sales and service success.” </em></p>
<p>Bill has been a consumer psychologist for over three decades. Bill previously managed Millward Brown Canada and most recently served as Global Head of Consumer Insights at MediaCom.  </p>
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		<title>#DOOHExpo &#8211; Maximising DOOH Appeal</title>
		<link>http://www.dailydooh.com/archives/24322</link>
		<comments>http://www.dailydooh.com/archives/24322#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:38:58 +0000</pubDate>
		<dc:creator>Adrian J Cotterill, Editor-in-Chief</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>
		<category><![CDATA[#DOOHExpo]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24322</guid>
		<description><![CDATA[Continuing our series of updates on presentations and workshops that we think should not be missed at #ScreenMediaExpo and #DOOHExpo in May in London this one is a definite MUST ATTEND for anyone involved with networks that do or want to do anything with media sales and advertising.
In a rare double act James Davies and [...]]]></description>
			<content:encoded><![CDATA[<p>Continuing our series of updates on presentations and workshops that we think should not be missed at #ScreenMediaExpo and #DOOHExpo in May in London this one is a definite MUST ATTEND for anyone involved with networks that do or want to do anything with media sales and advertising.</p>
<p>In a rare double act James Davies and Adam Cherry from Posterscope will be running a workshop entitled <strong>&#8216;Maximising the appeal of DOOH to advertisers and media buyers</strong>&#8216; on day one; May 5th – 11.30 am to 1.00 pm.</p>
<p>What you will learn&#8230;</p>
<ul>
<li>Some key global trends &#038; differences</li>
<li>Consumer-centric insights and their influence on DOOH media</li>
<li>How advertisers have taken advantage of DOOH innovation</li>
<li>What an OOH communications agency expects from DOOH operators</li>
</ul>
<p><strong>Why you should attend</strong></p>
<p>A unique opportunity to seek personalised advice from the market leading OOH agency as to how to market your digital products to advertisers and media agencies</p>
<p><strong>Who should attend</strong></p>
<ul>
<li>Sales houses/vendors</li>
<li>Investors</li>
<li>Landlords</li>
<li>Technologists with an interest in media</li>
<li>(Anyone looking to generate advertising revenue from DOOH)</li>
</ul>
<p><strong>Workshop structure</strong></p>
<ul>
<li>30 minute presentation from Posterscope</li>
<li>60 minute Q&#038;A – your opportunity to seek advice and opinion from a media agency perspective on topics of your choosing</li>
</ul>
<p><strong>Who&#8217;s speaking</strong></p>
<ul>
<li>James Davies – Posterscope Board Director, Director of Hyperspace</li>
<li>Adam Cherry – Worldwide Digital Development Manager. Hyperspace &#038; Posterscope.</li>
</ul>
<p>For more information <a href="http://www.screenevents.co.uk/screenexpo2010/seminars/hyperspace.html">click here</a></p>
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		<title>Minicom To Announce Spin-Off Business (Again)</title>
		<link>http://www.dailydooh.com/archives/24280</link>
		<comments>http://www.dailydooh.com/archives/24280#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:50:45 +0000</pubDate>
		<dc:creator>Adrian J Cotterill, Editor-in-Chief</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24280</guid>
		<description><![CDATA[Just over a year ago  (Jan 2009) in a post prophetically entitled &#8216;Minicom To Announce Spin-Off Business&#8216; we were the first to bring you the news (officially announced a few days later) &#8216;Minicom Launches International Digital Signage Division&#8216; and now we hear from a number of reliable sources that movement is somehow afoot again.
The [...]]]></description>
			<content:encoded><![CDATA[<p>Just over a year ago  (Jan 2009) in a post prophetically entitled &#8216;<a href="http://www.dailydooh.com/archives/7788">Minicom To Announce Spin-Off Business</a>&#8216; we were the first to bring you the news (officially announced a few days later) &#8216;<a href="http://www.dailydooh.com/archives/8022">Minicom Launches International Digital Signage Division</a>&#8216; and now we hear from a number of reliable sources that movement is somehow afoot again.</p>
<p><a href="http://www.dailydooh.com/wp-content/uploads/2009/01/minicom-logo.png"><img src="http://www.dailydooh.com/wp-content/uploads/2009/01/minicom-logo-300x158.png" alt="" title="minicom-logo" width="300" height="158" class="alignright size-medium wp-image-8024" /></a>The most compelling and likely accurate rumour is that Minicom has rather cleverly (especially at this time) arranged some external investment from a VC.</p>
<p>No news yet on who that VC is or the amount but any investment raise at this time is quite impressive.</p>
<p>We&#8217;d expect said investment would lead to Minicom Digital Signage being spun out completely from Minicom sometime soon.</p>
<p>As usual we told you first.  Expect an official announcement before the month is out if not sooner.</p>
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		<title>Massive Display and Digital Signage 2010</title>
		<link>http://www.dailydooh.com/archives/24267</link>
		<comments>http://www.dailydooh.com/archives/24267#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:15:49 +0000</pubDate>
		<dc:creator>Chris Phelan</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24267</guid>
		<description><![CDATA[This report is a must read for anyone who is interested in the Japan market &#8211; it is also completely in Japanese!
“Massive Display and Digital Signage 2010” edition, a comprehensive industry overview with profiles of all the key players.
This yearbook was initially launched when Japan led the world in outdoor LED screen technology and Sci [...]]]></description>
			<content:encoded><![CDATA[<p>This report is a must read for anyone who is interested in the Japan market &#8211; it is also completely in Japanese!</p>
<p><a href="http://www.dailydooh.com/wp-content/uploads/2010/03/newsletter-yearbook-2010.jpg"><img src="http://www.dailydooh.com/wp-content/uploads/2010/03/newsletter-yearbook-2010-225x300.jpg" alt="" width="225" height="300" class="alignright size-medium wp-image-24268" /></a><a href="http://www.techno-times.co.jp/kikan-syoseki-digitalsignage10.htm">“Massive Display and Digital Signage 2010”</a> edition, a comprehensive industry overview with profiles of all the key players.</p>
<p>This yearbook was initially launched when Japan led the world in outdoor LED screen technology and Sci fi movies like Blade Runner prophesied a cityscape rife with large scale OOH deployments. </p>
<p>Since then Massive Display has become the Bible for anyone involved in OOH Video and now OOH Digital advertising. Until recently, the coffee table sized volume has been called &#8216;<strong>Massive Display 20xx</strong>&#8216; with no mention of Digital Signage. </p>
<p>Now with new deployments and plenty of buzz surrounding Digital Signage, the title has been expanded. Fully half of the 222 page report covers digital signage!</p>
<p>The volume runs the gambit with everything from database run deployments by Vanten to massive OOH screen rollouts by Panasonic. Packed with detail, &#8216;<strong>Massive Display and Digital Signage 2010</strong>&#8216; is for anyone serious about the Japan market, only problem is you better know Japanese or have a good translator.</p>
<p>Anyone interested in purchasing a copy and/or getting chapters translated can get in touch with the author of this article. The book retails for $120 and targets industry insiders.</p>
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		<title>JCDecaux Launches iPhone App AllBikesnow</title>
		<link>http://www.dailydooh.com/archives/24256</link>
		<comments>http://www.dailydooh.com/archives/24256#comments</comments>
		<pubDate>Wed, 17 Mar 2010 11:46:54 +0000</pubDate>
		<dc:creator>Chris Sheldrake</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24256</guid>
		<description><![CDATA[JCDecaux SA (Euronext Paris: DEC) tell us that they are launching the iPhone application AllBikesnow for its self-service bicycle hire schemes. 
AllBikesnow is designed to provide innovative assistance to users of the self-service bicycle hire schemes operated by JCDecaux &#8211; it&#8217;s a free application of course and is designed to provide enhanced access to a [...]]]></description>
			<content:encoded><![CDATA[<p>JCDecaux SA (Euronext Paris: DEC) tell us that they are launching the iPhone application AllBikesnow for its self-service bicycle hire schemes. </p>
<p><a href="http://www.dailydooh.com/wp-content/uploads/2010/03/iphone_allbikesnow.jpg"><img src="http://www.dailydooh.com/wp-content/uploads/2010/03/iphone_allbikesnow.jpg" alt="" title="iphone_allbikesnow" width="257" height="455" class="alignright size-full wp-image-24260" /></a>AllBikesnow is designed to provide innovative assistance to users of the self-service bicycle hire schemes operated by JCDecaux &#8211; it&#8217;s a free application of course and is designed to provide enhanced access to a wealth of information for users to the self-service bicycle hire schemes managed by JCDecaux. </p>
<p>Developed with the <a href="http://www.zenexity.fr/">Zenexity Company</a> AllBikesnow uses the iPhone’s mapping and geolocation functions to simplify access to the service by providing real-time information about the availability of bicycles and free spaces in docking stations.</p>
<p>Put simply AllBikesnow allows you to ask?</p>
<ul>
<li>Where can I find a bike near here? </li>
<li>Where can I return a bike near here? </li>
<li>Where can I find a docking station near a particular address? </li>
<li>How full are my favourite docking stations? </li>
<li>What is the state of my account? </li>
<li>How much did my last rental cost? </li>
</ul>
<p>Jean-Charles Decaux, co-CEO of JCDecaux told us <em>“JCDecaux’s experience of running self-service bicycle hire schemes in 65 cities and 8 countries allowed us to refine our understanding of users’ needs. This is why we are now launching the iPhone application AllBikesnow. This new service with its wealth of features will enhance users’ ability to adapt the self-service bicycle hire scheme to their individual needs and further promote the flexibility of this form of sustainable mobility.” </em></p>
<p>AllBikesnow works for the self-service bicycle hire schemes set up in; Aix-en-Provence, Amiens, Besançon, the Brussels Capital  region, Cergy Pontoise, Dublin, Luxembourg, Lyon, Marseille, Mulhouse, Nancy, Nantes, Paris, the inter-municipal structure of Plaine Commune, Rouen, Seville, Santander, Toulouse and, in the very near future, Toyama. </p>
<p>The application is available in five languages: English, Spanish, Dutch, French, and Japanese. </p>
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		<title>Times DS / DOOH Supplement, April 12th</title>
		<link>http://www.dailydooh.com/archives/24072</link>
		<comments>http://www.dailydooh.com/archives/24072#comments</comments>
		<pubDate>Wed, 17 Mar 2010 11:14:48 +0000</pubDate>
		<dc:creator>Chris Sheldrake</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24072</guid>
		<description><![CDATA[Looks like the industry will get a state side WSJ special supplement on Digital Signage / Digital Out-of-Home in its April 9th, 2010 east coast edition (as mentioned last week) and the UK will get a similar supplement with The Times newspaper on April 12th.
The Times of course has the highest business readership of all [...]]]></description>
			<content:encoded><![CDATA[<p>Looks like the industry will get a state side <a href="http://www.dailydooh.com/archives/24066">WSJ special supplement on Digital Signage / Digital Out-of-Home</a> in its April 9th, 2010 east coast edition (as mentioned last week) and the UK will get a similar supplement with The Times newspaper on April 12th.</p>
<p>The Times of course has the highest business readership of all quality daily newspapers in the UK with something like a total of 339,000 people &#8211; that should reach 83,000 C-suite executives (representing one in three CTO/CIOs and one in four CEOs, COOs and CFOs) so we are told. </p>
<p>Jamie Simon, at <a href="http://www.raconteurmedia.co.uk">Raconteur Media</a> on 0207 033 2104, email jsimon@raconteurmedia.co.uk is putting the supplement together should anyone be interested in advertising.</p>
<p>An extra 2000 copies of the supplement will be made available at <a href="http://www.screenevents.co.uk/screenexpo2010/">Screenmedia expo Europe 2010</a> which in itself will be featured along with highlights of the education programmes on offer this year at the show.</p>
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		<title>Viewtopia Showcasing Five Days Of Music</title>
		<link>http://www.dailydooh.com/archives/24236</link>
		<comments>http://www.dailydooh.com/archives/24236#comments</comments>
		<pubDate>Wed, 17 Mar 2010 08:44:50 +0000</pubDate>
		<dc:creator>Gail Chiasson</dc:creator>
				<category><![CDATA[DailyDOOH Update]]></category>

		<guid isPermaLink="false">http://www.dailydooh.com/?p=24236</guid>
		<description><![CDATA[Los Angeles-based new media company Future Content LLC has launched with its first project: Viewtopia, delivering an insider’s view of this week’s sprawling music festival in Austin, Texas, in real time, and marking the first live programming event streamed to a major national retailer’s digital out-of-home system.

Viewtopia is showcasing five days of music, live performance, [...]]]></description>
			<content:encoded><![CDATA[<p>Los Angeles-based new media company <a href="http://www.futurecontentllc.com">Future Content LLC</a> has launched with its first project: Viewtopia, delivering an insider’s view of this week’s sprawling music festival in Austin, Texas, in real time, and marking the first live programming event streamed to a major national retailer’s digital out-of-home system.</p>
<p><a href="http://www.dailydooh.com/wp-content/uploads/2010/03/viewtopia.png"><img src="http://www.dailydooh.com/wp-content/uploads/2010/03/viewtopia.png" alt="" title="viewtopia" width="470" height="52" class="alignnone size-full wp-image-24244" /></a></p>
<p>Viewtopia is showcasing five days of music, live performance, interview and event content through technology, marketing, and content partners: <a href="http://www.justin.tv">Justin.tv</a>, <a href="http://www.zannel.com">Zannel</a>, <a href="http://www.blip.fm">Blip.fm</a>, <a href="http://www.tap11.com">Tap 11</a>, <a href="http://www.wholefoodsmarket.com">Whole Foods Market</a> and <a href="http://www.planet-tek.com">Planet-Tek</a>.   It is streaming the programming to a large-format plasma screen at the entrance to the Whole Foods Market’s  Lincoln Park, Illinois, flagship store as well as throughout WFM’s dynamic storewide digital signage program called The Marketplace Station, as well as through all partner networks.</p>
<p>  <em>“We call this collaboration ‘interactive reality TV in real time&#8217;: true device-agnostic convergence content,”</em> says Heidi Richman, Future Content LLC founder, in a press statement. <em>“The outbound content (which will get home page placement on both Justin.tv (social videa creation and sharing) and Blip.fm (social music service)  is a really important part of the content flow, but due to the interactive nature of our partners, it is the inbound, viewer-supplied content that makes Viewtopia special. We broadcast with, not at viewers. </em></p>
<p><em>  “We’re delighted to have Whole Foods Market, <a href="http:// www.wentevineyards.com">Wente Vineyards</a>, and the rest of our partners to help launch Viewtopia and Future Content LLC. The brand, marketing and advertising implications are major, and a large part of the innovation is lead by our tech partners. Through Tap 11’s involvement, we can offer back-end metrics unparalleled in traditional broadcasting, and with the DOOH piece, we are doing so where 70% of buying decisions are made: at the point-of-sale.”</em> </p>
<p>  After this week’s festivities, Richman is taking the Viewtopia concept to New York City, with the launch of Viewtopia: In Vino on April 11, featuring winemaker Karl Wente, and a special performance by <em>The Antlers</em>.</p>
<p>Viewtopia: In Vino is tapping into <a href="http://www.invino-ny.com">In Vino</a> and<a href="http://www.abcfws.com"> ABC Wines</a>’ community to create music/wine/food salon events that combine informative tastings with acoustic performances from some of the most buzzed-about independent artists. Though limited to only 50 guests at In Vino, cyber guests worldwide can again join and ‘taste’ in real time, thanks to Viewtopia’s technology partners. </p>
<p>  Future Content LLC is primed to take advantage of all the new opportunities in content creation and delivery, with particular attention to in-store DOOH digital solutions and live streaming: a true convergence content that translates seamlessly on any device, any platform, with which users anywhere can actively participate and contribute.</p>
<p>The Marketplace Station concept is owned and operated by Planet-Tek Systems, a privately held company in Markham, Ontario. It will be expanding its managed services across Whole Food Market locations and other leading retail affiliate locations, to continue offering marketers the ability to reach their target demographic through highly targeted media such as digital signage.</p>
<p><a href="http://www.dailydooh.com/wp-content/uploads/2010/03/illustration3.png"><img src="http://www.dailydooh.com/wp-content/uploads/2010/03/illustration3-300x225.png" alt="" title="illustration3" width="300" height="225" class="alignleft size-medium wp-image-24254" /></a><a href="http://www.zannel.com/">  Zannel</a> is powering the customizable viewer experience for Viewtopia. </p>
<p>With Zannel, users can post updates and can send photos, videos, and longer tweets via their mobiles instantly at an event, and at their local Whole Foods Market. </p>
<p>Updates can also be broadcast to the world through Facebook, Myspace, Flickr, YouTube, and blogs all in one update </p>
<p><a href="http://tap11.com/"> Tap 11</a> is the intelligent twitter client that provides businesses the best analytic and CRM tools to monitor, engage, and grow their real-time audience. With Tap 11, companies can listen to conversations about their brands and products throughout the festival; separate the important online conversations from background noise by sorting people in Austin by influence; manage how corporate teams communicate with their customers on Twitter from anywhere; and see their successes as they happen with ‘per tweet’ analytics and a comprehensive analytics dashboard. </p>
<p>And Wente Vineyards, California, is the oldest continuously operated family-owned winery in the U.S.</p>
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