Archive for the 'Guest Contributions' Category

Lessons Learned From Demise Of Google Audio

Tuesday, May 19th, 2009

Guest Contributor, Steven Keith Platt, Platt Retail Institute

In 2006, Google announced that it was revolutionizing the radio advertising business. In furtherance of its goal, it introduced a real-time, bid-based, automated method to sell ad inventory, as well as the promise of accountability through measurement and reporting. Google Audio never lived up to the promise, and on 31 May Google is pulling the […]

Learning From The Recession Revelation

Wednesday, March 25th, 2009

Guest Contributor, Richard Rowley, atmAd

Media planners have always been under pressure to deliver exciting, innovative and strategically fresh campaigns to clients. Understandably, the demand for cost effective advertising that can reach an ever greater target audience across multiple mediums is something that has been steadily growing over time. But the juggernaut of the global economic crisis has transformed this […]

Kinetic View: Tesco TV To Close: The End Of An Era?

Friday, February 27th, 2009

Guest Contributor, Ivan Clark, Kinetic

When Tesco TV launched with much excitement and coverage five years ago, many people, including Tesco, believed that screens above the aisles in the busiest supermarkets in the UK would be a must-have for advertisers keen to promote their brands, and therefore were bound to attract large advertising budgets. After all, the numbers are very […]

Why Did Muzak Go Bust?

Wednesday, February 11th, 2009

Guest Contributor, Julian Treasure, The Sound Agency Ltd

Muzak Holdings LLC earlier this week filed for Chapter 11 bankruptcy. Well respected music guru, Julian Treasure and Chairman, The Sound Agency Ltd writes EXCLUSIVELY for us today with some lessons about piped music and a cautionary tale for the retail DOOH industry… Muzak’s filing for bankruptcy this week is no surprise. I flagged its […]