Archive for the 'Scuttlebut' Category

Pylon One Announces Multiverse Analytics

Wednesday, November 6th, 2019

Andrew Neale

Pylon One has created a new brand, namely Multiverse Analytics which brings together products that enable event companies to analyse, track and measure their brand activation results. Over the past for years, they tell us that they have witnessed a growing demand from experiential agencies to be able measure, return on investment. Multiverse Analytics will […]

Trading Desks Role In #AdTECH #OOH

Monday, November 4th, 2019

Adrian J Cotterill, Editor-in-Chief

We’ve held a theory for some time now that Trading Desks are going to form an increasingly integral part of the OOH ecosystem. Over the past few months we have had further confirmation of that theory. Word on the street is that those quietly clever people at Signkick have created a live connection, and are […]

Celebrating ‪@YCDMultimedia’s 20 Years of Innovation

Friday, November 1st, 2019

Adrian J Cotterill, Editor-in-Chief

Migrating birds do not just point themselves in the right direction and hope for the best. Each species has its own traditional route. Reggie’s cousin, who you can see below, is a beautiful blue, yellow and green colour (rather than the usual blue), took an unorthodox trip to Israel a few weeks ago. Stowing away […]

Michael Reichart Joins Expromo

Friday, November 1st, 2019

Adrian J Cotterill, Editor-in-Chief

Former eyevis Sales Director, Michael Reichart has taken over the management of the Expromo sales team for the D.A.CH region. At Expromo, he will focus on the growing indoor LED display market and continue to oversee the D.A.CH area. Expromo is one of Europe’s leading suppliers of professional LED solutions designed to perform optimally for […]

King Tut Opens in London

Wednesday, October 30th, 2019

Adrian J Cotterill, Editor-in-Chief

Tutankhamun: Treasures of the Golden Pharaoh opens in London at the Saatchi Gallery in Chelsea, London, on November 2, 2019. It will remain in residence until May 3, 2020. Design Electronics, the system integrator for all ten stops on the global tour, is integrating the audio, video and security aspects for the exhibition. In its […]

Adapt Media Forms Partnership with Ads Alfresco for 151 Bloor Street West

Wednesday, October 30th, 2019

Adrian J Cotterill, Editor-in-Chief

Adapt Media, a Toronto-based out-of-home media company, has officially announced its partnership with Ads Alfresco for the large format billboard at 151 Bloor Street West in the heart of Yorkville. Ads Alfresco is a monetization partner within the Canadian advertising industry. Its mission is to create value and increase revenue for publishers and buyers alike. […]

UK Advertising Spend Reaches Record Level GBP 6 Billion For Q2 2019

Tuesday, October 29th, 2019

Adrian J Cotterill, Editor-in-Chief

UK adspend rose 5.8% year-on-year to reach GBP six billion in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months of 2019 was 5.2% higher than a year earlier, at GBP 12 billion. These figures are contained within today’s Advertising Association/WARC Expenditure Report, which is unique in […]

3Q19 @Barco Trading Update

Wednesday, October 23rd, 2019

Andrew Neale

Today Barco (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) announced the results for the third quarter ended September 30, 2019. CEO, Jan De Witte was quoted as saying “As demonstrated by the healthy sales growth produced by each division year to date and the strengthening order book, Barco continued in the third quarter to execute […]

Brightsign Founder’s ‪@Roku‬⁩ Buys DSP ⁦‪@dataxu‬⁩

Tuesday, October 22nd, 2019

Adrian J Cotterill, Editor-in-Chief

Roku has agreed to buy demand-side platform dataxu for USD 150 million in cash and stock. Roku, which has approximately 30.5 million active accounts, is now better able to compete with the other big OTT platforms, such as Amazon Fire TV, which (als0 has its own DSP. Amazon claims more than 34 million Amazon Fire […]

Varjo Announces Two New Human-Eye Resolution HMDs

Tuesday, October 22nd, 2019

Andrew Neale

Varjo Technologies, the leader in industrial-grade VR/XR headsets, has announced that it has doubled its product line offerings with two new state-of-the-art VR headsets, the VR-2 and the VR-2 Pro. Urho Konttori, Co-Founder and Chief Product Officer of Varjo said “We have seen first-hand what the power of human-eye resolution in VR can offer in […]