Archive for the 'Scuttlebut' Category

Fancy A Bit Of Golf?

Tuesday, July 15th, 2008

Titan Outdoor and Mindshare have launched the new Ford Mondeo Titanium X Sport vehicle with a golf experiential campaign at major railway stations.
It’s a 5 day interactive campaign that started yesterday (Monday 14th July) and can be seen at the likes of Liverpool Street in London, Glasgow Central and Manchester Piccadilly stations.
It uses both the […]

Adrian J Cotterill

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Sony Style Store, Barcelona - Playstation Area

Monday, July 14th, 2008

Here’s a picture of the Playstation area in the Sony Style store in Barcelona.
See http://www.sonystylebarcelona.es/

Adrian J Cotterill

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Sony Style Barcelona To Use Wututu

Monday, July 14th, 2008

The Wututu automated audience measurement guys in Spain are really going great guns - this information won’t be released until tomorrow (Tuesday 15th July) but we understand that their Person Counter product is to be used at the point of sale in the first Sony Style space in Barcelona.
The Sony Style shops are a commercial […]

Adrian J Cotterill

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FT’s Tunnel Vision

Monday, July 14th, 2008

Nice article in today’s Financial Times (UK and International versions) by Tim Bradshaw, Digital Media Correspondent entitled “Tunnel vision leads owners into the Tube”
The usual suspects get a mention; CBS Outdoor, Clear Channel, JCDecaux, Postersccope Kinetic BUT a very interesting aside entitled ‘Musical takes digital avenue’ has a contribution from David Dolman, sales and marketing […]

Adrian J Cotterill

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CBS Outdoor Reply (Well Sort-Of)…

Monday, July 14th, 2008

On Sunday 13th July (23:00 GMT+1) someone at CBS Outdoor submitted a comment to our site on last Monday’s story “CBS Outdoor’s ‘Restart Your Computer Now’ ”
Purporting to be a ‘Patrick Stewart’ and an owner of a network of 2,000 screens the person in question forgot that their IP address would point right back to […]

Adrian J Cotterill

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Chinese Digital Signage Market

Monday, July 14th, 2008

NSR | Telecom Market Research and Consulting have a short but interesting free summary of the Chinese Digital Signage Market over at
http://www.nsr.com/Reports/MediaReports/GMDS/
It’s an extract from their NSR report entitled ‘Global Market for Digital Signage’ which we have covered previously.
Well worth a read for anyone who has not bought the USD 2,995 - 5,995 report […]

Adrian J Cotterill

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Le titi parisien

Sunday, July 13th, 2008

Paris has some really great examples of signage - whether it be the digital signs in the hotels that show you the hotel layout or whom is using a conference room (have you seen that elsewhere?) as well innovatively laid out screens in malls and department stores.
We saw these 12 screens in this column (3 […]

Adrian J Cotterill

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Monster Media

Saturday, July 12th, 2008

Clearing out the memory cards in our phones and cameras - it’s called Backing Up, Ed before heading off to New York next week we found this picture that we took on one of the Las Vegas monorail stations.
It’s a shot taken upwards at the ‘guts’ of one of the numerous Monster Media installs on […]

Chris Sheldrake

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Signage At Sofitel London Heathrow

Friday, July 11th, 2008

Last weekend we were guests at the Black Tie / VIP launch of Surinder and Sunita Arora’s new hotel at London Heathrow’s Terminal 5…
Adjoining Terminal 5 of Heathrow Airport, Sofitel London Heathrow offers 605 bedrooms and suites plus 45 meeting rooms, the largest of which can cater for a dinner or ball function for 1000 […]

Adrian J Cotterill

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Kimi Raikonnen General Tag Heuer Branding

Friday, July 11th, 2008

He didn’t win the British Formula 1 Grand Prix last weekend so the Kimi Raikonnen creative congratulating him wasn’t used by JCDecaux across their digital networks but a couple of others were - including this one on their large LEDs.

Adrian J Cotterill

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