DailyDOOH

Some interesting Digital Signage Examples from the MegaMall owned by SM Holdings, (Philippines Largest Mall Operator in Manila) On the first floor a Single Digital Promotional Screen with Analog Menuboard. Single Merchandising Screen in Store Front. 40″ Display, playing branded content only. http://www.youtube.com/DailyDOOH

http://www.youtube.com/DailyDOOH

CBS Outdoor and their content partners have really got their content pretty much perfect at the moment. Their London Underground (Tube) network is playing some great stuff, on their digital 6-sheets, example shown below and also on their DEPs. The new look London Evening Standard continues to advertise heavily, using its own editorial and headlines. [...]

At the UK’s Bournemouth International Centre (BIC) a screen perhaps showing how badly digital signage can be done. The screen has been treated more like TV than a sign, it’s too high (above head height), has a ticker, panels, tiny, unreadable fonts, static content and a garish colour scheme. Did we leave anything out? http://www.youtube.com/DailyDOOH

Retec Digital (who used to be RET.L before announcing their intention to delist from AIM) have owned the DVD / CD / Games section of UK retailer Sainsburys for some time now. Here we see a very short content loop. The content was poor in general and we can’t believe that it was put together [...]

What was surprising about this VMG installation at the Lakeside Mall, Thurrock in Essex was that there was absolutely no advertising on the display. It seems that whilst VMG’s digital 6-sheets, sold by Clear Channel of course, are reputedly sold out, the media buyers in the UK have an aversion to anything in landscape mode. [...]

The new look London Evening Standard continues to make excellent use of CBS Outdoor’s Digital Panels on the London underground. YouTube/DailyDOOH Vlog

Free Skype minutes used on the 3 Network in the UK – commercial shown here running on CBS Outdoor’s XTP at Oxford Circus. YouTube/DailyDOOH Vlog

Slumdog Millionaire advertisement on Titan’s D6 digital 6 sheets around London – shown here at Paddington overground train station. YouTube/DailyDOOH Vlog

Nice use of LED scroller and a LCD portrait screen at BAA’s Terminal 5 London Heathrow Airport.