Archive for July, 2007

Captive People Tricast Campaign Update (London)

Thursday, July 26th, 2007

Saturday, July 14, 2007 09:23
You will remember a month or so back I sent out details about TRICAST - seen around London.
These are the bike / trikes, owned and managed by Captive People, powered by Jason Cremin’s remotemedia signagelive software, coupled with Bluetooth from Breezetech.
The bikes must have bred (or I have been in the [...]

Adrian J Cotterill

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Homer Simpson Spotted at UK’s Manchester Airport

Thursday, July 26th, 2007

Friday, July 13, 2007 10:52
The Simpsons movie is released in the UK on 20th July and in preparation 20th Century Fox have booked digital and experiential campaigns with EYE at Manchester Airport
EYE are a relevant newcomer to the UK with their “Digital Eyelite” proposition although “Digital Eyelite” has been introduced in seven of EYE’s major [...]

Adrian J Cotterill

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AV systems survey 2007 (5 Minute Survey Request from AV Interactive)

Thursday, July 26th, 2007

Thursday, July 12, 2007 18:27
The folks over at AV Interactive are doing a last minute systems survey which they will add to their systems and components guide that they are running in their next issue.
Whilst it will not be applicable to all of you (forgive the email intrusion to those of you that it isn’t [...]

Adrian J Cotterill

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Refreshes the parts other beers cannot reach

Thursday, July 26th, 2007

Wednesday, July 11, 2007 02:18
You well know my love of using YouTube to showcase digital signage / narrowcasting content - errrr, why use your (costly) IP bandwidth / transit when you can use someone else’s!!!
Anyway, aside from that and in preparation for The Screen’s Content Gallery Initiative which will launch Friday September 14th I thought [...]

Adrian J Cotterill

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German and Italian Digital Signage /Narrowcasting Initiatives

Thursday, July 26th, 2007

Monday, July 9, 2007 14:42
As you know I believe that the Digital OOH revolution in Europe is being firmly led at this moment in time by the Netherlands, the UK, and then France - well perhaps also by JC Decaux’s Airport activities but that’s another story!!
The Carlipa Group will also rightly tell you that there [...]

Adrian J Cotterill

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Before re-branding do your homework aka Community ‘whatever’ !!!

Thursday, July 26th, 2007

Friday, July 6, 2007 14:26
Last week MIS, the folks behind SubPostmasterTV, one of the largest networks in the UK at present, told AKA.TV of their plans to re-brand all 3 of their networks under a single name, to be called “The Community Network”
At first glance the new name sounds great, much better than say “Tax [...]

Adrian J Cotterill

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When was the last time you saw a really good signage implementation in retail fast food?

Thursday, July 26th, 2007

DOOHM - Librium
Wednesday, July 4, 2007 11:22
We missed McDonalds birthday (born May 15th 1940 according to Wikipedia) but as today is a special day to most Americans (the politically correct and native Americans disagree I am told) I thought it would be a good idea to briefly discuss Quick Service Restaurants.
(Note: QSR – a quaint [...]

Adrian J Cotterill

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‘Rain stops play’ - Cabvision, London

Thursday, July 26th, 2007

Tuesday, July 3, 2007 17:24
If any of you have been braving the threat of car bombs, the tourist crowds attending Wimbledon and those gathering for the start of the Tour de France in London you may well have jumped into a Black Cab to avoid the rainfalls!
Cabvision which manage a screen network in 1,000 black [...]

Adrian J Cotterill

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Digital Art as content for Digital Televisions

Thursday, July 26th, 2007

Monday, July 2, 2007 12:02
Our friends at Cleverdis in Paris are sponsoring Patrick Goubet, an artist who is doing some pioneering work in the area of “Digital Art”.
See below for more information.
This (sort-of) ties in nicely with The Screen’s forthcoming Content Gallery initiative which will launch in September.
Many of you across Europe have expressed [...]

Adrian J Cotterill

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Digital OOH Media Sales in the UK

Thursday, July 26th, 2007

Sunday, July 1, 2007 19:52
During June 2007 we saw two of the largest screen networks in the UK (Baby TV and The Life Channel) bring their media sales in-house, however in my opinion (and not necessarily the opinion of The Screen), I am not sure if this is a short term or a long term [...]

Adrian J Cotterill

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