DailyDOOH

I am often asked for the literary equivalent of ‘sound-bites’ on our industry vertical; who’s doing well, what is the future for digital out of home etc.
MediaZest were the last to use one of my quotes in their interim results on AIM.
Recently I was asked for a sound bite on “Outdoor Digital Growth” and so [...]

Motomedia in the UK have an interesting approach to any shopping malls that have empty retail units - use them as giant advertising hoardings.
Their latest window-poster features Shayne Ward (a previous X-Factor TV winner I am told) at the Arndale Centre in Manchester.
A rear projection system shows video and their is sound also - although [...]

In the UK,, Cannons Health Clubs and LA Fitness are rumoured to be in talks which could lead the two health club chains to merge.
Primesight have the 6 sheet contract for both Cannnons and LA Fitness and the Boomerang Digital / Healthclub Channel have the screen contract for LA Fitness.
If the fitness groups merged, [...]

Tomorrow (Weds 26th September) TruMedia Technologies will announce version 1.4 of their iCapture software.
This new version includes age-group segmentation and so their offering will now have caught up with that of Quividi.
Whilst Trumedia’s product roadmap (with all the funding that VCs and the Israelis can throw at it) is impressive with a rapid move from [...]

“European’s interest in watching mobile television is as small as cellphone screens” so said today’s UK Daily Telegraph, quoting in turn a recent Gartner Group study (that I am still trying to find first-hand).
That’s interesting for Digital Out of Home I think. I do a lot of due diligence for investors in this market and [...]

We are still, at this stage, speaking to some Second Life architects and Amigo Digital are busy developing the creatives but by Friday this week we should have a Digital Out of Home creation in Second Life.
Macmillan Cancer Support have rented space in Second Life to use as an information centre. It’s quite cool [...]

Forrest Media (part of the Forrest Group) recently laid claim to a technology first with bluecasting. As it is so patently not a technology first in Digital OOH it doesn’t deserve mention here but what was interesting was Chris Trainer’s buoyish statement below…
“Five years from now, Forrest would have at least one digital screen [...]

The Digital Signage Forum, the first of its kind in Greece, will take place on Wednesday 10th October 2007 in Athens at the Dais Conference Centre.
The conference is aiming at giving attendees the opportunity to hear first hand a number of relevant case studies as well as start a dialog with industry representatives and clients [...]

It’s the last week for companies to take part in the European Digital Signage Survey 2007.
Innoea consulting GmbH, The Screen Forum Ltd. and I have had a fantastic response with 100’s of network entries from the UK, Greece, Hong Kong SAR, France, Spain, Netherlands, Portugal, Taiwan, Denmark, Germany, Austria, Romania and Switzerland

Looks like the EU [...]

As mentioned before, Pharmacy Channels really are the success story of digital signage in EMEA - ‘niche and thee will be succesful!’
I had a chance last week to look first hand at Eczame Yayin Sistemi - Turkey’s very own Pharmacy Channel.
It’s been very well done and very well thought out by the folks at Demedya. [...]