Archive for October, 2007

Billboards are sticking around - with or without glue

Wednesday, October 31st, 2007

I am an avid reader of newspapers and magazines but unfortunately not a regular reader of the Grauniad <sic> and so missed this interesting article “Billboards are sticking around - with or without glue” on Monday of this week. It was written by an ‘authority’ and so well worth a read.
See http://www.guardian.co.uk/media/2007/oct/29/
I missed it [...]

Adrian J Cotterill

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Campaign update for City Gateway Media

Wednesday, October 31st, 2007

City Gateway Media with their screen up in Manchester have been running a lot of nice, well known brand name campaigns recently.
Shown above is that lovely French lady in the Marks&Spencer commercials - showing off of course that great and still unique, long thin digital screen.
Other campaigns shown recently have included: -

Hewlett Packard
Marks & Spencers [...]

Adrian J Cotterill

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Screen Expo 2008 Call for papers

Wednesday, October 31st, 2007

Screen Events, the folks of course behind Screen Expo have issued a call for papers, inviting exhibitors and attendees to submit proposals for speaking in the four show-floor theatres: -

The Content Theatre
The Advertising Centre
Network Owners’ Pavilion
Thought Leadership Pavilion

Contact Barnaby Page, Editor, Screen Media Magazine, via Barnaby@barnabypage.com or visit www.screenevents.co.uk/screenexpo2008/ if you are interested.
Screen Expo has [...]

Adrian J Cotterill

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A New Name for Gym TV

Wednesday, October 31st, 2007

In the UK we are ‘blessed’ with a couple of nice Gym and Health and Fitness Centre screen networks.
Gym ScreenMedia has come about through the amalgamation of Gym TV - a provider of Music and lifestyle TV services and Screen Media - who offered interactive information channels.
www.gymscreenmedia.com

Adrian J Cotterill

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POS install for Coca Cola

Wednesday, October 31st, 2007

On Screen Solutions Ltd in Northern Ireland have just competed their first POS install for Coca-Cola (shown above).
The screen is located in a busy petrol filling station convenience store on one of the main commuter routes into Belfast.
It’s a 32” LCD operated through Panasonic NMstage software (yes Panasonic do have customers!!).
Content is produced by On [...]

Adrian J Cotterill

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ScreenFX says it is to buy an unnamed business

Wednesday, October 31st, 2007

ScreenFX says it is to buy an unnamed business.
As they do not have any money and are desperately trying to dispose of their TrainFX network in next 2 months it is no surprise that the acquisition (should it ever happen) is to be “wholly funded by shares”
LONDON (Thomson Financial) - Digital advertising and communications specialist [...]

Adrian J Cotterill

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People Movement

Wednesday, October 31st, 2007

Quite a bit of people movement in our industry in the last 6 weeks which deserves a mention. In strict surname alphabetical order here goes…

Mike Baker is leaving Point Four / Decision Vision to join UTV Radio Group
Katy Barbary has left Brightspace Media as they close their office down in London
Brian Broakes left BT [...]

Adrian J Cotterill

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The Bose Tricast

Tuesday, October 30th, 2007

It is great to see Bose bringing their newly launched SoundDock Portable and their revolutionary In-Ear headphones closer to the iPod generation by running a London-wide Tricast campaign. This is the 3rd time that Captive People have convinced Bose (and their media planners) to run a campaign in the digital out of home sector.
It’s [...]

Adrian J Cotterill

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Federal Agent Jack Bauer Races Up the Tube Escalators

Tuesday, October 30th, 2007

Grand Visual created this unique multi panel, time sensitive concept for CBS Outdoor’s Digital Escalator Panels (DEPs) in London.
I like the campaign copy which changes every hour, on the hour obviously mimicking the real time format of the programme - real time changes has not been done before on the DEPs.
Claire Mallender, Brand Manager [...]

Adrian J Cotterill

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EnQii’s Custom Weather

Tuesday, October 30th, 2007

EnQii (previously Digital View Media) have announced an interesting deal with CustomWeather in order to deliver flash-based weather services to their customers.
Even as an Englishman (and all we ever do is talk about the weather) you know my thoughts on weather as a piece of content - it ranks (i.e. not highly) next to my [...]

Adrian J Cotterill

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