DailyDOOH

BrightSign, Broadsign, Brightspace, Broadsystems – phew! We wish newcomers to the market would be a little bit more careful with product naming, anyway yesterday Roku, a Saratoga, CA. based provider of products for the digital sign market announced a line of BrightSign solid-state media players… BrightSign Platform Roku BrightSign media players offer the playback quality […]

Richard Rowley, head of media sales at ATM:ad, had an interesting letter published in yesterday’s Media Guardian referring to the recently published Q1 2008 Bellwether Report. He writes… Outside the box Could the continued squeeze on marketing budgets herald a new era of smarter thinking and see more marketers and planners exploring the UK’s wealth […]

Yes go figure that headline! The folks over at Infosignz (on their blog of all places) put this out yesterday… World – finally it is here. After free, we have again instituted an industry changing dynamic on the pricing of InfoSignz. The world has been asking us two things – when would we launch the […]

Sounds more like Trotters Independent Traders to us but this is, we believe Bob Clarke’s new venture… The genie is out of the bottle When content availability was constrained by supply audiences settled for soup of the day – but now everyone wants the a la carte Any Other Business sources content for agencies, brands, […]

As well as winning a fair few tenders in the US recently, Broadsign seem to have come second in many others (there is a big new US announcement due shortly where they came second also). They may however have better luck with Buzztime who are close we believe in deciding between Broadsign and Scala as […]

Quite possibly every single person who reads this blog will own at least 1 item of IKEA furniture, most probably a bracketless shelf… anyway I digress. I was at IKEA last Thursday morning (Caerdydd, Wales) and unusually it was fairly empty which might have been why I noticed the in-store screens they have rather than […]

We hinted at this 4 weeks ago as we have known about it for some time BUT we are still surprised that dunnhumby should trust this work to an agency who has had no digital out of home references – especially given the specialism needed and the ability to churn out ‘grunt’ 16 week campaign […]

We have seen large screens, VERY large screens, horizontal, vertical and cylindrical screens AND even 3D screens but I don’t recall seeing an L or J shaped screen before! This modular, tiled screen approach is a great illustration of technological flexibility and innovation but it raises some interesting questions with regard content which I will […]

Here’s an interesting shot of what is behind the Harrods’ Design Icons window display – with a neat piece of photography (that we were quite proud of) you can see the “Design Icons’ screen content as a reflection in the mirror. To the right of the shot can be seen 4 of the ITrans modules […]

Another exclusive. This is a window display at Harrods, London which went live late Saturday evening (hence the night / evening shot) showing an innovative daylight viewable screen shape. The picture shows the screen arranged in a ‘J’ type formation – it’s made of up five ITrans modules though we believe the original idea was […]