DailyDOOH

Nos gustaría informarles sobre un nuevo proyecto para el que la empresa Wututu ha sido seleccionada a través de la nota de prensa adjunta.
Nota de prensa - Banc Sabadell selecciona Wututu.pdf

The UK’s Healthclub Channel have now been used by LG for 5 campaigns this year already so the brand must really like the results it is getting. We have seen 3 phones and an HDTV product ourselves.
Did anyone else see the tactical campaign they did for SKY last Friday and Saturday for the Ricky [...]

Ivan Clark is perhaps one of the two most influential people in the UK digital out of home media buying space. Ivan has wide-ranging experience across the media industry and heads up digital at OOH media agency Kinetic Worldwide, as managing director of it’s UK Destination Media Group
Ivan has very kindly put together for [...]

For German readers very interesting piece of news, see
http://www.stroeer.de/presse.912.0.html?newsid=3095
A very brief synopsis for those who don’t read German…
New retail outlet for Metro will open in Toenisvorst. Here a new concept will be tested. New Technologies to enhance shopper experience will be implemented. Digital Posters with LED technology will be used.
A 9 square meter LED [...]

Watch out for two announcements quite close together with regard retail banks installing automated audience measurement systems alongside new screen deployments.
Both ‘wins’ interestingly from the same supplier and not one of the usual suspects. We expecting both within 10 days, the first quite soon.

The Strategy Institute are holding a Digital Signage Technology Summit on 16th and 17th June 2008.
Cleverly this is in Las Vegas the two days before Infocomm 2008 so there will be plenty of people around whom might attend.
see http://www.strategyinstitute.com/061608_dsts/dsp.php

I doubt if even The New York Times could do a better job giving coverage and opinion to the thorny subject of automated audience measurement than either ourselves or the mighty Bill Gerba (official congrats Bill and wife on the birth of their little boy last week) BUT we hear that they are going to [...]

In our meet and greets and general travels around Europe we are picking up on a growing frustration (from the Digital world) with POPAI in a couple of countries.
POPAI Germany is getting the worst press and its reputation is seemingly pretty tarnished at the moment.
There are far too many anecdotal stories that we are hearing [...]

We see that Pearl Media in association with Motomedia have produced and installed a streetlevelBillboard in New York to promote A&E Television’s new two part series “The Andromeda Strain”
It’s situated on 8th Avenue a few blocks from Columbus Circle and Central Park.
Interestingly they are using a Quividi solution for automated audience measurement.

i-design Group, the AIM listed folks behind ATM:ad have announced their first overseas contract.
The sale has been made to a leading ATM network owner in Greece by i-design’s channel partner, Mellon Financial Products Support S.A. (part of Mellon Group).
The bank will start off by deploying ATM:ad software to run targeted one-to-one internal marketing campaigns on [...]