The UK’s Marketing Week reports here (and reproduced below) that the Outdoor Advertising Association (OAA) is set to copy Posterscope’s idea of a Screen Gallery - the intention being of course to educate advertisers in the digital medium.
Outdoor industry gives digital a boost
26-Jun-08
The outdoor advertising industry is ramping its support for digital screens in [...]

There is no love lost between Bob Clarke’s Instrumental Media Group and many folks in the UK digital out of home sector so it was no surprise yesterday when we had half a dozen calls and emails from people claiming that the ‘receivers’ were in at Instrumental Media Group’s office in Chiswick, London.
IMG was once [...]

Lance O’Neill, MediaZest plc’s chairman, makes some interesting points in his statement with regard their final results for the year ended 31 December 2007.
First he says “It is our belief that in the current economic climate, the ability of a high street retailer to attract customers more effectively, being able to react quickly to market [...]

MediaZest plc published its final results for the year ended 31 December 2007 earlier today - posting a narrower loss before tax in 2007 and announcing that “it has made good progress in terms of revenue generation and improved margins as it continued to focus on its retail and education ops”.
Turnover for the year rose [...]

Negotiations between Avanti Screenmedia and the prospective purchaser of its Malls’ business must be fun at the moment.
Not a day seems to go by without its shares falling (which is a shame as there was a slight rally at the beginning of the week) and the reporting seems to shout “if we don’t sell this [...]

Prime Digital Media (PDM) have been working with Telstra for some time and here we see an interesting retail marketing installation with the launch of the Telstra T-Life store, on the corner of Bourke and Swanston Streets, Melbourne.
PDM’s in-house creative studio designed high definition Telstra branded video content to run across the three TelstraTV channels [...]

We are sure it must happen but hadn’t seen it before - so very surprised to see THREE of the screens on CBS Outdoor prestigious Digital Escalator Panels (DEPs) not working at Paddington railway station this week - two on the right hand side as you go down and one on the left.
Esprit Digital like [...]

Here’s a really nice night photograph of City Gateway Media’s LED screen in Manchester’s Piccadilly area.
Note the life sized Mini car attached half way up the left hand side of the screen, held on by a giant magnet on the right hand side.

Launched yesterday by Telstra CEO, Sol Trujillo here’s the T-life concept store in Melbourne.
Inside there are two TelstraTV channels, a giant indoor wall of Plasmas and a series of portrait screens and outside there is the 22-metre tall outdoor screen you can see in this picture.

This month in the “CEO Spotlight”, we welcome Peter Irwin, President and CEO of Outdoor Broadcast Network (OBN) in Toronto.

Outdoor Broadcast network (OBN) is a member of the young Canadian Out-of-home Digital Association (CODA) and of the Canadian Outdoor Measurement Bureau (COMB). What importance do these associations play in the OOH field for the [...]