Archive for August, 2008

30 Networks To Run UK’s Biggest Ever Digital Campaign

Saturday, August 30th, 2008

Adrian J Cotterill, Editor-in-Chief

It is very nearly September, or perhaps by the time you read this, it is actually September, either way it must mean that the UK is garnering itself again for the World’s Biggest Coffee Morning (an event always held on the last Friday of the month, this year falling on the 26th September 2008). Macmillan […]

Human Media Experience, Brazil

Saturday, August 30th, 2008

Adrian J Cotterill, Editor-in-Chief

Human Media Experience describes itself as the first Brazilian boutique in “digital media and human interaction”. They work with large corporations and advertising agencies and specialise in measurable and innovative marketing, promotion and branding experiences AND have just signed up as an Adwalker partner. We are told that HUMEX will exclusively establish Adwalker in the […]

ScreenSense Tailored News Content

Friday, August 29th, 2008

Adrian J Cotterill, Editor-in-Chief

We see that the digital news agency Adfero has added to it’s ScreenSense product and now offers tailored news content for use on digital signage networks. Head of ScreenSense, Dan Morris tells us that “tailored news from ScreenSense can be written on any topic and in a choice of languages” He added “we are delighted […]

Viscom Frankfurt Exhibitors

Friday, August 29th, 2008

Adrian J Cotterill, Editor-in-Chief

The Viscom Frankfurt organisers seem to be making good progress with exhibitors for their event end of October, early November. The digital signage and OOH related ones we have seen to date (there are 10x more unrelated to our industry sector) include: 3M Deutschland GmbH-Commercial Graphics 42media group BaltLED Black Box Deutschland GmbH Fairfield Displays […]

NCR Teams With MIA To Launch UK ATM Advertising

Friday, August 29th, 2008

Adrian J Cotterill, Editor-in-Chief

Much was made the week before last that NCR was to launch an “ATM ad” type service in the U.K which many people in the media buying space spoke to us about and who may have thought of it as particularly competitive to i-Design Group’s very own ATM:ad. As is usual with press releases, especially […]

Blogtalkradio, Barry Salzman Interview

Friday, August 29th, 2008

Adrian J Cotterill, Editor-in-Chief

At 34 minutes this is a bit long and as its audio only its a bit difficult to skip through but well worth listening to… John C. Havens interviews Barry Salzman, CEO of YCD Multimedia, seasoned digital media executive and early pioneer of the Internet advertising industry. As the CEO of YCD Multimedia, a leading […]

Remote Media, TDSG USA Tie-Up Expected

Friday, August 29th, 2008

Adrian J Cotterill, Editor-in-Chief

Remote Media are nothing if not persistent, well known (and liked) for ‘punching above their weight’ this is the second time we have heard of them in major talks with US distributors – we have also got wind of some pretty exciting ‘branded fixtures’ of theirs which are going to end up in lots and […]

Window Shopping, Literally, Ralph Lauren, New York

Thursday, August 28th, 2008

Adrian J Cotterill, Editor-in-Chief

Only a day after posting our story “Page Turning (Literally) Sony Window Ads” one of our contributors pointed us at this US article entitled “Window Shopping, Literally: Ralph Lauren Evolves” which talks about the availability of touchscreen shopping outside of the Lauren Rugby Store In Manhattan. See http://wcbstv.com/technology/ralph.lauren.touch.2.800503.html

Total Media, Madrid

Thursday, August 28th, 2008

Adrian J Cotterill, Editor-in-Chief

This looks like an interesting show, the organisers of the event describe it as “1st International Show on Digital Signage, New Media, Dynamic, Mobile and Proximity Marketing” in the region. It’s being held 25th and 26th September 2008 at the Satellite Pavilion, Casa de Campo, Madrid See http://english.total-media.es/

Page Turning (Literally) Sony Window Ads

Thursday, August 28th, 2008

Adrian J Cotterill, Editor-in-Chief

Monster Media have just unveiled a new campaign in four major US cities allowing passersby to interact with a new range of Sony Vaio computers featuring Sony’s HDNA branding. Interestingly, the creative aspect of the storefront campaign features page-turning via motion detection, giving people the opportunity to “browse” through all of the latest Vaio products. […]