DailyDOOH

Westfield, London opened its doors this morning and we were there along with an estimated 4 million others (throughout the day, not all at the same time of course BUT it was crowded even first thing this morning). We will be sharing our pictures with you and our thoughts on the CBS Outdoor installaltions a […]

Mitsubishi Electric’s Visual Information Systems Division in the Netherlands, and C-nario just announced a strategic partnership to provide comprehensive digital signage solutions. Mitsubishi’s product offering, including professional LCD monitors, multimedia projectors, LED display systems and display wall cube systems will, we are told, be combined with C-nario’s digital signage software products as turnkey solutions for […]

In documents supplied to the United States Bankruptcy Court, District of Minnesota on 14th October 2008 we notice that in the ‘list of creditors holding largest unsecured claims‘ is one Cord Christensen – a co-founder and former CEO of BroadSign USA… In 2004 Cord Christensen founded BroadSign USA, which grew into BroadSign International Inc in […]

Yesterday of course the Out-of-Home Video Advertising Bureau (OVAB) unveiled its Audience Metrics Guidelines and a recommended currency metric, termed the Average Unit Audience. In a keynote speech by OVAB President; Suzanne Alecia outlined what the guidelines mean for digital and video out-of-home advertising networks and research providers and more importantly what needs to be […]

By all accounts OVAB’s first ever event, the Digital Media Summit: Focus on Digital OOH was not only completely sold out BUT a resounding success as well! 300 attendees, comprising of senior marketers and media agency professionals platform in which to educate the advertising community on the power and efficacy of the medium panel presentations […]

Michael Kassan, Principal of Media Link LLC delivered today’s Keynote address. He gave his perspective of the place based media industry (it would seem they don’t like to use DOOH as a term) based on his work with Fortune 100’s best of breed global brands. Michael acknowledged that the economy will have an affect on […]

Patrick Quinn, CEO PQ Media delivered highlights and some exclusive details on their follow up report to their recent 2007 analysis. I will submit more specifics in an upcoming post, the key take away was that PQ Media predicts that the current economic downturn will actually accelerate the growth of the place-based media industry as […]

OVAB Session – CLOSED -Thanks everyone for subscribing to the feed. Summary of sessions will be posted on www.dailydooh.com about 12 hours ago OVAB Closing Remarks: “clients media spending will flatten out in 2009 but DOOH allocation will remain the same or increase” about 12 hours ago OVAB Closing Remarks “Audience is common unit of […]

If you are an Israeli digital signage technology company the trick at the moment is obviously to follow the well worn path to the streets of New York City. YCD recruited top folks locally and setup a head office and a new exec management team last year, C-nario did similar – ar least recruiting a […]

In addition to our DailyDOOH coverage of the OVAB Media Summit in NYC Manolo Almagro, who is covering the event for us later today (Wednesday 29th October) will be posting live twitter updates from the session!!! If you’re interested then subscribe to Manolo Almagro’s twitter feed here This is somewhat of a first for DailyDOOH […]