Archive for June, 2009

Disappointing In-Store Show

Tuesday, June 30th, 2009

Chris Sheldrake

You know we say it as it is or at least the way we see it. We just got back from the in-store show in London and what a disappointment it was. As one senior exec in the industry told us on leaving “What a poor excuse for a show”. This used to be such […]

YouTube/DailyDOOH Vlog 30 June 2009 15:05 @628

Tuesday, June 30th, 2009

VlogRobot

Retec Digital (who used to be RET.L before announcing their intention to delist from AIM) have owned the DVD / CD / Games section of UK retailer Sainsburys for some time now. Here we see a very short content loop. The content was poor in general and we can’t believe that it was put together […]

WiFi-Enabled Street Lighting

Tuesday, June 30th, 2009

Gail Chiasson, North American Editor

Composite Street Lights, a new concept in street lighting being introduced by Chicago-based Duratel, involves a generous hollow weatherproof storage area inside maintenance-free storage poles where WiFi antennas can be mounted and protected out of sight. With Duratel Composite Street Light Poles, property planners can get double duty out of any free-standing street light fixture […]

Designing Digital Signage For The Audience: An Introduction

Monday, June 29th, 2009

Chris Heap

Whether you are developing a digital signage network for a client or on your own behalf, there really is only one person that takes precedence above all others and that of course is the person you want to engage, the viewer. For several years the term bandied around was ‘content is king’; today, it’s been […]

David Haynes Launches pressDOOH

Monday, June 29th, 2009

Chris Sheldrake

A new media communications firm, called pressDOOH (pronounce it like Presto!) launched today aimed at helping companies in the fast-evolving digital signage and digital out of home (DOOH) industries break out from a highly competitive pack. pressDOOH is specifically positioned to help established and start-up companies develop effective communications material, such as press releases, white […]

London’s In-Store Show

Monday, June 29th, 2009

Chris Sheldrake

London’s In-Store show is a must attend retail event in the UK (though this year the dates 30th June to 1st July unfortunately clash for us with corporate hospitality at the Henley Royal Regatta) but nevertheless it’s nice to see that MediaZest have taken a sizable stand this year. Geoff Robertson, MediaZest’s Chief Executive Officer […]

Too Much Tango…

Monday, June 29th, 2009

Chris Sheldrake

This isn’t digital but we thought it incredibly interesting nonetheless – it’s from the guys at Motomedia who have just finished this campaign in East London for Tango. It’s using a new vinyl material that is heated onto brickwork allowing them to create a painted effect. Read the wording closely, for those readers who understand […]

CAN Media Raises £5M Working Capital

Monday, June 29th, 2009

Adrian J Cotterill, Editor-in-Chief

CAN Media, those folks up in the north or England, and one of the ten companies we told you to watch in 2009 has just completed raising GBP 5 million. Phil Austin, Managing Director told us “We actually intended raising £2m but we were oversubscribed. It is purely working capital as all our expansion has […]

V.Pharma TV And An ROI in 12 – 16 Months

Monday, June 29th, 2009

Chris Sheldrake

V.Pharma TV is a thematic TV channel dedicated to pharmacies, which provides health information and interactive advertising to its clients at the point of purchase and was recently deployed by Belgium based digital signage agency IDklic. IDklic’s experience in pharmacy channels has showed that screens have an average impact of 22% on the sales of […]

Amscreen Faces Sexism Tribunal

Sunday, June 28th, 2009

Adrian J Cotterill, Editor-in-Chief

The UK’s Sunday papers were full of Amscreen – this time though because of ALLEGED ‘lewd’ remarks made by a former Apprentice winner (Lee McQueen) to the lovely Hanna Sebright (ex-owner of Electronic Health Media). Late in 2008 Amscreen picked up the remnants of Electronic Health Media, a nice company that specialised in Doctor Surgery […]