DailyDOOH

Thanks to mobile phone-to-video technology from never.no, guests at today’s US Weekly Hot Hollywood Summer Event in Chicago will be able to broadcast their thoughts and opinions via text message and see the results onscreen in real time. US Weekly will roll out the red carpet for readers, trendsetters, tastemakers, and advertisers in the Windy […]

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SA Screen Media Digital Advans, the folks behind DigiAdvans have some of the most comprehensive micro-sites detailing past campaigns that we have seen – so many in fact that we gave up a third of the way trying to plough through them all! We like these vans and there’s a couple of of things worth […]

Indoor advertising is very effective at driving young urban consumers to take action within a very short three month time period. It’s one of the facts in Montreal-based NEWAD’s Summer 2009 Snapshot, a free quarterly research publication that highlights the benefits of using indoor advertising and focuses on the perception and behaviour of young urban […]

This isn’t really DOOH as we (currently) define it, but it’s believed to be a world first in the beer industry and we find it pretty interesting. The innovation from Molson Dry, a brand of Molson Coors Canada, introduces Augmented Reality technology that uses 3D animation in the second phase of a recently launched campaign. […]

Our August 13/09 article on Montreal-based NEWAD’s objections to Rouge Media and Chapter 66 becoming members of the Canadian Outdoor Measurement Bureau has drawn a no-holds-barred, swift response from Rouge Media’s President Martin Poitras, also in Montreal. “NEWAD feels threatened in view of our success and is panicking,” says Poitras. “NEWAD has taken legal proceedings […]

If you are going to put screens behind a bar they may as well be big ones and here we see the new Marriott Hotel at Twickenham, this is the one where parts of it face out onto the Twickenham Rugby Football Union (RFU) stadium, with two x 82” Samsung Full HD LCD screens side […]

We love this OAA supplied email banner that many members in the UK use on the bottom of their email communications…

Last week TouchTunes announced that Universal Music Group had tapped them to promote the re-Issue of Jump Back: The Best Of The Rolling Stones 1971-1993 TouchTunes will cross-promote Jump Back on its integrated network of digital jukebox screens and Barfly television screens – the promotion marks the first time TouchTunes will leverage Barfly with custom […]

The numbers of course stack up, which is why there are several media sales aggregators out there at the moment and which is why in particular the start of this year’s academic year could be a milestone in advertising history. How easy do you think it is for a brand to reach 66 million consumers […]