Archive for January, 2010

It’s Official, Thomson Disposal

Thursday, January 28th, 2010

Adrian J Cotterill, Editor-in-Chief

An announcement over the PR Newsire Thursday January 28, 2010, 2:00 am EST confirmed what we told you back in November 2009 – ‘Sony Electronics Acquires Convergent Media Systems’ and re-iterated early on Thursday morning that the deal had been completed in the last 24 hours. This deal should have been done 6 weeks ago […]

#ISE2010 – Vidision Booth 11i35

Thursday, January 28th, 2010

Chris Sheldrake

Fred S. Mandelbaum from vidision a division of :3C! Technologies certainly knows how to appeal to our vanity. For those who don’t know :3C! vidision, they are a leading innovator in Interactive kiosk technologies for retail and banking, Digital Signage, DOOH and Conferencing. Fred emailed us this week to say “Like last year we are […]

#ISE2010 – InAVate Booth 1.M34

Thursday, January 28th, 2010

Andrew Neale

It’s not just us saying it, Chris Fitzsimmons from InAVate wrote this week “So, five days from now the InAVate team will have touched down at Schipol Airport for our annual pilgrimage to Integrated Systems Europe … I’ll be spending time looking at some of the new products we’re blessed with this year. I’m sure […]

Arbitron Study In Social TV Space

Thursday, January 28th, 2010

Gail Chiasson, North American Editor

Traditional 30-second TV commercials, when integrated within an interactive, social TV programming environment, often outperform broadcast TV equivalents in brand metrics such as recall, consideration, and purchase intent, according to a new study released by Chicago-based Akoo, the world’s largest social music television network. What is believed to be the first major Advertising Effectiveness study […]

Minicom Looking For DACH Salesman

Thursday, January 28th, 2010

Chris Sheldrake

Minicom’s Digital Signage Division is looking for a senior sales manager for the DACH region, based ideally we believe in their Swiss office, or in Germany. Anyone interested should contact Ronni Guggenheim, CEO ronni.guggenheim@minicom.com

Vegas in April? Don’t Miss This!

Thursday, January 28th, 2010

Gail Chiasson, North American Editor

A ‘don’t miss’ event at KioskCom and The Digital Signage Show in April will be “Say What? Peeking Inside the Minds of Leading DOOH Electronic Media”, a session being chaired by our own esteemed Editor-in-Chief Adrian Cotterill. You will hear directly from leading electronic journalists/bloggers in the DOOH and digital signage space that tend to […]

Sony Buys Convergent Media

Thursday, January 28th, 2010

Adrian J Cotterill, Editor-in-Chief

As we said back on November 7th, 2009 we fully expected ‘Sony To Buy Convergent Media‘ from Thomson and whilst the deal took a little bit longer than we thought (it would) it has finally been completed in the last 24 hours. 150 Convergent employees, headquartered in Alpharetta, GA, a town outside of Atlanta are […]

TargetCast Networks’ Newest Research Program

Thursday, January 28th, 2010

Gail Chiasson, North American Editor

New York-based TCN Media, the sales and marketing division of TargetCast Networks, has announced its Research Leadership Panel Program for March and April, 2010. It includes both the company’s second Nielsen study and an in-depth Focus Group Study. TCN’s program offers four key clients and agencies the opportunity to schedule and run a month-long video […]

Adspace’s American Red Cross Haiti Message

Wednesday, January 27th, 2010

Chris Sheldrake

Adspace Digital Mall Network has launched a public service campaign for the American Red Cross on 1,400 Smart Screens located throughout 105 Class A malls nationwide. The 15-second spot is running on the network to solicit donations for the relief effort in Haiti. The PSA, with the iconic American Red Cross logo, states that “Haiti […]

Parallel Worlds: Asia’s Alternative Reality

Wednesday, January 27th, 2010

Manolo Almagro, Q Division Managing Partner

My clients often ask me, why I choose to work in both the US and Asia, I tell them it affords me with a unique and global perspective on how  to integrate DOOH, mobile and on-line experiences into a cohesive marketing campaign. To illustrate my points, I like to use the metaphor of being a […]