Archive for September, 2010

Live Creative Competition Looking Good

Monday, September 27th, 2010

Adrian J Cotterill, Editor-in-Chief

Entries have now closed for Ocean Outdoor’s Live Creative Competition and as one of the judges I’ve started looking at the entries – there are some fantastic creative executions in the mix BUT I can’t wait to start seeing them in situ up on Ocean’s Digital Billboard inventory around London later today and the rest […]

Nice Nielsen Health Club Research

Monday, September 27th, 2010

Gail Chiasson, North American Editor

Los Angeles-based Health Club Media Network can now offer advertisers and agencies proof positive that the gym is ‘in’ when it comes to product marketing that supports an active, healthy lifestyle. According to research conducted by The Nielsen Company for HCMN, 66% of consumers who work out in gyms served by HCMN say they feel […]

Valvoline’s Oil Change Mobile Marketing

Monday, September 27th, 2010

Gail Chiasson, North American Editor

Lexington, Kentucky-based Valvoline Instant Oil Change, a leader in the U.S. quick lube market, has launched a multifaceted opt-in mobile marketing program that includes SMS, mobile coupons, email, store landing pages, website promotion, and search engine marketing. The program also includes mobile-optimized landing pages, store locators and email for easier viewing on mobile devices. The […]

#ibc10 – Twitter Analysis

Monday, September 27th, 2010

Adrian J Cotterill, Editor-in-Chief

We could summarise our twitter analysis for #ibc10 in one sentence – “make your hashtag as long as it needs to be in order for it to be unique, make sure you have only one (hashtag), promote the hell out of it and clamp down early on any variations from that by users” We keep […]

A New Tomorrow Person

Monday, September 27th, 2010

Adrian J Cotterill, Editor-in-Chief

We are expecting an announcement shortly with regard a new head of Hyperspace USA.

Android Phones Gaining On Competitors

Monday, September 27th, 2010

Gail Chiasson, North American Editor

Well, we haven’t seen this report yet, but we learned through the World Advertising Research Centre that a ComScore report showed Android phones’ market share jumping 42% in the U.S., moving from 12% to 17% between April and July, 2010. Both Research in Motion and Apple lost ground over the same period, with RIM’s market […]

Corona Light Targeting Bar Patrons

Monday, September 27th, 2010

Gail Chiasson, North American Editor

If you’ve been haunting any bars in New York City lately, you may well have run across this campaign for Corona. Running on Panel Media Group’s digital signage network, a provider of digital marketing in bars and nightlife venues in New York City, the campaign also has a mobile component provided by Blue Bite, a […]

Omnivex Manages Tournament’s DOOH

Monday, September 27th, 2010

Gail Chiasson, North American Editor

Concord, Ontario-based Omnivex Corporation’s Moxie software was used at the Canadian Show Jumping Tournament last week to manage a network of informational display boards for the second consecutive year. The Omnivex software managed digital content on LCD screens at the Caledon Equestrian Park in Palgrave, ON. to provide riders and spectators with real-time scoring and […]

#IBC2010, #IBC10, #IBC Twitter Analysis

Saturday, September 25th, 2010

Andrew Neale

Our twitter analysis report for IBC is now complete, and I’ve handed it over to Adrian to summarise for the blog on Monday morning. There are lessons in there for all event and conference organisers keen to make the most of social media, so we are expecting it to be well read. Adrian will tell […]

Adrian Says “Now Is The Time”

Saturday, September 25th, 2010

Adrian J Cotterill, Editor-in-Chief

We pondered in the office yesterday whether we would do what turns out to be (this) yet-another-Saturday-DN (email) and were in two minds but the two Minkus stories (the first that came to us and the second that we chased ourselves late on Friday (thanks Gail and thanks David Gothard), compelled us to rush out […]