Archive for October, 2011

FELT Lab Officially Underway

Monday, October 31st, 2011

Gail Chiasson, North American Editor

We’ve known this was coming for quite a while, so it’s nice to see that the official launch of the FELT Lab finally took place last Wednesday in Waterloo, Ont., one of Canada’s major tech hubs. The University of Waterloo’s Research Entrepreneurship Acceleration Program (REAP), in conjunction with founding partners Quarry Integrated Communications, Christie Digital […]

New President At CC Outdoor Indianapolis Division

Monday, October 31st, 2011

Gail Chiasson, North American Editor

Brett Beshore has moved from the radio world with his recent appointment as branch president of the Indianapolis Division, Clear Channel Outdoor Holdings Inc.. Beshore joins Clear Channel Outdoor from Clear Channel Radio where he served as vice-president general manager overseeing the company’s 10 stations in the New York State communities of Poughkeepsie, Hudson, and […]

The Month Ahead (November 2011)

Monday, October 31st, 2011

Adrian J Cotterill, Editor-in-Chief

After probably the most busy October on record, November sees only a few industry related events that we know about. On Tuesday 1st and Wednesday 2nd November mediaPro 2011 kicks off at Olympia in London. Thursday 3rd November through to Saturday 5th November sees Viscom Italia. The week after of course sees Integrated Systems Russia […]

POPAI Awards Night 2011

Monday, October 31st, 2011

Geny Caloisi

The POPAI Awards, held at the Hilton Park Lane Hotel in London last week (Oct 25) was a glamorous event – even though it all seemed to happen  in a bit of a rush. The event was hosted by journalist and BBC presenter, Bill Turnbull, who introduced the 20 categories. As it happened last year, digital […]

Scala’s Changing Of The Guard

Monday, October 31st, 2011

Adrian J Cotterill, Editor-in-Chief

As we reported last month, Gerard Bucas, Scala’s CEO since July, 2002, will officially be stepping down today and handing over the reins to new CEO Tom Nix. There have not been that many ‘orderly transfers of power’ in the Digital Signage industry, so we felt this was a story worth covering in a little […]

WRT Closes Its New National Media Division

Sunday, October 30th, 2011

Adrian J Cotterill, Editor-in-Chief

Last week Julian Clogg and the other four members of his team were made redundant, although Julian tells us that he plans to stay with the business until Christmas. Julian was only poached a couple of months ago from The Life Channel to set up a new national media division within the WRT Group. There […]

Adissy Shares An Insight Into The Russian Market

Sunday, October 30th, 2011

Geny Caloisi

Alexander Pivovarov, CEO of Adissy, a Russian company that develops networks for digital advertising, recently moderated at the conference ‘Digital Signage in Russia: effectiveness and return on investments‘ and here, he shares his thoughts on the event with us… The panel discussion organized by MIDEXPO was held in the multimedia center of Russian International News […]

Annual Mileage, Small LCD Panel, Back Of Car

Saturday, October 29th, 2011

Adrian J Cotterill, Editor-in-Chief

“OgilvyOne’s opinionated ad guru wades into greenwashing and visibility…” says (not us) LIV – The Volvo Lifestyle magazine of Rory Sutherland in an interview in their latest issue. Rory, when asked “Do you think motorists get a bad rap?” espouses an interesting idea in that, just because someone owns a big car it doesn’t necessary […]

MMA Forum Los Angeles

Saturday, October 29th, 2011

Gail Chiasson, North American Editor

The Mobile Marketing Association has announced that the MMA Forum Los Angeles, taking place Nov. 16-17 at the SLS Hotel in Beverly Hills, will feature speakers from top brands, including Coca-Cola, JetBlue, Paramount Pictures, Cars.com and Men’s Wearhouse. “Marketers understand that mobile is critically important to their current and future plans,” says Michael Becker, MMA […]

The Warc Prize For Innovation 2012

Friday, October 28th, 2011

Gail Chiasson, North American Editor

The World Advertising Research Center (WARC) has launched a contest that might be of interest to some of our readers: a $10,000 cash prize for the best case study of communications innovation from any market around the world. The Warc Prize for Innovation 2012 is free to enter, and open to submissions involving any country, […]