DailyDOOH

In-taxi media is growing worldwide, and Canada is no exception: Play Taxi Media, a three-year-old firm out of Vancouver, is moving onto the national scene into Calgary and Toronto. With an official launch planned in Toronto on Nov. 3/11, Play Taxi Media is already in 250 taxis in Toronto (where it started installing in September) […]

“My buddy hacked the music video queue at the local mall” so says soulfrequencies over on reddit (the front page of the internet). Apparently, all the ‘hacker’ did was mess with the video queue. We quote “Its <sic> not closed circuit, the interface to add songs is unprotected and accessible via local wifi in the […]

Based on the success of its first two years in operation, Toronto-based AddMirror has announced major expansion plans of its resto-lounge network across Canada. aiming to more than double its current network of over 200 AddMirrors to 500 within the next two years. AddMirror is an interactive and engaging advertising mirror activated by a motion […]

Well it had to happen, the famous John Wiley & Sons Inc. series of ‘for dummies‘ books will soon be more complete with a tome on digital signage. It’s more likely to be called ‘Digital Signs and Displays‘ (or something similar) but it will be hitting the bookshops for Christmas.

Central Moscow, as we experienced first hand when we went to the DigiSky conference earlier this year, suffers from big traffic jams. Perhaps this provides advertisers with a captive audience? Well, who knows but a new LED 10mm screen from Lighthouse is taking advantage of this (if that’s the case). Positioned at the major intersection […]

HP today announced that it has completed its evaluation of strategic alternatives for its Personal Systems Group (PSG) and has decided the unit will remain part of the company. In separate news Scala breathes again. “HP objectively evaluated the strategic, financial and operational impact of spinning off PSG. It’s clear after our analysis that keeping […]

For the first time ever, Adspace Networks was added to Nielsen’s Fourth Screen Network Audience Report, the only quarterly, multi-client syndicated audience report for digital place-based networks. The data – which measures audience exposures for video networks in out-of-home locations – offer agencies and networks an easier way to compare place-based advertising audiences to TV, […]

We’ve just learned that San Jose, California-based Prysm has raised an additional $100 million in equity funding, bringing its total raised financing to $135 million. This latest round of funding comes Partech International and Artiman Ventures along with several global anonymous investors. This round allows Prysm to start volume production of its displays as well […]

Clear Channel Outdoor, New York, has expanded its digital network in the City of White Plains, N.Y., to provide added high impact opportunities for national, regional and local advertisers. The Westchester Digital Outdoor Network now includes 15 billboards across three digital networks in the City, increasing its portfolio of premium displays to benefit marketers – […]

Marking the 26th annual Breast Cancer Awareness Month, charity Breast Cancer Care will be turning Euston Station into a nerve centre of digital information, saving commuters the hassle of ‘checking’ the things they worry about every day before reminding them that they should check their breasts regularly. The campaign is running across the nine interlinked […]