Archive for August, 2012

PowerWave Mobile Gets New Managing Partner

Monday, August 27th, 2012

Gail Chiasson, North American Editor

Jim Purcell has joined PowerWave Mobile Engagement Inc., with offices in Toronto and Vancouver, as managing partner and COO. “Jim is a versatile executive GM/COO with an outstanding business success record,” says Bill Brooks, PowerWave CEO. “And I, along with the rest of the management team, am very happy to have someone of Jim’s caliber […]

iDklic Turns iPad Into Interactive Sales Tool

Monday, August 27th, 2012

Gail Chiasson, North American Editor

Mercedes car dealerships in Belgium, which recently decided to optimize their sales team performance by enhancing their work experience, looked to iDklic, a Brussels-based company specialized in digital signage, to help. iDklic launched an iPad concept for the Mercedes car dealerships’ sales team, after recognizing the members need to offer real-time interaction with customers. In […]

Lou Mastria Named DAA Managing Director

Monday, August 27th, 2012

Gail Chiasson, North American Editor

Lou Mastria, recently chief privacy officer for Canoe Ventures, has been named new managing director of the Digital Advertising Alliance, a consortium of the US’ largest media and marketing associations, He succeeds Peter Kosmala, who left DAA to become senior vice-president, government r elations, for The 4A’s, a DAA member association. “Lou brings more than […]

NeoMedia Appoints VP Sales For North America

Monday, August 27th, 2012

Gail Chiasson, North American Editor

Mark Lanphear has been appointed vice-president for Sales in North America for NeoMedia Technologies, Inc., a pioneer in global mobile barcode management solutions. Lanphear will have responsibility for sales and business development of NeoMedia’s core products, NeoReader and NeoSphere. Lanphear was previously vice-president of global sales and general manager of ZOMM LLC in Boulder, Colorado […]

DOOH Insights, #DSInvestor And More

Sunday, August 26th, 2012

Adrian J Cotterill, Editor-in-Chief

Okay so we still have a vacation to finish but come Monday September 3rd (the team’s first full day back in the office) we will need to hit the ground running as there is an awful lot to get through before Christmas! We have an ISBN number now for DOOH Insights: 2008 to 2012 and […]

What’s The @gilbarcoinc + @OutcastMedia Fallout?

Friday, August 24th, 2012

Adrian J Cotterill, Editor-in-Chief

So, when the Gilbarco Veeder Root acquisition of Outcast Media is finally announced who in our industry will be the winners and losers? First of all we believe that this acquisition will be a significant blow to Starmount and any future business they were counting on to provide at-the-pump forecourt interactive services and digital signage. […]

Astral Launches First Application To Use Outdoor Augmented Reality

Friday, August 24th, 2012

Gail Chiasson, North American Editor

Astral Media, a division of Astral Inc., has partnered with Ad-Dispatch to launch its first application of augmented reality with outdoor advertisers. Canadian advertisers now have a unique way to interact with consumers who download IRIS AR – the first augmented reality application in Canada, developed exclusively for outdoor advertising. “The application IRIS AR is […]

Chuck Gose Moves To Symon

Friday, August 24th, 2012

Gail Chiasson, North American Editor

Chuck Gose, recently vice-president sales and marketing at MediaTile, has joined Plano, Texas-based Symon as global practice leader in employee communications. Gose, who is responsible to further develop Symon’s digital signage base for corporate and employees, will be based in Indianapolis. His duties will be varied. “I’ll be helping educate internally about digital signage; coaching […]

Four Winds Signage At McCarran’s New Terminal

Friday, August 24th, 2012

Gail Chiasson, North American Editor

McCarran International Airport in Las Vegas recently partnered with Four Winds Interactive to create an exceptional digital signage program. In June, McCarran opened its new Terminal 3, which features hundreds of digital signs to help passengers better manage their travel-related activities, including interactive digital airport directories and double-sided video walls serving as Gate Information Displays […]

7-Eleven, Home of (Big Gulp) LG And Harris Kit

Thursday, August 23rd, 2012

Adrian J Cotterill, Editor-in-Chief

7-Eleven, home of Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee drinks, and 35 million dollars worth of LG screens and Harris broadcast kit! Give it a week or so and the ‘proverbial’ will finally hit the fan with the debacle that has been DDN and 7-Eleven. DDN were allegedly a long way […]