This month, we welcome Ed Voltan, CEO, Canadian Health Media Network, Toronto. You’ve been active in developing and spearheading successful strategic planning initiatives for media startups, largely in the television sector, and also with The Elevator News Network. What have you brought from your experiences with these that you can or are applying to CHMN? […]
Archive for October, 2013
In an effort to research the impact of multi-digital-place-based advertising network campaigns, the Digital Place-based Advertising Association recently developed a multi-network campaign for the Tri State Ford Dealers in the New York DMA, details of which were unveiled at the DPAA Summit – Video Everywhere as p[art of NYC #DpbMedia Week. A Ford Dealers’ market-wide […]
Google, Vodafone and O2 have been confirmed as first brand advertisers for the launch of CityLive, MediaCo Outdoor and Manchester City Council’s highly-anticipated interactive network of 20 ultra premium digital touchscreens which are located in and around major volume pedestrian areas of Manchester city centre. These advertisers will be launching campaigns from CityLive’s launch week, […]
Cisco Systems said yesterday that it would open source its implementation of the H.264 video codec and release it as a free binary download and promised to cover the codec’s patent-licensing fees. While not directly related to our industry – well, unless you are Prysm perhaps, Ed it is a nice sign that another big […]
Clear Channel and Neo Advertising, Switzerland’s leading digital out-of-home company, have signed an exclusive agreement for both companies to market each other’s ‘Digital Shopping Media’ products with immediate effect. We are also told that significant investments into new digital screens will be made by April 2014. This strategic collaboration will see the the two out-of-home […]
“To cast your business plan in stone is drinking your own Kool-Aid,” Ken Goldberg, CEO of Real Digital Media, told delegates at The DailyDOOH Investor Conference in New York last week, reminding them of the source of that saying and its unfortunate result. “A business plan is effectively a snapshot of founders’ thinking at a […]
Plenty of gossip last week during NYC #DpbMedia Week on which vendors are not paying suppliers – including some surprising folks! We have a story about at least one of them up shortly.
Alex Losilevich, managing director, Global Media Group, Barclays, looked at out-of-home and digital out-of-home at The DailyDOOH Investor Conference last Wednesday and came up with two key success factors for DOOH. One is surely pretty straightforward – proven vertical leadership in a sector. The second is perhaps more complex – a proven business model? Under […]
April 2014 sees the entire team, at varying points throughout the month, spend the WHOLE month in Orlando, Florida. First for the OAAA/TAB event and latterly for a Thought Leadership Summit and #2014SignExpo – registration for which is now open! ISA also have a rather nice re-vamped web site. Register here.
Baltimore-based Millennial Media has announced the expansion of the Millennial Media Exchange (MMX) to Europe, with additional expansion in the coming weeks to Latin America and Asia. MMX, which provides advertisers and developers the opportunity to buy and sell on a real-time, programmatic basis with ‘unique’ data at scale, has experienced strong metrics and a […]