We note that Mike Hiatt has joined Triad Retail Media as VP/Digital Signage Development.
Archive for December, 2013
I thought the industry had moved on from campaigns and creative like this… BUT my team and I also witnessed (on our way back from Edinburgh, Scotland at the airport) the sorry Chanel TV Commercial playing out on a digital poster.
Shown below you can see how some bright creative spark has simply taken the current UK Chanel TV commercial, played it out across the screen, added the word Chanel to the top half and ‘No. 5’ to the bottom half. It might be running on a number of digital 6-sheets across the UK but we […]
Here’s our first sighting of a JCDecaux Tesco D6… See also here, what Spencer Berwin called, the development a “hugely important step” for its outdoor offering
Adspace Digital Mall Network this week announced record annual revenue growth of 37% for the full-year 2013. “This was an excellent year for Adspace, as we successfully established multiple strategic content partnerships, gained significant traction with retail and automotive advertisers, and increased our sales by 37 percent,” said Dominick Porco, Chairman and CEO of Adspace. […]
This week the out-of-home research body Route released its latest iteration of data, containing the newest traffic and passenger counts, and a set of ground-breaking developments in cross-environment modelling. In the first of a regular schedule of refreshes, the data has been updated with 2012 Navteq mapping infrastructure, alongside the latest government AADF traffic counts […]
The Digital Place-based Advertising Association announced today that J.D. Power will begin including a digital place-based media viewing question in its bi-annual Automotive Media and Marketing Report. The first study that will include metrics about DPb advertising will be released in July 2014. The new question was added after discussion by J.D. Power and DPAA’s […]
SOPACT, a subsidiary of JCDecaux, has been awarded a 15-year contract for advertising bus shelters in the city of Paris. JCDecaux will replace the entire network of 1,920 bus shelters (which includes 189 non-advertising shelters) with 2,000 bus shelters specially designed by Marc Aurel. The new shelters will have a streamlined silhouette, with a glazed […]
What happens when you add the elements of audio and touch to digital signage, particularly to video walls? Kirk VanderLeest, vice-president national accounts at Flixio Studios knows, and he’ll be discussing these in depth, illustrating them with examples and case studies, at the #dse2014 Video Walls Unplugged event, which takes place on Tuesday 11th February […]
Spotted at Sephora’s Toronto Eaton Center location, this fantastic retail fixture breaks up an otherwise standard LED video wall into off-set sections, separate by mirrors to create a fresh, cool look. No stranger to in-store-digital initiatives, Sephora hits it out of the park with this innovative use of reflection to create a completely new feel […]