DailyDOOH

Shinka provides advertisers with direct access to high-net-worth individuals staying in luxury hotels across nine cities in the US and UK, including premier properties such as Fairmont, Hilton, and Waldorf Astoria. Now, in partnership with Place Exchange, advertisers can seamlessly purchase Shinka’s premium in-room screens programmatically through various buying options, including open auction and private […]

The next DPAA webinar on March 20 at 8amPT/11amET/4pmGMT will address Leadership Through Change where attendees will learn to take control in uncertain times, reframe challenges as opportunities and build a game plan for change. The DPAA will also elaborate on the expansion of its incredibly successful Women’s Empowerment program, WE.DOOH. For the past six […]

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, is holding its next Member Town Hall this Wednesday March 12 at GroupM Headquarters in New York City. Notable speakers at the meeting will include Jeanine Poggi, Editor-in-Chief, Ad Age and Doug Zarkin, Author of Moving Your Brand Out of the […]

The next DPAA Research, Retail & Tech webinar will take place today, Wednesday March 5 (8amPT/11amET/4pmGMT) and will focus on How Context and Location Can Drive New OOH Revenues in an Omnichannel World. Nigel Clarkson, Global Chief Revenue Officer, Tap Tap Digital, a global omni-channel DSP with a long history of mobile and location-driven campaigns, […]

Captivate, North America’s leading digital-out-of-home video network, is launching its anticipated Women in Business content series this March with a fresh focus on how leadership manifests at every career stage. In what has become a key tentpole event on Captivate, over 50 prominent female professionals from top brands such as Google, Spotify, Wells Fargo, Bloomberg, Wyndham […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today that Coastal Maverick has joined the association. Coastal Maverick is a woman-owned consulting firm that aims to make OOH advertising effortless for brands.  The firm offers a client-first approach that simplifies the process of planning and buying OOH […]

The Place Exchange Programmatic OOH Trends Report for H2 2024 provides a snapshot of select US programmatic OOH spending patterns within the Place Exchange platform, analyzing delivery across billions of programmatic OOH impressions. Select takeaways from the report are below.  In H2 2024, the top three programmatic OOH advertising categories in our data were Food/Drink, […]

This Wednesday, the DPAA’s February DPAA Research & Tech webinar will take a look at header bidding and DOOH. Header bidding revolutionized display and video programmatic advertising, helping publishers increase yield and maximize revenue. The header bidding revolution is coming to DOOH via the release of Prebid’s DOOH adapter technology. Hear from DOOH leaders within […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, published this recap of their highly successful Curated Member Experiences at #CES2025. We publish it in full below… The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home industry members opening dinner, VIP […]

Tomorrow Wednesday January 15, the next in the Research, Retail and Tech series of webinars from the DPAA takes place on the topic of social and digital out of home advertising. The DPAA will welcome Max Veriter, Head of Product at Glooh. The session will explore how to make DOOH more accessible to digital marketing […]