Driving Transparency In Media Supply Chains

Wednesday, October 30th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices. Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on […]

Two New Hires For OA Collective

Friday, October 25th, 2024

Tristan Cotterill

OA Collective, Australia’s fastest growing out-of-home advertising business has appointed Patrick Healey as NSW Sales Director to lead the team’s sales efforts, and Sharon Riley as Agency Sales Manager, further strengthening its growing NSW Sales team. Grant Kirkby, Co-founder of OA Collective told us “NSW is a critical growth market for OA Collective as we […]

QMS Attention-Driven Out of Home

Thursday, October 17th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has released the results from its global-first research on the role human attention plays in out of home environments. Amplified Intelligence CEO and Founder, Dr Karen Nelson-Field, topld us “The research confirms that OOH is far more than a fleeting glance – it captures real, measurable attention that translates […]

Solid Q3 #OOH Growth Says @OMA_Australia

Friday, October 11th, 2024

Tristan Cotterill

The Australian Out of Home industry has extended its growth trend with solid results in Q3 The Outdoor Media Association is the peak industry body that represents Australia’s outdoor media display companies and production facilities has announced an increase of 10.06 per cent net media revenue for Q3 2024, reporting $315 million, up from $286.2 […]

QMS Update On Its Innovative Samba TV Partnership

Tuesday, October 8th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS this released an update on the key categories taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. QMS Strategic Sales Director, Adrian Venditti, told us “By strategically adding DOOH to under or over-exposed TV viewership postcodes, we […]

This Thursday @VIOOH State of the Nation Australia

Tuesday, October 8th, 2024

Tristan Cotterill

This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event. It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general. It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney […]

Wildstone and Manboom Join OMA_Australia

Thursday, October 3rd, 2024

Tristan Cotterill

The Australian Outdoor Media Association (OMA) has announced two new members, Wildstone and Manboom, highlighting continued growth and commitment to unifying the Out of Home industry. The addition of Wildstone and Manboom brings the total number of asset owner members to four, further representing the OMA’s ability to represent a diverse range of stakeholders. CEO […]

Australia’s Largest #3DOOH Campaign

Tuesday, October 1st, 2024

Tristan Cotterill

oOh!media has launched Australia’s largest ever #3DOOH campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution. Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D […]

Updated OpenDirect 2.1 @IABtechLab Standards

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

QMS Paris Network Reached 11.5 Million Australians

Thursday, September 26th, 2024

Tristan Cotterill

After six weeks, 116 medals including 36 gold, and countless stories of triumph and performance, the Paris Olympic and Paralympics Games have become part of Australian sporting and out of home history. Leading digital outdoor media company QMS’ ground-breaking Paris 2024 Digital Screen Network reached more than 11.5 million Australians*, marking a new age in […]