Driving Transparency In Media Supply Chains

Wednesday, October 30th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices. Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on […]

New Sustainability in Media Planning @ANAmarketers Report

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

The Associate of National Advertisers (ANA) has released a groundbreaking study, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions. The ANA’s Media & Measurement Leadership Council partnered with Scope3 […]

Tim Collier Joins @Scope3

Friday, May 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Scope3, the collaborative sustainability platform decarbonising media and advertising, has hired Tim Collier to lead business operations across the UK and Northern Europe. Anne Coghlan, Co-Founder and COO, told us “It’s great to have Tim onboard to support our continued growth in the UK and European markets. Educating the digital ad industry on the extent […]

‘Green Curated Deals’ Thru’ @Hivestack & Scope3

Wednesday, May 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Perion Network Ltd. (NASDAQ and TASE: PERI) announced this week the launch of Hivestack’s ‘Green Curated Deals’ innovative solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory. Building on momentum from the recent expansion of Scope3’s emissions […]

JCDecaux ANZ Partners w/ Scope3

Wednesday, November 8th, 2023

Tristan Cotterill

JCDecaux Australia and New Zealand has announced a partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media […]

Scope3 Carbon Neutral Inventory Available

Tuesday, January 10th, 2023

Adrian J Cotterill, Editor-in-Chief

Yahoo has announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and advertising industry […]