DailyDOOH

Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024. Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and […]

Yahoo, in collaboration with Publicis Media, has released “Trust Through Transparency: The Future of AI and Advertising,” a new study exploring consumer and advertiser perspectives, acceptance, usage, and trust of artificial intelligence in the advertising industry. Polling over 1,200 U.S. consumers and more than 350 U.S. advertisers, the survey revealed a disparity in AI sentiment between consumers […]

VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how pDOOH fits within multi-channel campaigns, and how to best measure its impact. Analysing a […]

The WayBack, an initiative designed to help those living with dementia and Alzheimer’s and their carers through virtual reality film, has launched an award-winning outdoor campaign with Havas London. Spanning 13 London Underground and Elizabeth line stations, the campaign takes over fifteen ‘ribbons’, the digital displays that run the length of the escalators at London […]

Last week at the OBIE Awards held in Nashville, as part of #OOH2023, Yahoo’s Global Head of DOOH Stephanie Gutnik was honored with another Rising Star Award (she was last honored by FEPE back in 2017), this time by the OAAA. She was honored alongside another worthy individual, namely Ross Reilly, Vice President at Lamar […]

Yahoo has announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and advertising industry […]

Yahoo has announced a new integration with Global’s digital advertising exchange DAX. We are told that DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio. Josh Partridge, Head of EMEA at Yahoo, told us “Our new integration with DAX opens up even […]

Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets. Building on Yahoo’s already extensive capabilities through its own proprietary data and third-party relationships, this partnership allows advertisers to further hone their campaigns through Adsquare’s footfall measurement and audience scoring […]

This November will see the Ministry of New Media’s first #AdTECH: #OOH Conference in Silicon Beach. Chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik the AdTECH: OOH – Los Angeles Conference takes place on Tuesday November 15 and registration will open shortly. In one calendar year Stephanie has now curated superb agendas for, and then […]

The First Ever GLOBAL #DOOH Event at Cannes Lions is presented by DPAA and Yahoo. The registration site says “Join your #DOOH colleagues from around the world and enjoy ROSÉ & RELAXATION courtesy of DPAA and Yahoo!“. It also states “Please join the ‘WAITLIST’ to request a private RSVP for this event. After joining the […]