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Monday, April 16th, 2012
Gail Chiasson, North American Editor
While I felt that the MediaPost Digital Out-of-Home Forum didn’t quite come up to the excellent standards of the previous year’s – and that still stands – don’t get me wrong: there were certainly some good and great speakers and panelists heard throughout the day. So here’s a final rundown of the day with some […]
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Monday, April 16th, 2012
Guest Contributor, Tony Jarvis
I was a member of the New Measurement Research Panel at the Media Post DOOH Forum, New York, that I’ve been told was not only lively but insightful and certainly provocative – guilty! This panel revealed three major announcements critical to the future growth of the DVPB arena. Nielsen’s AdViews will finally include extensive ad […]
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Friday, April 13th, 2012
Gail Chiasson, North American Editor
There were a lot of both new and old faces at the MediaPost Digital Out-of-Home Forum in New York last Wednesday. Here’s a few that we spotted.
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Thursday, April 12th, 2012
Adrian J Cotterill, Editor-in-Chief
The Media Post Digital Out-of-Home Forum‘s program held onto its audience in the afternoon – well just! The audience, estimated between 75 and 100, certainly stayed on for the afternoon but our North American editor’s overall take on the event was that it was “not bad in the morning, not great in the afternoon and […]
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Wednesday, April 11th, 2012
Gail Chiasson, North American Editor
The panel on where digital out-of-home fits on the media plan during the Media Post DOOH Forum in New York is particularly interesting. With so many new technologies and different components, there is agreement that it’s still difficult to measure. Media will give their own coverage data, but it’s often hard to get specific client […]
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Tuesday, April 10th, 2012
Gail Chiasson, North American Editor
Well, the MediaPost Digital Out-of-Home Forum is finally here (Wednesday 11th April) and I will be in New York covering the event as I did last year. I do hope it is as good as in 2011 but somehow I am not so sure it will be (but we will see). One session that should […]
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Saturday, December 31st, 2011
JP Biamby
Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai’s Wifi network to register with the ‘Hyundai Race‘ and download the app on their iPhone. This game uses the iPhone’s built-in accelerometer to to steer the vehicle so users only […]
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Friday, October 21st, 2011
Andrew Neale
The whole team are back now where they should be (Montreal, London, Paris, etc) after a TRULY fantastic week in New York City. We cannot thank enough the Strategy Institute, the DPAA, PRN and even NEC for holding all of their events in the same week. For most of the team that’s enough travelling for […]
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Tuesday, July 26th, 2011
JP Biamby
Heineken has integrated a recent TV campaign in Japan – also widely shown in the UK, Ed, with a very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation. The large branded LED screen displayed the commercial and instructed pedestrians where to […]
Posted in DailyDOOH Update | 1 Comment »
Friday, May 20th, 2011
JP Biamby
A report by Bernstein Research analyst, Toni Sacconaghi suggests that until a critical mass of NFC based POS terminals at retail is reached, companies like Apple will forgo supporting NFC technology. Despite the fact that earlier this year, Verifone announced that it will include NFC technology in all new Point-Of-Sale systems offered to merchants, at […]
Posted in DailyDOOH Update | 2 Comments »
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