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Our #mpdooh Roundup (Even The Dull Bits)

Monday, April 16th, 2012

Gail Chiasson, North American Editor

While I felt that the MediaPost Digital Out-of-Home Forum didn’t quite come up to the excellent standards of the previous year’s – and that still stands – don’t get me wrong: there were certainly some good and great speakers and panelists heard throughout the day. So here’s a final rundown of the day with some […]

#mpdooh New Measurements For A Developing Sector?

Monday, April 16th, 2012

Guest Contributor, Tony Jarvis

I was a member of the New Measurement Research Panel at the Media Post DOOH Forum, New York, that I’ve been told was not only lively but insightful and certainly provocative – guilty! This panel revealed three major announcements critical to the future growth of the DVPB arena. Nielsen’s AdViews will finally include extensive ad […]

#mpdooh Seen Around The MediaPost DOOH Forum

Friday, April 13th, 2012

Gail Chiasson, North American Editor

There were a lot of both new and old faces at the MediaPost Digital Out-of-Home Forum in New York last Wednesday. Here’s a few that we spotted.

What Did You Think About #mpdooh

Thursday, April 12th, 2012

Adrian J Cotterill, Editor-in-Chief

The Media Post Digital Out-of-Home Forum‘s program held onto its audience in the afternoon – well just! The audience, estimated between 75 and 100, certainly stayed on for the afternoon but our North American editor’s overall take on the event was that it was “not bad in the morning, not great in the afternoon and […]

#mpdooh DOOH On The Media Plan

Wednesday, April 11th, 2012

Gail Chiasson, North American Editor

The panel on where digital out-of-home fits on the media plan during the Media Post DOOH Forum in New York is particularly interesting. With so many new technologies and different components, there is agreement that it’s still difficult to measure. Media will give their own coverage data, but it’s often hard to get specific client […]

#mpdooh How A Retailer Sees DOOH

Tuesday, April 10th, 2012

Gail Chiasson, North American Editor

Well, the MediaPost Digital Out-of-Home Forum is finally here (Wednesday 11th April) and I will be in New York covering the event as I did last year. I do hope it is as good as in 2011 but somehow I am not so sure it will be (but we will see). One session that should […]

Race A Hyundai In Times Square

Saturday, December 31st, 2011

JP Biamby

Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai’s Wifi network to register with the ‘Hyundai Race‘ and download the app on their iPhone. This game uses the iPhone’s built-in accelerometer to to steer the vehicle so users only […]

The 2011 DailyDOOH Travelogue

Friday, October 21st, 2011

Andrew Neale

The whole team are back now where they should be (Montreal, London, Paris, etc) after a TRULY fantastic week in New York City. We cannot thank enough the Strategy Institute, the DPAA, PRN and even NEC for holding all of their events in the same week. For most of the team that’s enough travelling for […]

DOOH Propels Heineken TV Ads

Tuesday, July 26th, 2011

JP Biamby

Heineken has integrated a recent TV campaign in Japan – also widely shown in the UK, Ed, with a very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation. The large branded LED screen displayed the commercial and instructed pedestrians where to […]

NFC Tech Seeks Critical Mass

Friday, May 20th, 2011

JP Biamby

A report by Bernstein Research analyst, Toni Sacconaghi suggests that until a critical mass of NFC based POS terminals at retail is reached, companies like Apple will forgo supporting NFC technology. Despite the fact that earlier this year, Verifone announced that it will include NFC technology in all new Point-Of-Sale systems offered to merchants, at […]