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Traditional Media Boosts Brand Credibility On Social Media

Thursday, November 18th, 2010

Geny Caloisi

Joint research from Kinetic and JCDecaux has revealed that Facebook and other social media channels are becoming a natural partner for Out of Home (OOH) advertising in the same way that YouTube has extended the reach of TV commercials. The Social Pioneers study shows that 16-24 year old consumers see conventional advertising as a significant […]

Primesight Glasgow Subway

Wednesday, October 27th, 2010

Adrian J Cotterill, Editor-in-Chief

It has taken Primesight sometime to make their first proper digital investment since buying Titan’s roadside billboard inventory well over a year ago (see August 2009 story here) but here we now see a number of digital screens on the Glasgow Subway. We understand that they are covering 6 stations with 11 panels to start […]

#DSinvestor – How Good Was It?

Monday, October 11th, 2010

Adrian J Cotterill, Editor-in-Chief

Well, #DSinvestor is over for another year, as mentioned in a brief earlier post, the venue could have been better (it wasn’t as nice a venue as last year by a long way) but everything else about the conference was pretty much great. Garry McGuire who has been CEO, RMG Networks for just over 14 […]

OAA Campaign Courts Controversy

Tuesday, January 5th, 2010

Chris Sheldrake

Not everyone is in agreement that the UK’s Outdoor Advertising Association recent campaign is necessarily a good thing; with (tongue in cheek) suggestions for new tag lines such as ‘Fat people are lazy and eat too much‘ and ‘England is shit at football‘ the folks overs at Cream Global believes that the campaign only proves […]

OAA Makes Britain Think Again About Outdoor

Tuesday, January 5th, 2010

Adrian J Cotterill, Editor-in-Chief

Alan James, OAA chief executive told us “The media landscape and the role of different mediums in delivering successful campaigns has changed dramatically over the last decade particularly in reference to the rise of digital media” He added “ demonstrates that outdoor media continues to play a vital part in this mix, specifically highlighting that […]

Oohgle Falls Foul Of WikiPedia Thought Police

Wednesday, August 12th, 2009

Adrian J Cotterill, Editor-in-Chief

Those folks who seemingly have nothing better to do in life apart from maintain and edit Wikipedia entries continue to do themselves no favours (in our eyes at least). ‘Oohgle’ which we think is well entitled to have entered the lexicon after all the good work that Posterscope put into it had a brief and […]

Posterscope Ask ‘Do You Oohgle?’

Friday, November 21st, 2008

Chris Sheldrake

According to Posterscope “When you see an Out-of-Home ad and then follow it up online, you’re Oohgling” !!! We like that, VERY clever!!! The Oohgle ads that you might have seen recently are about promoting Posterscope’s Prism Search tool that helps advertisers understand how well their OOH campaign achieves any online follow up. The campaign […]

Do You Oohgle?

Thursday, November 20th, 2008

Adrian J Cotterill, Editor-in-Chief

Anyone else Oogle’d and ended up at