DailyDOOH

Joint research from Kinetic and JCDecaux has revealed that Facebook and other social media channels are becoming a natural partner for Out of Home (OOH) advertising in the same way that YouTube has extended the reach of TV commercials. The Social Pioneers study shows that 16-24 year old consumers see conventional advertising as a significant […]

It has taken Primesight sometime to make their first proper digital investment since buying Titan’s roadside billboard inventory well over a year ago (see August 2009 story here) but here we now see a number of digital screens on the Glasgow Subway. We understand that they are covering 6 stations with 11 panels to start […]

Well, #DSinvestor is over for another year, as mentioned in a brief earlier post, the venue could have been better (it wasn’t as nice a venue as last year by a long way) but everything else about the conference was pretty much great. Garry McGuire who has been CEO, RMG Networks for just over 14 […]

Not everyone is in agreement that the UK’s Outdoor Advertising Association recent campaign is necessarily a good thing; with (tongue in cheek) suggestions for new tag lines such as ‘Fat people are lazy and eat too much‘ and ‘England is shit at football‘ the folks overs at Cream Global believes that the campaign only proves […]

Alan James, OAA chief executive told us “The media landscape and the role of different mediums in delivering successful campaigns has changed dramatically over the last decade particularly in reference to the rise of digital media” He added “Britainthinks.com demonstrates that outdoor media continues to play a vital part in this mix, specifically highlighting that […]

Those folks who seemingly have nothing better to do in life apart from maintain and edit Wikipedia entries continue to do themselves no favours (in our eyes at least). ‘Oohgle’ which we think is well entitled to have entered the lexicon after all the good work that Posterscope put into it had a brief and […]

According to Posterscope “When you see an Out-of-Home ad and then follow it up online, you’re Oohgling” !!! We like that, VERY clever!!! The Oohgle ads that you might have seen recently are about promoting Posterscope’s Prism Search tool that helps advertisers understand how well their OOH campaign achieves any online follow up. The campaign […]

Anyone else Oogle’d and ended up at http://www.oohgle.com/