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Want it. Need it. Zapp it Says @TryZapp

Thursday, July 15th, 2021

Adrian J Cotterill, Editor-in-Chief

Zapp is described as the fast-growing startup that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, and it has launched its first ever advertising campaign ‘Want it. Need it. Zapp it.’ here in the UK. Steve O’Hear, VP of Strategy at Zapp said “When life can’t wait, Zapp is there to […]

Scentre Group’s BrandSpace Choose @VistarMedia

Monday, July 12th, 2021

Tristan Cotterill

Vistar Media has been appointed as the supply-side platform (SSP) for Scentre Group’s in-house, BrandSpace digital network, providing programmatic access to their high impact inventory. Scentre Group, General Manager – Commercial Delivery, Scott Moore said “Our Westfield Living Centres are strategically located in the heart of communities and are some of the most frequently visited […]

Curtis Rauch Joins KEVANI

Friday, July 9th, 2021

Adrian J Cotterill, Editor-in-Chief

Curtis Rauch has joined KEVANI as a National Account Executive. He previously led media and sales sponsorship efforts at the Beverly Center in LA and before that worked at Westfield as a Sales Director.

Schweppes Launches Major New UK Campaign

Tuesday, July 6th, 2021

Tristan Cotterill

Schweppes has launched a bold new multi-million-pound marketing campaign which celebrates the Great British public’s resilience to enjoy summer – regardless of what it may bring – building on a strong 2020 where the brand led growth in the mixer category [1]. The campaign launches with the return of two 10-second TVCs, celebrating the return […]

New MTA Arts & Design Digital Artworks

Monday, June 7th, 2021

Russ Curry, Ministry of New Media

As greater numbers of New Yorkers continue returning to the subway amid the MTA’s #TakeTheTrain campaign, and the subway system breaks multiple pandemic-era ridership records per month, MTA Arts & Design has announced the unveiling of new digital art pieces and photographic exhibitions designed to enhance the transit experience, at Fulton Center, 42 St-Bryant Park […]

The UK @BlackPlaques Project By @NubianJak

Monday, June 7th, 2021

Adrian J Cotterill, Editor-in-Chief

London’s Brixton Rail Station is at the heart of a powerful Out-of-Home campaign by The Nubian Jak Community Trust, Havas London and JCDecaux UK to promote The Black Plaque Project, an initiative to commemorate the contributions of black people throughout history.  The campaign is running across mall and rail Out-of-Home locations nationwide, raising awareness of the […]

Westfield Mall of The Netherlands

Thursday, May 6th, 2021

Andrew Neale

The Westfield Mall of The Netherlands is the Netherlands’ latest and largest retail destination with over 280 stores. It looks like an architects’ dream, sinuous white curves flow horizontally like a huge silk shawl around the glass-skinned structure to create a unique shopping experience. With well over half a billion Euros spent on the redevelopment, […]

StoreBoost And Digital Doorman in Use At @URW_UK

Wednesday, May 5th, 2021

Adrian J Cotterill, Editor-in-Chief

Unibail-Rodamco-Westfield has announced a new, first of its kind partnership with The Cloud + Compass which aims to deliver campaigns targeted by footfall at Westfield London and Westfield Stratford City using real time data. Launched ahead of the reopening of non-essential retail in the UK on April 12, 2021, the debut use of the StoreBoost […]

adidas in @JCDecauxAUS Green Bus Shelter

Tuesday, April 27th, 2021

Tristan Cotterill

adidas’s new Stan Smith sustainable sneakers have been brought to life with a green oasis bus shelter from JCDecaux Australia. JCDecaux Head of Creative Solutions, Ashley Taylor told us “The adidas Stan Smith bus shelter takeover is immersive and high impact to educate commuters on the sustainability of the iconic shoe as they wait for […]

O2 Uses ‘Follow Me’ Interactive #DOOH

Monday, September 28th, 2020

Adrian J Cotterill, Editor-in-Chief

This past weekend Grand Visual launched a fun and exciting interactive campaign at Westfield White City, Eat Street. O2 are introducing ‘Bubl’, a loyal and reliable blue robot, as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues to be there for […]