DailyDOOH

Vector Media, one of the trailblazers in out-of-home media and experiential marketing, has appointed Jack Randall as (wait for it, wait for it) Executive Vice President of Brand Partnerships and Experiential.

“We’re excited to welcome Jack to the team. His leadership and deep industry knowledge will be instrumental in driving growth and strengthening our partnerships,” said Bennett Fogel, President of Sales and Marketing at Vector Media.

With over 20 years of experience in media sales, business development, and brand strategy, Jack brings a wealth of expertise and a proven ability to drive growth and innovation.

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OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., is running multiple campaigns in April in honor of Earth Month.

Through a partnership with The Farmlink Project and a purpose-driven content series (MOMENTS by OUTFRONT), the campaigns aim to inspire environmental awareness and resourcefulness throughout the month, including Earth Day next week on Tuesday April 22.

Moments by OUTFRONT, OUTFRONT’s content and publisher platform, celebrates Earth Month with curated content on OUTFRONT’s transit media, reaching millions of commuters daily. ‘Moments in Life’ in collaboration with PureWow, highlights a DIY bird feeder for kids, encouraging commuters young and old to take a simple and fun step toward a more sustainable future.

OUTFRONT has again teamed up with The Farmlink Project, the fastest-growing solution in the charitable food space, on a nationwide OOH campaign to encourage people to take action in the fight against food insecurity. The creative is running now through April 30 on digital billboards across the country, with the message: “Feed people, not landfills. $1 delivers 17 lbs of food.”

Kate Nelson, Head of Brand at The Farmlink Project said “OUTFRONT’s partnership has been critical in amplifying our mission to spark conversations about food waste and food access nationwide. Currently, about one-third of the food grown in the U.S. ends up in landfills, making it one of the largest contributors to greenhouse gases. Earth Month is the perfect time to join forces and amplify our mission – to connect farms’ surplus with food banks, feeding people instead of landfills.”

The Earth Month campaign follows OUTFRONT and Farmlink’s Thanksgiving partnership to encourage donations to provide food to families in need with digital billboards featuring a similar message. OUTFRONT and Farmlink have been partners since 2021.

KEVANI, Inc. a leading innovator in out of home media development, this week announced the launch of Nexus, a new-to-market full motion digital display in Los Angeles’ South Bay region. As the largest digital advertising platform in the area, Nexus offers brands an unparalleled opportunity to engage with a thriving, diverse community on the global stage.

Kevin Bartanian, CEO of KEVANI told us “As Los Angeles continues to evolve, we remain committed to securing and enhancing the most compelling advertising opportunities in key growth areas. The ‘Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales.”

Prominently positioned on the facade of Apollo, a newly developed luxury residential complex featuring 300 resort-style apartments, this high impact display is located near major tech, automotive, and aerospace hubs, including SpaceX, the Tesla Design Center, and Ring. Nexus presents brands with an opportunity to connect with a global audience, as the city prepares to host the world’s biggest sporting events over the next several years.

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Crystal Display Systems Limited (CDS) has quietly announced that it has acquired Displaylite Limited, a company renowned for its innovation and 25-year legacy in display and touchscreen technologies.

Chris Bartram, CEO and Managing Director of CDS, was quoted as saying “We are thrilled to embark on this new chapter. By combining Displaylite’s assets and expertise with CDS’s strong infrastructure, we anticipate a powerful synergy that will set new benchmarks in the industry. More than just a business decision, it’s about carrying forward a legacy and building upon it.”

The announcement states that this strategic acquisition marks a new chapter for both companies and signals a bold step forward for Crystal Display Systems as they continue to strengthen their market position and broaden their technology portfolio.

No news on what happens to the DisplayLite brand or indeed employees but a note on DisplayLite’s web page says “Displaylite is proud to announce we have joined the Crystal Display Systems team and if you would like to see our new, unique and wider product range please go to www.crystal-display.com” which makes you think the brand will soon be gone.

The Out of Home Advertising Association of America (OAAA) has announced the 2025 Future Leaders Program delegates, 10 talented emerging professionals who will have an unparalleled opportunity to advance their careers in the OOH industry.

Now in its second year, this program is a key initiative of OAAA’s OOH UNITED committee, dedicated to championing diversity and fostering the growth of the next generation of out of home professionals.

Future Leaders delegates will receive a sponsored trip to the 2025 OOH Media Conference in Boston, where they will connect with industry leaders, participate in mentorship sessions, and gain exclusive access to critical networking opportunities. As part of the program, delegates will also engage in OAAA’s new partnership with Big Brothers Big Sisters of America— an initiative designed to create a robust mentoring ecosystem within the OOH industry that nurtures emerging talent, fosters meaningful connections, and offers OAAA members opportunities to give back while developing leadership skills.

This year’s delegates are:

• Bianca Abney – Clear Channel Outdoor
• Jake Beaven-Parshall – OUTFRONT Media
• Claudia Cavazos – iKahan Media
• Alexis Caban – OUTFRONT Media
• Daniel Petersen – Clear Channel Outdoor
• Staci Schofield – Lamar Advertising Company
• Jane Silverstein – Billups
• Kate Weatherly – Adams Outdoor Advertising
• Lauren Wilcox – dentsu
• Whitney Williams – Outdoor Advertising Association of South Carolina

Thanks to the support of sponsors; Publicis, OUTFRONT Media, Clear Channel Outdoor, Horizon Media, iKahan Media, Pearl Media, Pivot Media, Vector Media, Brooklyn Outdoor, SOMOS, DELTA Media, AllUnite and Liquid Outdoor, this program will continue to provide invaluable opportunities to shape the next generation of OOH leaders.

Through this partnership with Big Brothers Big Sisters of America, the Future Leaders Program will not only provide critical career opportunities but also help foster long-lasting mentorship connections, ensuring that tomorrow’s OOH leaders are empowered and ready to drive the industry forward.

“As we continue to look for ways to drive our industry forward, the Future Leaders program is a shining example of the type of initiatives we’re championing to future-proof OOH,” said Anna Bager, President & CEO of OAAA. “Created to foster fresh perspectives and more diversity in the industry, we want to look for more ways to empower OOH’s next generation of talent – those who will play a pivotal role in fueling future growth, innovation, and creativity for our medium.”

All delegates will engage in diverse sessions, activities, and networking events designed to broaden their understanding of the OOH industry while developing their professional skills. OOH UNITED Co-Chairs Marc Fenty, SVP Director of OOH at Horizon Media and Candice Simons, President + CEO of Brooklyn Outdoor, serving as co-hosts to facilitate an immersive experience.

Beyond the conference these delegates will serve as ambassadors of OOH UNITED throughout the year, actively shaping and contributing to the group’s activities and initiatives.

VIOOH, the leading premium global digital out of home supply-side platform, has announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada.

Zoom Media UK offers brands the opportunity to connect with diverse, active audiences with expertise built over 20 years in the fitness and media industries combined. This partnership, initially only available in the UK, gives advertisers access to 750 strategically-placed, HD digital 6-sheet screens, generating around 900 million monthly impressions.

“Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency and strong dwell times throughout UK gyms. VIOOH’s real-time trading across programmatic DOOH comes into its own in these specialist environments, delivering consistent media value and growth for both international and local-market advertisers,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

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Tickets are NOW available for Pixels in Paradise, the next Experience United Social Club event which takes place Thursday June 12 during #InfoComm25 at the Palm Tree Club.

The organisers are transforming the Palm Tree Club into an 1980’s inspired tropical escape, where pastel hues meet palm trees and good vibes flow as easily as the cocktails.

Whether you’re catching up with old friends, making new ones, or just taking a well-earned break from the trade show grind, this is the place to be.

Expect tropical cocktails, sunset-lit conversations, and a laid-back atmosphere that celebrates the creative energy of our industry. No agendas. No presentations. Just good people, good drinks, and great conversation.

Two things of note: –

1. They are calling all #AVSneakerheads as this one’s for you! They say “Break out your freshest kicks, from vintage Jordans to crisp white Air Force 1s. Your footwear game is part of the fit, and we’re here for it”
2. Keep an eye out for the AVIXA TV Red Carpet Experience as they’ll be capturing the scene and chatting with attendees about fashion, trends, and the tech that stopped them in their tracks. You might just get your moment in the spotlight!

#ff @openeyeglobal @XUSocialClub and Sponsors @REACHMediaNet @KorbytGo @SageNetLLC @Nanolumens @Snap_Install @SignageOS @SNAdisplays @BluefinLcd @CrimsonAV @Dise_Digital @CoffmanMedia (AUO , GDS, Sony and Google)

InfoComm 2025 takes place June 7-13 (exhibits 11-14) at the Orange County Convention Center in Orlando, Florida.

JOLT, Australia’s digital out-of-home network and fast electric vehicle network, today announced the release of its new, 50kW DC EV charger, offering drivers double the charging speed of existing units and delivering an enhanced advertiser experience.

Designed for performance, accessibility, and urban integration, the sleek new charger is built to set a new standard in EV charging infrastructure. The first unit has been installed in Melbourne’s upmarket area of Bayside City Council, with additional locations across Australia launching in the months ahead.

The new chargers will continue to deliver JOLT’s 7kWh of free power per day for users via the JOLT app.

The latest product innovation is also set to enhance JOLT’s advertising solutions for brands, with high-luminance digital screens with automatic brightness, vandal proof glass and graffiti resistant finishes, a design-forward focus and an enhanced urban footprint.

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Digital outdoor media leader QMS, in collaboration with Wavemaker and Made This, have pushed the boundaries of out of home with Australia’s first programmatic high impact 3DOOH campaign, for global beauty brand Garnier.

The campaign combined the creative impact of full motion 3DOOH with the flexibility of programmatic trading to elevate Garnier’s latest work.

Running across QMS’ Emporium Melbourne site, the campaign showcased Garnier’s Vitamin C Daily Tinted Fluid with SPF50+, immersing audiences in an eye-catching 3DOOH execution.

The creative, originally launched through traditional trading with Wavemaker, was later enhanced by GroupM, through programmatic amplification during key moments across the summer.

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Wicked, the stage musical phenomenon that tells the incredible untold story of the Witches of Oz, has partnered with Global, the Media & Entertainment group, to unveil new custom-lit posters on the Elizabeth line.

Gemma Holmes, Marketing Director for Wicked UK, said: “Wicked is a show built on bold visuals and immersive storytelling so I’m thrilled that we’re the first to go green with this new format and bring a splash of Oz to some of the busiest stations in London.”

For the first time, over 50 posters at Bond Street, Farringdon, Liverpool Street and Tottenham Court Road have been transformed as part of the musical’s new out of home campaign, featuring illuminated frames that match the show’s familiar green hue.

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