In light of the events at Media Post’s Digital Out of Home awards, it seems obvious that the judges favored campaigns that included Gaming, Digital Projection, and Experiential campaigns with Social Media Integration. The winner of Best in Show at awards was Yahoo’s “Bus Stop Derby” a campaign that I felt was most certainly an […]
Goodby, Silverstein & Partners took the Best of Show award for its ‘Yahoo! Bus Stop Derby’ digital interactive transit shelter advertising at the conclusion of MediaPost’s 4th annual Digital Out-of-Home Forum last week in New York. Unfortunately, no-one from the agency nor client was present to accept that award, nor the two others the same […]
In the only case study at MediaPost’s DOOH Forum, Trevor Kaufman, CEO of Possible Worldwide, gave a great rundown, complete with illustrations, on how Target redesigned its entire video game section with totally rearranged open displays, colour-coded departments and interactive information kiosks. Stating that he believes 2012 will be the Year of Interactive, Kaufman said […]
We’re taking a page from the photo mags here, showing a few of the many attendants at the MediaPost DOOH Forum and Awards.
MediaPost’s Digital Out-of-Home Forum had innumerable pearls of wisdom from all its speakers, (Patrick Quinn, CEO, PQ Media) stated that 70% of the revenue is commanded by the top 10 operators. In a particularly good presentation he went on to say (from his 2011 Forecast) that Digital Place-based Media will grow 16% and Digital Billboards/Signage […]
If I had to pick out one single panel or presentation at last Thursday’s MediaPost DOOH Forum that was the best, I’d be hard pressed to do so. There wasn’t a single one that bored me, and that’s really admitting something considering the number of presentations I’ve heard through the years, in addition to the […]
The MediaPost’s 4th annual Digital Out-of-Home Forum (held yesterday in New York in case you were in any doubt) has been in our Events calendar since the event first came onto our radar screens back in February and judging by the reaction of those we sent to cover the event (Gail and JP), those we […]
Ideas presented at an Augmentation panel at Mediaposts’ Digital Out Of Home Forum hinted that the future of mobile devices may possibly be NFC. An innovative discussion ensued between the panelists about QR codes, Augmented Reality and Experiential Marketing campaigns. We previously reported about the successful interactive DOOH activations with one of the panelists, Harry […]
Innovators in 3-D projection mapping showed off some great work at #MPDOOH today. With the ability to project onto almost everything you do of course have the whole world as your canvas!