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New UK @VengoLabs Network

Sunday, March 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Back in May 2022, AMI Entertainment, a provider of music services to bars and restaurants, selected Vengo Media Network’s ad server to connect 20,000 jukeboxes with advertisers in the US. That relationship now appears to have spread to the UK with 2,500 new bar screens forming the network.

The Elevating Voices Grant @PattisonOutdoor Program

Thursday, February 15th, 2024

Tristan Cotterill

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]

Sian Cotty / Kate Butcher Join @SharpNEC_UK

Friday, February 9th, 2024

Andrew Neale

Two new appointments see the Sharp NEC Display Solutions UK sales team continue to grow and strengthen as it evolves ‘towards tomorrow’. Sian Cotty joins the end user sales team and Kate Butcher joins the channel sales team, both bringing a wealth of professional experience and industry knowledge. Reiterating the company’s theme from ISE 2024, […]

Fyllo|Semasio’s Contextual Advertising Vision

Tuesday, January 30th, 2024

Adrian J Cotterill, Editor-in-Chief

Fyllo|Semasio, a provider of contextual targeting solutions, has announced that the company has begun migrating its entire portfolio of audience taxonomy data into privacy-compliant contextual segments via its Semasio targeting platform (advertisers can use this to drive performance in a post-cookie environment). Ee are told that the transition is currently underway and should be fully […]

Mass Media Appoint @DoohClick

Tuesday, January 30th, 2024

Andrew Neale

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, […]

UK Ad Spend Up 15.9% In Q3, 2023

Thursday, January 25th, 2024

Adrian J Cotterill, Editor-in-Chief

The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in online advertising.  […]

Revolution360 and Wrappr Join @OMA_Australia

Tuesday, January 23rd, 2024

Tristan Cotterill

The Outdoor Media Association (OMA) has announced that Revolution360 and Wrappr Media have joined the Australia association… Revolution360 is an innovative, national Out of Home media owner, specialising in Street Poster, Wall Mural and Experiential advertising. National Sales Director, Josh Fitzgerald said, “Revolution360 has been pioneering the Street Poster and Wall Mural landscape for more […]

Cineplex Digital Media Adds Cadillac Fairview Malls

Tuesday, January 23rd, 2024

Tristan Cotterill

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]

BC Place Added To @PattisonOutdoor’s Inventory

Thursday, January 18th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]

Nakd #3DOOH @JCDecaux_UK Launch

Wednesday, January 17th, 2024

Tristan Cotterill

Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]