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New @OutsmartOOH Playout Tool

Thursday, February 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Outsmart, the trade body for the UK Out of Home industry tells us that it is building a new data system to centralise all advertising playout information into one single point for buyers to access. At present we believe there is a ‘peer-to-peer’ approach, but Playout will fully standardise and improve the communication of this […]

Kickstarting Out of Home in South Africa in 2023

Tuesday, February 7th, 2023

Tristan Cotterill

Join the FM Redzone in partnership with JCDecaux, Hivestack and Insight Outdoor this Friday February 10 for a panel discussion about how best to kick start OOH in 2023 in South Africa. We are told that it is a discussion on the latest tech and trends in OOH and digital OOH, how OOH and online […]

Times Square & Piccadilly Lights Headline w/ @Gorillaz

Monday, December 19th, 2022

Andrew Neale

Two of the World’s most famous Out of Home landmarks in Times Square and Piccadilly Lights, were transformed into live stages for a ground-breaking performance this past weekend. Both locations became first-of-a-kind immersive stages for performances by the award-winning virtual band Gorillaz who performed in real life as Murdoc, 2D, Noodle and Russel performed their […]

RE/MAX And @Hivestack 3DOOH Programmatic

Thursday, November 17th, 2022

Tristan Cotterill

Hivestack recently delivered the world’s first anamorphic programmatic DOOH campaign. The campaign was activated for RE/MAX in South Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean as shown below… Will Brownsdon, Managing Director […]

oOh!media Launches Large Digital in Perth

Monday, August 15th, 2022

Tristan Cotterill

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Cathy O’Connor, CEO, oOh! told us “As we continue to invest in scaling our digital network, this new premium asset at […]

Wildstone Acquire Forrest Group Assets

Wednesday, August 3rd, 2022

Adrian J Cotterill, Editor-in-Chief

Wildstone Capital has acquired a significant portfolio of high-quality advertising sites from Scottish based company Forrest Group. Representing the largest privately owned portfolio of OOH assets in the UK, these sites include the very best large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor. […]

oOh!media Expands Network in Melbourne and Geelong

Wednesday, August 3rd, 2022

Tristan Cotterill

oOh!media has expanded its digital network in Melbourne and Geelong by adding four large format digitals to its portfolio. As part of an ongoing program of investment to digitise its Out of Home network, oOh! has built a new double-sided supersite in Nunawading, further bolstering coverage in the eastern suburbs of Melbourne. Located on the […]

Fix Your Erectile Dysfunction

Monday, July 18th, 2022

Adrian J Cotterill, Editor-in-Chief

Numan, a digital platform for men’s health, has launched a nationwide digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction. Matthew Davies, Chief Growth Officer, Numan told us “This campaign is completely aligned with our mission to normalise men’s health issues, to break down taboos and get people talking […]

Oceania partners with Hearts & Science NZ

Monday, July 18th, 2022

Russ Curry, Ministry of New Media

Hearts & Science NZ has announced a partnership with Oceania, as the aged care provider’s full-service media agency. Oceania is changing the game within the retirement sector, going beyond the one size fits all approach, and connecting people to the things that matter most to them. Sandra Daniel, Head of Marketing at Oceania comments, “At […]

Danielle Finch Joins @WildstoneUK

Friday, April 29th, 2022

Andrew Neale

Danielle Finch has joined the acquisitions team at Wildstone as Premium Acquisitions Director. Jonathan Chandler, UK Managing Director at Wildstone told us “I am delighted that Danielle is joining our industry-leading team where her knowledge will help further accelerate our growth. Her expertise on the retail and premium digital side in particular will complement the […]