Kinetic Sculpts Carling’s Live Ice Carving Campaign

April 16th, 2014

Maddie Cotterill

If you commute into London via London’s Victoria train station you will soon notice Out of Home media agency Kinetic Worldwide’s live ice sculpture carving, adding to what you may have seen elsewhere, in support of Carling British Cider’s current OOH campaign.

Kientic Carling Ice Sculpture

The live event allows commuters to get up close and personal with the Molson Coors drinks brand as 100ml samples are handed out from a bespoke bar, whilst a two metre tall block of ice is sculpted in to a replica Carling British Cider bottle and apple.

Steven White, Kinetic Account Manager told us “Molson Coors tasked Kinetic with creating a real impact around its Carling British Cider brand this spring so we worked with our creative hub Kinetic Active to devise a high-profile live event to guarantee consumer interaction, visibility and social media activity.

“The ice sculpture and custom-made Carling British Cider bar are sure to catch the attention of consumers and complements Carling’s wider OOH campaign perfectly.”

The experiential activity takes place today (April 16) and is part of Carling British Cider’s wider OOH campaign, which has seen a series of 6-sheets, national 48 sheets and digital 6-sheets appear at key sites across the country.

Space Monday, Lunar Eclipses & More…

April 15th, 2014

Adrian J Cotterill, Editor-in-Chief

It’s not all work, work, work when the DailyDOOH team travel and this week and last in Orlando, FL has been great for those nerdy enough amongst us to love rockets, space launches in general and of course astronomy…

Atlas V Launch Cape Canaveral April 10, 2014

Last week I managed to arrange for an Atlas V 541 carrying a top secret military payload (a classified mission for the National Reconnaissance Office) to launch on my youngest daughter’s 9th birthday (shown above as it leaves Launch Complex 41 at Cape Canaveral Air Force Station).

Total Lunar Eclipse Blood Moon April 15, 2014

It wasn’t quite ‘Space Monday’ as billed on April 14th as our planned go-see second rocket launch in less than a week – the SpaceX-3 Commercial Resupply Services flight to the Space Station, was cancelled 50 minutes before launch at Cape Canaveral Air Force Station (it’s re-scheduled for this Friday but the weather doesn’t look too hopeful for that).

However later that night / early next morning (April 15, 2014), along with 1000′s of other Americans who were willing to stay up 01:00am onwards, we were treated to an amazing Total Lunar Eclipse Blood Moon (shown above).

Very hard to capture with a camera. What I would say is that when the moon was fully in the earth’s shadow and it turned red, all these ‘other’ stars came out. Quite amazing.

The blue star next to the moon is Sirius.

The Future of Media and AdTech

April 15th, 2014

Adrian J Cotterill, Editor-in-Chief

If you want to listen to the goto investment banker to the OOH and DOOH world (and trust me you do), then if you can get to the UK for London Digital Signage Week you are in luck as Peter J Solomon’s Mark Boidman is holding court at the Rainmaking Loft (the Rainmaking Loft is a 10,000ft2 startup hub in the iconic St Katharine Docks – in the heart of London)…

rainmaking loft sampleThe Future of Media and AdTech
Mark Boidman (Peter J Solomon) & Paul-René Albertini (Startupbootcamp London)

Wednesday, May 14, 2014 from 4:00 PM to 6:00 PM
London, United Kingdom

Mark and Paul will present and highlight why investors are focusing in on the companies that reach a new generation of mobile, on the go, consumers that want to create and interact with content and advertising.

You can register your interest here.

Daktronics LED Video Display At McLane Stadium

April 15th, 2014

Gail Chiasson, North American Editor

By the time Baylor University Bears football fans and players open the 2014 season Aug. 31/14 against SMU in their new home, McLane Stadium in Waco, Texas, they will also experience a new LED video display designed and manufactured by Daktronics of Brookings, S.D..

daktronics.baylor

“McLane Stadium will afford Baylor fans an exceptional fan experience featuring state-of-the-art Daktronics ribbon boards and one of college football’s largest and most dynamic video boards,” says Ian McCaw, director of athletics at Baylor University.

The end zone display will measure approximately 47’ high by 107’ wide with a 15 HD pixel layout. Like most sports stadium screens by Daktronics, it will be capable of showing one large image to highlight live video and instant replays, and can also be divided into separate windows to show a variety of vivid graphics, colorful animations, up-to-minute statistics, scoring information and sponsor recognition.

McLane Stadium will also include ribbon displays measuring a total of 1,254’ in length. These ribbons will cover the horse shoe configuration of the stadium and display multiple sponsors, in-game statistics, out-of-town scores and crowd prompts.

Read the rest of this entry »

Fire Rescue TV Digital Signage Relaunched As Turnkey Operation

April 15th, 2014

Gail Chiasson, North American Editor

When we first wrote of Fire/Rescue TV back in Sept. /12, Martin Grube, founder with co-owner Ernie Hux was full of enthusiasm for the new product, was displaying three channels with a fourth soon to be announced, and was using third party software from a small east-cast company.

Martin Grube

Martin Grube

Well, things didn’t quite pan out exactly as planned, so the company took a look at what wasn’t working well, scaled right back, got its ducks in a row and relaunched last week at the Fire Department Instructors Conference in Indianapolis.

Fire Rescue TV is a digital signage network delivering training videos, news and a messaging platform in fire stations.

The biggest change Fire/Rescue TV made was to create its own digital signage software – oh my, please NOT more digital signage software, Ed, and to become a turnkey operation, offering content management, content, advertising sales, installation and service, only buying its 42” commercial screens from a third party.

“The biggest problem we had was that the software we were using couldn’t support the messaging we wanted,” says Grube. “As a former fire fighter, I knew exactly what I wanted and how I wanted it to work. We’ve now developed our own digital signage software in-house, and it’s working flawlessly. We’ve already installed it in a dozen locations and expect to be in several hundred stations right across the U.S. by the end of Q3, 2014.”

Another change Grube has made is to concentrate specifically on the fire/rescue channel and, to a lesser extent, the firehouse-themed restaurant channel, putting plans for a law enforcement channel, a public safety channel and waiting room channel (eg. in auto-repair shops) on the back burner for now.

firehouseThe fire/rescue channel carries 20% advertising which is strictly from the dozens of manufacturers of equipment used by firemen and rescue personnel. Product placement is also possible. Editorial includes safety messages, training information, firehouse cooking, plus news submitted by some 150 fire and rescue personnel ‘reporters’ who send in news and photographs of local fires and more. And there is the weather and a FIMA widget. Editing is done in-house and Grube expects to hire at least three new editors in the near future.

“We’re moving into a brand new building in Virginia Beach in about three weeks and then will start increasing our staff,” says Grube. “We want build slowly, methodically and safely. After all we’re all about saving lives. This is a niche vertical and we are determined to do it right.

So far there are only two locations for the firehouse-themed restaurants channel, one in South Carolina and another about to launch in St. Louis, Missouri. These, of course, are open to regular national and local advertisers such as food, beverage and more.

“We have lots of potential for growth,” Grube told us when we first interviewed him. “There are 64,000 fire stations and 33,000 EMS centres in the U.S. alone.”

Savills Does @SignageLive

April 14th, 2014

Adrian J Cotterill, Editor-in-Chief

Global property firm, Savills, has embarked on a project with Signagelive to automate digital advertising processes across the company’s UK network, comprising in excess of 70 AV displays in more than 80 offices.

IF

The displays, which take pride of place in the windows of Savills high street offices, are used to run a combination of real-time property feeds, (provided by Reapit, suppliers of CRM software for the property management industry), and promotional animations.

All displays have been configured to use a simple template, designed by Savills and powered by Signagelive. The template supports, large, high resolution images in order to attract the attention of passersby and encourage further engagement.

Read the rest of this entry »

Webinar w/ @DISE_Signage & @AOPENEurope

April 14th, 2014

Andrew Neale

On Tuesday, April 15, 2014 between 3:00 PM – 4:00 PM CEST (Central European Summer Time) DISE and AOpen Europe are holding a joint webinar ‘How to easily create interactive content with DISE software on AOPEN players‘.

We quote: “In this web seminar we aim to show the most useful features for creating interactive content with DISE software. We will show you how to easily create templates and how you can enhance your content by adding interactivity.”

Per Malmestig of DISE will show how to get started creating interactive content on AOPEN Digital Engine media players and the all-in-one touch devices.

After the sneak peek of DISE software, AOPEN and DISE will offer a live Q&A.

Those interested can register here.

Zoom Media Announces 41% Year Over Year Revenue Increase

April 14th, 2014

Gail Chiasson, North American Editor

Zoom Media and Marketing, one of the largest and fastest-growing digital place-based media companies in the US and the leader in digital fitness media, announced last week that 2014 Q1 revenue is up 41% compared to 2013 Q1.

new_zoom_ua_logo“Health clubs are the perfect environment for brands to engage a stellar audience,”
says Thomas Link, Zoom’s senior executive vice-president of sales and marketing. “And our solution-based selling model is really resonating with our client and agency partners.”

Zoom Media continues its growth course in all areas of business, especially in growing the ZoomFitness network, believed to be the world’s largest health club digital media network. The ZoomFitness network has grown to include more than 2,300 venues in over 140 DMAs, reaching active and affluent consumers.

Additionally, Zoom continues to sell its ZoomSocial digital media products across its nightlife network of more than 2,000 bars, along with its experiential offerings including murals and sampling.

Put OAAA/TAB 2015 In Your Calendar

April 14th, 2014

Gail Chiasson, North American Editor

You might want to add the 2015 OAAA/TAB National Convention and Trade Show to your calendar for next year.

This year’s event was a great success, according to the one member of our team (Adrian) who made it. Now we’ve already already added it to The DailyDOOH 2015 Travelogue. It will be held at the Manchester Grand Hyatt in San Diego, which I hear is a beautiful city that I’m personally looking forward to visiting.

It will be held Monday, May 11 to Wednesday, May 13, and we expect that, following the usual pattern of Outdoor Advertising Association of America and the Traffic Audit Bureau alternating the program plan, the OAAA will be compiling the 2015 program.

Sense & Sensibility @NECShowcase w/ @SenseTweets

April 14th, 2014

Maddie Cotterill

The AV industry’s nominated charity, Sense, is the leading national charity that supports and campaigns for children and adults who are deafblind.

SKY Sports presenter Layla Anna-Lee

Layla Anna-Lee

NEC Display Solutions is committed to supporting Sense and is active in raising vital funds to support the work of the charity in transforming the lives of people not able to experience the Audio Visual communication we enjoy in our own lives, every day.

At this year’s Showcase, attendees can: -

  • Meet with SKY Sports presenter Layla Anna-Lee who will be talking about the charity and the difference it makes in the lives of deafblind people and their families (it is particularly appropriate for Layla to appear at this year’s Showcase as she was the voice of The London 2012 Olympic Opening Ceremony)
  • Meet British racing cyclist and writer Michael Hutchinson who has represented Great Britain and Northern Ireland at various events including the Commonwealth Games will attend the Showcase working to raise awareness for Sense
  • See some of the Sense charity’s deafblind ambassadors demonstrate the Ultrabike and a three-wheeler bike specifically designed for deafblind cyclists
  • Try out the hole-in-one blindfolded golf!

As the world of AV gathers in London for the NEC Showcase and London Digital Signage Week, this presents an excellent opportunity for NEC to highlight the work of Sense and gear up the fundraising!