Digital out-of-home pioneer Pearl Media, Fairfield, New Jersey, has debuted what it calls the ‘next generation digital feed’ in Chelsea Market, one of the most highly-trafficked destinations in New York City.
The network is being called The Chelsea Market Feed and is powered by content from The Huffington Post, using cutting-edge technology to provide fresh, relevant and inspiring content for consumers and tenants.
“Our goal is to enhance this premier location by marrying the most sophisticated technology with the highest-quality content and provide even greater value for highly sought after consumers that visit Chelsea Market and our clients,” says Josh Cohen, CEO of Pearl Media.
Chelsea Market has partnered with The Huffington Post and Pearl Media and updates the feed daily with trending topics in news, food, lifestyle, fashion and technology.
“We’re always looking for new ways to share stories and start conversations,” says Jordan Jayson, vice-president brand strategy and development at The Huffington Post. “So we’re delighted to be partnering with Pearl Media at Chelsea Market, to further enhance the experience of being in one of New York’s most vibrant spaces.”
Chelsea Market is located in New York City’s Meatpacking District, one of the most fashion forward, trendiest neighborhoods in Manhattan, and attracts over 31,000 visitors daily, making it an exclusive and efficient channel to reach a high-profile demographic. The enclosed modern food hall is home to many innovation economy tenants like Google, YouTube, Food Network, Oxygen Network, EMI Music Publishing and more.
Just launched in September, the Chelsea Market Feed lives in 10 strategically placed locations throughout the market, comprised of both video walls and single screens compatible with Chelsea Market’s social media feeds, mobile and interactive capabilities, thereby providing consistent exposure throughout the entire Chelsea Market. A limited number of advertisers will be able to tap into this network via full HD video and static opportunities.
In terms of hardware, combinations of different screens were leveraged without compromising the uniform look and feel of the Feed.
- Four interactive Planar 55″ Ultra-Slim six touch points with Multi-Touch LCD displays;
- Four NEC 55” super-slim line LED displays;
- One 138” array – comprised of three NEC 46” ultra thin bezel LED panels;
- One 225” array – comprised of three Samsung 75” edge-lit LED displays.
Through memorable consumer engagements with multiple touch-points, Pearl Media extends brand impact in categories including: automotive, CPG, fashion, gaming and entertainment, spirits and more. It creates interactive brand experiences for events, out-of-home advertising and social media to attract, engage and connect with target audiences using the latest in emerging technologies.
In addition to its headquarters in Fairfield, NJ, it has offices in Los Angeles, Chicago and Miami.