Cieslok Media Partners With Tangled Art + Disability

April 28th, 2016

Gail Chiasson, North American Editor

Cieslok Media has partnered with Tangled Art + Disability, a not-for-profit art and disability organization located in the City of Toronto.

Cieslok.Tangled Art - Gallery OpeningCielsok Media’s network of premium digital displays will be used to create awareness of Tangled initiatives, including the grand opening of their new accessible art gallery taking place at the end of April. For the past 15 years, Tangled Art + Disability has been cultivating disability arts across Canada by developing artists, exhibiting disability art in Toronto, and touring disability art across Ontario.

Jorg Cieslok, CEO and president of Cieslok Media, says, “Supporting art initiatives is something we are truly passionate about at Cieslok Media. We know art has the ability to make a positive difference in the community. Our partnership with Tangled Arts allows us to create awareness around their projects and amplify their message about disability art through our digital signage network.”

“Cieslok Media has been a real champion of the arts,” says Katie McMillan, director of operations at Tangled. “This partnership will help to cultivate awareness around accessible arts practices, promoting inclusion in Toronto’s arts and culture sector, while significantly increasing visibility of disability arts.”

Cieslok Media is a proud supporter of the arts, supporting local art organizations, such as Toronto Art Foundation, and now, Tangled Art + Disability. On May 4th, Tangled will open Tangled Art Gallery, a public art gallery dedicated to showcasing the best of Canadian disability art and advancing accessible curatorial practices in exciting, innovative ways.

The Rise of B2B Hardware Startups in #IoT

April 28th, 2016

Andrew Neale

There’s a really interesting event taking place on the evening of Wednesday May 18, 2016 during London Digital Signage Week, ‘The Rise of B2B Hardware Startups in IoT’ with ‘Founder Talks’ by Eyetease, Visionect and Converge.

  • Richard Corbett Founder & CEO of Eyetease. Richard Corbett is the Founder & CEO of a high growth British hardware startup. Richard has a keen eye for identifying productising and commercialising disruptive market opportunities. Founded in 2010 Eyetease is ranked in the top 20 British Startups, top 250 fastest growing UK companies and has won multiple awards for ‘Best Technology’ and ‘Innovation’
  • Luka Birsa Co-Founder & CTO of Visonnect. Luka is building crossroads between the physical and digital world and has great insights into open platforms and the future of communication. Luka also founded Visionect, a hardware startup creating the next generation of digital signage based on electronic paper. Not only does their technology have great visibility it also uses 99% less energy consumption
  • Raphael Scheps Co-Founder & CEO of Converge. Raphael has a background in system solutions and software development and is now leading the way with wireless and cloud-based sensor technologies. Converge use wireless sensor networks to automate manual monitoring in construction, manufacturing and oil and gas and has now partnered with some of the leading construction companies with the aim of making this technology ubiquitous

AGENDA

19:00 – 19:20 Check in + beers and pizza

19:20 – 19:30 Event opening

19:30 – 19:50 Richard Corbett, Founder & CEO of Eyetease

19:50 – 20:10 Luka Birsa, Co-Founder & CTO of Visonnect

20:10 – 20:30 Raphael Scheps, Co-Founder & CEO of Converge

20:30 – 20:50 Community announcements

20:50 – 22:00 Drinks and networking

It’s taking place at Base King’s Cross – 103c Camley Street, London, N1C 4BN and you can APPLY for a ticket here.

MAG Appoints @Primesight To Handle It’s #OOH

April 28th, 2016

Maddie Cotterill

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home advertising contract over a five-year term starting May 2016.

Happy as Larry :)

…. as happy as Larry :)

The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.

Mark Schofield, Head of Advertising at MAG, said “We are very happy to be working with Primesight to deliver our OOH advertising. Primesight’s ideas are ambitious and innovative and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones with Primesight’s expert help.”

Manchester and London Stansted are the third and fourth busiest passenger airports in the UK and the focus of significant investment from MAG.

The partnership will recognise and leverage the customer and marketing benefits that can be realised through exciting opportunities being developed at a new generation of smart airports, as they serve growing passenger numbers. Ad technology, combining digital displays and personalised communication across customer touchpoints throughout the airport journey will create a powerful and valuable marketing proposition for regional, audience-focused and destination-based clients.

Naren Patel, CEO of Primesight,told us “Primesight is delighted to be awarded this contract. MAG has an exciting environment, which is growing in diversity and number of passengers. New routes, improved terminal facilities and MAG’s active interest in developing great advertising opportunities will allow us to create more engaging and relevant advertising opportunities in these unique spaces.”

Primesight’s Rubbi Bhogal-Wood has been promoted from Business Director to Head of Sales for MAG.

How to Leverage Signage in a K-12 Education Setting

April 28th, 2016

Gail Chiasson, North American Editor

The Digital Signage Federation, the independent not-for-profit trade organization serving the digital signage industry, is inviting DSF members and non-members alike to attend its Wednesday, May 11 ‘Hangout’ panel discussion at 2’pm EST, on the topic of ‘Leveraging Signage in a K-12 Education Setting’.

As the majority of young students beginning school are already technology savvy, educators are embracing technology more often to connect with both students and parents as an efficient way to provide information. As part of that outreach, schools are deploying digital signage as an effective engagement tool with the added benefit of having an on campus network provide immediate notification campus-wide in the event of emergencies.

Hangouts are 45-minute panel discussions using Google’s Hangout platform with a moderator and a panel of three or four industry professionals.

The panel comprised of Digital Signage professionals who are members of the DSF, will include: Wayne Fulton, assistant director of technology, Manor Independent School District, Texas; Joelle Bejarano, applications/business analyst, Kent School District, Washington; and Ryan Cahoy, managing director, Rise Vision, Toronto.

In addition to discussing the most common digital signage applications, the panel will also speak to the merits of implementing signage and address the most common concerns facing both the public and private school systems:

  • How digital signage supports the mission of K-12 education;
  • Provide examples of systems using digital technologies for engagement;
  • The best approach to digital signage for K-12 and who should support it;
  • The feasibility of advertising to subsidize the cost of new technology;
  • How to obtain and curate content to ensure that messaging is appropriate and fresh;
  • The role of digital signage in emergency notification.

More information on the May 11 Hangout event or other DSF events can be found on the DSF website. Both DSF members and non-members may join these, or any of the DSF’s scheduled Hangout conversations for free – but registration is required and can be accessed on the DSF Event Web Page.

Pioneering @OutsmartOOH Study Reveals #OOH Drives Significant Uplift in Smartphone Brand Action

April 28th, 2016

Maddie Cotterill

A new study released today from Outsmart, the UK marketing body for Out of Home reveals that OOH activity drives +17% uplift in smartphone brand actions.

OutPerform Infographic 470

Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The results also show that the uplift in smartphone brand action increases to 38% among the top 20 best performing campaigns within the study and even higher for Millennial and Gen Z audiences.

Read the rest of this entry »

Up Next, @ScreenvisionLLC’s CEO John Partilla

April 28th, 2016

Maddie Cotterill

In our regular CEO Spotlight series, we kicked off 2016 with FEPE President Antonio Vincenti (Chairman and CEO of Pikasso) which you can read here, February saw Primesight’s CEO Naren Patel (which you can read here) and March saw 8OutdoorMedia’s new CEO Cennydd Roberts.

Continuing the trend then of ‘new’ CEOs, up tomorrow is Screenvision’s CEO John Partilla.

All of our CEO Spotlights are available online (click here), as well as in print: –

Our next tome, DOOH INSIGHTS: Volume 5 will be available during New York Digital Signage Week.

Interesting New Surveys from @ImpaxMedia

April 28th, 2016

Gail Chiasson, North American Editor

Montreal-based Impax Media recently undertook concept and attitude studies in both the US and Canada that reveal how grocery shoppers perceive and use, or would use, digital signage in grocery stores.

impax_media_2083_tomatoes

For the most part, the US and Canadian studies are similar, barring what consumers see as their main frustration in grocery shopping. The studies were conducted by Millward Brown, and the material also contains input from IPSOS.

“We’ll be using them for our sales staff to explain the value of Impax Media to grocery retailers,” says Bill Ketcham, executive vice-president and chief marketing officer of Impax Media. Impax offers signage at checkout counters in grocery stores. The signs are on arms that come down to block cashier aisles that are not in use, making for a tidier-looking store while also offering security signals to avoid theft.

Read the rest of this entry »

Jan De Witte Becomes @Barco CEO-Designate

April 28th, 2016

Adrian J Cotterill, Editor-in-Chief

Barco (Nyse/Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) announced today that Eric Van Zele, CEO, plans to retire later this year.

In anticipation of this retirement, the Board has appointed Jan De Witte, a former corporate officer of the General Electric Company, as CEO-designate.

Jan De Witte will join Barco’s Core Leadership Team in June 2016 to effectively take over as CEO as of October 1, 2016.

TOMORROW @tmrwhub There’s Always TOMORROW

April 28th, 2016

Maddie Cotterill

London’s newest and most exciting tech hub called TOMORROW opens during London Digital Signage Week.

Why Croydon you may ask? Well it’s actually long been known that Croydon is London’s fastest growing tech cluster and offers affordable rent, easily accessible transport links (local, national and international) as well as access to more than a 1.1 million economically viable workforce – put simply, Croydon is moving from national joke, to one of the most exciting regeneration projects in the UK, Ed.

TOMORROW, is 21,000 sq ft, and has GBP 2 million backing from the London Borough of Croydon Council and the Greater London Assembly. They offer 350 desks, a 200 person Events space, 1GB wifi and a beautiful cafe.

They have partnerships with industry giants such as TYCO and local community organisations such as The BRITS school and RISE gallery.

If you’d like to find out exactly how and why they are doing things differently, you should speak to their Managing Director Becky Golland (you may remember Becky from Tech City UK) and see if you can be invited to their launch on Wednesday May 18, 2016 at 77-79 High Street, Croydon, CR0 1QQ.

The event promises to be amazingly good, with locally sourced street food and drinks, networking, dj’s and an impressive speaker list including their CEO, and renowned VC, Francois Mazoudier, along with Lord Jim Knight and Fred Destin of Accel Partners – both of whom are on their Board of Advisors.

Tickets are hard, if not impossible to get but email becky@tmrw.co if you want to plead wth them! It will be well worth it!

The DailyDOOH Media Summit 2016

April 28th, 2016

Adrian J Cotterill, Editor-in-Chief

Now in its third year, The DailyDOOH Media Summit takes place on Tuesday May 17, 2016 in The David Lean Room, BAFTA, 195 Piccadilly, London W1J 9LN, as part of London Digital Signage Week

TDMS 2016 Brochure Front Cover 470

Here’s the agenda…

08.45 REGISTRATION & BREAKFAST

09.30 Welcome

09.40 Out of Home 2.0 | Sarah Speake | Chief Marketing Officer | Clear Channel UK

As digital Out of Home revenue reaches 50%, Clear Channel’s CMO, Sarah Speake, offers a personal perspective on what’s next for our industry. What does more digital and more data really mean for Out of Home? What are the fundamental changes the sector will undergo and what steps should Out of Home media owners take to continue to meet the needs of advertisers and consumers?

10.10 Dynamic DOOH at Scale | Andrew Newman | CEO and Co-founder | DOOH.com

Dynamic DOOH campaigns have caught the world’s attention. But how do we move on from stunt based campaigns to automated dynamic campaigns at scale. We’ll look at the complexities of those successes and to the future possibilities and opportunities of cross channel activations.

10:40 Eyes are so yesterday. Are you ready for the future of … | Dino Burbidge | Director of Innovation and Technology, WCRS

There hardly seems to be a day goes by without some artificially intelligent bot kicking our weedy human ass. If it’s not playing games, it’s discovering anomalies in genomes or learning to drive a car by itself. While these may seems futuristic, the advertising world (and especially DOOH) is leading the charge. We can target ads based on who’s looking, we can track you through a public space using your phone, we can make you hear what other’s can’t. We can even beam your holographic body to the other side of the world. But that’s just the beginning. The mid-distant future get’s truly weird. Implantable tech will have us feeling, tasting and even seeing things that aren’t really there. Screens will seems old-fashioned when media is displayed directly on the optical cortex. A scary vision of the future? Nope, it’s all available right now. In this session, Dino will take you through some of the most eye opening, head scratching and downright weird advances in technology that will be coming to an ad screen in the not-too-distant future. Bring a foil hat, you may need it.

11:10 Coffee

11:30 Privacy Issues in the Digital Space | Nick Graham | Dentons

Rapid advances in digital advertising and mobile computing are; (a) opening doors for the DOOH industry to connect with consumers in new and engaging ways AND (b) allowing all sorts of data to be kept and stored. New technologies however are often closely followed by privacy and security backlash as both startups and more established companies explore the border between innovation and privacy. In this session, we will look at data, privacy and security lessons from online and mobile that balance that innovation and consumer privacy.

12:00 Richard Corbett | Founder and CEO | Eyetease in conversation with Chair Adrian J Cotterill

12:30 TfL’s bold approach to OOH in the increasing Digital age | John Pizzamiglio | Lead for Advertising Strategy Commercial Development Directorate | Transport for London

John Pizzamiglio joined Transport for London in 2012 with a remit to maximise the advertising revenue that TfL will be able to achieve in a new more commercially astute organisation. The past three and a half years have been spent doing just that, with all of the major advertising contracts being re-assessed, re-aligned and awarded. Although the future funding of the organisation remains incredibly challenging, advertising remains massively important to the network. In fact increasingly so. What the future will bring is still up for debate – but John is confident that the quantum leap in TfL’s thinking in recent years has put them in the best place possible for taking advantage of whatever challenges and opportunities arise.

13.00 LUNCH

14:00 365 Days of Wonder | Alan Brydon | CEO | Outsmart

Precisely one year ago, on only the second day of my new role, I attended the 2015 DailyDOOH Media Summit. It was a very valuable day for me, and straight away gave a lot of food for thought. In the 365 days since, a very great deal has happened to the company I joined, and a great deal more has happened across the industry as a whole. This session will look back at how Outsmart developed, what it has been doing since launch, and what some of its priorities for the future, near and longer term, are. (Some of which has been in part driven precisely by observations made during the 2015 Summit). Observations and thoughts will also be offered on some broader aspects of the industry that whilst not in the specific remit of, or under the control of, Outsmart, could nevertheless help to drive increased revenues into the medium if addressed.

14:30 Connected Cities, Citizens and Brands | Dave Etherington | Chief Strategy Officer | Intersection

What will the future of urban landscapes and citizen engagement look like? As more people than ever before flock to live in cities, what role will brands play in facilitating more fair and connected environments to live in, and how will this impact the state of advertising within physical spaces?

15:00 Dynamic by default | Alex Matthews | JCDecaux Dynamic

In a world where every screen is connected to the internet and everyone is used to intelligent notifications and messaging that know what you are up to and what you might be doing next it’s very surprising to see so much digital out of home advertising that is static and context-less. We are going to change this …

15.30 TEA/COFFEE

15:45 Why Digital Out of Home Should Focus on What Counts | Sarah Parkes | Group Managing Director | DigiCom and Airport Media

Digital Out of Home offers the opportunity to deliver targeted campaigns. Brands can now communicate with specific audiences at specific times and places but what are the tangible benefits of this for those brands? Our belief is Digital Out of Home should focus on what counts for clients. Harnessing the power of this flexibility will help the medium deliver more clearly against business objectives. We will talk about how this can be done and some of the specific benefits it will bring.

16:15 You won’t believe what happens next… | Phil Lenger | Founder and CEO | Show+Tell

Surprises live around every corner. Markets pivot. Fads die. Doors open. Audiences are becoming increasingly fickle, harder to reach and harder to entertain. While owner/operators are scrambling to position themselves to be successful in the upcoming DOOH boom – there are more questions than answers when it comes to best practices in display strategy and audience acquisition. Surprisingly, the answers may be simpler than you can imagine. Hear the extraordinary prediction of an upcoming major market shift that threatens to devalue many DOOH media networks. Avoid becoming yesterday’s forgotten fad. Learn the surprising source of the 200 year old lessons that will help you future-proof your network investment, help you think out of the box, and build tremendous value to your media business. You may just be surprised.

17.00 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH

17:15 Peter J Solomon Company Cocktails

19:00 Close

Tickets cost from GBP 345 each. Registration is available here.

London Digital Signage Week takes place May 16-20, 2016 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage.