Digital Signage Masterclass, @BeaverGroup

March 21st, 2017

Andrew Neale

Registration is now open for this Google and Beaver Group free-to-attend masterclass session during London Digital Signage Week.

As you should already know, there’s more to a successful, compelling digital signage project than turning on your brand new screens. Beaver Group will help you become a Digital Expert, detailing the secrets of how to plan, deploy and maintain state-of-the-art digital signage solutions, including intelligent technologies to help dynamically track and respond to customers with relevant offers in real-time.

We understand that contactless content management technology, contextual content and analytics are all subjects that attendees will hear about – as well as, of course, Google and Beaver Group’s assertion that Chrome is the perfect fit for digital signage.

There will also be demonstrations of the very latest Chrome hardware solutions for 2017.

The event takes place at Google UK Ltd, 123 Buckingham Palace Road, London SW1W 9SH on Wednesday May 10, 2017 between 10:00 and 13:30.

More information and registration can be found here.

450 Digital Screens 4 Westfield’s Brand Ventures Division

March 21st, 2017

Adrian J Cotterill, Editor-in-Chief

The Brand Ventures division of Westfield Corporation (ASX Code: WFD) has announced the rollout of 450 state-of-the-art, eye-level digital media screens at 17 flagship retail destinations across the United States.

We understand that these are 75-inch Esprit Digital units. Adding these 450 new units to Westfield’s existing large-format, high-impact digital screens has created a fully integrated and dynamic network of 550 screens located within many of the top media DMAs in the nation—including New York, Los Angeles, Chicago, San Francisco-San Jose, and Washington DC.

This new Westfield Network will provide brands with the ability to customize out-of-home advertisements in real-time and deliver what they describe as “unprecedented audience measurement capabilities”.

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This Year’s 2017 CEO Spotlights

March 21st, 2017

Maddie Cotterill

Our monthly CEO Spotlight series has already seen Clear Channel Outdoor’s Scott Wells up in February and next up (the last Friday in every month, so this month it will be the day after #dse2017, i.e March 31, 2017) is Grandi Stazioni’s Stefano Mereu.

Following that (in no particular order) we have; Core Out of Home’s Umut Senol (formerly Clear Channel Turkey), Dynamic Outdoor’s Brandon Newman, Val Morgan Outdoor’s Anthony Deeble, PRN’s Kevin Carbone, Elonex Outdoor’s Nick Smith, Multimedia Outdoors Portugal’s Vasco Perestrelo, Kong Outdoor’s Ross Barrett and Go2Digital’s Edin Pasalic.

All previous CEO Spotlights (and we have almost 10 years’ worth now) are available online (click here), as well as in print: –

A more pictorial look at this year’s featured CEOs’ networks will be available in print in DOOH INSIGHTS: Volume 6 which will be published at the end of September in time for various UK upfronts and New York Digital Signage Week.

Prysm Completes Kaybus Acquisition

March 21st, 2017

Adrian J Cotterill, Editor-in-Chief

Prysm, Inc., once a wannabe in the manufacturing display business but now describing itself as a “leading provider of cloud-based, digital-canvas solutions” has just announced it has completed the acquisition of Kaybus, Inc., known for its secure, cloud-based Knowledge Automation software for enterprises.

The press release stated that integration of the Kaybus development team and technology into the Prysm Application Suite is already underway and with new functionality from this acquisition expected to begin to appear in their software starting in Q3 2017.

Amit Jain, CEO of Prysm said “We are very pleased to announce that both the Kaybus technology and the entire Kaybus team are now joining the Prysm family. The enterprise-grade quality that our customers have come to expect from us will be further enhanced by this acquisition, and we are working quickly to incorporate the many advantages that Kaybus brings to Prysm Application Suite.”

All Kaybus employees, based primarily in California and India, are now Prysm employees.

Signagelive Support 4 Philips’ SoC Android OS Displays

March 21st, 2017

Andrew Neale

Signagelive is partnering with Philips Professional Display Solutions (PDS) to develop support for their extensive range of Android powered SoC Philips Displays, which will be launched at #dse2017.

To deliver Philips PDS’ Android powered display support, Signagelive has developed an optimised Android version of its HTML5 based media player. The combined Philips PDS /Signagelive SoC Display solution delivers the functionality and performance required for enterprise grade digital signage, with key features including:-

  • Full Signagelive Media Player with fullscreen and multi-zone support
  • Images, Videos, HTML5 web page support
  • 100% support for scheduling including; recurrence, validity and tag based publishing
  • Remote application updates for inline upgrades to the Signagelive Android client
  • Widget support – Over 500 Editable Templates, Clocks, Weather and Room Booking Templates
  • Web Trigger support for event driven content playback
  • Offline playback of all media, layouts, widgets and editable templates

Philips Professional Display Solutions, Mark Phillips, Commercial Director North America told us “Our unique implementation of the Android OS has been a key part of our overall strategy to target partnerships with the very best signage software companies. We are therefore delighted to be working with Signagelive and helping to support the company and their exceptional network of professional resellers. Our new partnership will allow us to jointly offer a unique combination of the power of our high-end products with some of the most innovative software currently available”.

Philips PDS’ Android SoC Displays partnered with Signagelive are compatible with the recently launched Signagelive Marketplace, comprising 500+ plus pre-built digital signage pieces of content (ranging from layout backgrounds, editable templates, clocks and weather widgets to pre-built applications).

At #dse2017 Signagelive can be found on booth #336 as well as on the Philips Professional Display Solutions booth #922

The Largest Austrian Electric Vehicle Charging Network

March 20th, 2017

Russ Curry, Ministry of New Media

The partnership project between the eleven leading state energy suppliers and Berlin-based Hubject GmbH, which is supported by the Austrian climate and energy fund, will create a comprehensively accessible network of charging stations for drivers of electric vehicles across Austria, starting in April 2017. The member companies of the Federal Association of Electromobility Austria (Bundesverband Elektromobilität Österreich, BEÖ) are combining their charging stations to create an integrated network with more than 1,300 charge points from Vienna to Bregenz. The charging stations will also be connected with Hubject’s international charging network “intercharge”.

From left to right: Andreas Reinhardt, Linz AG, Martin Petschnig, Hubject GmbH, Thomas Daiber, Hubject GmbH, Ingmar Höbarth, Klima + Energie Fonds, Jürgen Halasz, Wien Energie, Stefan Forst, Kelag, Christian Eugster, VKW, Jaime Brodhag, Hubject GmbH

The eleven BEÖ member companies, i.e. Energie AG Power Solutions, Energie Burgenland, Energie Graz, Energie Steiermark, EVN AG, IKB, KELAG, Linz AG, Salzburg AG, VKW, and Wien Energie GmbH, will all contribute their charging stations to the intercharge network, therefore, setting an example for customer-friendly charging for electric vehicles. This will digitally link more than 1,300 charge points (2,000 by the end of 2017) available in Austria in real-time. The cooperation between BEÖ and Hubject will enable the customers of BEÖ members to use charging stations in Austria and the European intercharge network in the future.

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March 20th, 2017

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB has joined the rapidly growing trade marketing association.

IPONWEB is a technology company who engineer bespoke programmatic platforms for publishers, advertisers and innovative technology companies across all media channels.

OOH & Radio Combine for Melbourne ahm Health Insurance Campaign

March 20th, 2017

Maddie Cotterill

In an Australian first, a collaboration between the Australian Traffic Network and oOh!media will see simultaneous messages delivered to Melbourne commuters via Out Of Home and radio for health insurer ahm.

Starting today for one week, the campaign will synchronise ahm’s Out Of Home and sponsored traffic report advertising, across six strategically located digital billboards and Australian Traffic Network’s commercial radio traffic reports in Melbourne.

Brendon Cook, oOh!media CEO, said that the collaboration, jointly conceived by ATN and oOh!, is a great example of realising the potential of Out of Home and radio advertising working together. “Here is a unique opportunity for a client, being able to align two media channels for a captured audience using the same messaging in a contextually relevant way. Working together has allowed us to bring this opportunity to life.”

Kelly McIlwraith, Marketing and Strategy Director for ATN, told us “Our high-interest traffic content offers a great synergy with billboards as the two are consumed while the consumers are on the road. So working collaboratively with oOh! and media agency Posterscope to create an Australian first campaign was incredibly exciting.”

During peak hour traffic, oOh!’s roadside digital billboards will show an uninterrupted ahm ad for six minutes at both the top and bottom of the hour at the same time as the ATN traffic reports air on radio.

CityBridge & DoITT Update @LinkNYC Privacy Policy

March 20th, 2017

Maddie Cotterill

CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced this week the release of an updated LinkNYC privacy policy that outlines the superfast, free Wi-Fi network’s commitment to user privacy.

The policy is changing to better reflect and clarify LinkNYC’s day-to-day privacy practices and make clear that:

  • LinkNYC does not store your browsing history or track the websites you visit when you use LinkNYC’s Wi-Fi.
  • LinkNYC will never sell your personal information (including any data about your usage of the network), or share it with anyone else for their own use, including advertisers, the City of New York, and government agencies, except in response to a subpoena or court order.
  • LinkNYC asks for an e-mail address when you sign up to use the Wi-Fi network, and does not require other personal information like name, address, or phone number.
  • LinkNYC encrypts all user personal data using industry-leading security, and offers users with compatible devices access to a fully encrypted Private Wi-Fi network.

Jennifer Hensley, General Manager of CityBridge told us “CityBridge takes your privacy seriously, and we have updated our privacy policy to make clear our commitment to the City of New York and the more than one million people who have signed up to use the LinkNYC network,” said “LinkNYC will never sell your personal data, or track what you do on our Wi-Fi network.”

LinkNYC’s updated privacy policy also makes clear how security camera footage from Links can be used. Each Link kiosk has two security cameras, above each 55-inch side panel display, which will be turned on starting this week to monitor and maintain the Links and prevent vandalism.

CityBridge will not use or share data or footage collected by cameras except to detect or address illegal activity on or associated with a Link, in response to vandalism, or in response to a subpoena or similar lawful request. Footage from Link cameras will be stored for a maximum of 7 days, unless the footage is necessary to investigate an incident. There is no collection or storage of any audio.

Link tablets have a built-in, user-activated camera that could be used for video calling or other user-initiated applications in the future. These cameras will remain inactive until a future announcement on new LinkNYC features.

You can read the revised privacy policy here.

New Midtown West Digitals From @BrandedCities

March 20th, 2017

Adrian J Cotterill, Editor-in-Chief

Branded Cities Network and SJP Properties have announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion LED displays, each sized 20’ x 60’ with 20’x 8’ returns, located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X.

Both signs, measuring over 2,700 square feet in size, will be angled to oncoming traffic, maximizing viewability and impressions for clients. Expected to be deployed in Q2 of 2017, the signs will be marketed by BCN as the “Midtown West Digitals” and will be positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue. In addition to their ability to deliver video content, both signs will be capable of innovative Out-of-Home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.

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