Open Display Ambassador Program Launched by @AdSemble

May 15th, 2018

Adrian J Cotterill, Editor-in-Chief

Similar to how anyone can deliver food for DoorDash or provide rides for Uber or Lyft, AdSemble is now offering an opportunity to anyone interested in earning some extra money in a rather unique and hopefully, recurring way.

Those who sign up will become ambassadors that promote AdSemble’s Open Display platform to companies, businesses and anyone who wants to advertise on digital billboards. AdSemble’s Open Display Ambassador program provides the training along with a unique promo code for users to be able to teach others how to use the new Open Display platform. When a client uses the ambassador’s promo code to set up their out-of-home advertising, not only does the ambassador earn a commission on the first sale, but they also earn a commission on every subsequent sale for the next 12 months.

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#NECShowcase Future of Display Technology Real-Life Scenarios

May 14th, 2018

Adrian J Cotterill, Editor-in-Chief

This week, in collaboration with its partners, NEC will present display solutions which impact our daily lives, at the NEC Showcase LIVE 2018 which is now in its 10th year.

Visitors will be immersed as they enter and led through a typical time-line of their day to demonstrate how technology enriches all of their daily interactions.

The Showcase will feature various aspects of a typical day as visitors follow a time-line to experience technology interactions as they Commute, Meet, Dine, Shop, Work, Learn and go Out & About.

Just a small snapshot of technology highlights include:

  • Take a stroll along the virtual high street, experience real QSR solutions as used in McDonald’s and Pod. Select your ideal rug size using POS projection in the IKEA store.
  • Enter the retail store of the future with engaging context-aware signage, POS interactive self-service, captivating social media interactions and inspirational creative signage.
  • Experience how touch and gesture based solutions linked to advertising and promotions help to increase customer engagement.
  • Innovative and engaging digital out of home signage will demonstrate powerful outreach for advertisers.
  • Interact with live 3D holographic telepresence.
  • Experience live VC and collaboration using NEC’s all-in-one meeting room and corporate conferencing solution, InfinityBoard.
  • Compare dvLED, LCD video walls and laser projection technologies, side by side, creating huge digital surfaces.
  • Chill out in the virtual reality zone and experience audio visual harmony.

Running alongside the Showcase is a small conference programme featuring panel discussions hosted by Owen Ellis of the AV User Group regarding the implications surrounding the adoption of new technologies; and Clive Couldwell, Editor of AV Magazine leading discussions around the emergence of dvLED as an increasingly viable medium.

Gary Kayye of rAVe Publications will speak about the emergence of the collaboration board in huddle spaces and will address the future of projection, suggesting that rumours of the demise of the projector have been greatly exaggerated.

Mark Taylor, display solutions manager at NEC and orchestrator of this year’s Showcase told us “Showcase is primarily an experiential show and never before has it been more engaging as we take our visitors on a digital journey! Display technology is changing the way we experience our daily lives – as people today expect more interactive and immersive user experiences, we are setting new standards for engagement,” says Visitors can directly access the expertise of our partners to find out how technology can transform the way they communicate and display information.”

The Showcase has gained an industry reputation for its networking opportunities and there will be several social gatherings taking place alongside Showcase including the AV Magazine party which will bring day one to a close.

It takes place May 16-17, 2018 and you can register your interest here.

Adam Green Joins @Broadsign

May 14th, 2018

Adrian J Cotterill, Editor-in-Chief

Broadsign, developer of the leading digital out-of-home (DOOH) marketing platform, has hired Adam Green to oversee the growth of its global programmatic DOOH platform as SVP and General Manager of Broadsign Reach.

In this new role, Adam Green will manage sales efforts with publishers; partnerships with DSPs, exchanges and advertisers; marketing; product development and more. He joins Broadsign from Google, where he led its relationships with large media and creative agencies in Canada.

Broadsign CEO, President and Chairman Burr Smith told us “As we continue our quest to grow programmatic DOOH across the globe, we’re looking for new ways to push the medium to be as big and bold as it can be. Adam Green is an ideal leader with the experience to help us take programmatic DOOH from a curiosity to a mainstream transaction method”.

“Delivering the right ad to the right people at the right moment makes for a more relevant and enjoyable ad experience, and Broadsign Reach is key technology to accomplishing that,” noted Green. “The mindshare and talent of Broadsign’s team is unmatched, and I can’t wait to work with them to build Reach into a scaled business that delivers even more value to customers, advertisers and audiences around the world.”

Prior to joining Broadsign, Adam Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify. In his time there, he also helped develop the agency channel in Canada, oversaw relationships with media holding companies and creative agencies including WWP Group, Omnicom Group, Publicis, Interpublic and Dentsu, and launched programs to support Google’s search, display and video businesses. Previously, he held roles as a management consultant at KPMG, a design engineer and operations lead for renewable energy startup Sentinel Solar, and a business analyst for Keating Technologies, where he helped set up a retail channel for Gateway Computer. He graduated from Queen’s University with a degree in mechanical engineering.

MTBOT Digital Taxi Top Advertising deal w/ Strong Digital Media

May 11th, 2018

Adrian J Cotterill, Editor-in-Chief

The Metropolitan Taxicab Board of Trade (MTBOT), the largest taxicab trade association in New York City, has announced a digital taxi top advertising deal with Strong Digital Media, LLC, a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN).

The deal supposedly covers more than 3,500 yellow taxi tops – nearly half of the overall taxi top market in New York City – and will include an initial roll out of 300 state-of-the-art digital taxi tops by summer 2018. More than 150 digital tops have hit the New York City streets already.

We are told that the contract represents a multi-million-dollar investment in the yellow taxicab industry, particularly in the 24/7 taxi operators that comprise the membership of MTBOT.

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Alex Russell & Sharon Wright join @ExterionMediaUK

May 11th, 2018

Adrian J Cotterill, Editor-in-Chief

Exterion Media, Europe’s largest privately-owned Out-of-Home (OOH) company, has announced the appointment of Alex Russell as Client Sales Director and Sharon Wright as Head of Digital Sales.

These appointments follow that of Nigel Clarkson, Exterion Media’s new Chief Revenue Officer, and we are told, signals Exterion Media’s ongoing investment in driving commercial growth.

  • As Client Sales Director, Alex Russell is responsible in the development of long term, mutually beneficial, senior client relationships across leading brands. Prior to joining Exterion, Alex was Head of Client Partnerships at Time Inc. where she oversaw the strategic direction, revenue and share performance of the company’s client investment business, and led the commercial franchise development for the Fashion, Lifestyle and Homes brands.
  • Sharon Wright joins as Head of Digital Sales to champion Exterion Media’s growing digital portfolio and drive digital revenues. She comes from Zenith where she was Planning Director and has previously held roles at ESI Media and Channel 5. Active within the media industry, Sharon was Co-Chair of the AOP Commercial Committee and, most recently, spoke at the UK Brand Safety Summit.

Nigel Clarkson told us “Alex and Sharon are joining at an exciting time for the company as we ramp up our strategy to drive commercial growth and collaboration across teams – we’re thrilled to have them on board. Sharon is joining at a crucial point in DOOH’s evolution and will be playing a vital role in our digital strategy as our digital capabilities and products continue to grow apace. Also, with media agency and media owner experience, Sharon is another great hire in the digital space – following Andrea Marsh’s appointment in January as digital transformation director.”

APN Outdoor’s XtrackTV Delivers Outstanding Results for Pureprofile

May 11th, 2018

Adrian J Cotterill, Editor-in-Chief

APN Outdoor tells us that it is proud to present the true strength of their digital Rail offering, XtrackTV, after the impressive results of their latest case study featuring Pureprofile.

Pureprofile Managing Director ANZ, Kelvin Kirk was quoted as saying “The XtrackTV campaign was successful for Pureprofile in driving awareness and acquisition. It allowed us to engage with a relevant outdoor audience through exciting visual and audio content and measure the impact of outdoor advertising to the online interest of Pureprofile”.

Pureprofile utilised APN Outdoor’s national digital rail network to encourage commuters to download and engage with their online research panel. Run exclusively through XtrackTV, the campaign yielded an outstanding 121% increase in Pureprofile app downloads (compared to the prior 12 week average), as well as a 35% increase in Pureprofile panel registrations during the period.

The campaign, which featured a 15 second TVC on XtrackTV screens across five metro markets, lasted two weeks from January to February 2018 and saw Pureprofile app downloads more than doubled proving the effectiveness of the format in driving online activation and the benefit that can have for advertisers.

APN Outdoor’s General Manager, Marketing, Charlotte Valente told us “The results of our partnership with Pureprofile are incredibly exciting, proving the tangible benefits of the XtrackTV platform in driving immediate action. XtrackTV is the only full-motion, audio-enabled, national digital network. This, combined with the strengths of the rail environment in providing a high-dwell, high-frequency, captive audience, truly cements why 67% of participants said they looked into the Pureprofile advertisement immediately while still on the platform.”

The study found 77% of respondents admitted they “notice or pay attention to XtrackTV”, 73% agreed they “often find themselves looking at the ads to kill time”, while 61% said they like seeing advertising on XtrackTV.

Stephen Lamb joins @MidwichLtd

May 11th, 2018

Adrian J Cotterill, Editor-in-Chief

The Board of Midwich, the leading specialist audio visual and document solutions distributor to the trade market, today announced that as part of a review of succession plans for the role of Group Finance Director, Anthony “Tony” Bailey will step down as Group FD and from the Board on June 30, 2018.

The Board announced that Stephen Lamb has been appointed to succeed Tony as Group FD and will join the Group’s Board on July 30, 2018.

Stephen Lamb is a qualified Chartered Accountant and is currently Senior Vice President and Chief Financial Officer of the International division of Iron Mountain INC, a US-listed global business dedicated to storing, protecting and managing information and assets. He has led an international finance team, developed back office systems and processes and overseen a number of international acquisitions. Stephen has also held previous finance roles at Regus PLC and Experian PLC.

Stephen Fenby, Managing Director of Midwich Group Plc, said “On behalf of the Board, I would like to take this opportunity to thank Tony for the contribution he has made to Midwich’s success over the last six years. Tony helped prepare the Group for its IPO in 2016 and its subsequent establishment as a public company. It has been a pleasure to work alongside Tony and I wish him well for the future.

“I am delighted that Stephen has agreed to join the Group and I am confident that his recent experience with growing and managing international businesses will be of great benefit to Midwich as we continue to expand our footprint across the globe.”

This Week’s #AVJobs

May 11th, 2018

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • AV PROJECT MANAGER TEAM LEADER
    Job Type Permanent Full Time
    Location London or West Midlands
    Area City of London, England Birmingham, England Warwickshire, England
    Sector Manager Manager – Project
    Salary £50000 – £55000 Per Annum Negotiable circa £50k-£55k + car & benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV27418
  • AUDIO VISUAL SENIOR SALESPERSON & KEY ACCOUNT MANAGER
    Job Type Permanent Full Time
    Location London & Home Counties
    Area Middlesex, England Surrey, England City of London, England London South East, England London South West, England London North , England London North West, England
    Sector Sales Sales – Audio Visual Sales – Video Conferencing Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – External Account Manager Sales – Business Development Sales – Field Sales
    Salary £40000 – £45000 Per Annum Circa £45k p.a. doe plus commission &
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV27318
  • LED DISPLAY CHANNEL SALES ACCOUNT MANAGER
    Job Type Permanent Full Time
    Location London & Home Counties
    Area Berkshire, England Bucks, England Hants, England Middlesex, England Surrey, England London North , England Hertfordshire, UK
    Sector Sales Sales – Audio Visual Sales – Channel – vendor Sales – External Account Manager Sales – Business Development Sales – Field Sales
    Salary £38000 – £42000 Per Annum Salary negotiable doe + comms & benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV27218

Comprehensive Network Audits Announced by @PatientPoint

May 9th, 2018

Adrian J Cotterill, Editor-in-Chief

PatientPoint, the trusted leader in patient and physician engagement solutions, today announced that it is further bolstering its industry-leading auditing practices by conducting one of the most comprehensive audits to date of a point-of-care network. Independent media auditor the Alliance for Audited Media and merchandising solutions leader SPAR Group have been selected to carry out the proactive, third-party audits. While SPAR Group will confirm the physical presence and operation of devices, AAM will carry out campaign-level auditing to verify and validate digital playback of sponsor advertising.

For more than 30 years, pharmaceutical and health and wellness brands have trusted PatientPoint to deliver high-value impact at the point of care. By offering the most comprehensive solution set and best-in-class analytics, PatientPoint delivers positive, measured script lift and guaranteed results. The digital and physical audits announced today further underscore the company’s continued commitment to shaping and providing superior, trusted analytics and insights to sponsoring brands and reinforce its reputation as the point-of-care industry leader.

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Kinetic spearheads launch of Balance to drive #OOH Diversity Awareness

May 9th, 2018

Adrian J Cotterill, Editor-in-Chief

Kinetic has this week announced the launch of Balance, a cross-sector initiative to drive greater diversity across the Out-of-Home media sector.

The aims of Balance are to share best practice across the sector, work collaboratively on projects that promote diversity and create events that educate, inspire and provide support.

Led by Kinetic, Balance’s membership also comprises OOH specialists Talon Outdoor, Posterscope and Rapport, as well as leading media owners JCDecaux, Exterion Media, Clear Channel, Primesight, Ocean Outdoor, Outdoor Plus and 8Outdoor.

Nicole Lonsdale, Chief Planning Officer at Kinetic, has been installed as the network’s first chairperson, with the role subsequently being rotated between Balance stakeholders on an annual basis. Lonsdale will be supported by the Balance board, which will meet on a quarterly basis to drive forward the initiative’s programme.

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