APN Outdoor AUS $329m IPO

October 29th, 2014

Adrian J Cotterill, Editor-in-Chief

APN Outdoor Group is aiming to raise AUS $329m from its initial public offering and will list on the Australian Securities Exchange (ASX) on November 20, 2014.

We understand that APN is offering 129.1m shares to the market at a price of $2.55 per share – if fully subscribed the company’s market capitalisation will be $424.9m (existing shareholders account for a further 37.5m shares_.

New Work For Daktronics In Wisconsin And Minnesota

October 29th, 2014

Gail Chiasson, North American Editor

When University of Wisconsin Eagles fans attend events at Mitchell Hall Gymnasium in La Crosse, Wisconsin, they will be welcomed by a new LED video display from Daktroncs.

winsconsin

As the second video display on campus, it will be used to enhance a number of events including volleyball, basketball, wrestling, gymnastics and other extracurricular activities.

And Daktronics has been contacted by the St. Paul Saints baseball team out of Saint Paul, Minnesota, to design, manufacture and install a new video display and scoreboard at its new field, CHS Field.

daktronics baseball

The Saints will be opening the inaugural season next year at CHS Field, but the project should be completed later this fall.

“The University of Wisconsin – La Crosse is eagerly anticipating installation of the new Daktronics video board in our Mitchell Hall gymnasium,” says Kim Blum, interim director of athletics. “The board will allow us to make many positive enhancements to the game-day atmosphere for our students, campus constituents, community supporters and fans. The board will allow us to integrate new and exciting elements into our events.”

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Samsung Offers New Small Form-Factor, Touch-Embedded Solutions

October 29th, 2014

Gail Chiasson, North American Editor

Samsung Electronics America Inc., Ridgefield Part, New Jersey, announced yesterday (Oct. 28/14) a range of small-form factor digital signage solutions to address growing demand from retailers and other businesses seeking to replace printed posters and drive increased interactivity.

DB22D-T_Cinema“Samsung is constantly looking for ways to innovate our digital signage offerings and provide businesses with new solutions for enhancing customer engagement, operational efficiency and communications,”
says Tod Pike, senior vice-president at Samsung’s enterprise business division. “Our new small-form factor displays offer a simple, smart and cost-effective way for businesses to transition from static posters and take advantage of the opportunities presented by interactive and dynamic digital technology.”

The new 22” and 10” commercial displays address demand for small, easy-to-deploy digital signage for retail, corporate and other applications

698-07635758The larger of the two, the size of a sheet of tabloid paper, offers a smart replacement for small static posters used in retail, public spaces or corporate environments.

The DB22D-T, which adds integrated touch for interactive applications – with up to 10 points of simultaneous touch – is ideal for enhancing customer engagement and convenience, allowing guests to tap, swipe and scroll to access information.

The smaller DB10D is ideal for shelf-level advertising or cash register signage in retail or meeting room signage.

Featuring the next-generation Samsung Smart Signage Platform, the new small signage displays do not require an external media player. With built-in WiFi, content can be delivered wirelessly, meaning that power is the only cabling required to drive the display. The displays also come with Samsung MagicInfo software.

Testing And Advanced Analytics Prove Digital Signage’s Value

October 29th, 2014

Gail Chiasson, North American Editor

Last Call Studio, the off-price brand of Neiman Marcus, was interested in using digital signage to increase sales, but was worried about trying something new without assured return on investment, so turned to Scala to find a solution.

IFScala recommended a tiered approach to curb upfront costs: piloting digital signage at a single store; gathering statistics and tweaking signage according to the findings; and then adding more locations as signage was found to be successful.

To minimize upfront costs, Scala selected a test store in Rockville, Maryland, , where it installed nine 46” screens touting three specific product groups: dresses, shoes and handbags. 15 clips per area were set at a repetition rate of six minutes, and detailed, time-stamped sales and customer traffic data was recorded, along with anecdotal information from sales associates and customers. Conversion rates for dresses and shoes rose considerably, while handbag conversions declined. It was determined that handbag advertising clips were underrepresented, and correlating in-store inventory was insufficient. Increasing the number of handbag ads and assuring matching inventory netted a 30% increase in sales compared to the first signage iteration.

IF“The use of in-store digital displays matched with Scala Advanced Analytics provided us the opportunity to dig deeper into targeted merchandise categories in a way we have never been able to,” says Ignaz Gorischek, vice-president, store development. “This allowed us to align inventory with digital messaging at peak shopping times, creating a more engaging experience between us and our customers.”

Using Scala Advanced Analytics, it was found that the conversion rate for dresses and shoes had gone up substantially. Sales staff and customers who were interviewed said the digital ads inspired store visitors to browse the merchandise, try things on and often buy targeted items.

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#dse2015 Digital Out-of-Home Strategy Summit

October 29th, 2014

Gail Chiasson, North American Editor

Digital Signage Expo 2015, the world’s largest international tradeshow and educational conference dedicated to digital displays, interactive technology and digital communications networks, will present an all-new, full day, seven-part Digital Out-of-Home Strategy Summit at #dse2015.

dse_logoThe Digital Out-of-Home Strategy Summit will feature:

  • Thought Leadership Panel: ‘The Internet of Things: When Digital and Physical Worlds’ – Leading digital OOH experts will discuss “The Internet of Things” and how digital technology is transforming the marketing and advertising industries. The panel will engage in rapid visioning around the opportunity inherent in the growing connectivity of everyday life and how OOH advertising fits into this content-rich ecosystem.
  • Silo Busting Engagement Strategies: Mobile devices, digital place-based video screens, interactive displays and digital signage are all appearing at the same time in almost every environment. The session will explore methods to develop effective cross-channel strategies that can deliver a synergistic approach to engaging customers.
  • Secrets to Winning Viewer Attention: This collaborative ‘idea exchange’ session will have attendees share which inspiring ideas enhance a network and its environment and speak more directly to viewers, the campaigns that have been working, what technologies or reasons for their success.
  • Business & Network Growth: The session will identify concepts, success and obstacles to that success in the management of scale in the growth of a network to the next level of success, from the standpoint of programming, advertising, innovation and application.
  • Compare & Contrast Audience Measurement for DOOH, Broadcast/Cable TV & Online: The session will explore the differences and similarities between audience metrics for digital out-of-home, broadcast/cable TV and online video. The course is designed to help DOOH Network operators understand how their audience compares to other media and how their network can be bought and sold as part of a total video advertising solution.
  • DOOH Lessons Learned: This collaborative idea exchange’ session will invite attendees to share lessons learned since the launch of their networks, including mistakes to be avoided, as well as key changes, decisions or improvements that have helped improve the company’s growth.
  • Lightning Round: A panel of experts including an end user, content provider, network operator and advertising agency will field attendee questions to help summarize the full day.

To see more information on each topic and the speakers who are participating click here.

Registration for the Digital Out-of-Home Strategy Summit, or any of the #dse2015 educational conference seminars, which are sponsored by BroadSign International, and are eligible for certification renewal credits, is available online here.

Mark your calendar now: #dse2015, co-located with the Digital Content Show, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 and 12 at the Las Vegas Convention Center in Las Vegas.

DSE, produced by Exponation LLC, is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations.

Launched in 2004, DSE was the first event dedicated to the digital signage market. Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks.

The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

IHS Acquires DisplaySearch

October 28th, 2014

Adrian J Cotterill, Editor-in-Chief

IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, has announced that it has signed a definitive agreement to acquire the DisplaySearch and Solarbuzz businesses of The NPD Group, Inc., one of the world’s foremost market research companies.

The acquisition is subject to customary closing conditions and is expected to be completed within two weeks.

DisplaySearch, founded in 1996, has quickly become a strong player in conducting Asia-based primary research in display technology. It provides market forecasting services, advisory solutions and events to display value chain players around the world. Solarbuzz offers market intelligence, research and forecasting for the solar industry, with a focus on the photovoltaic supply chain.

Together, these two businesses – which will be integrated into the IHS Technology business line – will position IHS as a premier global provider of displays research and as a top provider of solar market information, said Scott Key, president and chief executive officer of IHS.

“DisplaySearch will help give IHS customers a powerful view of the end-to-end display supply chain, from chemicals to semiconductors to displays, and then on through TVs, phones and mobile devices, to operator platforms and content,” Key said. “This acquisition will provide IHS with solid new experience in the displays category and will bolster our capabilities for displays research and analytics in the U.S., China, Japan, South Korea and Taiwan.” DisplaySearch will complement other IHS acquisitions of technology industry-related companies in recent years.

Tod Johnson, chairman and chief executive officer of The NPD Group said “Sale of the businesses is a strategic decision for NPD, allowing us to focus on global expansion of our retail, distributor and consumer tracking services and on introducing new solutions. We are committed to continued innovation in our core businesses, and as analyst services focused on the supply chain, DisplaySearch and Solarbuzz are less synergistic with our portfolio and less compatible with our long-range vision.”

The DisplaySearch and Solarbuzz teams currently total nearly 70 professionals in six office locations: Austin, TX; Santa Clara, CA; Seoul; Shanghai; Taipei; and Tokyo. More than half of these experts are based in Asia, many in the Greater China market.

Not One, Not Two but THREE New Judges

October 28th, 2014

Russ Curry, Ministry of New Media

This week we will be in a position to announce, not one, not two BUT three new judges for The DailyDOOH Gala Awards.

Now in its third year, this exclusive black tie event takes place Thursday Dec 4, 2014 at Banqueting House, London.

Expecting Announcements from @Metropolisdm

October 28th, 2014

Adrian J Cotterill, Editor-in-Chief

Rumours of some announcements this week from BrightMove Media & EyeTease / Verifone Media competitor Metropolis Digital Media Ltd.

Next CEO Spotlight is @Captivate’s @MsKidd1

October 28th, 2014

Maddie Cotterill

August and September is when we take a short break from our regular CEO Spotlight series but it will return this Friday (i.e. the last Friday in October) with Captivate Network’s Marc Kidd.

However, you may have already read what Marc has to say as DOOH INSIGHTS: 2014 | The Best of 2014 contains said in-depth interview (pp75-77).

You can view in our online archive, all of our previous CEO SPOTLIGHTs by clicking here or in three volumes of print: -

Fancy a Free Weekend in Bristol?

October 28th, 2014

Maddie Cotterill

To celebrate the launch of Ocean Outdoor’s first roadside digital screen in Bristol, The Great Western Link, Ocean are offering people the chance to WIN a luxurious weekend in this magnificent city.

Deemed as “one of the best cities to live in Britain” by the Sunday Times due to its “buzzy culture” this is an opportunity not to be missed – Ocean are even providing a self-guided Banksy walking tour – in itself, a great way to see the city!

The deadline for entries is October 31, 2014 and you can enter here.