#PlayWithOurPixels Entries Up 61% Yr. on Yr.

September 17th, 2014

Adrian J Cotterill, Editor-in-Chief

A week tomorrow I will be in London with a veritable who’s who of industry illuminati as part of Ocean Outdoor’s Art of Outdoor judging panel; Mick Mahoney, Executive Creative Director, Rainey Kelly Campbell Roalfe/Y&R; Sean Thomson, Chief Creative Director, Dare; Damon Collins, Founder, Joint; Elspeth Lynn, Executive Creative Director, M&C Saatchi; Robert Ffitch, CEO of MGOMD; Glen Wilson, managing director of Posterscope; Stuart Taylor, CEO, Kinetic, Chris Marjoram, CEO, rapport, James Copley, managing partner, Talon; and Jon Mew, director of mobile and operations, IAB UK.

The competition, staged in association with Brand Republic, is now in its fifth year AND challenges the creative community to produce the most innovative digital outdoor advertising, including full motion, subtle motion and interactivity.

Ocean Outdoor Marketing Director Richard ‘Tank-Top’ Malton tells us that they have had a record number of entries this year and “up a massive 61% year on year”/

There are two categories which will be judged; Creative Techniques and the Interactive Category.

The winners will be announced at a prestigious awards ceremony at the IMAX in London on October 9, 2014.

More details can be found here.

DSE ONE Connecting Technology & Design (Panel)

September 17th, 2014

Gail Chiasson, North American Editor

Bryan Meszaros, founder and managing partner at New Jersey-based OpenEye, will be moderating a luncheon panel at DSE ONE, being held Oct. 21  during New York Digital Signage Week, that we expect will draw a lot of interest.

© Matt GreensladeThe topic will be ‘How to Connect People to Place Through Digital Engagement’ and Meszaros told us during an interview Monday that the idea is to tell how technology and design can work together and that he expects the panel to focus largely on bridging the gap between technology and design.

He has invited a number of panelists that may not be that familiar to a lot of the audience but who are themselves very knowledgeable about bridging that technology-design gap: Vijay Mathews, principal, W&Co.; Michael Schneider, AV technical strategist, ESI Design; and Florian Vollmer, chief experience officer, InReality.

“Everything should look seamless,” says Meszaros. “Technology offers the opportunity to help people connect. Designers often haven’t learned how to integrate the two.

“I expect we’ll be getting questions on mobile engagement and interactive technology and how can play off each other – and how to connect the two.”

Meszaros offered some rules that might come under discussion:

  • Know your needs and expectations;
  • Bring ways to the environment that will become more functional when technology and design seamlessly connect;
  • When building spaces, you need to integrate with multiple disciplines.

DSE ONE will take place at the TKP New York Conference Center, 139 W. 39th St., New York.

Scala Announces New Line Of Android-based Players

September 16th, 2014

Gail Chiasson, North American Editor

Scala has announced a new line of Android-based devices designed by Instorescreen and distributed by Avnet Embedded, a division of Avnet Electronics Marketing Americas, a business region of Avnet Inc..

Screen sizes range from a cost-effective 7” up to a 65”, each unit having been built with a focus on dependability and robustly modeled for commercial and retail environments.

These products have reliable manufactured Grade ‘A’ components with flexible VESA mounting and open frame mounting options, and with durable hardened protective glass and signature industrial metal casing. They offer an expandable network port including three USB ports, integrated WiFi and 3G/4G options, along with powerful Dual Core Cortex A9 ARM processors and Dual Core Mali full HD decoder.

Each Android device is Scala certified for single and multi-frame content, already integrated with Scala Player into its factory firmware for quality reliability and performance.

Instorescreen’s devices can also be custom designed to meet specific needs, including customized enclosures and fixtures, special colors and logotypes as well as touchscreen preferences. All Android devices are distributed by Avnet Embedded and are available in more than 300 locations across 80 countries across the globe, complete with warranty and support.

Instorescreen of Malmoe, Sweden, is a manufacturer and provider of professional digital signage all-in-one display products.

The Environmentally Friendly DOOH GreenSigns

September 16th, 2014

Gail Chiasson, North American Editor

We had a great interview Monday with Joseph Mancino, CEO of Chicago-based GreenSigns, a two-year-old digital signage company with a real difference.

Greensigns JM Headshot-1That difference: All GreenSigns digital signage is wind- or solar-powered and made of 99% recycled plastics and steel.

“The company is officially just two, but I had been putting together the business plan for over five years,” says Mancino, who earlier ran Chicago Outdoor Media, a company offering static signs and one large digital location in Chicago. Mancino is also in his second term as Mayor of Hawthorn Woods, Illinois.

GreenSigns has two other partners: David Williams, president of the company, and a silent investor.

“Once our silent investor came on board, we were able to get rolling,” says Mancino. “We rolled Chicago Outdoor Media into the company, as well, and the new company developed all new digital locations.

DSC_8158“GreenSigns came about because of my personal passion for sustainability. Not only are the signs wind or solar powered and made from recycled materials, but our sales organization is totally paperless. And while, as a renter we can’t make the entire building sustainable, we have worked with all the other companies in our building – about 30 businesses in all – to develop a recycling program for the entire building.”

And while GreenSigns itself is energy-certified, it has been working for the past 10 months to put together the material needed to apply for Leeds certification.

DSC_0664 #118GreenSigns’ basic digital product is a 10’ x 10’ display, either single-faced if placed low on a wall or double-faced if on a pole. The displays – which use Ayuda Systems for practically everything including content management, sales, real estate and financial services – are mainly located in what Mancino refers to as ‘gentrified upscale new and commercial building areas’.

“They are in areas where a lot of older buildings have been modernized and are considered hip areas with lots of young, urban professionals,” he says. “And while we are beginning to get national advertising from companies like the lottery, Allstate Insurance and Home Depot, we have more from local companies such as dentists, health clubs and dog-walking services.”

To add to its basic products, GreenSigns recently added a 14’ x 48’ digital board in the Oakbrook area of Chicago DMA and in Q1, 2015, it will be introducing 14’ x 48’ boards and 20’ x 60’ boards on highways in the Chicago area, all wind- or solar-powered.

yorktown3Current inventory, in addition to the new board, is 29 digital faces, six varied-size large static billboards (from Mancino’s former company) in downtown Chicago, and one large format wall that uses a recycled vinyl-like product from Eco-flex and was digitally printed by Circle Graphics.

“While we are still a small company, we have the finances and are going after acquisitions,” says Mancino.

“We’ve also developed best management practices for sustainability,” he says. “Maybe we can help influence the industry towards collectively becoming more sustainable.”

An Interview With Margit Kittridge

September 16th, 2014

Gail Chiasson, North American Editor

“I’m hearing from agencies that 2015 will be the year of engagement for digital out-of-home,” says Margit Kittridge, vice-president digital director at Titan, New York.

Margit Kittridge_10_2013_2Kittridge, who will be among the lineup of prestigious speakers during The DailyDOOH Investor Conference, centerpiece of New York Digital Signage Week in October, touched on many topics during an interview with us last week, but consumer response and the growing use of beacons were the main focus.

Consumers are spending more time outdoors and using mobile devices, and these will all bring attention to digital out of home, with beacons playing a big role in consumer response, she said.

“Beacons are a great way to bring all audience targeting to the street,” says Kittridge. “In fact, I think that beacons will be the new pixel of the real world.”

The industry is paying a lot of attention to the connected consumer, Kittridge says. “In fact, the IAB (Internet Advertising Bureau) is starting a DOOH committee, which shows that the whole industry is serious about the future.”

Read the rest of this entry »

ONELAN at Infocomm MEA 2014

September 16th, 2014

Gail Chiasson, North American Editor

ONELAN will be showing off its feature videowall capability and built-in Quividi audience measurement solution at Infocomm Middle East and Africa being held Oct. 13-to-16 at the Dubai World Trade Centre.

infocomm onelan mea 2014

InfoComm MEA 2013 had 14,770 unique visitors and 184 exhibitors representing 33 countries, across nearly 10,000 square meters of exhibition space and we’ll be surprised if it isn’t as large or larger this year. As one of the exhibitors, ONELAN, which develops network appliances for standalone and end-to-end Digital Signage network solutions, will also be showcasing its latest range of players including its 4K player range.

InfoComm MEA 2014 is part of the continuous effort by the Association to expand Pro AV skills and knowledge globally. The positive reception the event has received from both exhibitors and visitors underscores the need for and relevance of such initiatives in the region.

ONELAN’s NTBs are now installed in a wide variety of organisations across the world in markets including retail, schools, hospitals as well as corporates such as TalkTalk, the Financial Times and Virgin.

ONELAN Ltd is based in Henley-on-Thames, Oxfordshire, U.K..

Employee Communications (London & New York)

September 12th, 2014

Adrian J Cotterill, Editor-in-Chief

Over 160 people registered for our last ‘Employee Communications‘ Thought Leadership Summit (and we had a dozen people on the wait list as well!).

TLS Emp Comms, May 2014The topic of Employee Communications is most definitely a hot one at the moment and so should definitely be of real interest to our digital signage industry.

As  we promised before, it’s a ‘vertical’ that we said we would definitely visit again.

We are therefore pleased to announce that we have now firmed up two new events…

  • Digital Signage for Employee Communications, One Drummond Gate, Victoria, London, on October 8, 2014
  • Digital Signage for Employee Communications, Manhattan Room, TKP Conference Center, New York,  October 23, 2014

The latter of course is part of New York Digital Signage Week.

Registration for the NYC event will be open shortly!

Holly Willoughby, aka @HollyWills Towers

September 12th, 2014

Adrian J Cotterill, Editor-in-Chief

Holly Willoughby, the brand ambassador for Garnier Nutrisse Blondes, is set to be the poster girl for London, when a campaign across eight iconic digital advertising towers goes live.

JCDecaux's The W8 Network - The Holland Park Tower

The nationwide campaign will include The W8 Network in London, comprising the premium locations: The M4 Torch, The M4 Tower, The M4 Showcase, The Holland Park Tower (shown above), The Hammersmith Tower, The Marylebone Tower, The A40 Spire and The A4 Showcase.

Garnier will be the first brand to deploy all eight towers in The W8 Network, communicating with consumers across the key ‘Wealth Corridors’ into central London.

Garnier will also be the launch brand for the newly digitised The Trafford Tower and The Trafford Arch (shown below) in Manchester.

JCDecaux The Trafford Arch

Alex Mottershead, Account Director at Kinetic, said “A combination of prestigious positioning, effective frequency and eye-catching creative means this campaign is bound to have a big impact on audiences in London and Manchester during topical London Fashion Week”.

Spencer Berwin, Managing Director – Sales at JCDecaux told us “The W8 Network is the ‘Vogue front cover’ of digital OOH, a premium collection of iconic locations – ideally suited to brands who want to communicate with fashion-conscious, influential and affluent audiences in the capital. We are delighted that Garnier is showcasing Nutrisse Blondes across some of the most exciting digital space in London and Manchester, part of their nationwide campaign”.

The campaign was planned and booked with JCDecaux by Maxus and Kinetic.

Samsung Takes Over @JCDecaux_UK’s LHR GrandView

September 12th, 2014

Adrian J Cotterill, Editor-in-Chief

Cheil UK is set for another outdoor first with a Samsung campaign that sees the brand, take over (LHR) Heathrow GrandView.

The campaign, which is a year-long push planned and booked by Cheil UK in conjunction with JCDecaux Airport UK, kicks off today, and sees Samsung take over GrandView, the newest and most spectacular site within the Heathrow estate (below is an artist’s impression of what this will look like).

T2 Samsung Grandview (2500 x 1755)

Fiona FitzGibbon, Head of Media at Cheil UK told us “Taking over the GrandView digital tower represented a unique opportunity to make a bold statement and keep Samsung front of mind within an audience-rich environment. The tower’s location makes it unmissable to 100% of Terminal 2 passengers arriving or departing by road to Heathrow. Samsung’s constant presence at Heathrow over the next 12 months will give the brand monumental exposure which no other brand has had access to before.”

Alan Sullivan, Managing Director, JCDecaux Airport UK was delighted that Samsung was the launch partner on GrandView at Terminal 2 and he said “By taking a long-term holding on this iconic new superstructure, Samsung will engage with a premium audience of over 15 million passengers at the UK’s hub airport. Samsung has always been at the forefront of Outdoor innovation and so we are very pleased that it has chosen to be the launch brand on the first exterior digital location at Heathrow.”

GrandView is the first digital advertising exterior at London Heathrow – it’s a three-sided digital tower which stands above the main entrance roads to Terminals 2 and 3, and Terminal 2 exit roads (hence capturing passengers from three different directions).

Kawada Joins GfK MRI

September 12th, 2014

Gail Chiasson, North American Editor

Dr. Christie Kawada, with deep knowledge in customized marketing analytics and product development in the media and entertainment space, has joined GfK MRI as executive vice-president, product management and innovation.

“Dr. Kewada has an unmatched reputation for creating cutting-edge solutions that are grounded in rigorous research and design,” says Florian Kahlert, managing director of GfK MRI. “I am confident that she and her team will be accelerating our move into new, data-driven product opportunities, and ensuring that we continue to deliver the innovation and products that our clients need to be successful in the future.”

Dr. Kawada was recently senior vice-president of global innovation solutions, across TV and film at The Nielsen Company, where she created solutions based on both primary and syndicated behavioral data. Prior to that, she held leadership positions at Nielsen in client consulting, custom analytics, and marketing science.

Dr. Kawada holds a PhD in Social/Cognitive Psychology, specializing in quantitative theory and unconscious consumer behavior.