Tom Nix joins Predict Ventures Executive Advisory Board

October 21st, 2016

Maddie Cotterill

Former Scala CEO Tom Nix has joined the Predict Ventures Advisory Board. Predict Ventures describes itself as the leader in big data audience solutions for top brands in TV and media. We’re told that under Tom’s guidance, Predict Ventures will focus on the development of new data services, products and business processes in the out of home market. Chris Bryant, a Partner in Predict Ventures told us earlier this week “Tom Nix brings deep industry knowledge and customer engagement experience to Predict. Tom’s knowledge of the Out of Home & Retail Engagement industry, combined with his predictive analytics experience— both in the U.S. and abroad — will help guide Predict’s growth as a provider of strategic data solutions across out-of-home venues”.

Predict’s Audience Intelligence Framework enables clients to build a single view of their customer through the convergence of MarTech, AdTech and strategic audience data into a single customer profile. The data can then be activated at all levels of the organization and visualized for management and the board to drive strategy. Predict’s framework enables companies to analyze, visualize and activate data across the enterprise.

Tom Nix told us over Skype, “The Out-of-Home industry needs data-driven solutions that provide audience insights to improve and enhance the customer experience. I’m excited to join Predict’s advisory board. They’ve been helping broadcast and cable TV networks transform the entertainment industry by leveraging data to create lasting relationships between media brands and their customers. I’m looking forward to expanding that practice from Media and Entertainment to venues outside the home.”

Predict Ventures operates Predict, a strategic data consulting firm comprised of media and tech industry veterans. The Predict consulting team has partnered with global media brands and successfully scaled innovation-driven entrepreneurial ventures. Clients include A+E Networks, AMC Networks, The Sundance Institute, Screenvision Media, and Canada’s Corus Entertainment. Predict Ventures has launched affiliated companies that adhere to the thesis of data as an accelerator for growth including a SaaS artificial intelligence platform and a ‘data as currency’ investment arm.

The New York City based Predict Ventures has additional offices in Princeton, New Jersey, and Toronto, Canada.

Presidential Election Content And Data Package from @Daktronics

October 20th, 2016

Andrew Neale

Daktronics (NASDAQ-DAKT) is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards.


This free election content package will allow Daktronics digital billboard operators to display real-time election results to their audiences on election day. By choosing from various content options, operators can either sell the advertising space to a sponsor or use it as a public service announcement.

Gina Kuck, manager of Daktronics Commercial Creative Services told us “This is an opportunity for digital display owners to use both high election anticipation and dynamic data to launch their own exciting campaign,” said “Dynamic data is one of the best ways to engage audiences and this package makes it easier for display owners to create their own messages that capitalize on the current election landscape.

“Beyond this package offering, ensuing conversations with new and existing customers can help spur the use of dynamic data in other promotions. As a manufacturer, we’re invested in developing a long-term strategy for digital billboard users. This offering is just one example of our commitment to the industry by cultivating growth on a granular level.”

The free package consists of two template options: the popular vote or percentage vote template and the electoral college template. These are available in self-promotion or sponsorship options for all Daktronics Visiconn® and Venus® Control Software users. Reach out to for information on how to receive the free package before election day.

PromoVu Joins @DPAAorg

October 20th, 2016

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) announced this week that PromoVu has joined the rapidly growing association. PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks.

Callahan_BC_1014_R1_1UpBarry Frey, president & CEO, DPAA told us “PromoVu’s visual detection and demographic analytic software enables digital place-based networks to enhance their ad targeting capabilities,” “We look forward to helping PromoVu build relationships throughout our industry as we work toward our common goal of making digital place-based an integral part of every advertiser’s video media plan.”

Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Norman Hotz, PromoVu CEO, said, “We recognize that membership in the DPAA is a very important component of our strategy to utilize our proprietary intellectual property in place-based video screens across the country. The contacts and tools available to us through our membership are of great importance to our growth plans.”

PromoVu (PV) was established in 1999 and pioneered intelligent out of home advertising displays with patented software. Recognizing the ensuing demand for identifying audiences and accounting in the segment, the company was acquired in 2001 by Norman Hotz, along with Jerry Gibbons and Joseph Rainoldi, long-time advertising industry leaders. The company has continued the pioneering development and patenting of demographic recognition, viewer engagement and related analytics.

JCDecaux Wants #OneBillionEyeballs in 2017

October 20th, 2016

Maddie Cotterill

JCDecaux, the UK’s largest Out-of-Home (OOH) advertising company, announced the week at its upfront, held with IAB UK, its plans to double its current digital impressions by hitting a milestone of one billion by the end of 2017.


JCDecaux’s Ben Maher kicks off a rather different upfront

Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “This is a significant step in the evolution of our business. To double the digital impressions in one year and increase our weekly reach to match that of leading TV channels is an ambitious investment plan. However, it is also our investment in new data platforms and software systems, coupled with the new skill sets we have brought into the company that we believe will revolutionise our medium. We want to be recognised as a leading digital media business in a world where mobile, digital and Out-of-Home continue to blur.”

JCDecaux, already the market leader in digital OOH with a 54% share of impressions, is seemingly, undergoing a transformation with an extensive investment in digitising its infrastructure as part of its vision to be recognised as a leading digital media owner.

Their current weekly digital reach is 30% and through national digitisation plans, they forecast to hit 50% weekly reach by the end of 2017 – compared to the leading commercial TV stations JCDecaux would have the fourth highest reach. ITV has the highest reach (59.2%), followed by Channel 4 (54.5%) and Channel 5 (44.1%), Ed.

JCDecaux also announced this week, a partnership with O2 owner Telefonica and the integration of audience behaviour data from 20 million users at 125 geo-fenced locations. JCDecaux hope that by adding this rich behavioural data source to its existing portfolio of demographic data from Route, CACI spend data and YouGov lifestyle data amongst other specialist data sets, it will enable brands and media agencies to optimise campaigns according to audience and reach via its Supply Side Platform and audience planning tool .

It’s our understanding that there is likely to be some major announcements with regard SmartBRICS before the end of this year.

#VideoEverywhereSummit Joint Promotion

October 19th, 2016

Maddie Cotterill

The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced this week a #VideoEverywhereSummit joint promotion, in conjunction with sponsoring company AMI Entertainment, that will send an ad agency media professional to the June 2017 Cannes Lions Young Media Academy held at the Cannes Lions in France.

The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA’s Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day’s sessions. In addition to the seat in the Young Media Academy, the winner’s accommodations and travel will be included.

Barry Frey, DPAA President and CEO, told us “We are thrilled to be teaming up with Cannes Lions and AMI Entertainment to send a young media professional to the prestigious and incredibly valuable Young Media Academy. For the winner, this is likely to be a once-in-a-lifetime opportunity; one that can really help advance a career.”

The Young Media Academy is open to only 35 participants per year. It is an intensive five days of learning that provides a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences. Held during Cannes Lions, the course equips participants to deliver better results on behalf of clients, taking the creative idea and working every media angle to amplify it in the marketplace and maximize results. The curriculum focuses on the key changes taking place in the media landscape, driven by rapidly evolving consumer behavior, in particular the impact of new technologies and the balance between exposure and engagement.

Steve Latham, Head of Talent & Training at the Cannes Lions International Festival of Creativity said “The Young Lions Academies are where rising stars learn to shine and we welcome this new partnership with the DPAA. Working closely with the tutors, we curate a week of learning with world-class speakers, one-to-one mentoring, a visit to the jury room, press conferences, tours of the week plus exclusive parties. This is an industry training opportunity like nothing else available, providing five years of learning in five days. We look forward to welcoming the DPAA delegate next June in Cannes.”

DD_NYDSW_logo2016The DPAA’s 9th annual Video Everywhere Summit will bring together nearly 800 delegates representing brands, agencies, digital place-based networks, ad-tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. It will be held at the iconic Roosevelt Hotel in New York on October 27 as part of New York Digital Signage Week.

Attendees to the Video Everywhere Summit or any other of the week’s events are eligible for preferred hotel rates.

Summit speakers will include renowned pollster and brand messaging expert Dr. Frank Luntz, who will speak on the importance of using the right language and messaging in advertising, and will share his unique insights on the presidential election less than two weeks before voters go to the polls.

#NYShowcase16 @NEC_Display’s Manhattan Tech Talk

October 18th, 2016

Maddie Cotterill

On Tuesday October 25, 2016 during New York Digital Signage Week, as part of NEC Display Solution’s New York Partner Showcase VIP Cocktail Reception, they have a new TV chat show style programme inspired by some of the work that we’ve done with them in both London and Amsterdam over the last 18 months.

Broadcast Set

‘Manhattan Tech Talk’, filmed before a live studio audience, consists of two shows, each featuring a number of prominent industry players: –

First off, at 17:00 will see the following talking ‘technology’ …

Jeff Hastings, CEO, Brightsign
Steve Durkee, President Commercial Products, Milestone-AV
Richard Ventura, VP Business Development and Solutions, NEC Display Solutions

Next up, at 18:00 talking ‘design’ will see …

Peter Berry, Associate Principal, Shen, Milson & Wilke
Rob Badenoch, Associate Principal, TAD and Associates
Randy Pagnan, Principal, RP Visual Solutions

More information on NEC’s New York Partner Showcase can be found here.

#ff @RPVisuals @BrightSign @NEC_Display @nec_rv

16 Cities Join Transportation for America’s #SmartCities Collaborative

October 18th, 2016

Maddie Cotterill

Transportation for America (T4A) and Sidewalk Labs has announced the sixteen members of a new T4A Smart Cities Collaborative to explore how technology can improve urban mobility, creating a tangible new opportunity for the scores of ambitious cities that did not win or weren’t eligible for USDOT’s Smart City Challenge. Over the coming year, the collaborative will bring together these cities to tackle the challenges related to implementing smart city policies and projects – sharing best practices and technical assistance, and piloting new programs. Nearly 60 cities applied to be a part of the collaborative, which will hold its first meeting in Minneapolis on November 9-10, 2016.

James Corless, Director of T4America said “We’re in the midst of the most transformational shift in urban transportation since the start of the interstate era more than 50 years ago. And just like that era, cities have enormous potential to help or harm their residents with the decisions they make. It’s incredibly encouraging to see this long list of cities proactively shaping the future to ensure that this monumental shift in transportation doesn’t shape their cities without their input and produce a new generation of transportation haves and have-nots.”

Sidewalk Labs Chief Policy Officer Rohit T. Aggarwala said “We have spent the past several months speaking directly with cities across the country, and what we’ve heard is mobility is a major issue across the board. Cities know that technology offers ways to improve mobility, but exactly how to realize its potential isn’t obvious,” said “Cities understand that they need to work together, but the question has always been how best to band these municipalities in partnership. This collaborative will be an unprecedented step in unifying these urban areas and accelerate solutions that provide affordable, efficient ways to get around.”

Through the collaborative, the member cities will form working groups that will focus on three core areas:

  1. Automated vehicles, and their potential impact on urban transit systems, congestion, transportation equity, and the environment.
  2. Shared mobility, and how it could help cities provide equitable, affordable, and more sustainable transportation choices.
  3. Performance measures and data analytics, and how to use data to manage complex transportation networks and achieve transit equity and environmental goals.

Initially, the cities will participate in a variety of information-sharing meetings, both with each other and with industry-leading transportation experts. From there, the groups will receive direct technical assistance, create pilot programs, and share results with the rest of the collaborative to drive best practices across the country.

The collaborative is the result of the partnership T4A and Sidewalk Labs announced in June to engage cities in developing efficient and affordable transportation options for all. The partnership builds on T4A’s experience collaborating with state and local governments to develop forward-looking transportation and land-use policy, combined with Sidewalk Labs’ expertise working with cities to develop digital technology that solves big urban problems.

The full list of participating cities in the collaborative includes: Austin, TX, Denver, CO, Boston, MA, Centennial, CO, Chattanooga, TN, Lone Tree, CO, Los Angeles, CA, Miami-Dade County, FL, Madison, WI, Minneapolis/St. Paul, MN, Nashville, TN, Portland, OR, Sacramento, CA, San Jose, CA, Seattle, WA, Washington, DC

Resignation Media joins @DPAAorg

October 18th, 2016

Maddie Cotterill

Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the Digital Place Based Advertising Association (DPAA). CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos from YouTube talent, content partners as well as fans of Resignation Media’s website. The network is enabled through Roku devices that let businesses to play free content on existing TVs, building one of the largest digital out-of-home networks in the U.S. Since its debut in April, the network has been distributed to more than 1,300 bars and other “points of party” across the U.S., and it continues to grow rapidly as evidenced by a recent distribution agreement between Resignation and Royal Caribbean, the world’s largest global cruise line, which will feature CHIVE TV programming on all 25 ships in its fleet.

chive-tv-logoEarlier this month, Resignation Media announced a partnership with VentureFuel, Inc. to develop strategic alliances with Fortune 500 advertisers. Barry Frey, President & CEO, DPAA told us “The speed at which CHIVE TV has attained national scale speaks to how strongly their content resonates with millennial males. This is a highly desired target for advertisers and all of us at the DPAA are looking forward to working with Resignation Media to provide more tools to effectively monetize their audience.”

Leo Resig, CEO, Resignation Media, said, “With our VentureFuel partnership and now our DPAA membership, we are well equipped to hit the ground running in our new initiative to bring advertisers on board to the CHIVE TV network. We look forward to working with Barry and his team.”

Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

The DPAA’s annual Video Everywhere Summit will be held October 27 in New York. Leo Resig will join Barry Frey for a Q&A session to discuss CHIVE TV. The Summit will bring together more than 700 delegates representing brands, agencies, digital place-based networks, ad-tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the leading event dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.

Primesight Ltd, Acquires Airport Media Ltd.

October 18th, 2016

Adrian J Cotterill, Editor-in-Chief

Airport Media Ltd. which was only established last year by Tom Goddard has been acquired by Primesight Ltd.

The unexpected acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports.

Primesight will now be in a unique position to deliver advertising impressions to over 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% of all airport footfall across London and 40% of all UK.

Sarah Parkes, previously Managing Director of Airport Media, will become Managing Director of Primesight’s Airport team.

Matt Teeman, Managing Director of Primesight Ltd, told us “This exciting acquisition is a significant addition to our business and is pivotal to our overall growth strategy. Sarah brings a wealth of experience to drive continued growth in this sector for us and we are delighted to welcome her and the Airport Media Team to Primesight.

“This year Primesight has been focused on building on the opportunity we identified to become the UK’s number one airport media owner following our appointment by MAG in May 2016.

“We are delighted to be able to incorporate these two key airports within our portfolio, improving our market leading ownership of this environment. Airports provide highly attractive audiences with long dwell times and we believe that the combination of these audiences with screens, mobile and beacons will really drive this sector.”

Primesight was awarded a 3-star status in the 2016 Best Companies awards, and is current holder of Campaign Outdoor Sales Team of the Year in 2015/16 and shortlisted for Media Week Media Brand of the Year 2016.

Concept Sign & Display Becomes Concept Group

October 18th, 2016

Andrew Neale

Birmingham-based Concept Sign & Display has announced the creation of a senior leadership team to bolster the organisation’s growth plans.

high-res-primary-logoThe leadership team will see Sean Morrough, managing director, David Neale, director, and Jason Jeynes, construction director, joined by Sam Cooper, recently promoted to commercial director, and newly appointed Paul Midwood, business development director, at the helm of the growing business.

Sean Morrough, told us “The appointment of the leadership team signifies the next chapter for Concept as we continue to grow the company and develop further innovative solutions for our clients. Our aim is to increase turnover to £15m over the next three years – and with our highly skilled senior leadership team firmly in place we are on track to meet our objectives.”

The announcement of the leadership team coincides with a brand refresh, which sees Concept Sign & Display become Concept Group, in order to reflect its growing business offering.

While traditional display signage remains a core part of the business, Concept has experienced considerable growth in the highly innovative ‘Out Of Home’ advertising market in recent years and is developing the business to be corporate identity solutions providers.

David Neale, said “Becoming Concept Group further signifies the start of a new chapter for Concept. Digital out of home (OOH) advertising revenues are growing at 15% per annum and are predicted to overtake traditional revenues by 2020 as the industry embraces the interactive, flexible two way interactions afforded by digital*. Our industry is developing at an incredible rate and this is a truly exciting time as we see Concept leading the way as OOH advertising comes to the fore.”

Seasoned corporate identity and solutions specialist, Paul Midwood joins the senior team as business development director. As Concept begins the next phase of growth, Paul will be instrumental in developing new strategic partnerships across Europe, the Middle East and Africa.

Picture caption: [Top L-R] David Neale, director; Jason Jeynes, construction director; [Bottom L-R] Paul Midwood, business development director; Sean Morrough, managing director; and Sam Cooper, commercial director.

Picture caption: [Top L-R] David Neale, director; Jason Jeynes, construction director; [Bottom L-R] Paul Midwood, business development director; Sean Morrough, managing director; and Sam Cooper, commercial director.

Concept, which now has a 24-strong team, has grown rapidly in recent years with its employees increasing by a third in the last year alone. It has recruited strategically to allow longstanding team members to gravitate towards roles in which they can flourish.

  • Jason Jeynes – Construction Director. Jason, who has almost three decades experience in the industry, joined Concept in 1998 to support Sean in establishing the business. He has fully embraced the evolution of digital signage, honing his skill set to tailor bespoke sign fabrication methods and deliver first-class digital signage solutions. Responsible for a team of project managers, Jason oversees the implementation of diverse traditional signage schemes and OOH media services installations, while ensuring the organisation meets complies with stringent CDM regulations. As Concept continues to evolve and enter new markets, Jason will be at the forefront of the business ensuring Concept remains ahead of advances in new technologies.
  • Paul Midwood – Business Development Director. Having worked in the industry for over 14 years, Paul Midwood will utilise his vast knowledge of overseas markets to enhance Concept Group’s offering, expand its route to market and increase national and international growth. Paul has worked on three of the largest global rebrand projects ever undertaken and looked at wayfinding designs and identifying site requirements for three of the world’s most recognised blue chip companies. He spent around four years working across the USA travelling back and forth to Europe, Africa, Russia and South America, and went on to work in the Middle East for four years.
  • Sam Cooper – Commercial Director. Sam Cooper is responsible for the financial and contractual management of projects. He aims to increase efficiencies within the business, as well as working closely with compliance and project teams to improve supply chain resilience and assurance procedures. Sam’s role will see him driving value for the company, in addition to supporting steep growth targets, and providing added value to clients.

Concept has also seen the promotion of Penny Kendall to general manager. Joining Concept 12 years ago Penny has thrived, managing diverse and challenging projects and applying her specialist knowledge of health & safety. With a unique knowledge of the business, Penny also provides a vital link between the team and the board of directors.

As part of an ongoing recruitment drive, Concept has also appointed Peter Kent as project manager. Bringing over five years’ experience in the sign and display industry to the growing team, Peter has worked with some of the world’s leading outdoor advertising organisations and has a specialist knowledge of the transport industry. Katie Whitehouse also joins the team as administrator.