The #NABShow 8K Seminar

March 18th, 2019

Andrew Neale

The 8K Association will be hosting a free-to-attend seminar at the National Association of Broadcasters (NAB) event in Las Vegas on April 10 from 9am to 3pm in room N221-222.

The goals of the seminar are to:

  • Provide an overview the state of the 8K industry today and prospects for tomorrow
  • Describe the benefits and challenges of 8K
  • Describe what the 8K Association is doing
  • Gather industry feedback to guide the actions of the 8K Association

Anyone involved in 8K production, distribution or display, or interested in learning more about the 8K ecosystem, is welcome to attend.

The seminar will include presentations from experts throughout this ecosystem, plus panel discussions and audience Q&A. A detailed agenda will be released soon.

NAB has not yet integrated this seminar into their registration program, so please just save the date for now but registration will be open soon.

For more information contact Chris Chinnock, Executive Director, The 8K Association, 203-831-8464, chris@8kassociation.com

Eye-tracking Research w/ JCDecaux NZ Billboards

March 18th, 2019

Tristan Cotterill

Leading Out-of-Home company JCDecaux has unveiled results from a new eye-tracking study in New Zealand that overwhelmingly confirms that its large format billboards outperform competitors’ formats and sites on the key engagement metrics of time and attention and deliver strong brand recall for advertisers.

Conducted by eye-tracking company AccessHQ in Auckland, the innovative study was designed to address advertiser concerns regarding the viewability of different media channels, in this case outdoor formats and their ability to attract audience attention.

Participants in the study wore scientifically developed, discreet eye-tracking glasses to record their eye movements as they were driven along two different commuter routes. The recorded data was correlated with infrared eye-tracking of their pupil position to understand viewing and engagement with outdoor advertising in a real life situation.

Eye-tracking is a powerful tool for exploring how people respond to and interact with outdoor advertising, and its influence in the buyer decision making process.

Access HQ’s GM Customer Insights and Eye-Tracking, Greg Barnett told us “Eye-tracking allows us to see through their eyes in an unobtrusive way. We see what they see and are able to record and evaluate that behaviour.”

Participants were not aware they were taking part in a study for outdoor advertising to allow the capture of natural behaviour, but were familiar with the route to ensure the experience reflected the journey of a regular commuter.

The high traffic routes around Auckland covered a range of precincts including retail, business, industrial, entertainment, CBD, motorway and the airport. A selection of outdoor advertising from both JCDecaux and competitors allowed participants to see a balance of formats and locations with 683 opportunities to see JCDecaux sites and 578 opportunities to see competitor sites.

Of the 1,750 total views analysed, JCDecaux sites across all precincts were shown to be more viewable than competitors, delivering greater attention and high recall. The research results comprehensively demonstrate that JCDecaux’s high-quality, large format sites are more memorable, more impactful and inspire audiences to engage with brands.

Specifically, JCDecaux sites delivered:

· Heightened overall attention +60% uplift versus competitors
· Longer average viewing length +35% uplift versus competitors
· More views on average +38% uplift versus competitors
· Greater overall impact versus street furniture +65% uplift

In addition to real time eye tracking, participants were interviewed immediately afterwards and 75% of respondents correctly named JCDecaux advertisers they had seen on the route, unprompted. When prompted with a list of advertisers, 96% correctly named JCDecaux advertisers seen on the route.

JCDecaux New Zealand Country Head, Mike Watkins, said “The results prove that superior network quality and strategic placement of JCDecaux sites command greater attention across all precincts tested. Proximity to traffic lights, panel orientation and full viewability are key to our offering.

“JCDecaux’s philosophy and strategy is about deeply understanding our audience and creating memorable campaigns for advertisers to connect in meaningful ways. This study is another example of the focus we have on global innovation and insights at JCDecaux and we are bringing that expertise to the New Zealand market.”

The eye-tracking study also showed the overall attention score for JCDecaux digital large format sites (58%) out performed street furniture (57%) for pedestrian audiences:

· JCDecaux Digital Large Format is twice as effective as Small Format in overall attention score

· JCDecaux Digital Large Format holds attention for more than twice as long as Street Furniture

· JCDecaux Digital Large Format commands a significantly higher number of views than Small Format.

JCDecaux large format sites outperformed street furniture across all metrics among people travelling in cars.

Auckland was chosen for the study as an innovative, globally connected city representing 33% of the New Zealand population and 38% of National GDP.

Spinal Injuries Association Invite People to Fast-Forward Ad

March 15th, 2019

Adrian J Cotterill, Editor-in-Chief

In Manchester, England, people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and technical capabilities.

Ross Newton, creative director, Engine Creative & Experience Design, told us “It’s an idea that welcomes participation. The very act of donating is the way that you interact and gives you an immediate understanding of how your donation will benefit people who have sustained a spinal cord injury. It’s not enough to just ask people to help nowadays, you need to show them how they can help. That’s why we created an interactive donation poster rather than a brand messaging poster.”

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This Week’s #AVJobs

March 15th, 2019

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • SERVICE DELIVERY MANAGER
    Job Type Permanent Full Time
    Location Leeds, Yeadon
    Area West Yorkshire, England
    Sector Manager Manager – Service Delivery
    Salary £28000 – £30000 Per Annum Plus pension
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29881
  • AV DESIGN & PRODUCT MANAGER
    Job Type Permanent Full Time
    Location Manchester
    Area Greater Manchester, England
    Sector Engineer Engineer – Audio Visual Engineer – Design Engineer – Technical Support Marketing Marketing – Product
    Salary £30000 – £35000 Per Annum Salary negotiable + benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29882
  • AV CHANNEL SALES – VENDOR
    Job Type Permanent Full Time
    Location Birmingham
    Area Birmingham, England Warwickshire, England Worcestershire, England
    Sector Sales Sales – Audio Visual Sales – Channel – vendor Sales – Business Development Sales – Field Sales
    Salary £30000 – £35000 Per Annum £30k-£35k basic OTE £62k + mileage allowance
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29878

Forbes Travel Guide Official Supplier ‪@PeerlessAV ‬

March 14th, 2019

Andrew Neale

Peerless-AV has been named the Official TV Wall Mount & Outdoor TV Provider of Forbes Travel Guide.

Each year, Forbes Travel Guide selects brand officials to represent the finest products and services available in the luxury hospitality industry. As an authority on the subject, the company launched this program to help hotels and spas determine which top brands would aid in providing guests with incredible experiences. This year, thirty-five brands, offering everything from caviar to cleaning services, met Forbes Travel Guide’s high standards.

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Marriott’s New Times Square EDITION Hotel Grand Opening

March 13th, 2019

Russ Curry, Ministry of New Media

Here in New York, Marriott’s new Times Square EDITION hotel is celebrating its official grand opening this week, and the 18,000-square-foot Sansi North America digital display at the building’s base is playing a significant role in the festivities.

As part of the grand opening celebration, the display is featuring more than 60 different pieces of custom-created digital art that is interspersed with advertising and sponsorship content throughout the week.

These art ‘spectaculars’ include a mix of 2D and 3D animated pieces designed to take advantage of the display’s dramatic scale, stunning resolution, and high-profile location at one of Times Square’s most highly trafficked intersections.

In the evenings, the display is broadcasting a 4K live feed from the hotel’s Paradise Club cabaret. These live broadcasts feature musical performances by internationally acclaimed artists selected by the production team behind Brooklyn’s legendary House of Yes nightclub and performance venue.

While the 24-million-pixel display has been operational for several months, this week’s launch activities represent the first time that all of its technological capabilities and enormous size are being harnessed simultaneously to create a fully immersive brand experience.

Consultant Sensory Interactive worked with owners the Witkoff Group and Maefield Joint Venture to provide assessment, design assistance, procurement, and project management services for last year’s launch of the display, which was manufactured and installed by Sansi North America.

For this week’s grand opening activities, the Sensory Interactive team created a selection of original event-related content and is providing technical and operations support for other content that will be featured on the display.

Sensory Interactive evaluates, plans, launches, and operates digital experiences that generate revenue and connect brands to audiences. The company works with world-class institutions and organizations to produce promotional platforms, digital out-of-home platforms, dynamic environments, and creative content. From its headquarters in Washington, DC, and offices in Austin, Boston, Dallas, New York, and Atlanta, Sensory Interactive provides services covering an installation’s full life cycle, including project, revenue, and operational management.

Digital Creative Agency Tommy Launches #DOOH Division OOHTommy

March 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world.

It is the brainchild of Tommy’s Co-Founders, including Brand Director Marcus Foley. Alongside new OOH partner, former Ocean Outdoor exec, Iain Chapman, the pair have identified the need for a new era of outdoor advert that aims to create epic, immersive experiences for the consumer.

Marcus Foley Told us “When was the last time you developed work that caused people to stop in their tracks? That’s the kind of experience we want to create. In this age of digital advertising and always-on connectivity, it’s so easy to skip past adverts, in fact we’re trained to do it. That can change with out-of-home – and brands are taking notice. We want to offer consumers an experience they will never forget, driven by innovation and the hunger to impact people, which is why we’ve launched OOHTommy.”

With their work on Netflix’s ‘The Umbrella Academy’ and ‘Mowgli’, OOHTommy they are obviously looking to create outdoor experiences for brands that consumers have never experienced before. All of these experiences are developed through Tommy Labs, a digital laboratory, where the agency tests, trials, and innovates, with a mission to transform the out-of-home space alongside their clients.

The new offering includes creative strategy, high-quality production, and fresh innovation – a one-stop shop for the ultimate outdoor campaign.

Making Global #OOH Smarter As Standard, @TalonOOH Briefing

March 13th, 2019

Russ Curry, Ministry of New Media

In New York City, on Thursday April 4, 2019 at 8.30, Talon Outdoor are holding a Breakfast Briefing ‘Making Global OOH Smarter As Standard‘.

They tell us “The landscape of OOH is changing across the world, with data, technology and creativity at the heart of this global evolution. Join us at our breakfast event to hear how Talon is building the most sophisticated global OOH agency network to lead our clients through these exciting times of change”.

More information on speakers and timings will be coming shortly, in the meantime you can register your interest by contacting inspire@talonoutdoor.com.

The event is being held at Subculture, New York City.

InSite Street Media, New Name for Signal and Insite-Martin

March 12th, 2019

Adrian J Cotterill, Editor-in-Chief

Signal Outdoor Advertising of Atlanta, Georgia and the InSite Martin Street Ads company of Los Angeles which announced their merger back in October have announced a new name and brand for the business – InSite Street Media.

Randall Smith, CEO said, “Our new name is designed to give us a brand identification with agencies and advertisers that is easy to remember, but also says what we do”.

InSite Street Media (now has more than 15,000 faces and contracts with more than 70 municipalities in California, Florida, New York, Connecticut, New Jersey, Virginia, Maryland, and Georgia. Markets served include Los Angeles, New York MSA, Washington, DC MSA and Atlanta, Tampa/St Pete and Miami Dade-Broward, Florida.

The combined inventory includes 5025 bus shelters, 9750 bus benches and 720 bus sides. InSite Street Media’s mission is to provide world-class quality service to the out of home advertising industry through first class bus shelters and to continue the upgrading and professionalization of the bus bench medium.

Ray Moyers, President of InSite Street Media told us “The new brand is designed to be a play on words of a first-rate visual medium that attracts a reliable and measurable audience”.

InSite Street Media is sponsored by M South Capital Partners, a private equity company based in Atlanta.

Adapt Media In Partnership with Retail Media Group

March 12th, 2019

Russ Curry, Ministry of New Media

Adapt Media, a Toronto-based out-of-home media company, officially announced this week its partnership with the Retail Media Group, resulting in the expansion of its sales representation footprint across Canada.

Jamie Thompson, President of Adapt Media told us “I am very excited about bringing RMG into the fold. Increasing our already strong sales team from nine to seventeen Media Account Executives, covering every single region across Canada, will better service our clients nationwide. Adapt Media and Retail Media Group will together bring a newly combined value to our clients in point of sale advertising, data and premium media placements in Adapt Media’s new airport advertising offerings.”

This partnership will enable Adapt Media to forge relationships with other provincially based agencies and clients, as well as grow advertising revenue to new heights.

Claudio Rodrigues, CEO and Co-Founder at Retail Media Group said “This partnership has been in the making for some time now, and we’re excited at the potential opportunities it represents. When you combine the OOH networks represented by both companies, with the data and location intelligent solutions, as well as the client base and the talent pool of the sales representatives, this combination delivers an unprecedented location-based audience for advertisers looking to maximize the return on their ad budget.”

Retail Media Group (was founded in 2002 with the introduction of the AdBar™ grocery divider as an advertising solution that literally puts an advertiser’s message in the palm of a customer’s hand. Now available in 355 locations and 76 markets nationwide, our grocery store network delivers a total of 45.7 Million impressions every month. Our ad product offering has grown to include AdTray (self-checkout trays) and AdCap (conveyor belt end cap) and AdWrap (full conveyor belt wrap).