Samsung Futurescape Retail Pop-up, Westfield

October 20th, 2014

Andrew Neale

Signagelive is seemingly showing its continued support for Samsung’s SSP (Smart Signage Platform) by demonstrating the latest enhancements to its smart digital menu board application at Samsung Futurescape Retail Pop-up, a B2B event taking place at Westfield Shopping Centre, Shepherds Bush, London, from 21-23 October.

5_screen_digital_menu_board

Samsung has designed all partner presentation pods to resemble a retail pop up shop scenario to show how digital signage technology, together with its Smart Signage Platform, can be used to deliver personalised shopping experiences and improve EPOS (electronic point of sale) processes. ALL digital menu boards in the Café pop up will be powered by Signagelive technology.

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Astral Out-of-Home To Install Digital Faces In Toronto Transit Shelters

October 20th, 2014

Gail Chiasson, North American Editor

Astral Out-of-Home, a division of Bell Media, has announced the exclusive deployment of 40 digital transit shelters in Toronto by December, 2014.

AOOH_DigitalTSA_flash1The launch of this new street furniture product is the first of its kind in downtown Toronto. Equipped with 84” LCD screens, Toronto’s transit shelters is believed to be the first digital network in Canada to offer advertisers the option to display their campaigns in brilliant 4K HD.

“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,”
says Luc Quétel, president, Astral Out-of-Home. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”

Designed by Kramer Design Associates, Toronto, the new digital transit shelters will be installed in strategic locations throughout downtown Toronto. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home’s state-of-the-art broadcast control center.

AOOH_DigitalTSA_flash3The 40 faces will initially be installed and fully operational just in time for the holiday season, the advertising community’s busiest time of year. Plans to expand the network will continue throughout the year.

“Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers,” says Jordana Fatsis, vice-president sales, Astral Out-of-Home. “We are doing just that by adding these digital faces in the transit shelters of Canada’s largest market.”

As a partner of the City of Toronto, Astral Out-of-Home operates the city’s street furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighbourhood maps, columns displaying public service announcements, bike racks, automatic public washrooms, and benches across the City of Toronto.

Astral Out-of-Home offers more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. With the addition of the new Digital Transit Shelters in Toronto, Astral Out-of-Home will offer more than 300 digital faces of various formats strategically located in those four provinces, including 73 large-format digital billboards.

#NYDSW Boing Boom Tschak

October 19th, 2014

Adrian J Cotterill, Editor-in-Chief

Here’s a random selection of great digital signage we’ve seen over the weekend before New York Digital Signage Week

CBS Two Sided Corner Billboard 470

Shown above. We love this corner digital billboard from CBS Outdoor. The quality of the LED is amazing and we suspect it is Daktronics.

macys 4 470

Macy’s first floor (that’s the Ground Floor to us Europeans) is well worth a visit. There is a lot of digital signage and some of it is on a par with Harrods’ level of retail theatre.

Most of it (shown above) put together by Creative Realities Inc. as well.

Pop Quiz, Hotshot!

October 19th, 2014

Adrian J Cotterill, Editor-in-Chief

What has 27 CEOs, seven CxOs, three Chairmen, nine President (& CEO)s, five Managing Directors, 11 Vice Presidents, four Founder/Co-Founders, a dozen Directors and a dozen investors?

‘Flower Hunks’ Tend a Digital Meadow

October 19th, 2014

Maddie Cotterill

Funnyhowflowersdothat.co.uk has created an interactive digital out-of-home activation on Ocean Outdoors’ Eat Street @ Westfield, London, aimed at driving participation of their ‘Favourite Flower’ game.

flower council mock up

The ‘flower hunks’ will be standing in front of the digital billboard, encouraging shoppers to upload a message to their chosen friend or loved one. Consumer messages will appear in real-time through the use of computer-generated imagery. A photo-realistic representation of flowers growing in a meadow will display their personal messages on the giant screen. Participants will be provided with a flower to take away which includes a call-to-action and the website address.

Craig Barber, Head of Innovation & Emerging Media at Rapport told us “This activation showcases the very best of digital out-of-home – user generated content, immediacy of message and above all an engaging experience. It provides the perfect platform for our audience to demonstrate friendship whilst ensuring flowers are front of mind as a gift option.”

This activity is part of a campaign with a long-term objective to promote flowers as a gift item. The campaign is financed with aid from the European Union.

This Westfield activation starts on Monday October 20, 2014 and runs for three days.

The campaign was planned and bought by UM London and Rapport, with CGI by Grand Visual and experiential from Ambient Media.

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Chicago Transit Authority Partners w/ Titan 2 Pilot Beacon Technology

October 19th, 2014

Gail Chiasson, North American Editor

We’ve learned that the Chicago Transit Authority is planning an expanded pilot test of beacon technology in partnership with Titan, New York transit-based traditional and digital out-of-home advertising company, in order to explore the benefits of beacon technology for transit authorities, consumers and brands

logo titan360A secure, closed network of Gimbal Bluetooth Smart beacons will be installed at an undisclosed number of rail stations throughout the City of Chicago, where Titan manages the station’s bus and rail media assets.

The test will seek to understand:

  • How beacon technology can be used in transit stations to help the CTA better communicate with its riders;
  • How beacon technology can enhance current CTA technologies, like Bus Tracker and Train Tracker;
  • How brands can increase engagement with consumers based on their proximity;
  • The consumer benefits from a way-finding, informational and brand-perspective.

No personalized data will be collected through the test. Similar to GPS, beacons send out a signal to mobile devices that have apps that are built to work with the technology. For a beacon to detect a mobile phone, the owner must download an app that uses the Gimbal technology and opt-in to allow beacons to engage with the app.

“The CTA regularly explores new technologies for all facets of our operations, looking for ways to better serve the millions of riders who utilize CTA on a weekly basis,” says Michael Gwinn, director of revenue and fare systems, Chicago Transit Authority.

“As a leader in working with municipalities and transit authorities, Titan is always testing new technologies that will not only benefit our customers but the millions of people that have access to our out-of-home, place-based displays,” says Dave Etherington, chief strategy officer, Titan. “We believe that beacon technology is a major step in helping cities become more connected and deliver a great experience to its residents and visitors. We look forward to working with the CTA to understand the benefits of this technology and are committed to conducting the test in a transparent, open manner to eliminate privacy concerns.”

CTA and Titan will use Gimbal beacons, which:

  • Cannot ‘see’, ‘collect’ or ‘store’ anything (including consumer information). They operate in a transmit mode somewhat similar to GPS and are transmit-only devices;
  • Only work if a user downloads and opts-in to an app that has the Gimbal technology embedded;
  • Do not track or monitor what a consumer does on his/her phone;
  • Follow best-practices for privacy and have earned TRUSTe’s certification for consumer-controlled privacy at the app level.

Titan furnishes national and local clients with creative media solutions in 46 North American markets including many of the country’s Top 10 DMAs.

Long Island Railroad Chooses @Hiperwall

October 17th, 2014

Andrew Neale

When the Long Island Railroad, a commuter rail system in New York, began a program to upgrade its security system, it contracted with IntraLogic Solutions, Inc. to develop a state-of-the-art system that included cameras, fire alarms and burglar alarms—all tied together into a centralized video wall command center.

IntraLogic Solutions, a systems integrator, selected Hiperwall to provide software as the core of the new system – this software enabled Long Island Railroad’s video camera feeds and data to be displayed on one video wall, providing visuals and data at a glance – as a result of choosing Hiperwall, Long Island Railroad was able to significantly upgrade the capabilities of its system while avoiding purchasing new hardware.

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An Interview With Brian Nutt

October 17th, 2014

Gail Chiasson, North American Editor

In its early days, Louisville, Kentucky-based Codigo developed its own proprietary software, “but I don’t know that I’d do that today,” says Brian Nutt, the company’s president and CEO.

BrianNutt-headshot[1]Nutt was reacting to a question of why Codigo developed its own, and, further, his thoughts regarding the recent comments of Mark Boidman, managing director, Peter J. Solomon Company, New York, that there are too many software providers and that 2015 could be the year where we’ll see mergers and acquisitions in that industry sector.

“When I founded the company in 2004, there weren’t that many software providers and none that did exactly what we wanted,” says Nutt. He says that he thinks that some of the software providers don’t have their business model nailed down today, and presumably may be losing money. These would be ripe for M&A.

Of course, when Nutt founded Codigo – owned by Nutt (as majority owner), a private equity company and another private investor – it wasn’t focusing on providing tools and solutions on the financial sector, particularly banks and credit unions, as it is today.

“That’s our vertical,” says Nutt. “Yes, we have clients in hotels, museums, convenience stores, which we got in many cases simply by referrals, but banks and credit unions are our focus. While more banks are opening than closing across the US, those opening are small operations of, maybe 2,500 sq. ft. and four employees compared to the old banks of 4,500 sq. ft. and 10 people.”

Codigo screens in a credit union branch

Codigo screens in a credit union branch

Banks are looking at changing because they are seeing less foot traffic and have to adapt to the transition of seeing more and more people using their computers, tablets and mobile phones for their banking.

“But people still have to come into the bank for certain transaction, advice, to arrange loans or other needs,” says Nutt. “However, in these small branches, the person they may need to see may not be in. So the banks are adding technology to boost the customer’s knowledge. They need a way to control the conversation in the branch. That’s where we come in.”

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Beacons 2 be Piloted in LA w/ @MartinOutdoor

October 16th, 2014

Adrian J Cotterill, Editor-in-Chief

Martin Outdoor Media, LLC has announced a limited pilot program with approval from the City of Los Angeles to determine ways beacon technology can provide timely and personal information to residents and visitors based on their proximate location.

A secure, closed network of Gimbal Bluetooth Smart beacons have been affixed to a small percentage of bus benches in the City of Los Angeles. Martin is the exclusive bus bench vendor within the City of Los Angeles. The beacon platform provides municipalities, events, museums, social media mobile apps, brands, service providers and retail the opportunity to disseminate information and content to individuals based on their proximity if they have opted-in to mobile applications that have been enabled with Gimbal technology.

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Pearl Media’s Chelsea Market Digital Feed Powered By The Huffington Post

October 16th, 2014

Gail Chiasson, North American Editor

Digital out-of-home pioneer Pearl Media, Fairfield, New Jersey, has debuted what it calls the ‘next generation digital feed’ in Chelsea Market, one of the most highly-trafficked destinations in New York City.

LIFETIME_CM-POP_9th-ARRAY_PS_01The network is being called The Chelsea Market Feed and is powered by content from The Huffington Post, using cutting-edge technology to provide fresh, relevant and inspiring content for consumers and tenants.

“Our goal is to enhance this premier location by marrying the most sophisticated technology with the highest-quality content and provide even greater value for highly sought after consumers that visit Chelsea Market and our clients,”
says Josh Cohen, CEO of Pearl Media.

Chelsea Market has partnered with The Huffington Post and Pearl Media and updates the feed daily with trending topics in news, food, lifestyle, fashion and technology.

POR_CM-POP_AMYS-BREAD-PILLAR_PS_01“We’re always looking for new ways to share stories and start conversations,”
says Jordan Jayson, vice-president brand strategy and development at The Huffington Post. “So we’re delighted to be partnering with Pearl Media at Chelsea Market, to further enhance the experience of being in one of New York’s most vibrant spaces.”

Chelsea Market is located in New York City’s Meatpacking District, one of the most fashion forward, trendiest neighborhoods in Manhattan, and attracts over 31,000 visitors daily, making it an exclusive and efficient channel to reach a high-profile demographic. The enclosed modern food hall is home to many innovation economy tenants like Google, YouTube, Food Network, Oxygen Network, EMI Music Publishing and more.

POR_CM-POP_ROTUNDA_PS_01Just launched in September, the Chelsea Market Feed lives in 10 strategically placed locations throughout the market, comprised of both video walls and single screens compatible with Chelsea Market’s social media feeds, mobile and interactive capabilities, thereby providing consistent exposure throughout the entire Chelsea Market. A limited number of advertisers will be able to tap into this network via full HD video and static opportunities.

In terms of hardware, combinations of different screens were leveraged without compromising the uniform look and feel of the Feed.

  • Four interactive Planar 55″ Ultra-Slim six touch points with Multi-Touch LCD displays;
  • Four NEC 55” super-slim line LED displays;
  • One 138” array – comprised of three NEC 46” ultra thin bezel LED panels;
  • One 225” array – comprised of three Samsung 75” edge-lit LED displays.

Through memorable consumer engagements with multiple touch-points, Pearl Media extends brand impact in categories including: automotive, CPG, fashion, gaming and entertainment, spirits and more. It creates interactive brand experiences for events, out-of-home advertising and social media to attract, engage and connect with target audiences using the latest in emerging technologies.

In addition to its headquarters in Fairfield, NJ, it has offices in Los Angeles, Chicago and Miami.