DailyDOOH

Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human health.

Anna Bager, President and CEO, OAAA told us “Helping to drive awareness around this important and widespread issue is what out of home is made for – delivering larger-than-life impact and engagement with the masses. These are big problems to solve, and we need to harness big, bold storytelling to help solve them”.

The creative is available for download here.

JOLT joins COMMB as a new operator member. With their roster of digital advertisements on charging stations for electric vehicles in predominantly Australia and New Zealand, JOLT is expanding into the Canadian market, with their first phase of launch being in Toronto, Calgary and Vancouver.

“Becoming an official member of COMMB marks JOLT’s imminent market entry in the Canadian advertising industry as a new innovative advertising solutions provider. We’re excited to be introducing a new roadside panel model that empowers brands to be effective as well as sustainable. Our through-the-line customer reach including 1:1 engagement through our in-app advertising capabilities will be available from the beginning and I’m already in conversations with brand leaders who are intrigued by what our partnership could bring to the industry.” said Brendan Dillon, SVP, Sales,Canada at JOLT.b

Pearl Media, well known for activating and driving brand participation at some of the US’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL.

Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail and lifestyle destination and one of the most successful developments in South Florida. The five-story lifestyle Centre covers nine acres of high-end shopping, restaurants, offices, a hotel, and entertainment.

Pearl Media has expanded Brickell City Center’s digital landscape from two screens to 29, including several large-format LED signs and double-sided, interactive digital kiosks strategically placed at crucial choke points throughout the Centre. Two massive static signage opportunities have also been created to round out the media footprint.

“Pearl Media’s comprehensive 360-degree platform is a testament to our commitment to enhancing real estate assets and facilitating meaningful brand-consumer interactions,” said Anthony Petrillo, Chief Revenue Officer at Pearl Media. “The expansion of our media footprint at Brickell City Centre, a prime example of this, provides our clients with an amplified presence, enabling them to engage with the Centre’s highly sought-after consumers at every venue point.”

Brickell City Centre is the latest addition to Pearl Media’s portfolio of successful partnerships with sought-after mixed-use developments and OOH assets in urban core downtown markets across the country. Our other notable collaborations include Brookfield Place in New York City, Fifth + Broadway in Nashville, and The Salesforce Transit Center in San Francisco.

The Shops at Brickell City Centre serves the modern Brickell neighborhood with four levels of boutiques and nationally recognized retail brands, world-class dining, and entertainment anchored by the iconic Saks Fifth Avenue and world-class dining. The broader Brickell City Centre project is a USD 1 billion, 4.9 million-square-foot mixed-use development comprised of two residential towers, two mid-rise Class A office buildings, and the EAST Miami hotel above the fully leased supercharged fashion and culinary experience: The Shops.

Screenverse has partnered with FuelMedia TV, a digital media network serving fuel and convenience retail sites across the United States.

We are told that this partnership leverages Screenverse’s expertise in ad management and programmatic sales alongside FuelMedia TV’s dynamic programmatic platform and extensive network of screens at gas stations.

FuelMedia TV has more than 8,000 digital video screens at gas pumps in 40 US Designated Market Areas (DMAs). Their advertising inventory includes interactive video displays with vibrant visuals, sound, and motion, providing advertisers with the ability to display contextually relevant content to consumers in a brand-safe environment.

Read the rest of this entry »

“California, here we come! ♫ We’re headed to the OAAA’s 2024 OOH Media Conference in Carlsbad, California from April 29 to May 1, 2024—and we’re looking forward to seeing all our OOH peers there!” says Broadsign

They’re eager to share exciting updates on the latest trends and technologies shaping the outdoor advertising landscape. If you are planning on attending then be sure to visit them in the expo hall, have a drink or two, and spark up some conversations at the Broadsign beer and wine garden welcome reception.

If you want to meet 1:1, you can schedule a time with their team using the link here.

Oh!media this week announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering.

Luxury brands including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi are debuting, across state-of-the art LED screens. These screens are powered entirely by renewable energy and are located in 10 affluent eastern suburbs including Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Paddington, Woollahra, Watsons Bay, Rose Bay, and Edgecliff.

Rowena Vas, head of communication, JLR Australia said: “We are delighted to be part of oOh!’s launch across the Woollahra network where we will display our new 2024 Range Rover Sport campaign for the first time. The Range Rover Sport redefines luxury, and it’s fitting that we are launching this new campaign in the exclusive Woollahra district where many of our valued clients live and work. We are thrilled that our digital campaign will be powered by 100% renewable energy, which is in line with our 2030 sustainability targets.”

oOh!’s comprehensive network offers high quality infrastructure and community information for residents and commuters and provide advertisers access to high value audiences with a median salary of $250,000 and property prices 3.7 times higher than Sydney’s median.

Read the rest of this entry »

Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024.

Beginning this month, Lamar will donate more than USD 2 million in Digital Out of Home media throughout the year to help the organization promote national campaigns and events, recognize participants in its programs, and amplify recruiting and fundraising efforts. In addition to coordinating on a national level, individual Lamar offices will work directly with local and regional Clubs to promote local events and participate in volunteer activities.

Boys & Girls Clubs of America is on a mission to enable all young people, especially those most in need, to reach their full potential as productive, caring, and responsible citizens. With more than 5,400 Clubs in rural and urban areas, in city housing, in schools, on Native lands and on military installations in the U.S. and abroad, Boys & Girls Clubs serve 3.3 million young people annually through membership and community outreach.

“Lamar’s expansive and nationwide outdoor advertising network will help us dramatically expand our reach, increase impact in local Club communities, and drive greater awareness of our life-enhancing youth programs and experiences,” said Jim Clark, president and CEO, Boys & Girls Clubs of America. “We are grateful for Lamar’s generosity and look forward to working in partnership with the Lamar team as we use the power of their network to reach, engage and support even more young people across the country.”

While Lamar has donated advertising and media space to many non-profit and charitable organizations over the decades, which it will continue to do, the company created its In-Kind partnership program last year to establish formalized partnerships with organizations that could benefit most from access to Lamar’s nationwide network. In 2023, Lamar allocated millions of dollars in Out of Home media to Make-A-Wish throughout the country.

“With a mission and commitment to helping America’s youth achieve success, Boys & Girls Clubs of America has been delivering hope and opportunity for more than 160 years,” said Sean Reilly, CEO of Lamar Advertising. “As the organization continues to expand its presence and efforts to prepare our children for the future, we are proud and honored to join with them in partnership and to leverage the power of our digital billboard network to further their message, increase participation in programs, and expand their reach.”

Lamar and Boys & Girls Clubs of America expect the first national campaign to launch in May. Lamar will continue to donate digital billboard space to other worthy non-profit and charitable causes throughout the year.

GreenSigns, alongside BSV Digital Displays and with the support of AdNetZero, has unveiled upgraded digital bulletins situated on Rt 83 at Butterfield Road in Suburban Chicago.

Utilizing BSV’s sustainable LED technology, GreenSigns has enhanced its renewable energy operations, achieving an 18% reduction in power consumption. We are told that this upgrade bolsters GreenSigns’ position as a leader in eco-efficient outdoor advertising, with its signs being 100% powered by wind and solar energy. AdNetZero’s support and promotion of partner cooperation have been crucial in facilitating this collaborative success.

“Strength in business is rooted in the quality of its partnerships,” says Joseph Mancino, CEO of GreenSigns. “This collaboration showcases how working together amplifies our sustainability efforts. We’re proud to set the benchmark for green advertising practices in Chicagoland and beyond.”

In line with the operation’s green ethos, the transition also involves an environmentally conscious disposal plan for the old sign faces facilitated by Kuusakoski Recycling. Kuuasakoski’s mission is to restore the value of waste materials by collecting and processing them into new, valuable raw materials.

Founded in 2012, GreenSigns is Chicago’s first fully sustainable billboard company dedicated to providing eco-friendly advertising solutions. With a focus on renewable energy and recycled materials, GreenSigns is committed to reducing the environmental impact of outdoor advertising.

Leading Australian digital outdoor media company QMS has announced the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games.

Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home network will showcase Olympic and Paralympic content before, during and after the Games across the country.

QMS Chief Executive Officer, John O’Neill, told us “As the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Teams for Paris 2024, we are very excited to welcome Toyota Australia, Allianz, Stan and Patties Food Group into our Paris 2024 Digital Screen Network partner program, which we have proudly launched today, starting with an engaging and dynamic 100 days to go countdown. Our DOOH network is a powerful platform for brands to broadcast, connect and activate their Olympic and Paralympic campaigns, tapping into the immediacy and influence of DOOH and its real-time connection with people where they live, work and play. Both the Olympic and Paralympic Games Paris 2024 are a unique opportunity to leverage the influence of the DOOH medium, delivering large and diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous. And when Australian athletes are winning gold in Paris, our network will be delivering gold-standard audiences for our partners as millions of Australians make their morning commute”.

The Paris 2024 Digital Screen Network will reach more than 80% of people aged 18 and older* across premium, national digital large format billboards, the City of Sydney street furniture network, The Convenience Network and Gold Coast street furniture assets to deliver an Australian-first, 100% DOOH Olympic and Paralympic Games experience.

Read the rest of this entry »

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry.

Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes the stage at the POSSIBLE Event ‘Daytrading Attention: Elevate your Brand’s Storytelling with Gary Vaynerchuk‘ today, Tuesday, April 16, 2024) we do have Vayner Media’s Chief Marketing Officer, MD LatAm Avery Akkineni discussing ‘How To Adapt To An #AI World’ with the OAAA’s CMO Julie Thompson.

The afternoon half day conference also sees industry experts such as Casey Binkley, Mike Donaldson, Sebastian Acevedo, Mitch Wade, Jules (Julie) Folkers, Ari Buchalter, Dr. Stephanie Gutnik and Justin Schamach discuss topics such as ‘Insights on the State and Future of AI in OOH Advertising’, ‘Measuring Location-Based Media with AI’, ‘How AI Can Predict and Improve the Impact of Ad Creative’ and ‘How Do AI Predictive Insights Help OOH’ and more.

Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector.

There are a few tickets left here at a cost of USD 95.

The event is sponsored by Broadsign, Billboard Planet, ChannelSay, MEDIA MEA, memorable AI, Mobilytics, Movia, OAAA, Place Exchange, Placer.AI, Teralytics and Quividi.

#ff @Broadsign @BillboardPlanet @mediamea @moviamedia @YourOAAA @PlaceExchange @Placer_ai @teralytics @quividi, ChannelSay, memorable AI and Mobilytics