Damoc Cooler Displays, Powered by @Signagelive

April 21st, 2015

Maddie Cotterill

This DAMOC Cooler Display solution, launched initially back in December 2014, is now being deployed by a number of well-known brands to enhance marketing activities, including Heineken, who have purchased an initial 200 units to promote the Heineken brand throughout Ireland and the UK.

Woolshed 1

Focal Media’s DAMOC Cooler solution, based on LCD transparent displays from LG, gives beverage companies and pub landlords/managers an innovative new way to transform refrigerator doors into engaging digital signage and entertainment platforms. Eye catching content can be displayed on the doors of glass froster and bottle refrigerators for promotional purposes, raising brand awareness and ultimately increasing overall sales. All media play-out and door openings are collected by the Signagelive Proof of Play platform and available for analysis through dynamic dashboards and reports to assist Focal Media and Heineken to measure return on investment.

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That Honeymoon Didn’t Last Very Long

April 21st, 2015

Adrian J Cotterill, Editor-in-Chief

In this week’s Creative Realities, Inc. (CREX), SEC filing, management and operations update it was confirmed that CEO Paul Price has been ousted, having been replaced by John Walpuck who has served as Chief Operating and Financial Officer of Creative Realities since they merged with WRT despite being the subject of a lawsuit from his past employer.

Mr. Walpuck takes the hospital pass and is named Interim Chief Executive Officer.

Creative Realities stated that for the year ended December 31, 2014, they anticipate reporting net sales of approximately USD 14 million as compared to approximately USD 11.6 million reported for the year ended December 31, 2013, an increase of approximately 20%.

Mr. Walpuck was quoted as saying “Our near-term objectives are very simple: leverage technology to design and deliver industry-leading shopper marketing experiences across our diverse client portfolio; continuously improve best-in-class recurring services; acquire new retail and brand clients through a vertical market-focused sales approach; and achieve operating profitability in the immediate future.”

Mr. Walpuck and his management team have a hell of a job on their hands. When we met with CRI, the one ace up their sleeve they had was Paul Price’s knowledge, network and love of retail.

Expanding Cities Photo And Video Installation In Toronto’s Subway Stations

April 21st, 2015

Gail Chiasson, North American Editor

PATTISON Onestop and Art for Commuters are presenting Contacting Toronto: Expanding Cities, featuring noted Mexican artist, Alejandro Cartagena’s images.

Cartagena's 'Carpoolers' in Warden Station

Cartagena’s ‘Carpoolers’ in Warden Station

Cartagena’s works are being shown on 55 static advertising posters, converting Toronto’s Warden subway station into a distinctive exhibition space.

In addition, they are being shown on the Toronto Transit Commission’s digital platform screens. And threading through the city’s subway system is a series of videos by Kingston, Ontario art duo, Julia Krolik and Owen Fernley, capturing the attention of more than a million daily commuters throughout the month of May.

An official public installation of Scotiabank CONTACT, Toronto’s annual photography festival, the 9th annual Contacting Toronto addresses issues of transportation, suburban development and sustainability. Contacting Toronto: Expanding Cities is curated by Sharon Switzer, national arts programmer and curator, PATTISON Onestop.

Cartagena’s series Carpoolers (2011–2012) adopts a bird’s eye view of construction workers and landscapers gathered together in the beds of pickup trucks. Traveling to the wealthy suburban communities outside of Monterrey, Mexico, that they build and maintain, the men lounge together, nestled among the tools and detritus of their professions. His Suburbia Mexicana (2006–2010) series focuses on the rise of poorer suburbs. Tiny cookie-cutter homes spread across the horizon, while families pose in front of these simple dwellings, proud of their new neighbourhoods.

Intersection (2015) is the series of videos by Krolik and Fernley, shown non-stop on five TTC LCD screens throughout Warden Station and every five minutes at 62 other stations across the city. Aerial views of suburban homes, roads, and parking lots are revealed with map-like precision, through the use of government orthophotos. The artists created a custom image processor to randomly sample images from a suburban region north of the Greater Toronto Area. Appearing as a triptych of changing images, this expanse transforms continuously as unnamed communities replace one another, details blurring into a seemingly never-ending suburban landscape.

“The artwork in Expanding Cities asks viewers to think critically about suburban expansion and sustainability,” says Switzer. “Warden station, at the eastern edge of Toronto’s subway system, may seem like an unlikely place to mount an ambitious art installation, but I believe the relatively remote location will enhance viewers’ appreciation of work.”

Cartagena will also speak at an event in Toronto as well as teach a two-day workshop focused on photo book history, edit and sequencing methods during the exhibition period.

Reflect Makes Strategic Additions to Board of Directors

April 20th, 2015

Maddie Cotterill

Reflect this week announced the addition of three new members to their Board of Directors.

  • Dave Rader – Former EVP, Frito-Lay – Mr. Rader brings over 35 years of finance, marketing and branding expertise to Reflect. He retired as Executive Vice President Frito-Lay North America in 2010 after a lengthy career with PepsiCo in various executive positions across the company. After graduating from Ohio State University, Mr. Rader started his career at Chrysler Corporation in 1973 working in Marketing and Strategy. In 1975, he began his 35 year career with PepsiCo at Frito-Lay, working as an Analyst. Mr. Rader also led the marketing and strategic direction of the Taco Bell acquisition, as well as being the Controller. He served as the Vice President of Finance and the General Manager of the South Pacific Region for PepsiCo Food Service, a shared services organization created to support PepsiCo Restaurants. He later became CFO of PepsiCo Food Service and was a key member of the team that divested PFS to AmeriServe in 1998. He then served as Executive Vice President and Chief Financial Officer of Frito-Lay, the largest snack foods company in the world until January 2010. He retired from PepsiCo in June of 2010. Mr. Rader serves as Chairman of the Board of Sabra Dipping Company, a Joint Venture between PepsiCo and Strauss, and is a Board member of the United Way Foundation of Dallas. He is a member of the Ohio State University Alumni Association, and has served on various committees and fund raising efforts for St. Andrew United Methodist Church. He has also served on various Charities’ Boards in Plano and Dallas, Texas.
  • Guy Kerr – Former EVP, Belo Corp. – Guy Kerr brings over 35 years of legal experience and media involvement to Reflect. Mr. Kerr is a highly experienced business executive, chief legal officer, government affairs lead and law firm partner with significant involvement in public company board governance, management and compliance, mergers and acquisitions, SEC, finance and regulatory matters, as well as First Amendment and other media industry issues. After a successful 22-year career as a corporate and securities partner with a major Dallas-based law firm, Mr. Kerr spent the last 13 years focused on managing and advising two NYSE-listed media companies in all aspects of their fast-paced television, newspaper and digital businesses, including playing an essential role in the 2013 sale of Belo Corp. for $2.2 billion.
  • Matt Bender – Managing Director, Riveron Consulting. Matt Bender brings over 20 years of market strategy and consulting capabilities to Reflect’s Board of Directors. As Managing Director of Riveron Consulting, Mr. Bender is responsible for market strategy, practice development, engagement delivery, and client loyalty in the firm’s Southwest Region. He has twenty years of experience in strategic growth, client service, community service, and relationship development with a special emphasis in the accounting, finance, and technology industries. He is passionate about serving organizations, industries, and teams that can benefit from knowing Riveron’s people and expertise. Prior to joining Riveron, Mr. Bender’s business development and client service experience included serving clients at RSM McGladrey, Inc. as Managing Business Development Director. In addition, he served as Corporate Account Executive & Global Partner Account Manager at Microsoft Corporation, as well as a Business Development Manager for KPMG after starting his career as a commercial banker in the Southeast.

On The Go Travel Station Network Now Nielsen Rated

April 20th, 2015

Gail Chiasson, North American Editor

MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City’s bus and subway system, has announced that its On The Go Travel Station network has been added to Nielsen’s quarterly Place Based Video Report commencing with its Q4 2014 edition.

logo_nielsenNielsen’s quarterly report measures audience impressions for video networks in out-of-home locations, offering agencies and networks an easier way to compare place-based advertising audiences to TV, Internet and Mobile.

NYC Transit’s On The Go Travel Station network delivers the greatest number of gross-minute-impressions of any single market network included in the report. The network is currently comprised of over 140 digital, interactive screens located in 29 stations in the Bronx, Brooklyn, Manhattan and Queens. With an average daily ridership of over 1.4 million, the kiosk network delivers a sizable audience with relevant messaging and advertising.

The On The Go Travel Station is an innovative, ad-supported communications tool that provides subway customers with information about their complete trip, from trip planning and service alerts to bus and train arrivals and elevator and escalator status, resulting in an unprecedented amount of information accessible inside the subway system at the point of transit decision making. The 47” interactive screen, which employs capacitive touch technology, is encased in a stainless steel kiosk located at subway station entrances, in station mezzanines and on station platforms.

“This is our first measured digital media,” says Paul Fleuranges, vice-president for corporate communications at NYC Transit, adding that Nielsen is capturing the transit customers as part of the larger digital place-based ecosystem. “Our customers are the consumers that brands are looking to reach. By tapping into the On The Go Travel Station network, they can engage with these shoppers or ‘transumers’ through a measured network while they are out of home, on the way to a movie, school, shopping or work.”

“Nielsen’s Place-Based Video Report provides a single point of reference for planners and buyers to quantify audiences of place-based video networks with either national or local distribution,” says Paul Lindstrom, senior vice-president at Nielsen. “Having consistent metrics across an ever-increasing diversity of video delivery and experiences enables comparable, measured, decision-making for the marketplace.”

The On The Go network is being deployed through a unique public-private partnership with OutFront Media and Control Group NYC. Each firm has designed a custom user interface for customers to interact with and obtain travel and other information, while still providing adequate screen space and time for advertising.

Smart Screens At Heathrow Compare Live Airport Transfer Options

April 20th, 2015

Gail Chiasson, North American Editor

Heathrow Express, digital out-of-home media agency DOOH.com and JCDecaux Airport UK have partnered to create what they claim is a world-first proposition: the ‘journey comparison generator,’ which combines real-time traffic, weather and train service information to help customers make the best choice for their onward travel.

Installed at Terminal 2, it uses a moderation engine produced by DOOH.com, formerly known as Enigma, to pull together five different layers of real-time feeds from TomTom, Heathrow Express, Google, the Highways Agency and the Met Office.

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Dynamic Digital Billboards Managed by @AyudaSystems

April 20th, 2015

Gail Chiasson, North American Editor

Following our article earlier today on Dynamic Outdoor/Affichage taking over Allvision Digital Billboards across Canada, we had a joint statement from Ayuda Media Systems and Dynamic telling us a bit more about the arrangement whereby Dynamic Outdoor, a officially announced its strategic and long-term partnership with Ayuda.

Dynamic’s digital billboards are strategically positioned throughout Canada’s three largest markets: Toronto, Montreal and Vancouver. The Ayuda Platform software will now handle all sales, operations, and ad serving capabilities.

Brandon Newman, president of Dynamic Outdoor, says, “We have committed ourselves to being the leader in digital billboards in Canada, and Ayuda was a key element in reaching that achievement. Thanks to Ayuda, we will be introducing opportunities to markets that will challenge the conventional methods of message delivery in the digital out of home sector.”

Newman claims that Dynamic, as ‘Canada’s only national supplier focused solely on Outdoor Digital products’, the company will be implementing Ayuda’s entire platform, enabling unprecedented flexibility and dynamic delivery of client campaigns across Dynamic Outdoor’s national network.

Daniel Fleischer, Ayuda’s vice-president of global business development, commenting on what Dynamic Outdoor “is already bringing to the Canadian digital OOH landscape, not to mention what’s on the horizon”, says, “Dynamic has already lit up several dozen large format digital bulletins in Canada’s major markets, and Ayuda is very proud to be providing a robust end-to-end solution consisting of mobile sales tools, inventory management, digital scheduling and players, ad serving, and back office finance tools. What is really exciting is that Dynamic shares our vision of delivering modern, data driven, real-time audience based messaging to deliver the right ad to the right audience, at the right time.”

“The software solution provided by Ayuda gives Dynamic the necessary technology infrastructure to deliver campaigns in ways never before sold and executed,” says Newman.

Dynamic is a member of COMB and maintains a national network of large format digital billboards in Canada’s largest markets. Launched in 2014, Dynamic prides itself by being the only pure play digital out of home company in Canada with a national footprint. This concentration provides for strategic focus on innovation and new technologies with the sole purpose of executing more efficient and effective campaigns. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.

Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. Originally founded in 2003 by a Silicon Valley class R&D team with the objective of building the world’s most complete and best OOH management system, Ayuda’s products have today invoiced over $2 billion in OOH billing and provide media management functions for more than 1.2 million advertising faces globally. The Ayuda Platform includes a DOOH ad server that works with multiple ad exchanges enabling programmatic buying scenarios.

New Curved @Daktronics LED At StubHub Center

April 20th, 2015

Gail Chiasson, North American Editor

Daktronics, Brookings, South Dakota, has been selected by StubHub Center and the LA Galaxy to install the largest LED video display for professional soccer specific venues in Carson, California.

Daktronics soccer curved

It features a unique convex curvature, the only one of its kind in soccer.

“Our video board is the largest in Major League Soccer,”
says Chris Klein, LA Galaxy president. “We are pleased to work collectively with Daktronics to help improve the fan experience at LA Galaxy matches and events at StubHub Center. We look forward to our partnership going forward.”

The new display measures approximately 36.5’ high by 129’ wide to entertain fans and patrons at professional soccer matches and other special events within StubHub Center. Featuring a 13HD pixel layout, the premier technology for outdoor LED video displays, this display provides clear, crisp imagery with wide angle visibility to ensure every seat in the house has a great view of the action.

The display incorporates variable content zoning which allows for one large image or sectioning the display into multiple zones, or windows, to show any combination of live video, instant replays, scoring information and statistics, graphics and animations, sponsor advertisements, and other desired content.

“We appreciate the opportunity to work with the AEG group and enhance our partnership,”
says Robin Hall, Daktronics region manager. “This will enhance the atmosphere and will help elevate the fan experience while allowing the AEG team to create opportunity for fans and sponsors to share in the experience.”

Dynamic Outdoor/Affichage (Now) Handling Allvision Digital Boards

April 20th, 2015

Gail Chiasson, North American Editor

Dynamic Outdoor, a new company formed in Nov./14 and headed by highly experienced advertising sales people, Brandon Newman and Paul Desjardins, has become the owner/operator and advertising sales company for the 24 large format Allvision digital outdoor faces across Canada – now referred to as Dynamic boards.

Newman is president, based in Toronto, and Desjardins is vice-president sales, based in Montreal (where the company is Dynamic Affichage). Dynamic is also represented by Western Media Group in Vancouver, covering the three cities where the growing Allvision company, has Canadian properties. Allvision in Canada had originally been represented by Titan and then more recently by Cieslok Media.

Dynamic is a separate company, but owned by many of the same people who own Allvision. New York-based Allvision, headed by CEO Greg Smith, currently manages a growing portfolio of more than 2,500 assets across North America where it has, to date, developed and implemented projects that, according to its website, will generate over $850 million in revenue for its public agency and municipal partners.

Newman was recently vice-president business development for Allvision and earlier worked with Bell Media, Astral Out-of-Home, and Onestop Media Group. Desjardins worked with AP&D, Dan Media, CTV and CTV Sports division, Zoom Media and Rouge Media in senior sales and management roles, including positions as vice-president sales.

“We currently offer eight ad faces on Montreal area highways, nine in Toronto, including two on the Gardiner Expressway and a brand new one in Kipling, and seven in the Vancouver market,” says Desjardins. “Allvision has been growing in Canada, finding the best real estate. Most of its boards are 14’ x 48’, and they are all digital.”

“Dynamic is a company formed to only represent digital properties in Canada,” says Newman. “We’ve been growing quickly ourselves, having added new staff since our launch. We now have four people in Montreal and seven in Toronto.”

“All the Dynamic advertising faces are backed by Montreal-based Ayuda Systems, and we’ve been really busy, signing major long-term with both national and local advertisers,” says Desjardins. He says that several clients have signed year-long contracts.

While Dynamic Outdoor is currently focused only on the Dynamic boards, Newman says that he sees opportunities ‘down the pipeline’ to expand. However, he stressed again that Dynamic Outdoor will handle only digital properties.

Run or Walk to Support The OOH Industry

April 19th, 2015

Gail Chiasson, North American Editor

If you are planning to attend the 2015 TAB/OAAA National Convention + Expo in San Diego, here’s a great way to stay fit while supporting the Foundation for Outdoor Advertising Research and Education (FOARE).

foundationFOARE is organizing a FOARE-K Fun Run/Walk (approximately 2.8 miles) to jump-start its annual fundraising effort in conjunction with the OAAA\TAB Convention.

Attendees will have the opportunity to enjoy physical activity in the sun and take in the breathtaking scenery of the San Diego Bay, all while contributing to a worthy industry cause. The FOARE-K pathway is along the boardwalk and sidewalks of South Embarcadero Park located behind the Manchester Grand Hyatt. Signage will guide participants from the start to finish line.

All runners and walkers will receive a race bib, time tracker, and a keepsake t-shirt to commemorate the event.

Walk or run on Wednesday, May 13. Registration is at 6:00 am (onsite registration is available), with a start time at 6:30. Get energized before heading back for the last day’s program/Expo and that airplane trip home.

Cost to participate is $50, and you’ll be doing your part to help support the industry.

For more information, please contact Marci Werlinich at mwerlinich@oaaa.org.