Storm Kicks Off Intensive Expansion w/ 3 New London Sites

July 21st, 2015

Maddie Cotterill

Rumour is that there are a number of new Storm (Clear Channel UK’s premium digital brand) sites launching in London and nationally between now and the end of the year and here’s confirmation of three of those in Billingsgate, Lambeth and Shoreditch.

Storm_Shoreditch_Koppaberg

  • The Billingsgate screen is located in front of Canary Warf and reaches major traffic flow from East London towards Docklands, The City and Central London, as well as residents of the vibrant Tower Hamlets area. The site features a stunning bespoke ‘fish scale’ design which appears to shimmer in the wind, paying homage to the famous Billingsgate Fish Market nearby.
  • Also launching is Storm’s Lambeth Palace Road screen, located next to Lambeth Palace and in close proximity to Westminster and Parliament, which brings a digital large format opportunity to the area between Vauxhall and Waterloo, targeting Southbank and the London Eye. The Lambeth Palace Road site has been developed in close partnership with Lambeth Council and Guy’s and St Thomas’ charity as part of an effort to enhance the urban environment. The Lambeth Palace Road site features a unique wooden design – what we believe to be the first of its kind in the UK. The site incorporates a planting system and walkway designed in conjunction with the Old Paradise Yard, a project led by EAT WORK ART who regenerate previously derelict spaces into innovative communities for creatives. Old Paradise Yard will be maintaining the planters with seasonal plants, shrubs and vegetables and the site itself has been designed as an extension of existing community gardens. The new Lambeth Palace Road site design complements the surrounding area and has been created to rejuvenate a space that has been the target of anti-social activity in the past.
  • Storm’s Shoreditch screen, located in the heart of East London on Shoreditch High Street, targets traffic flow towards Liverpool Street and offers advertisers the opportunity to reach a valuable audience of young and trendy urbanites in the area. A stone’s throw from Shoreditch Station, bordering Bethnal Green, Brick Lane and Spitalfields, the new site is in close proximity to fashion and socialising hotspots in Shoreditch as well as famous Tech City and pop-up mall, BOXPARK.

lambeth render

Aimee McKay, Managing Director at Storm, told us “We’re delighted to be launching the latest London Storm sites in Billingsgate, Lambeth and Shoreditch. I’m particularly proud of our collaboration with Lambeth Council and Guy’s & St Thomas’ charity to revitalise the area. Storm is the UK’s most flexible and creative digital Out of Home media owner and these are the first of many announcements, as we will be rapidly expanding our nationwide network soon – watch this space”.

These additions bring Storm’s current portfolio to twenty – nineteen of which are in London.

Westfield Unveils Arabic UK Airport Campaign

July 21st, 2015

Maddie Cotterill

Westfield, which operates Europe’s largest and second largest shopping destinations, is marking the Islamic festival of Eid by unveiling the first Arabic language campaign within a UK airport.

Westfield_LGW

The campaign is running for a week following Eid al-Fitr on July 17, the festival of fast breaking that marks the end of Ramadan. Adverts will be broadcast on Eye Airports’ Arrivals Gallery and Arrivals digital six-sheets to coincide with the landing of each Emirates flight.

The Middle East market now accounts for a significant 25% of non-EU spend at Westfield. Post-Ramadan spend in Westfield London’s luxury quarter, the Village, has increased 64% year-on-year with spend up 75% in the mall. As such an influential market, Westfield identified the need to attract these visitors on arrival in London.

Killian Barrins, Business Director at Eye Airports, told us “This is a clever use of digital out-of-home that demonstrates how effective airports can be at utilising data to target specific passengers at specific times and minimise wastage.”

Myf Ryan, Director of Marketing, UK & Europe at Westfield said: “Shoppers from the Middle East are a notably important market for Westfield and we expect to see a significant number of international and domestic Middle Eastern visitors head to our centres this year as they celebrate Eid. This market is attracted to Westfield’s luxury offer, our services and our extensive leisure and dining options. This campaign at Gatwick Airport gives us the opportunity to reach this audience as soon as they arrive in London and deliver an impactful welcome message.”

The creative uses a mixture of English and Arabic language to encourage shoppers to visit Westfield’s shopping malls at Shepherd’s Bush and Stratford using the message ‘Welcome to London! Discover the ultimate world class shopping experience.’

The campaign, planned by Arena Media, bought through Posterscope’s international division PSI and broadcast by UK airport advertising expert Eye Airports, will target Arabic speaking passengers who arrive at London Gatwick Airport on the thrice-daily Emirates flights from Dubai.

Abi Ward, Group Business Director at Arena Media, said “With shopping power from the Middle East becoming increasingly significant at Westfield, this campaign demonstrates that, yet again, Westfield is fully in tune with its audience, and putting customers first.”

Westfield expects to see an increase in visitors over Eid, with designer brands such as Louis Vuitton, Burberry, Mulberry and Gucci housed in the Village, benefiting most from the Ramadan rush. To further enhance the shopping experience for this market, Westfield also has a dedicated concierge team offering personal chauffeurs, valet parking, handsfree shopping, personal styling and tax-free shopping.

Shel Holtz To Keynote Combined CorpComm and EduComm Expo’s Opening Session

July 21st, 2015

Gail Chiasson, North American Editor

Shel Holtz, accredited business communicator, and principal of Holtz Communication + Technology, will deliver the opening Keynote address at the combined CorpComm and EduComm Expo’s opening session of the inaugural educational conference on Wednesday, Sept. 30 at the Georgia World Congress Center in Atlanta.

holtz_shel-2Speaking on ‘Using Experience to Unlock the Secrets of Engagement & Productivity’, Holtz will discuss how public, private and educational organizations can communicate more effectively with their key stakeholders, employees, faculty and students, using online and digital communications.

Following this initial keynote, participants at each conference will go their separate ways to their own educational seminars designed respectively for either CorpComm or EduComm Expo, taking place Sept. 30-Oct. 1/15.

Since forming Holtz Communication & Technology in 1996, Holtz has helped organizations communicate more effectively using online and digital technology. Holtz has nearly 50 years of experience in strategic corporate and employee communications, corporate public relations, crisis communications, change communications and compensation benefit communications. He is a published author, prolific blogger, pioneer podcaster, a founding fellow of the Society for New Communication Research, an advisory board member of The Mayo Clinic Center for Social Media and a Fellow of the International Association of Business Communications.

His keynote session will explore:

  • The connections between experience and engagement, productivity and profitability;
  • How employee and student perceptions would change if both groups approached work as an experience about which they would be anxious to tell others;
  • What would happen if we recruited for new hires and new students the way marketers approach products and services;
  • How an experience would affect the employee-supervisor/professor relationship;
  • What communication with employees and/or students would look like in an experience-minded organization.

Chris Brennaman, conference manager for Exponation, which will produce the co-located events, says, “We are excited to kick off these two-day conferences with a keynote speaker who has the reputation and communications expertise that Shel Holtz brings to the table. It will be a great way to start the events, which will feature tailored education programs for both Corporate and Higher Ed attendees.”

For more information about CorpComm Expo or EduComm Expo, or to register to attend this or any other educational program at either conference, go to either of the websites.

Elo Touch Solutions and Grassfish in Partnership

July 20th, 2015

Andrew Neale

Elo Touch Solutions and Grassfish, are joining forces to serve the demand for interactive digital signage in key sectors such as retail, corporate, banking, hospitality, government and transport.

Roland Grassberger, Grassfish CEO told us “We are pleased to welcome Elo as our touch solutions technology partner. As most of our customers look for innovative solutions and our digital signage software is designed for effective management and large scale projects across Elo’s touch display IDS product family”.

Gisela Fabel, Regional Sales Manager, DACH explained “The alliance with Grassfish is part of Elo’s efforts dedicated to strengthening the relationship with key ISV partners across Europe, Middle East and Africa”, explains Servaas Kamerling, President of Elo Touch Solutions EMEA. “We are very excited about the partnership with Grassfish. With one of the widest ranges of touch solutions on the global market, we were looking for a partner to boost clients’ sales together, by managing multimedia content on our interactive displays. This will reinforce a seamless customer experience by synergizing the software and hardware parts”.

Interview w/ Paul Jankauskas, CRO, @Verifone_Media

July 20th, 2015

Gail Chiasson, North American Editor

Paul Jankauskas, who joined VeriFone last year from a background that included Accuweather, Captivate Network, 7-Eleven and IZ*ON Media, heads Verifone Media’s four main networks: Taxi Media, Taxi TV, Petro Media and LIFT In-Store.

PaulJ_bestIn addition to directing Verifone Media’s business and network infrastructure, Jankauskas leads the company’s strategic partnership initiatives with industry content leaders, which include NBC Universal and its affiliates, in creating proprietary media experiences for on-the-go consumers. He drives market positioning for more than 75,000 digital screens in taxis, convenience stores and gas stations in over 150 DMAs.

“The fastest growing is LIFT In-Store,” Jankauskas says. “It was launched three years ago and is now in 3,500 C-stores, but it has really come into its own in the past 12 months, dramatically.”

LIFT In-Store is a one-to-one engagement tool that provides an extremely targeted ad delivery. Activated right at the point-of sale and using an 19” tablet, it is designed “to lift the sales basket,” says Jankauskas. “It’s tied to the price book. Say the customer comes to the cashier with a Coke, for example. Buying a Coke automatically triggers an offer for a product that goes well with Coke, and the customer is given a choice to choose ‘yes’ or ‘no’. If he touches ‘yes’, he pays for the item immediately and then can go pick it up after paying, on the way out. There’s no standing in line again to pay for the promoted item.

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APN Outdoor Continues its Digitisation

July 20th, 2015

Maddie Cotterill

APN Outdoor has announced the digitisation of inbound and outbound iconic supersites on Sydney’s busy Warringah Freeway at Cammeray, with the two new sites available to advertisers from lunar period 12, starting November 2, 2015.

apn outdoor

Warringah Freeway is one of Sydney’s key thoroughfares, gateway to the iconic Sydney Harbour Bridge and Tunnel, and a major traffic route providing access to and from the CBD. Feeding traffic in and out of the city, the freeway which forms part of the M1 is also a major route to suburbs in the north, south, east and west and will undoubtedly become one of the most high profile digital sites in the country.

As with all preceding APN Outdoor Elite Screens in Australia and New Zealand, the quality is of the highest possible standard. The Warringah Freeway Inbound and Outbound sites will boast a market leading 10mm pitch, ensuring the sharpest images for advertisers and unrivalled precision and screen quality.

The two Elite Screens reach an astounding number of Sydney siders with the inbound panel delivering over 1.98 million gross contacts and the outbound panel an impressive 1.53 million gross contacts (MOVE) over a lunar period.

Richard Herring, CEO, APN Outdoor told us “Converting these two Supersites on Warringah Freeway marks an impressive milestone for APN Outdoor as we roll out our 2015 Elite Screen strategy. The high profile nature of these sites, their broad exposure, premium location and unrivalled quality prove yet again that we are leaders in Digital Outdoor, and we look forward to seeing them go live later this year.”

APN Outdoor have maintained their impressive commitment to high quality digital Outdoor with many new sites already going live this year and recently announcing their build program at Sydney Airport that includes several impressive Landmark Elite Screens which will be operational in 2015.

BroadSign To Launch New Mobile Product

July 19th, 2015

Gail Chiasson, North American Editor

We noticed on its web site that BroadSign International, Montreal, has a new mobile product currently in test mode.

Here’s a little about what we know: BroadSign Mobile is a technology agnostic, dynamically generated mobile experience seamlessly integrated into BroadSign’s existing digital signage campaign workflow and proof of performance metrics system.

BroadSign Mobile is incorporated in BroadSign’s CMS. You can schedule your campaign in BroadSign Administrator, select an image, designate where it goes and continue as per usual. It’s compatible with any mobile technology that works with URLs. Think QR codes, NFC, beacons and whatever might be around the corner. It’s a means of tracking impressions and interactions in one BroadSign report.

It’s dynamically generated as opposed to being statically redirected to the display. A menu of all campaigns is immediately available to the viewer, allowing for easy access to information that can be accessed at a later time.

BroadSign management says that it’s a reason to sell DOOH in the rapidly increasing mobile ad dollar bucket.

We expect a full launch sometime this fall.

We also noticed that BroadSign is recommending Blue Bite as the Mobile Marketing Solutions Provider. BroadSign has integrated with Blue Bite to bring BroadSign Mobile campaigns into Blue Bite’s widget menu, enabling enhanced features such as infotainment and deeper analytics.

Coca-Cola DOOH Campaign Shares More Than A Coke

July 19th, 2015

Gail Chiasson, North American Editor

Coca-Cola has been giving Chicagoans a reason to smile this summer with its street furniture campaign by dispensing cans of Coke activated by facial recognition.

Share a Coke_2015

In partnership with JCDecaux North America, the Coke team masterfully combined digital screen technology with personal messaging to transform one-way advertising into a two-way dialogue between brand and consumer.

Each day, participants faced touchscreens in order to share a smile in return for an ice-cold, eight-ounce can of Coke. Instructions on the touchscreen guided users through the process, ensuring that, by smiling at the screen, facial recognition software registered the smile and in turn signaled the dispensing of a can. Digital screens then expressed Coke’s gratitude to participants for sharing a smile and allowing the brand to share a Coke.

The team hired Atomic Props. Oakdale, Minnesota, to produce the can dispenser, and the digital content was successfully created by Grand Visual, London.

Share a Coke_2015_2

Starting one hour before the event, the transit shelters displayed a countdown, increasing anticipation for the upcoming ‘happy hour’ to receive a free can of Coke.

During non-dispensing hours, Chicagoans could use the touchscreens to select their favorite among three Coke products (Coke, Diet Coke, or Coke Zero) and input the name they wanted to appear on the bottle to share a Coke. The consumer could then pose for selfies with their personalized bottles, and then send ‘Share a Coke’ emails to their loved ones.

The campaign will run for at least another two weeks, and during that time, the ‘happy hour’ will be increased to a full 8 a.m. to 7 p.m..

DSrupted 2015 Conference, Toronto

July 19th, 2015

Gail Chiasson, North American Editor

The use of real-time data to inform, trigger, shape and be the content is the primary theme for the second annual DSrupted conference on disruptive technologies in digital signage and advertising, set for Sept. 16, 2015, in Toronto.

DSripted 2014

The one-day conference will brings together subject-matter experts to talk about emerging technologies and trends that are re-shaping the business of running content and advertising on distributed networks of digital screens for retail, advertising and business communications. Last year’s conference attracted an audience of more than 100.

Each DSrupted presenter has a full hour to explore his/her topic, including 15 minutes for Q&A.

Speakers and themes for DSrupted 2015 include:

  • Data-driven Content: Martin Porter, group director of Posterscope, London. Porter will talk about how real-time data from multiple sources dramatically alters the possibilities for digital out-of-home advertising networks – making it possible to tailor 1,000s of campaign messages to location, time, context and moment.
  • Data Visualization: Mike Pell, a designer and envisionary with Microsoft. Pell will come from Seattle to talk about how live and real-time data can be organized and visualized to create stunning, high-impact content and creative for digital screens.
  • Internet of Things: Stephen Eyre runs the Internet of Things ecosystem for TELUS, Vancouver, one of Canada’s largest telecom companies. Eyre will clear the fog on what IoT is all about, and what it means for signage. There’s connective tissue there, as data-driven content and data viz don’t really happen without IoT data.
  • Content Reimagined: Brad Parler. Perler is coming up from Houston to talk about the brilliant work he’s done on corporate communications with Blinds.com, and outline the broader idea and techniques that can re-imagine normally bland business communications.
  • Future of Displays: OLED? Quantum dots? E-paper? Laser projection? James Robinson, senior director, Research and Innovation, at Christie Digital Systems, Kitchener, Ontario. Robinson will talk about where display technology is headed over the next five-to-ten years.

“It took time to pull this group together, but I particularly like the common threads between the sessions around IoT and data,” says Dave Haynes, DSrupted founder and organizer, digital signage industry consultant and blogger. “IoT only works in signage if you can make sense of the data and present it properly, and on the flip side, the content tools badly need new data to be rich and relevant.”

DSrupted 2015 will again be held at The TELUS Conference Centre in downtown Toronto.

“If you are in the digital signage business directly, or do creative or media planning and strategy work that touches digital display in retail or advertising, this will be an incredibly valuable, worthwhile day,” says Haynes. “Companies like Liveposter are doing work that is highly disruptive, and this conference is a chance to learn how and why.”

Like last year, an industry mixer for networking will be organized for the evening of Sept. 15th, ahead of the conference.

The event is hosted by TELUS and this year’s sponsors are: Rise Vision, NEC Display Solutions, Pattison Onestop, Christie and Cineplex Display Solutions.

Tickets include lunch and access to all sessions through the day; They are $345, but attendees can save $50 by getting early-bird tickets before the end of July..

You can register online here.

MTA Re-Think Their RFP Timing

July 19th, 2015

Adrian J Cotterill, Editor-in-Chief

In a bid, we think, to have all of the Metropolitan Transit Authority’s (MTA) concessions; i.e. NYCTA/SIRTOA, commuter rail, buses and billboards on offer simultaneously, we understand that the MTA’s Advertising Concessionaire RFP which was due out in the next few months, will now, not likely go out this year!

If this is the case it means that Outfront Media’s current contract would be extended for one more year.

No doubt, the MTA (and this surely rings so true of what TfL are looking at doing in London as well) want MAXIMUM flexibility, allocating specific concessions among proposers, to optimise its own overall revenue AND somewhere along the line, there must be certain operational benefits of doing this as well.

Winners of the bids will still need to be announced, of course, in plenty of time, ready to take over at the expiration of the existing agreements.

And there were we, thinking that we had the last word on the MTA RFP process for a few years at least at The DailyDOOH Investor Conference back in October 2014.

The actual request for permission to extend the OutFront Media license is being submitted to the Finance Committee of the MTA Board for their consideration on Monday. If they approve, it goes to the full MTA Board for approval on Wednesday. See page 129 of the Finance Committee Agenda here.