#ISE2016 @ScalaInc Highlights 6 Interactive Retail Experiences

February 2nd, 2016

Gail Chiasson, North American Editor

Scala B.V., Sittard, the Netherlands. provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in Hall 8 – Stand K275 at #ISE2016, February 9-12 in Amsterdam.

Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness.

While most of these have already been seen at other tradeshows, here’s a roundup of the solutions on display in Hall 8 – Stand K275:

  • Instore Re-Targeter – Using beacon technology and connecting to a retailer’s app, it’s possible to detect and act on fact-based consumer profiles and purchase history for in-store customers. Sales associates with live data dashboards can adjust screen content to be as relevant as possible to one specific customer in the store to highlight recently viewed items, suggest complementary purchases and offer tailored promotions.
  • Interactive Fitting Room – When a customer enters the fitting room with an item, product details are detected, triggering compelling images to display on a touchscreen. If something doesn’t fit or the color isn’t right, customers can use the screen to send requests for new items directly to sales associates’ devices. Screens can also be used to suggest complementary items to encourage add-on purchases.
  • Instassociate – Customers use a touchscreen kiosk powered by Google Chromebox to request assistance anywhere in the store. The tool connects the customer with sales associates who instantly receive a request-for-help notification on their devices; the customer sees the picture and name of who will meet to help. The tool also reports actionable data such as most active sales associate and request vs. response time.
  • Connected Café – Ordering coffee becomes fun and easy using our pre-order app connected to proximity beacons and interactive screens. Customers send in an order for their favorite cup of gourmet coffee from anywhere, any time and include a picture of themselves. Beacons detect when they’ve entered the area, the coffee starts brewing and their own picture pops up on the screen to let them know it’s ready.
  • Lift & Learn – This unique interactive solution helps customers compare and decide at the point of decision and features LG smartphones. Lift one item from a high-end fixture, integrated with anti-theft technology, and embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product. When a second item is lifted, the content on the screen splits to display information on both items, instantly helping the shopper compare. And via a new Internet of Things (IoT) concept, the Lift & Learn solution’s look and feel totally changes through one click and will showcase a completely different product; Perfume.
  • Real-time Insight Reporting – Sales associates can use actionable live-data reporting about in-store customers and behaviors, applying it to optimize ads, promotions and even pricing to in-store screen content. Our reporting capabilities apply to a wide variety of solutions and data such as sales or orders per hour, productivity of associates, customer dwell time and items of highest interest to current audiences.

Scala will post videos of all these innovations on its YouTube channel shortly after #ISE2016. The solutions will also be on display next at EuroCIS 2016, 23-25 February in Germany.

Read the rest of this entry »

Sharp Imaging and Information Company of America Opens Sharp Business Systems Of Texas For Direct, Local Sales

February 2nd, 2016

Gail Chiasson, North American Editor

Sharp Imaging and Information Company of America (SIICA), based in Mahwah, New Jersey, today announced that it is expanding its direct regional sales operation in Texas with the acquisition of Meridian Office Systems’ customer service contracts – resulting in Sharp Business Systems of Texas being opened as the 14th branch of the division.

Meridian Office Systems has served the market since 1998, gaining a reputation for superior service and commitment to its customers. All employees of Meridian Office Systems have been asked to join the Sharp team and will provide seamless service to new and existing customers throughout Texas.

Moving forward, Sharp Business Systems of Texas will offer its customers Sharp’s award-winning line of advanced office products and solutions, including its display products, MFPs and applications for streamlining office workflow.

Sharp’s professional and commercial displays are specially engineered for business applications and are offered in a wide range of sizes and varying capabilities. From high-impact displays for digital signage, to state-of-the-art ultra-narrow bezel video walls, to the award-winning AQUOS BOARD interactive display systems, Sharp commercial and professional displays help to communicate, collaborate and disseminate information.

Sharp Business Systems of Texas is managed by David Gu, a 25+ years veteran to the industry.

elevate DIGITAL Acquired by @Civiqscapes

February 2nd, 2016

Maddie Cotterill

CIVIQ Smartscapes LLC today announced the acquisition of elevate DIGITAL, a leading developer of street-level, interactive software technology for smart cities.

Brad Gleeson, Chief Commercial Officer, CIVIQ Smartscapes told us “With CIVIQ Smartscapes competency in smart city solutions, and elevate DIGITAL’s experience in government and municipal markets, we are ideally positioned to capture new opportunities,” said “I’m excited to welcome this talented team to the company.”

George Burciaga, CEO of elevate DIGITAL added “Our objective has always been to improve the way people live by connecting devices, people, processes and data. We have been working with municipalities across the country to innovate and set the framework for the best smart city solution. We look forward to joining CIVIQ Smartscapes and accelerating its efforts in transforming future cities.”

Michael D’Amelio, Managing Partner of JMC Capital Partners, the private equity owner of CIVIQ Smartscapes was quoted as saying “This is a great step forward in CIVIQ’s ability to offer a turnkey smart city solution” said “The two companies have extremely complimentary technologies and resources. We look forward to seeing the benefits of this synergy in action.”.

elevate DIGITAL will continue its operations in Chicago as CIVIQ Smartscapes

About CIVIQ Smartscapes

CIVIQ Smartscapes designs and manufactures smart city communications devices that provide a host of benefits to cities and communities, including enhanced public information, commerce, safety and efficiency. We deliver a turnkey solution where up to 100 percent of the cost can be covered through advertising revenue.

Etisalat Selects @RMGNetworks For Expansion Of Multiphase Retail Project In UAE

February 2nd, 2016

Gail Chiasson, North American Editor

RMG Networks Holding Corporation (RMG Networks), Dallas-based provider of technology-driven visual communications, has been awarded an order to begin the second phase implementation for Etisalat‘s new in-store digital signage retail deployment.

logo_rmg-networks_fullblk-01This award follows the phase one contract announced in July, 2015. The project is one of the largest retail developments of its kind in the Middle East. To date, including this most recent win, RMG Networks has been awarded installations for 50 Etisalat stores with 40 stores already completed in 2015 and 10 stores scheduled for completion in early 2016. The company also expects an opportunity to be awarded an additional 50 stores in 2016, bringing total potential installations under the project to 100 stores.

Etisalat is a multi-national UAE-based telecommunications service provider, which serves 11.6 million customers in the UAE. The digital signage retail project is in direct support of the Etisalat’s new ‘Life: Connected’ store concept designed to transform its retail experience and drive sales with a contemporary, fully digital environment for its customers.

The one-of-a-kind digitally enabled concept equips Etisalat retail stores with interactive and non-interactive video walls, LED displays and interactive SmartScreens that allow customers to learn about product and service options, and that include multi-language support.

“Digital signage is a revolutionary way to engage customers looking for an innovative and exciting experience”
says Suhail Al Awadi, vice-president-retail at Etisalat. “Our new SMART stores in the UAE embody Etisalat’s customer experience strategy, using technology to make our customer’s visit to the store effortless, informative and highly interactive. After the successful completion of the phase one of the project, we are pleased to continue working with RMG to help bring this concept to reality through its creative digital executions across a majority of our stores over the next year.”

RMG Networks is providing a comprehensive solution of software, hardware and content in combination with installation and logistics services.

“Our digital solutions continue to lead the industry in providing an innovative and modern experience for users,” says Robert Michelson, CEO and president, RMG Networks. “Intelligent visual solutions allow retail stores to connect with customers, enhancing their experience and increasing engagement. We are proud to support Etisalat in implementing this revolutionary visual concept.”

RMG Networks was awarded this tender through a rigorous selection process that included multiple competitors from around the globe.

PATTISON Outdoor Gets Ad Contract for Edmonton International Airport

February 1st, 2016

Gail Chiasson, North American Editor

PATTISON Outdoor Advertising, positioned as Canada’s largest Out-of-Home advertising provider and a leader in airport advertising, has been awarded the advertising program contract for Edmonton International.

Pattison EdmontonAirportOutdoorWallMural_Lexus_26_Comeau_JA16

The recently expanded airport is the fifth-busiest in Canada and is expected to welcome nearly 8 million passengers in 2016 while offering non-stop connections to 60 destinations across Canada, the United States, the Caribbean, Mexico and Europe.

“Providing Edmonton International Airport and advertisers with high-quality products, highly-visible advertising displays and impeccable customer service will go a long way in strengthening our partnership,” says Brian de Ruiter, vice-president and general manager, for Prairie Region of PATTISON Outdoor. “We are pleased to begin this agreement with EIA in dramatic fashion with the launch of the stunning Lexus Tower Wrap, and look forward to providing the airport with state-of-the-art digital advertising solutions and enhancing the travelling public’s experience in Edmonton.”

“With this agreement, Edmonton International Airport will now offer higher-quality, more modern digital advertising opportunities that can better reach our nearly 8 million passengers and millions of guests and others that come through our doors each year,” says Myron Keehn, vice- president of commercial development for Edmonton International Airport. “At EIA, all advertising and other airport revenue is reinvested into airport customer services and building air service for our region.”

Airport advertising is a highly targeted medium, with the ability to engage a desirable consumer group made up of a higher-than-average income demographic, and the Edmonton audience is particularly attractive to many advertisers:

  • 44% have visited local art galleries, museums, historic sites or science centers in the past year;
  • 51% have attended local festivals in the past year;
  • 41% have visited restaurants/resto-bars/pubs in the past seven days;
  • Are more likely to spend money on jewellery, clothing and footwear, and toys/games than the general Edmonton population;
  • 72% more likely than the general population to have used an automotive car rental service;
  • 29% more likely than the general population to likely purchase/lease a vehicle within the next 12 months.

PATTISON is the leading airport advertising media company in Western Canada, and represents advertising opportunities at nine Canadian airports servicing both domestic and international travelers, and one domestic airport

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario, and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

#ISE2016 Opening Panel Discussion

February 1st, 2016

Maddie Cotterill

The pre-show Opening Panel Discussion at #ISE2016 is set to take place on the day before the event opens its doors on February 8, at the RAI, Amsterdam.

David-RowanThe event will be led by David Rowan, Editor-in-Chief of WIRED UK magazine, who will moderate a panel made up of leading business and technology experts.

The Opening Panel Discussion will explore how the convergence of AV and IT, driven by the rapid evolution and implementation of IP technology, has created increasing technical challenges and business opportunities for the installation and integration market sector. Under the theme and title of ‘How Sensors are Bringing AV and IT Together’, the expert panel will seek to answer key questions on one of the businesses hottest topics.

Rowan told us “IP has proven to be the ‘Great Unifier’, bringing together many diverse industries onto the network. Given the ramp-up of cloud, video, unified communications and collaboration, digital signage, smart building and mobile, this panel brings together experts to discuss how AV and IT share today’s voice/video/data network.”

WIRED UK is the award-winning technology, innovation and trends magazine covering innovation and the people and businesses that are building the future. Rowan has addressed TED Global and Google Zeitgeist events, and frequently contributes on Newsnight and the Today programme in the UK. He is in touch with many of the world’s leading trend-setters and travels the world searching out the latest apps and gadgets, the cutting-edge R&D departments, universities and start-ups that are, or soon will be changing business, culture and every aspect of our lives from AI to wearable technology to smart homes.

Read the rest of this entry »

#ISE2016 List of @invidisintl Presentations

February 1st, 2016

Andrew Neale

At #ISE2016 in the Hall 8 ISE Commercial Theatre, invidis consulting’s Florian Rotberg, Managing Director, and Oliver Schwede, senior analyst, are running a number of presentations throughout the week..

  • February 9, 2016, 12:00
    Mastering Digital Signage RFPs – a Guideline for Project Manager
    Oliver Schwede, invidis consulting
  • February 10, 2016, 12:00
    Best of Digital Signage 2016. The most interesting, innovative and intelligent concepts in retail, entertainment and advertisement
    Florian Rotberg, invidis consulting
  • February 11, 2016, 12:00
    Turning Stores into Stories. How communication and data offer engaging and exciting customer experiences
    Florian Rotberg, invidis consulting and Michael Lenk / Retail Advisor to invidis consulting
  • February 12, 2016, 12:00
    How Digital Signage can dramatically enhance your Corporate Communication
    Oliver Schwede, invidis consulting

Sky UK’s Dave Clark joins @Amscreen

February 1st, 2016

Maddie Cotterill

Amscreen, Europe’s leading wireless, real-time, outdoor signage business is scaling up their product development focus with news of a new senior appointment.

Dave ClarkDave Clark, previously head of manufacturing at Sky UK , will take a new role at Amscreen as product development and delivery director where he will lead product investment and procurement across Amscreen’s end to end screen solutions focussed portfolio. Clark will report directly into Amscreen CEO, Simon Sugar.

The new hire marks the next stage in Amscreen’s growth plans following the development of a new range of fit for purpose screen products in 2015. These sunlight visible screens were specifically designed from the ground up to meet the challenges associated with outdoor environments and are currently being deployed across the UK. This newly created role will focus on developing and delivering similar, tailored solutions for Amscreen’s existing and future partners across their global network.

Simon Sugar told us “Our successes in 2015 have been driven by our ability to develop more efficient solutions to some classic challenges around content delivery, maintenance, and monitoring. Dave’s role and experience will allow us to focus on developing additional products for our partners whether they require indoor, outdoor or in-window screen solutions”

Dave Clark, Amscreen’s product development and delivery director added; “The rapid growth of the digital signage and solutions sector combined with Amscreen’s no fuss approach to delivering a full service offering means they are the right business to continue to evolve this sector and I’m looking forward to help shaping it with them in 2016 and beyond”

#ISE2016 List of @AVNationTV Shows

February 1st, 2016

Andrew Neale

Here’s a list of the AV Nation shows being held during #ISE2016. Note that there are two each day (morning and afternoon usually, but on Friday they are both in the afternoon)…

Tuesday February 9, 2016

  • 09:00–10:00 AV Nation residential podcast. Host: Tim Albright, founder, AV Nation
  • 17:30–18:00 AV Nation ISE day one podcast. Host: Tim Albright, founder, AV Nation

Wednesday February 10, 2016

  • 09:00–10:00 AV Nation EdTech podcast. Host: Tim Albright, founder, AV Nation
  • 17:30–18:00 AV Nation ISE day two podcast. Host: Tim Albright, founder, AV Nation

Thursday February 11, 2016

  • 09:00–10:00 AV Nation live event and staging podcast. Host: Tim Albright, founder, AV Nation
  • 17:30–18:00 AV Nation ISE day three podcast. Host: Tim Albright, founder, AV Nation

Friday February 12, 2016

  • 14:00–15:00 AV Nation AVWeek podcast. Host: Tim Albright, founder, AV Nation
  • 16:00–16:30 AV Nation ISE day four podcast. Host: Tim Albright, founder, AV Nation

All shows are being held on the AV Magazine Stand 6-N152.

Share Your View #Hibernot

February 1st, 2016

Maddie Cotterill

Land Rover has commissioned leading digital out of home agency DOOH.com, Mindshare and Kinetic Active to create a visually spectacular accompaniment to the vehicle manufacturer’s multi-channel #Hibernot campaign, asking members of the public to ‘see winter differently’.

hibernot 1 470

They’ve created a multi-site campaign that can show the urban winter landscape ‘behind’ seven digital billboards – effectively turning the screens into ‘filtered’ digital window frames.

Using camera technology and DOOH.com’s proprietary content management system, real time images are then applied to the billboard, with Instagram-like filters applied.

The billboard locations include the SE1 Tower, Waterloo; Cromwell Road Gateway, the Hammersmith P10, the Northern Lights in Leeds, Canary Wharf, Billingsgate and Cheyne Walk.

Hibernot 470

Andrew Newman, co-founder of DOOH.com told us “More and more brands are realising the exposure and opportunities that digital out of home advertisement provides them. This is a great campaign to demonstrate its capabilities, where a simple yet profound message is being communicated to the masses, seamlessly. We worked closely with Land Rover to ensure the brand’s key marketing messages are successfully communicated throughout the campaign. Since launching a few days ago, both Land Rover and DOOH.com are thrilled with the results – I don’t think the live billboards could look any better!”

The camera streams live HD images of the landscape. The Land Rover branding and Instagram filters are then applied and relayed to the digital screen for display. Each site’s image is personally moderated every 20 minutes, so that it remains a realistic version of the scene.

Land Rover’s #Hibernot campaign aims to convey the brand’s specialism in automobile engineering for adverse and wintry weather conditions. By making the otherwise bleak winter landscapes look more attractive through the filter, Land Rover is communicating that winter is better and more beautiful with one of its vehicles.
The filters can be chosen dependent on what time of day it is so that the effects complement and enhance each landscape image.