Jon Raines Joins ‪@NEC_Display_UK

July 12th, 2019

Andrew Neale

Former Barco exec Jon Raines Has joined NEC Display Solutions in its end user sales team.
Jon’s primary role will be to manage customers in the pharmaceuticals and life sciences sector, with particular focus on key applications in meeting and collaboration spaces.

He joins NEC from Barco where end customer engagement across major global brands was his focus. Prior to this, Jon’s sales experience in AV was developed across channel and distribution organisations.

Intersection Expands West Coast Operations

July 11th, 2019

Adrian J Cotterill, Editor-in-Chief

Intersection announced this week that Eileen Crossin will become the company’s new National Sales Director for the West Coast. She will be based in Los Angeles, and charged with helping West Coast brands across L.A., San Francisco, and Seattle connect to their customers through the dynamic, engaging capabilities of Intersection’s growing out-of-home (media network, which includes digital and static offerings in the top six media markets and other major cities across the U.S.

Intersection’s Chief Revenue Officer, Michael Rosen told us “Eileen has been instrumental in working with brands and agencies to bring bold, dynamic campaigns to life. As we continue to build out our digital network in L.A., we are thrilled to have Eileen lead the charge on the West Coast to help clients reach their audiences in new and creative ways.”

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Grand Visual Acquired by @TalonOOH

July 11th, 2019

Adrian J Cotterill, Editor-in-Chief

As part of its continued international growth, Talon has extended its global independent OOH offering, with the acquisition of market leading digital OOH creative services specialist Grand Visual, and its digital OOH AdTECH provider QDOT.

We are told that this strategic acquisition enables Talon to further enhance its abilities across the US and to manage the increased demand for dynamic utilization of the digital landscape as the OOH industry evolves. Through this extension of services and abilities, Talon will continue to develop new ways to better serve clients and contribute to making the industry ‘Smarter as Standard’.

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Times Square to Transform Into Tranquility Base

July 11th, 2019

Adrian J Cotterill, Editor-in-Chief

The Aldrin Family Foundation will host a day-long, free family celebration in support of The People’s Moon project on July 20 in Times Square in honor of the 50th anniversary of one of the greatest achievements of all time – landing a human on the Moon.

City, state and national partners have come together to help transform the heart of New York City into Tranquility Base, the Apollo 11 landing site. From fun-filled educational activities to iconic footage from 1969 on the infamous Times Square screens to a giant Apollo photo mosaic, families will have the opportunity to spend nearly 14 hours celebrating this historic milestone.

Andrew Aldrin, President of the Aldrin Family Foundation told us “On July 20, 1969, the world was united as one, when humans achieved the ‘impossible’ dream of landing and walking on the moon. Our goal is to recapture that spirit and give thousands the opportunity to put themselves in the place where only 12 men have gone before and to share this historic moment, just like people did 50 years ago. Through this celebration, we hope to inspire today’s generation, give them hope for the future like Apollo did for generations before, and help them realize that their own ‘giant leap’ is right within their grasp.”

Starting at 9 a.m. EDT and over the course of 14 hours, families will have the opportunity to participate in numerous activities, including but not limited to, the following:

  • Walk on the Moon – Guests will be able to walk on a giant, floor-based mosaic of the iconic Moon boot print created by UK Artist Helen Marshall of The People’s Picture. The mosaic will be populated with photos from people around the world sharing their “giant leap” moments and dreams, as well as memories from Apollo 11. Some of these photos will make their way to the Kennedy Space Center Visitor Complex as a permanent digital display. Photos, story and video submissions will be accepted through July 10, 2019.
  • Educational Activities – The Aldrin Family Foundation will display its signature Giant Moon MapTM and Giant Mars MapTM. Plus, there will be special robotic and educational activities on the maps hosted by the Aldrin Family Foundation to teach kids about the history of past lunar landings and future space exploration plans.
  • Historical Footage – The Discovery Channel will provide the video content to help guests relive key moments from the July 16, 1969, Saturn V rocket launch, as well the July 20, 1969, Moon landing and first steps. Historical footage, along with videos promoting future space missions, will be broadcasted throughout the day over select digital screens in Times Square. Clear Channel Outdoor and Champ Sports have generously donated screen time in Times Square and Clear Channel Outdoor has also donated space in select locations on billboards across the country.

In London the historical moon landing footage will show simultaneously on London on Piccadilly Lights in and in Singapore the moon landing content will show simultaneously at the Art Science Museum in Marina Bay.

The Times Square celebration would not be possible without the generous support of numerous partners, including: the Aldrin Family Foundation, The People’s Moon, NASA, the New York City Department of Education, Clear Channel Outdoor, the Times Square Alliance, New York City Mayor’s Office of Operations, Prolific Graphics, The People’s Picture, SpaceApps NYC, AstroReality, Kennedy Space Center Visitor Complex, Delaware North, Discovery, Productions New York, ZAZ10TS, #moonhug and Champs Sports.

For more information on the Times Square Apollo 50th Celebration hosted by The Aldrin Family Foundation and The People’s Moon click here.

@AldrinFamilyFdn #Apollo50 #thepeoplesmoon #mygiantleap

For Sale & In Trouble, What Could Go Wrong For @8OutdoorMedia

July 10th, 2019

Adrian J Cotterill, Editor-in-Chief

“Concerns Grow About 8Outdoor” wrote the thomas partnership’s Tim Thomas back in June. He wrote “Many landlords complaining of non-payment of rent and escalating arrears” and “As the June quarter day passes it has become evident that 8Outdoor have missed another round of rental payments with rumours of urgent refinancing talks with banks and other parties”.

We know that there has been a steady procession of private equity people invited to meet with Simon Grice over the past few months. The very clever ones have been quickly put off by the complex and nebulous structure of Grice’s companies and indeed, his business practice.

PJ Solomon are however, allegedly representing Twin Point Capital who are believed to be seriously interested in acquiring the business and if rumours are true, then working with and / or installing former Clear Channel exec Matthew Dearden to run any new business.

With InSite, the UK’s largest independent owner of advertising hoardings, holding both an Equipment Mortgage charge and leases over 51/66 screens in the 8 Outdoor network we do hope that Twin Point Capital know what they are getting into.

I do hope that during PJ Solomons due diligence they have reported on a business practice – hitherto unnoticed within the UK OOH sector. A third party consolidator of freeholds has become the dominant landlord within roadside billboards and a key industry player as they themselves upgrade these sites to digital.

The term ‘media owner’ is now somewhat of a misnomer when applied to many so-called OOH businesses, as very few of them own any freehold locations. They eagerly took the short term money multiple in return for a long, more expensive lease.

Those revenue injections, often five to seven times annual rent agreed for a 10 – 15 year lease period are not insignificant and will distort (ok, ‘inflate’) both ‘revenue’ and EBITDA ratio’s for the trading year in which they are received.

This of course is very handy if you then happen to sell your company to an outside entity less versed with the mechanics of the medium!

Prase Media Technologies, Absen’s Latest VAD

July 10th, 2019

Andrew Neale

Absen has welcomed Prase Media Technologies into its Value Added Distributor (VAD) network.

The company joins a long list of Midwich Group plc group members from France, the UK, the Netherlands, Germany and Spain, in choosing to work with Absen.

The agreement will see Prase, established in 1993, promote Absen LED products in its home region of Italy and provide training for local end users, as well as building showrooms, exhibiting at relevant trade fairs, organising roadshows and so on.

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New Tradition Media Acquires Total Outdoor San Francisco Assets

July 10th, 2019

Adrian J Cotterill, Editor-in-Chief

New Tradition Media has acquired Total Outdoor’s San Francisco out of home media assets, making it the largest player in high-profile static signage in the Downtown San Francisco area.

Jon Dobres, on behalf of Total Outdoor told us “The deal is a value-enhancing opportunity for clients of outdoor media in SF. “New Tradition, together with Total San Francisco, is the absolute best way to reach consumers in downtown San Francisco. We were incredibly impressed by New Tradition’s innovative approach and believe that our San Francisco assets are in the best hands. We are excited to continue working with our clients in Total’s other markets”.

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Touch-Screen Kiosks For Vancouver’s TransLink

July 10th, 2019

Tristan Cotterill

iGotcha Media has announced a partnership with Lamar Advertising to provide touch-screen kiosks for TransLink, Metro Vancouver’s regional transportation authority, which manages the SkyTrain, Coast Mountain Bus, West Coast Express, SeaBus, Park and Ride locations and bus loops.

TransLink’s touch-screen kiosks present an all-new, effective and highly-visual form of communication that allows users to plan trips, access live transit schedules, see upcoming departure times and receive alerts and emergency notifications. When not in-use, touch-screen kiosks act as dynamic advertising platforms.

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EAT Tables Helping Take The Stress Out Of Travel

July 9th, 2019

Tristan Cotterill

EAT Displays has installed a range of EAT Tables (22) within the casual dining precinct of Sydney Airport’s T1 International terminal, enhancing the experience for the more than 44.4 million passengers each year through tailored content.

Created, designed and engineered in Australia, the EAT Table is an innovative ‘smart’ Electronic Advertising Table (EAT) that delivers real-time digital content through the tabletop with the aim of providing a profoundly superior customer experience to airport users that is truly engaging.

Adam Canceri, CEO and Founder of EAT Displays told us “Sydney Airport already offers customers a great experience and we’re sure our EAT Tables will further enhance the experience for travellers. And that experience will get even better, as we introduce new AI and machine learning technology that allows the EAT Tables to provide even more tailored content by responding and adapting to users’ behaviour.”

The EAT Table can automatically detect and orientate content shown on the tabletop so that each occupant enjoys personalised content. This content can be both commercial such as advertising, and non-commercial such as weather updates.

The EAT Table has the ability to provide more relevant, meaningful and appropriate content through EAT Displays patented real-time hyper-targeting technology that can tailor content based on the customer’s age, gender and other demographics, to create a highly immersive experience.

The EAT Table can also reconfigure its interface to simultaneously present different content to multiple customers sitting at it. This generates new and exciting opportunities for advertisers to creatively engage with a diverse audience of international travellers in different ways that wouldn’t otherwise be possible.

Via the EAT Table, airport customers can be presented with not only real-time information such as the latest weather, time, flight updates and news but also engaging and interactive content that is both entertaining and educational on various topics including art, sport, culture, geography and history.

Visitors to Sydney Airport will be able to use the EAT Table to enjoy stunning high-definition (HD) photos and videos marking historical milestones in the airport’s history and aviation generally and to access further material using digital QR codes displayed on the EAT Tabletops.

There are also high-speed charging points available that enable anyone sitting at an EAT Table to quickly top up their phones and other portable electronic devices as needed. We are told that very soon customers will also be able to enjoy the added comfort and convenience of ordering food, drink and other items from the EAT Table, avoiding queues and long walks to restaurants and shops.

The EAT Table can also broadcast emergency and other important information and can also provide directional lighting to guide people to safety.

EAT Displays is a Sydney-based technology company that aims to revolutionise the global digital out of home advertising industry through its patented content delivery and display system.

AccuWeather Relocates Its MidTown Office to 7 WTC

July 9th, 2019

Russ Curry, Ministry of New Media

AccuWeather, the world’s largest and fastest-growing weather digital media company, this week announced the expansion and relocation of its offices in New York City from Midtown to Lower Manhattan’s financial district. The move supports AccuWeather’s accelerated growth in digital media, enhanced marketing, product development and superior design. This new location will result in enhanced collaboration opportunities and enhanced services given the close proximity to client partners.

The offices are located at 7 World Trade Center (WTC), 250 Greenwich Street, on the 32nd floor and represent nearly a doubling of the space AccuWeather formerly occupied in Rockefeller Center. The state-of-the-art work space features sweeping and grand views of the Hudson and East Rivers in addition to the new World Trade Center. The design and layout are conducive to enhanced internal collaboration and will be utilized for digital and linear video content development and the AccuWeather Network® as well.

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