Beacons 2 be Piloted in LA w/ @MartinOutdoor

October 16th, 2014

Adrian J Cotterill, Editor-in-Chief

Martin Outdoor Media, LLC has announced a limited pilot program with approval from the City of Los Angeles to determine ways beacon technology can provide timely and personal information to residents and visitors based on their proximate location.

A secure, closed network of Gimbal Bluetooth Smart beacons have been affixed to a small percentage of bus benches in the City of Los Angeles. Martin is the exclusive bus bench vendor within the City of Los Angeles. The beacon platform provides municipalities, events, museums, social media mobile apps, brands, service providers and retail the opportunity to disseminate information and content to individuals based on their proximity if they have opted-in to mobile applications that have been enabled with Gimbal technology.

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Pearl Media’s Chelsea Market Digital Feed Powered By The Huffington Post

October 16th, 2014

Gail Chiasson, North American Editor

Digital out-of-home pioneer Pearl Media, Fairfield, New Jersey, has debuted what it calls the ‘next generation digital feed’ in Chelsea Market, one of the most highly-trafficked destinations in New York City.

LIFETIME_CM-POP_9th-ARRAY_PS_01The network is being called The Chelsea Market Feed and is powered by content from The Huffington Post, using cutting-edge technology to provide fresh, relevant and inspiring content for consumers and tenants.

“Our goal is to enhance this premier location by marrying the most sophisticated technology with the highest-quality content and provide even greater value for highly sought after consumers that visit Chelsea Market and our clients,”
says Josh Cohen, CEO of Pearl Media.

Chelsea Market has partnered with The Huffington Post and Pearl Media and updates the feed daily with trending topics in news, food, lifestyle, fashion and technology.

POR_CM-POP_AMYS-BREAD-PILLAR_PS_01“We’re always looking for new ways to share stories and start conversations,”
says Jordan Jayson, vice-president brand strategy and development at The Huffington Post. “So we’re delighted to be partnering with Pearl Media at Chelsea Market, to further enhance the experience of being in one of New York’s most vibrant spaces.”

Chelsea Market is located in New York City’s Meatpacking District, one of the most fashion forward, trendiest neighborhoods in Manhattan, and attracts over 31,000 visitors daily, making it an exclusive and efficient channel to reach a high-profile demographic. The enclosed modern food hall is home to many innovation economy tenants like Google, YouTube, Food Network, Oxygen Network, EMI Music Publishing and more.

POR_CM-POP_ROTUNDA_PS_01Just launched in September, the Chelsea Market Feed lives in 10 strategically placed locations throughout the market, comprised of both video walls and single screens compatible with Chelsea Market’s social media feeds, mobile and interactive capabilities, thereby providing consistent exposure throughout the entire Chelsea Market. A limited number of advertisers will be able to tap into this network via full HD video and static opportunities.

In terms of hardware, combinations of different screens were leveraged without compromising the uniform look and feel of the Feed.

  • Four interactive Planar 55″ Ultra-Slim six touch points with Multi-Touch LCD displays;
  • Four NEC 55” super-slim line LED displays;
  • One 138” array – comprised of three NEC 46” ultra thin bezel LED panels;
  • One 225” array – comprised of three Samsung 75” edge-lit LED displays.

Through memorable consumer engagements with multiple touch-points, Pearl Media extends brand impact in categories including: automotive, CPG, fashion, gaming and entertainment, spirits and more. It creates interactive brand experiences for events, out-of-home advertising and social media to attract, engage and connect with target audiences using the latest in emerging technologies.

In addition to its headquarters in Fairfield, NJ, it has offices in Los Angeles, Chicago and Miami.

TDMS (@ExterionMediaUK’ s Shaun Gregory)

October 16th, 2014

Russ Curry, Ministry of New Media

Exterion Media’s (new) CEO Shaun Gregory has come from a Telecommunications background, – he ended The DailyDOOH Media Summit 2014 as Global Advertising Director, Telefonica BUT will keynote The DailyDOOH Media Summit 2015 (May 19, 2015) with his Exterion Media hat on, Ed, outlined the rapid development of mobile advertising and the role that Telcos see themselves playing (as technology providers) a bigger role in the overall advertising ecosystem.

Shaun explained that he was attracted to the Out of Home Industry (he is on the board of Ocean Outdoor) because of its growth potential, because, we quote “OOH is influential in the media mix; social, mobile and beyond is a huge opportunity and the shift from static to interactive is exciting”.

He made a plea for Mobile and the OOH  Industry to work together – “Why should we give money to Google, Twitter and Facebook?” he said.

“The consumer is surrounded by screens of all sizes and in various contexts – Out of Home should be the common factor that binds a campaign together”.

He ended on a passionate note, saying of his new industry, “It’s not ‘Out of Home, its consumer engagement, it’s consumers on the move – it is the only media that can pull all of the different screens together!”.

Shaun has a broad range of experience having worked in the UK media industry across newspapers, television, radio, magazines, digital and mobile for over 20 years. Prior to joining Telefonica Shaun was Chief Executive at Blyk, New Media Director at The Telegraph Media Group as well as a Board Director for Emap where he stayed for 11 years.

He’s helped transform newspapers into digital media companies, developed some of the UK’s most innovative media brands, including Kiss, Magic and Kerrang, and launched the world’s first advertiser funded mobile network. He has since been the first Executive in the UK to launch a successful opt-in strategy out of an established operator.

He is an advocate of new media and firmly believes that mobile, personalisation and ultimately data will transform the advertising sector, both in the UK and globally. He was described by Campaign Magazine as ‘a leading authority on personalisation‘ and was listed in the top 50 most influential people in Media by New Media Age.

Shaun will NEXT speak at The DailyDOOH Investor Conference in New York on Wednesday October 22, 2014 on the subject of It’s Not OOH Anymore

Transport for London (TfL) Roadside Tender

October 16th, 2014

Adrian J Cotterill, Editor-in-Chief

Transport for London (TfL) is launching an opportunity for a media owner or media owners to manage advertising opportunities on its roadside advertising network BUT I wonder how many people have ACTUALLY picked up on the significance of this new tender?

logo TfLRoadside, as opposed to London street furniture contracts and the London Underground, was previously the rather unappreciated, unheralded runt of TfL’s assets – that is UNTIL UK consultancy Wildstone entered into a contract with them (the TfL) to generate revenue from outdoor advertising via the creation of new digital roadside opportunities

Wildstone got off to a flying start, generating GBP 1 million annual in rental for TfL from an auction process that involved some of the best new digital opportunities in London, first off, the Euston Road Underpass (won by Outdoor Plus) and then the double tower digital structure at Chiswick Roundabout adjacent to the M4 (sometimes called ‘Rusty Towers’ by various cads) that forms the centrepiece of Clear Channel’s Storm proposition.

However, judging by the (contact) address for interested parties in this most recent tender, it seems that TfL have now terminated the Wildstone association (?) – respondents are invited to contact TfL directly (that’s the same as the London Underground and street furniture tenders mind you).

You want our take? “Some folk are so ungrateful” – Wildstone have done a stirling job to date and it seems wrong to have excluded them at this (next) stage.

FEPE International Announces New President

October 16th, 2014

Russ Curry, Ministry of New Media

Antonio Vincenti, Chairman and CEO of Pikasso has been elected by the FEPE Vice-Presidents to assume the role of FEPE President.

Antonio succeeds Jonathan Bevan, who decided to leave his role as President Europe & Australia for Clear Channel Outdoor earlier this year.

Mr Vincenti was elected unanimously this week at a FEPE Board meeting in Budapest.

Mr Vincenti, who has been a FEPE Vice-President since 2008 will oversee arrangements for the upcoming 56th FEPE Congress in Budapest, June 10-12 2015 and work on new initiatives with the FEPE Executive team to drive forward FEPE’S continued growth and progression.

In related news, Matthew Dearden, President of Clear Channel Europe has accepted an invitation to join the FEPE board.

Daniel Hofer, previously CEO of APG|SGA Switzerland, decided to step back as FEPE Vice-President as he has just has been nominated Member of the Group Executive Board of JCDecaux and wants to focus on his new tasks.

Karl Javurek, former FEPE President and CEO of Gewista Austria will continue to represent JCDecaux on the FEPE Board.

All details concerning the FEPE congress in Budapest will be announced very shortly.

Riverside Buys Majority Interest In Spectrio

October 16th, 2014

Gail Chiasson, North American Editor

The Riverside Company, Cleveland, Ohio, has acquired a majority stake in Spectrio LLC, national provider of on-hold messaging and digital signage managed services, from SJ Partners, New York, and other investors.

Spectrio, located in Oldsmar, Florida, helps its clients capture ‘marketing moment’ during times when customers might otherwise not be engaged, using these opportunities to deliver clients’ targeted messages and enhance their brand messaging consistency. Spectrio provides its customers with end-to-end solutions including content creation, professional production of audio or visual content, installation, and network management services.

“Spectrio excels at providing effective and impactful marketing services, delivering crucial brand messages for customers,”
says Chris Jones, Riverside partner. “Its outstanding customer service and high value service offering has helped Spectrio build a diverse and loyal customer base.”

Spectrio was founded in 2002 by Aaron Kleinhandler, CEO, and Mitch Keller, president, who together built the company through 17 acquisitions. Riverside will partner with the management team to continue building on its organic and add-on acquisition growth strategy, leveraging Spectrio’s strong vertical expertise in the healthcare, automotive, retail, and hospitality industries.

Riverside anticipates expanding Spectrio as it partners with Kleinhandler and his team.

“Spectrio has an experienced and talented management team that we look forward to supporting in continuing the company’s impressive record of growth,” says Jones. “We’re eager to continue Spectrio’s add-on strategy, and we will continue to invest in the company’s service and technology capabilities to ensure Spectrio maintains its leadership position and compelling value proposition.”

BMO, NXT Capital and New Canaan provided financing for the transaction. Kirkland & Ellis advised Riverside on the investment, and Lazard Middle Market acted as financial advisor to Spectrio.

The Riverside Company is a global private equity firm focused on acquiring and investing in growing businesses valued at up to $250 million (€200 million in Europe). Since its founding in 1988, Riverside has invested in more than 350 transactions. The firm’s international portfolio includes more than 70 companies. It has over $4.6 billion in assets under management.

Baanto and NEC Display Solutions Unveil Large Displays With ShadowSense Touch Technology

October 16th, 2014

Gail Chiasson, North American Editor

Canadian-based Baanto International Inc., Missauga, Ontario, has announced that NEC Display Solutions Europe has added its ShadowSense touch technology to five displays in NEC’s. Professional (P) Series large format range available in sizes from 40” to 80”.

The high performance, high brightness, and feature set that customers expect from NEC’s flagship large format range, are now complemented with up to six simultaneous touch points for multi-touch applications.

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Juniper Research: Smart Watches In Use to Reach Over 100 M By 2019

October 16th, 2014

Gail Chiasson, North American Editor

A new report by Juniper Research, Hampshire, UK, has forecast that more than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness.

According to the report ‘Smart Watches: Market Dynamics, Vendor Strategies & Scenario Forecasts 2014-2019’, differentiation is now shifting from hardware towards other features that allow new capabilities, such as GPS and NFC connectivity. It argues that these functions are likely to become standard in the next few years, particularly as Apple has offered payment and NFC capability via the Apple Watch.

The report also claims that the range of functionality available means that it is unlikely that a ‘killer app’ for smartwatches would evolve. It cites the example of Fitbit, which grew to dominance in the fitness space with a mantra of ‘one size doesn’t fit all’, and varying device form factor. The report argues that, given the greater scope for development in smart watches, the industry should not expect a single capability to make or break the category.

Additionally, the report argues that as international vendors including Google, Apple, Sony, and LG roll out high-end products, demand for notification-based watches like the Martian Notifier will diminish, even in markets where budget pricing is the biggest purchase driver. Hence, the report says that smaller players will need to respond to increasing consumer expectations or lose further market share.

Other key findings include:

  • Smart watches will slowly gain more sales outlets as brands outside the technology sector, such as luxury watch maker TAG Heuer, enter the smart watch space;
  • High functionality and premium branding means that the average smart watch price will remain above $200 until 2020 at the earliest.

Spectacular Media Brings IPAWS To Digital Signage For Public Safety

October 16th, 2014

Gail Chiasson, North American Editor

Round Rock, Texas-based Spectacular Media, a cloudware and digital advertising firm, has released a new upgrade advantage for its SM Infinity Cloudware Service, now allowing USA-based digital signage clients access to automated alerts for local, regional, and federal notifications through the IPAWS (Integrated Public Alert Warning System) system developed by FEMA (Federal Emergency Management Agency).

FBipawsThe IPAWS compatible Emergency Alert System is for LED and HD (interior and exterior) Digital Signage systems.

“We worked closely with FEMA over the last year to incorporate their Integrated Public Alert Warning System in our SM Infinity platform,” says Scott Hofheins, special ops Texas director of Spectacular Media. “Digital signage is everywhere! It has the potential to really make an impact on community safety across the country and we felt it was important to support this for all SM Infinity powered displays. Now, organizations can display alerts from local, regional, and federal organizations to protect the community and potentially save lives. Its simple and completely automated.”

Deacon Wardlow, special ops Colorado director of Spectacular Media says, “We developed this feature because we’re strong believers digital signage can help make communities stronger and better informed. The IPAWS system seemed like a perfect piece to add to the ever-evolving cloud platform we’ve developed.”

Since its initial launch in November, 2012, SM Infinity has grown its partner and client base to a strong presence in five countries and continues to be a popular platform for both LED Outdoor and high definition LCD/interior digital displays. With the recent release of the IPAWS integration, Advanced RSS Feeds, improved security protocols, and more feature sets ready for release on the horizon, SM Infinity is making large strides forward.

“We’ve been working hard on constantly improving our service,” says Hofheins. “While we have a robust offering, we feel it’s our job to keep looking for ways to improve and deliver more for our clients to make digital signage fun and be a natural fit in their business. Keep an eye on us; we’ve got a lot in store for the market and exciting things to bring to the table!”

MVP Interactive’s Social Media Lounge At Washington Redskins’ FedEx Field

October 16th, 2014

Gail Chiasson, North American Editor

MVP Interactive, Philadelphia-based technology, marketing and software company specializing in in-venue interactive audience engagement, has developed and opened its most expansive single venue activation, a Social Media Lounge at the Washington Redskins’ FedEx Field featuring customized MorphingStations, Tablets and its brand new Interactive Gaming Wall.

The activation, sponsored by Bud Light, launched at the Redskins’ home opener on September 14t and will be active for each of the team’s home games over the course of the next two seasons.

“The debut of the Redskins’ Social Media Lounge marks an exciting milestone for our company as it enables us to showcase all of MVP’s fan engagement capabilities in one place,” says James Giglio, CEO and founder of MVP Interactive. “NFL fans typically arrive at the stadium several hours before the game and often linger once the game is complete. The Lounge offers these fans a fun way to demonstrate their love for the Redskins and provides our sponsor, Bud Light, with yet another fan touch point.”

MVP has outfitted the Lounge with two MorphingStations, free-standing kiosks embedded with cameras and morphing technology that transforms fans into a virtual, ‘Super Fan’ bobblehead adorned with team colours. Fans can choose from a variety of virtual eye black and team logo options in Redskins’ colors and team helmets. Once the transformation is complete, fans can post their image to social media or input their email address and have the image sent to them directly. In addition to the MorphingStations, fans can also transform into Super Fans using one of the multiple Microsoft Surface Pro 3 Tablets running the virtual bobblehead technology.

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