NEC Display Solutions America Announces $25,000 Contest for K-12 Schools

April 18th, 2014

Gail Chiasson, North American Editor

NEC Display Solutions of America, Itasca, Illinois -based provider of commercial LCD display and projector solutions, has announced a $25,000 giveaway contest for K-12 schools.

nec_logo_2Under terms of the contest, schools are asked to submit videos to NEC Display solutions, explaining their needs for a technology makeover. Videos will be accepted for consideration through May 6, 2014. The top five videos will then be chosen by a panel of NEC judges and posted online for public voting. The video with the most votes at the end of the to-be-announced voting period will win $25,000 in NEC products. Schools and students in both the U.S. and Canada are eligible.

“We’re looking for the most creative videos that convey the educational needs for new technology,” says Ashley Flaska, vice- president of marketing at NEC Display. “Schools are accustomed to uniting behind common goals, so we expect some fierce competition over the next three weeks.”

NEC Display also announced a new K-12 scholarship program with unlimited earnings potential. For every $50,000 in NEC products, including lamps and accessories, purchased by a school from a single reseller, NEC will fund a $2,000 scholarship, compliments of the reseller and NEC Display Solutions. The promotion runs through June 30, 2014, at which point scholarship checks will be announced and fulfilled.

To participate in the scholarship program, schools must be registered in NEC’s Star Student Program.

To learn more about the scholarship program, see here ; for more information about the $25,000 contest, see here.

株式会社電通

April 18th, 2014

Adrian J Cotterill, Editor-in-Chief

一般財団法人東京オリンピック・パラリンピック競技大会組織委員会が
マーケティング専任代理店として電通を指名

… yes! It is no surprise that Dentsu has been appointed as the Marketing Agency by the Tokyo Organising Committee of the Olympic and Paralympic Games.

#ArtEveryWhereUS Commercial Running at US Cinemas

April 18th, 2014

Adrian J Cotterill, Editor-in-Chief

This evening’s R&R in Orlando for the team was a trip to Downtown Disney and a cinema visit – we went to see Transcendence (2014 Film, 6.8/10-IMDb, 17%-Rotten Tomatoes) – our own personal verdict “don’t bother”.

What was nice was the commercial for #ArtEveryWhereUS which ran beforehand courtesy of the US Industry’s leading Cinema Advertising Network, NCM Media Networks.

The DailyDOOH Media Summit Agenda

April 17th, 2014

Adrian J Cotterill, Editor-in-Chief

Registration is now open for The DailyDOOH Media Summit, which takes place in London on Tuesday 13th May, 2014 in The David Lean Room at BAFTA, and we have a supremely impressive speaker line up for you…

Tim Bleakley keynotes the Summit

Tim Bleakley keynotes the Summit

Dirk Huelsermann, Head of VUKUNET EMEA and OVAB Europe Founder and President will open the summit, no doubt with a few choice words (we bet that London Is The Place To Be will feature heavily in that address).

Ocean Outdoor’s CEO Tim Bleakley keynotes the day with ‘A Manifesto for Out of Home in a Digital World – Growth or Cannibalisation – Which is it to be ?’.

Following that we keep the pace high with a (still TBA) speaker ‘Why We Love Digital Outdoor’ immediately followed by Koffeecup‘s Thomas Michelou discussing ‘Creating for Digital Outdoor’.

After a short networking break (time for tea / coffee and networking is a big theme at our events as regular readers will know) UK Twitter Supremo, Bruce Daisley (Twitter UK) will explain how he sees Twitter and outdoor being great bed fellows. Bruce has promised us he will share recent ground breaking examples from around the world in his speech entitled ’Screens and Streams’.

Before lunch we have Stephen Gale, Sales Director and Founding Partner at ECNlive, Tom Goddard and Lord Sugar.

Immediately after lunch (hey, we know how hard it can be to get folks back from all that food and conversation) we have Six Elevator Pitches from Technology Innovators as previously detailed here - these are short, quick fire five minute elevator pitches designed to impart knowledge (of course) but also get everyone going for the afternoon again.

When folks have recovered from that they will hear from David McEvoy, Marketing Director, JCDecaux. JCDecaux have of course, invested heavily in digital and most recently in a new national screen based channel. With national scale, headlining sites and more, he will explain why ‘Channel 6 – If this was a TV channel it would be the Fifth Biggest in the Country’ and what it means to the rest of the Digital Outdoor Industry.

Next up is Alex Timbs, Head of Technical Sales Operations at AOL Advertising Europe with a discussion entitled ‘Aol. Inc. Big in Online! Can We Be Big in Outdoor?’.

After the final networking break of the day we have invited a man, who many in the UK Outdoor industry will know well, Nigel Clarkson who held a number of senior roles in our world but whom is now Commercial Director at Weve. Nigel will discuss how to amplify outdoor and the role mobile can play in his speech ’A Match Made Outdoors’.

And we are very excited to say that rounding off the day for us will be Shaun Gregory, Global Advertising Director, Telefonica who will by July, be the new CEO of Exterion Media (nee CBS Outdoor UK). His presentation is entitled ‘Surrounded by Screens’.

Tickets for this event are on a first come, first served basis, cost GBP 195 each and can be ordered here.

Next Up In Our CEO Spotlight

April 17th, 2014

Maddie Cotterill

Next up in the CEO spotlight, is Katrin Robertson, Group CEO of blowUP media.

You can view, in our online archive, all of our previous CEO SPOTLIGHTs by clicking here or in two volumes of print: -

O2 Czech Republic Deploys @ScalaInc System

April 17th, 2014

Maddie Cotterill

To get closer to those visiting O2 shops across the country, O2 Czech Republic is running its marketing content on displays supported by Scala digital signage software. Scala partner Syntex handled the roll-out of this project. To catch the attention of anyone visiting the 150 O2 stores dotted around the Czech Republic, O2 is using its digital signage network to support national marketing initiatives during which the company’s ad campaigns run on in-store screens.

[PUB] 14-04-16 O2 Czech Rep image 1

As part of the roll-out, campaign visuals, product information and special offers are displayed across 205 wall mounted screens, 32 of which are portrait-mode, and driven by 170 players. To enable the easy creation and management of content on its digital signage network, O2 opted to deploy Scala Designer and Scala Content Manager as key components of the network. At O2, the marketing specialist team centrally manages the network content, while some content can be managed directly by store consultants who use pre-existing templates distributed as a message. All content is distributed over terrestrial IP, a solution that works well with O2’s own data network.

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Technology Snapshot: The DailyDOOH Media Summit

April 17th, 2014

Russ Curry, Ministry of New Media

Whilst The DailyDOOH Media Summit is a conference aimed squarely at digital media owners, both large and small, in the UK and continental Europe AND the speakers are predominantly all media people, we have squeezed into an already packed agenda an early afternoon session entitled ‘Six Elevator Pitches from Technology Innovators‘.

In one 30 minute session; amBX, Blippar, LivePoster, OpenSplash, Proxama and Taggalo will individually be doing their own five minute elevator pitch in front of our assembled audience of some 100 to 150 digital media network owners.

Whilst the bigger media owners would usually invite these types of vendors in to see them, many of the small to medium sized business may not have (yet) had the chance to see what the solution could do for them.

The DailyDOOH Media Summit will take place in London on Tuesday 13th May, 2014 in The David Lean Room at BAFTA. Tickets are on sale now for GBP 195 each.

2014 NCM Upfront Set For May 14

April 17th, 2014

Gail Chiasson, North American Editor

NCM Media Networks, America’s largest national cinema network reaching moviegoers on-screen, on-site, online and on the go, will host its third annual The Bigger Picture cinema upfront event in New York City during Broadcast Week.

ncm.logoHosted by actor-comedian Frank Caliendo and featuring a few of his Hollywood friends, NCM’s The Bigger Picture upfront event will present new ways for brands to easily make the big screen’s content, reach and engagement part of an upfront video strategy. We’re told that experts are calling the 2014-2015 movie season the perfect storm, and Matt Bean of Entertainment Weekly will give an exclusive look at the potential blockbusters coming to the theaters near you.

Scheduled in New York for Wednesday, May 14, 2014, at AMC Lincoln Square movie theater, doors will open at 12 noon with presentataions to begin at 12:30 p.m..

National CineMedia operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits. NCM’s theater advertising network covers 187 Designated Market Areas (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital).

During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. owns a 46.1% interest in and is the managing member of National CineMedia LLC.

Zoom Media and Network A Form Content Partnership

April 17th, 2014

Gail Chiasson, North American Editor

Zoom Media & Marketing, targeted, lifestyle media company, and Network A, fast growing action sports and adventure network, have announced a content partnership to align original action sports content to more than 48 million viewers monthly.

The relationship will offer an opportunity for Network A programming to reach video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs.

Additionally, Zoom and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.

“This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,” says Patrick West, Zoom’s executive vice-president of creative services. “Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.”

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Longest Middle East LED Hosts NASDAQ Dubai

April 17th, 2014

Gail Chiasson, North American Editor

Elevision, a digital-screen media company that owns and manages a network of real-time screens inside premium properties, has diversified its portfolio with the launch of a new outdoor LED screen for the Dubai International Financial Centre (DIFC).

The digital signage will report the price for listed companies on the NASDAQ Dubai, updated continuously throughout the day’s trading session. The market-data will be supplemented by DIFC branded content, and a revolving stream that will allow advertising brands to leverage the dynamic platform, guaranteed to reach a professional audience. The LED screen, which was also imported and installed by Elevision, is a total of 96 meters long and 1.3 meters high, making it the longest Digital Out-of-Home space in the Middle East, highly visible from multiple points of entry into the DIFC.

gucci_dubaiIt also houses the latest technology that will provide advertisers with an opportunity to reach and communicate with consumers by displaying compelling content with the iconic DIFC Gate building as its backdrop – eg. Gucci went up today on the screen.

“The stock ticker is seen as the pulse of the Dubai Financial Market (DFM), and it symbolises the stability of the exchange and the strength of the economy,” said Niall Sallam, CEO of Elevision, at the launch earlier this week. “Brands leveraging the opportunity to advertise on the digital screen can benefit from the brand equity of its proximity with DIFC whilst communicating with professionals who are engaged with the platform, thanks to its relevant and news-led content, innovation and size.

“Outdoor media takes home about 15% of total marketing budgets in the UAE, but is dominated by static displays. However the industry is now shifting and we are seeing a far greater opportunity through digital signage by creating more value through a customized and inventive solution that is adaptable, targeted and effective.”

The LED screen was launched during the bell ringing ceremony for the Emirates Reit IPO, the first on the NASDAQ Dubai for five years.

The new platform will complement the Elevision portfolio that includes DOOH media inside 75 towers across prime real estate in Dubai. Similar to the DIFC LED screen, advertisers can update their content and marketing messages in real-time across Elevision’s network of more than 335 digital platforms.