UniLED Joins @DPAAorg

September 15th, 2020

Russ Curry, Ministry of New Media

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that UniLED has joined the association.

Ben Zloof, Founder and CEO, UniLED, said, “DPAA is a great resource on many levels, including best practice, training, knowledge-building and networking. We are excited about joining their community and look forward to being a very active member.”

DPAA now has members in EMEA, North America, South America, Asia and Australia.

Keeping Ads Legal, Decent, Honest and Truthful

September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

A brand new advertising campaign for the Advertising Standards Authority launches this week in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’. It has been developed in partnership with the Advertising Association’s Trust Working Group and features creative by The Leith Agency starring famous brands including Audi, Churchill, IRN-BRU, Marmite, Mastercard and Tesco, all generously supported by donated media space. Public response will be tracked as a test for further campaigns across other UK nations as part of the industry’s drive to rebuild public trust in advertising.

The ASA’s new campaign takes famous advertising campaigns for brands and interprets them in a fresh take to remind the public that all ads are fully regulated. Straplines such as Churchill’s OOoh Yes, Mastercard’s Priceless and Marmite’s Love it or hate it will feature in print, outdoor and online ads while two TV 10’ and 20’ ads will feature Churchill and Marmite. It will run as a national campaign across TV (STV, C4 Scotland, Sky), Radio (Global & Bauer Media stations), Print (All Scottish National titles), Outdoor (Global Outdoor, JC Decaux, Clear Channel), Social (Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok) and Online Display in activity planned by Mediacom. 

Stephen Woodford, Chief Executive, Advertising Association, said: “We know that strong awareness of the ASA as an effective regulator of advertising content correlates with public trust in advertising and this campaign demonstrates the breadth of the ASA’s remit across all media. Our thanks must go to the brilliant efforts of the teams at Leith, Mediacom and all our media owner partners. The creative idea harnesses the power of some of Britain’s best-loved campaigns and is a tremendous demonstration of the industry support for our world-class self-regulatory system in the ASA and the creative strengths of the Scottish ad industry. We all have an interest in rebuilding public trust in advertising and I’m sure this campaign will play a key role in moving us forward in the right, positive direction.”

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The UK #OOH Missing Millions

September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

If our instincts are correct, we could be ready to reveal details with regard one of the biggest financial scandals to ever impact UK #OOH.

The administrators are currently looking for the missing millions and yes, of course, the culprits will know who they are.

Vector Media Partnership w/ @StreetMetrics

September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

Vector Media this week announced a strategic partnership with StreetMetrics, a leading independent, third party measurement and attribution provider for transit advertising media.

Vector CSO Jim MacCurtain told us “We are thrilled to partner with StreetMetrics on these new measurement and reporting tools. Transit Advertising has been a pillar of OOH advertising for decades but has been challenged by limitations on measuring moving vehicles. Through this partnership, that challenge is removed, and we will now be able to prove the strength of our assets in delivering ROI and audiences that help move our client’s businesses forward”.

We are told that the partnership will enable Vector to deliver clients with best-in-class campaign measurement and attribution insights at a level of scale and precision without precedent in transit advertising.

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Former @NEC_Display_EU Exec Simon Jackson Joins Samsung

September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

After an impressive 22 years, working his way up the management chain at NEC Display Solutions, at first in the UK and most recently in Europe – rising to number two or three in the organisation chart as Senior Vice President, EMEA Sales, we understand that Simon Jackson is to join Samsung.

With current NEC Display Solutions President & CEO Bernd Eberhardt rumoured to be wanting to retire these past couple of years, it was very likely, SHARP JV withstanding, that Simon would have been a shoe-in for the European President and CEO role at NEC Display Solutions.

We understand that Simon has already left the business and starts at Samsung at the end of November, 2020.

UK In-Person Events, Coming Up

September 15th, 2020

Russ Curry, Ministry of New Media

At some point soon we figure that it will be easier to keep track of actual in-person event happenings, rather than continue to list endless cancellations and to report on the increasing number of me-too, copycat virtual events.

In some good news, just briefly then: –

  • #AVWorksEvent is the UK’s only event focused on AV tech’s pivotal new role in the work space. It takes place October 2, 2020 at etc.venues 155, Bishopsgate, London. More information can be found here.
  • It’s good to see POPAI UK and Ireland NOT take the easy option and host a virtual conference but instead plump for a proper, good old-fashioned, in-person Autumn Shopper Seminar. It takes place October 7, 2020 in Manchester, UK.
  • At the time of writing AV Magazine’s #AVAwards is still taking place on its re-scheduled date of Friday November 20, 2020 although there are strong rumours that this event will be cancelled shortly. The #AVAwards web site has said for many months now “No matter what happens, we’re ready to roll. Our new platforms will allow you to take part even with social distancing restrictions in place. Book your table today and plan for a memorable evening! More information about our adaptable event model and flexible booking options coming very soon…” yet there has been no updates and it’s hard to see how last year’s 1,400 person event can be recreated in any way this year.

February’s #ISE2021 Moved To June 1-4, 2021

September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

The organisers of Integrated Systems Europe have moved #ISE2021 from February to June 1-4, 2021.

The event was due to take place at Gran Via, part of the Fira de Barcelona exhibition complex in Spain, February 2-5, 2021 and would, of course, have been the first time that the trade show had taken place in Barcelona.

Exhibitors were told over the last few days that the organisers would be trying to re-schedule the event for sometime in the summer. After we were first to break the news, on Monday September 14, 2020 at 18:25 (in this post actually), the organisers had no choice but to ‘officially’ inform the rest of the press (yes folks, a well planned PR strategy once again) later on Monday evening.

The spin to the press which they all ate up (why wouldn’t they, they all receive a lot of advertising from ISE) was firmly ‘this is a postponement’ and not a ‘cancellation’ but wording aside, I don’t think anyone has really thought this through as there are mixed messages everywhere.

In the first official statement from the organisers on Tuesday, a postponement to ‘summer’ turned into a firm date – well at least a firm month, that being June and then another announcement on Wednesday, finally gave the new dates June 1-4, 2021.

  1. The big question on everyone’s lips now is how will this new date in June for #ISE2021 work alongside #InfoComm21 which is still confirmed as taking place June 12-16, 2021 in Orlando, FL?
  2. As we saw this year when organisers thought all of this would blow over quickly, most of the 2020 events that were re-scheduled did not happen even when they were postponed to Q3 and Q4 2020. We calculate that over 90% of events so ‘moved’ did not actually take place. We question whether an additional three months will make any difference to exhibitors deciding whether or not to take part. The risks are unlikely to diminish quickly in that time.

In response to our question #1 above, ISE’s Mike Blackman told AV Magazine “We see the shows being more regional in the first part of 2021. We realise that a lot of the American companies who participate in the show from the USA will have difficulties in participating or have concerns about participating. At this stage they are concerned about travel. That’s one of the biggest issues, and the same goes the other way around for European companies who won’t be able to get to the US.”

He also said that ISE is not planning a one-off virtual event at the time of the postponed show in February but monthly virtual events, labelled RISE DIGITAL, to support customers, we quote “From now until whatever the new date is there will be regular online events on a monthly basis to help give a platform to our community so we’re not just talking about February. We’re looking at the resource. We’re talking to our partners to see how they can participate in that to make sure we can make a good virtual offer between now and the show.”

This is big news for the event industry, sad news for Barcelona (it’s only a matter of time now before #MWC2021, due to take place March 1-4, 2021, is also cancelled) and its a significant shock to the AV industry.

European Flights Will Be 55% Lower Than In 2019

September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

As Poly’s David Danto has said repeatedly on social media, the pandemic and lockdown is making us all ‘experts’ on things like #WorkFromHome (we use the word ‘expert’ here in the influencer sense of he / she who shouts the loudest / puts the most posts out) and the same is true I guess, of many of us interested in trade shows, events, retail, hospitality and of course (one of my favourite subjects), namely air travel.

This arrived in our inbox on Monday where EUROCONTROL has issued new Draft Traffic Scenarios. EUROCONTROL is the European Organisation for the Safety of Air Navigation, an international organisation working to achieve safe and seamless air traffic management across Europe.

They have revised downwards its Draft Traffic Scenarios up to February 2021 and under its new ‘Current Status Scenario’, the total number of flights expected in Europe is anticipated to be 55% lower than in 2019.

This is an amazing drop of six million fewer flights, which is actually a further one million reduction in European flights than previously anticipated.

Eamonn Brennan, Director General EUROCONTROL was quoted as saying “We’re going backwards now and it’s really worrying for the entire industry. There’s a lack of coordination between States on how to manage air travel despite good guidance from EASA and ECDC; there’s a lot of confusion and very little passenger confidence; and of course outbreaks of COVID-19 are picking up across Europe. Our new Current Status Scenario could improve if there was more coordination between States on how best to handle air travel through harmonised testing and common epidemiological assessment criteria. That would give more predictability for passengers, airports and airlines. At the same time, it could get even worse if States continue to impose blanket restrictions and quarantine measures – this approach is killing the travel and tourism industry. We welcome the European Commission proposals for harmonisation and encourage all parties to adopt them.”

None of this bodes well for any of us in 2021.

EUROCONTROL has as its primary objective to develop a seamless, pan-European air traffic management (ATM) system that fully copes with the growth in air traffic, while maintaining a high level of safety, reducing costs and respecting the environment.

EUROCONTROL has 41 Member States: Albania, Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom of Great Britain and Northern Ireland. EUROCONTROL has Comprehensive Agreements with the Kingdom of Morocco and the State of Israel.

Kinetic Worldwide In Partnership w/ @Hivestack

September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

Kinetic, the world’s largest out-of-home planning and buying agency, and Hivestack, the leading global programmatic digital OOH (DOOH) AdTECH platform, today announced a new partnership that they say, takes automation and performance measurement in DOOH brand campaigns to the next level.

Ali MacCallum, UK CEO of Kinetic, told us “Over the last year, we have built up unparalleled knowledge and learnings in optimising automated DOOH trading and data-driven planning since the launch of Journeys. Deep audience targeting capability, transparency and measurement of outcomes are essential aspects for brands, OOH is a medium in the process of radical transformation. Our early move into DOOH programmatic last year was the logical way to optimise the huge investment in DOOH technology over the last decade. As OOH audiences return in greater numbers, but with daily work and life patterns altered for many, now is the time to accelerate the evolution of the technology we can offer brands. Integrating Hivestack into our Journey’s platform is a significant landmark in this exciting journey. So, we are thrilled to partner with Hivestack to launch what amounts to programmatic DOOH 2.0.”

Kinetic UK launched its automated trading and behavioural audience planning platform Journeys in 2019 integrating Demand Side Platform (DSP) technology with behavioural and attitudinal data sources including AdSquare mobile SDK data, retail footfall data and Route Data.

The partnership with Hivestack integrates advanced DSP technology that can programmatically activate DOOH screens at scale worldwide into the Journeys platform. The UK, and Geosophy (The Global dedicated Traveller division of Kinetic) will launch the technology initially on October 1st, 2020, with other markets to follow soon after

The partnership represents the arrival of a new generation of DSP for DOOH. Offering a full measurement stack to Kinetics’ advertisers that can attribute specific business outcomes to programmatic DOOH ad exposures.

Andreas Soupliotis, Founder & CEO of Hivestack, said “Hivestack is truly thrilled to be chosen as Kinetic’s DSP partner. The Kinetic DSP (white label of the Hivestack DSP) will power Kinetic’s programmatic DOOH buying initially in the UK. This partnership will usher in a new era of programmatic activations in this core European market. Furthermore, such programmatic activations will embrace custom audience targeting directly within the DSP, enabling Kinetic to bid on impressions using RTB technology, and only pay for impressions that truly matter to clients. This is just the beginning of our programmatic launch, and the best is yet to come.”

Kinetic is launching the technology with integrated supply partners that include JCDecaux (via VIOOH), Global (via DAX), Clear Channel Outdoor, Ocean Outdoor, Executive Channel Network and Zoom Media.

The DSP supports both private marketplace buys and open exchange buys.

Places And Spaces No Longer Measured

September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

‘Places And Spaces Are No Longer Measured’ – at least by Nielsen who announced late last week that it has shut down its 12-year-old place-based video networks measurement service.

Nielsen said in a statement provided to MediaDailyNews, we quote “Nielsen regularly reviews our product portfolio to ensure we have the right mix of capabilities and services to address the needs of our clients today and in the future. As a result, effective October 1, 2020, we have decided to exit our U.S.-based analytic services that estimates audience traffic for cinema and place-based networks, such as airports, bars, restaurants, hospitals and office buildings. This service is different from our currency-grade out-of-home measurement that estimates viewing of content done outside of the home. The decision to close this branch of analytics is aligned to the company’s portfolio optimization strategy, streamlining focus and maximizing efforts against stated strategic priorities.”

The decision comes as many place-based media venues have been challenged by shutdowns or sparse attendance over the last few months due to the #COVID19 pandemic.

DPAA President & CEO Barry Frey noted (in the same article) that there are a myriad of third-party data sources for measuring place-based video advertising.