#DSE2019 @SEGD Branded Environments 2019

November 8th, 2018

Russ Curry, Ministry of New Media

SEGD Branded Environments 2019 will once again be held in partnership with #DSE2019 and is surely ‘the’ event with regard the design of brand-centric customer experiences and how-to integrate meaningful brand experiences into places and spaces providing the highest branding return on investment to owners and their users.

It is the third year that the SEGD Branded Environments event has returned to Las Vegas in March. As part of the (non-vendor) registration, you also get access to the #DSE2019 show floor, where you will be able to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.

The case for integrating brand with place has been made by cities and companies worldwide. Simon Hancock, a SEGD Branded Environments 2018 speaker, SEGD Award winner and Founder of Australia/Singapore based design firm THERE said this about city and urban brands: “Well thought out, experience led placemaking, has the benefit of resonating with both residents and outsiders, motivating civic pride and building the destination brand. Ultimately, helping people feel inspired, engaged and connected.”

Upcoming SEGD Branded Environments 2019 speaker, SEGD Award winner and Principal of Media Objectives, Joe Lawton on his firm’s branded environment work for Google said, “Google loved it, but more importantly, Google’s staff loved it: After it was completed, a search on Instagram for #techcorners revealed joyful, “crazy happy” employees interacting with the space.”

SEGD Branded Environments 2019 at DSE will focus on:

  • Brand for cities, public spaces, and urban districts
  • Brand for retail and hospitality environments
  • Branded sport and entertainment spaces
  • Brand for workplace and corporate spaces
  • Current and future trends in digital brand innovation/deployment
  • Diverse voices in emergent global brand practices
  • Those of us who attend the 2018 Branded Environments event will know that it was an extremely valuable learning experience. Attendees also got the opportunity to tour some local projects in Las Vegas, such as the new Mob Museum.

    More information and registration can be found here.

    OUTFRONT Media’s New York Content Program w/ @MuseumModernArt

    November 8th, 2018

    Adrian J Cotterill, Editor-in-Chief

    OUTFRONT Media Inc. (NYSE: OUT) has announced the launch of its content program aimed at providing curated content to entertain, inform and engage audiences in transit environments. The material has been designed to earn the attention of subway riders with content that is visually engaging, relevant and of value to the transit rider. The Museum of Modern Art (MoMA) will kick off the program, bringing renowned works from their collection out into the city for its residents and visitors to enjoy.

    The project begins with a selection of works, including Vincent van Gogh’s iconic The Starry Night and James Turrell’s celebrated Meeting. Commuters will be able to take in beloved works of art from MoMA’s collection featured on OUTFRONT’s Liveboard digital displays in subway stations throughout New York City, as well as Metro North Railroad and Long Island Railroad stations and within cars, as the screens are fitted. MoMA will share a new compilation every month, including paintings, sculpture, animation and full motion video.

    Rob Baker, Director of Marketing and Creative Strategy at MoMA told us “We are excited by this opportunity to bring our collection out into the city. We hope it brings a moment of inspiration and enjoyment to New Yorkers as well as visitors to our city”.

    Not limited to New York City, OUTFRONT plans to include similar content across its digital network for consumers in metros and towns across the country and plans to expand the types of curated content categories based on the needs and interests of transit riders.

    Jason Kuperman, Chief Product Experience Officer of OUTFRONT Media said “The growth of digital out-of-home allows the media to become a vibrant channel that informs and entertains audiences with compelling and relevant content. We’re always honored to partner with organizations like MoMA that are just as passionate about what they do as we are. Being able to deliver museum-worthy art installations in a transit environment improves people’s experiences in these spaces and provides value for the entire ecosystem of content partners, audiences, transit authorities and advertisers.”

    Janno Lieber, Chief Development Officer at the State of NY MTA said “At the MTA, we are always looking for ways to improve our commuters’ journeys and OUTFRONT’s digital displays and the added content that comes along with them are a big part of this. With these screens we are able to share moments of interest and fun with our riders, similar to the art and poetry they have come to expect from our system.”

    SCC Acquires @avsnet

    November 8th, 2018

    Andrew Neale

    SCC has acquired a significant stake in communication and collaboration solutions provider avsnet, which, we are told, underlines SCC’s ongoing intent to be a significant player in the visual communications and collaboration space.

    Mike Swain, SCC Services Managing Director, told us “SCC has had an enviable reputation as an IT solutions provider for over 40 years. Now with the accelerated convergence of IT and Visual Communications this acquisition significantly enhances our existing audio-visual capabilities, creating a market leading entity that addresses business requirements for the integration of VC and collaborative solutions with industry leading security, network and cloud services.”

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    Inaugural @AVIXAWomen’s Group Fall Ball Hosted by @NEC_Display

    November 8th, 2018

    Adrian J Cotterill, Editor-in-Chief

    NEC Display Solutions of America, Inc. is hosting the inaugural Audiovisual and Integrated Experience Association (AVIXA) Women Chicago Metro Group’s Fall Ball, giving women in the local AV industry a new outlet for networking and support. The free event will kick off this evening at 17:30 (Thursday, November 8, 2018) at NEC Display’s new state-of-the-art headquarters and Briefing Center, located at 3250 Lacey Road in Downers Grove, Illinois.

    The 2018 Fall Ball will create a forum for Chicago-area women in the AV and tech industry to discuss industry trends and share professional development opportunities, according to Jennifer Cheh, NEC Display Vice President of Marketing and member of AVIXA who told us “At the Fall Ball, we’ll come together to set a vision for our regional Chicago group to provide much-needed support for the women in our industry. The AVIXA Women Chicago Metro Group’s inaugural event will give female AV professionals an opportunity to learn, network and build lasting relationships with their peers.”

    AVIXA Women’s Council Local Groups meet regularly in a physical location, with additional groups around the world still forming. While the events are geared toward women, men are also welcome to attend and support fellow professionals in the industry.

    Jennifer Cheh said “We need to empower and uplift each other, and hosting quarterly events like these helps us keep the conversation going all year long. We’re thrilled to host this inaugural event, and we especially thank our fellow sponsors who are helping to make the Fall Ball a success.”

    Besides NEC Display, the AVIXA Women Chicago Metro Group Fall Ball is sponsored by Crimson AV, Peerless-AV, Shure, and Netrix, LLC. Admission to the event is free of charge.

    Restructuring And Layoffs Announced at @Barco

    November 7th, 2018

    Adrian J Cotterill, Editor-in-Chief

    Barco (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) announced today a restructuring plan to align the organization with changing market demands and growth opportunities while enhancing the company’s long-term profitability.

    Jan De Witte, Chief Executive Officer of Barco told us “To bolster Barco’s fitness to lead in an ever more global and dynamic market with rapidly evolving customer demands, it is imperative that Barco becomes more organizationally agile, responsive and customer service focused. Since launching our ‘focus to perform’ program in 2016, Barco has made measurable and steady progress primarily by rationalizing the business portfolio and part of its manufacturing footprint, and by implementing value engineering initiatives. With this plan we take the next step in our ‘focus to perform’ program and embrace Barco’s future as a successful hardware, software and services company”.

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    The Smart Split Flap Display

    November 6th, 2018

    Andrew Neale

    Oat Foundry, a leading product design and manufacturing agency for commercial businesses, has announced the official availability of its smart Split Flap Display – a retro-designed, nostalgia-inspired message board for retailers, restaurants, hotels that can be controlled and automated through a web-based application.

    Oat Foundry CEO and Co-Founder Mark D. Kuhn IV told us “The Oat Foundry’s Split Flap plays into the desire to find non-digital and mechanical solutions that can perform the same tasks as digital displays. We’re helping businesses to better engage with this growing customer base. People are tired of being bathed in the glow of TV’s. The Split Flap Display design runs against the grain of the LED and LCD norm, without sacrificing any of the 21st century functionality that businesses expect to be able to access when controlling their displays. It delivers powerful messages in a meaningful and creative way that is resonating with architects and designers.”

    Each Oat Foundry Split Flap Display is hand-built in Philadelphia, Pennsylvania, and contains an array of individual modules with 50 unique character flaps. Its internal driving motor revolves each flap in a series of rotating animations that significantly advance on the original Split Flap Displays of the early 20th century.

    Oat Foundry Marketing Manager Jeff Nowak said “When we build the display in our Philadelphia-based shop, the size, color, number of modules, fonts, and characters are entirely customized per customer, allowing businesses to truly emphasize their brand but the old-school ‘clacking’ flap sound we all know and love remains the same.”

    For message control, the display’s intuitive web-based application makes configuration simple. The display is connected to an interface that allows businesses to send one-time messages, or schedule recurring messages to occur automatically.

    The display has the ability to pull data from sources in real time through customized API integrations and MQTT Protocol – meaning that in addition to scheduling custom messages, businesses can showcase information from a source in real-time, without their direct involvement.

    Oat Foundry has been the only North America-based manufacturer of Split Flap Displays for the past five years, as they hand build each of their products in their Philadelphia-based shop. Before shipping the display, each order is thoroughly tested by the Oat Foundry engineers.

    According to the founder, the display directly appeals to guests’ curiosity on many levels, which is enticing to buyers in the hospitality, food service, and retail markets that are increasingly designing spaces to fully engage guests. “We’ve been successful in building custom Split Flap Displays for major players in a variety of commercial markets,” he said.

    Over the last five years, Oat Foundry has been leading the transition of Split Flap Displays from transit terminals to luxury hotels, retro restaurants, and grassroots breweries. Current clients include the Chicago Cubs, Starbucks, Herschel Supply Co., Momofuku, Milk Bar, American Airlines, Hilton and Marriott.

    Boomerang Launch DOOH Across Vue Entertainment Cinemas

    November 6th, 2018

    Adrian J Cotterill, Editor-in-Chief

    Boomerang Media has announced the launch of a new OOH advertising opportunity across Vue Entertainment’s state-of-the-art cinema foyer digital screen network. As one of the leading UK cinema operators, Vue Entertainment has a 24% and growing market share of cinema admissions, equating to 42 million cinema-goers per annum.

    Vue have recently transformed their cinema estate with the installation of over 700 portrait digital screens and 50 large format video-walls throughout their cinema foyers and screen-access corridors, delivering compelling and eye-catching film-trailer content to their customers.

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    Nice Marketplace Redesign for @Signagelive

    November 6th, 2018

    Andrew Neale

    Signagelive has redesigned and significantly enhanced their Marketplace in order to provide customers with more content, apps and integrations to keep their digital signage as engaging as possible.

    We all know that as the use of digital signage continues to explode, there is an ever-increasing requirement for companies to keep screens fresh and people watching with engaging content.

    The update to the Signagelive Marketplace includes:

    Making the Marketplace much easier to navigate and visually much more appealing, with more prominent large and bold icons.

    New and featured Apps are displayed upfront so that users can find new releases much quicker.

    The Marketplace is now much easier to find within the Playlist Creator as a link has been added, which goes directly to the Marketplace at the top of the list of Playlist folders.

    The Marketplace still includes over 500 pieces of content including our recently launched apps such as News, Noticeboards, Google Slides and Google Sheets as well as existing Apps such as Calendars, Room Booking, Menu boards and YouTube.

    The Marketplace also displays all our Partner Services available, such as the Seenspire Social Media Wall application, ScreenFeed and AdMobilize Audience Measurement.

    Signagelive’s digital signage platform is used globally by over 2000 organisations in multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific.

    voodooh Joins @DPAAorg

    November 6th, 2018

    Adrian J Cotterill, Editor-in-Chief

    DPAA, the leading global organization for everything digital out-of-home (DOOH), announced this week that UK-based voodooh has joined the association.

    voodooh is a 100% independent DOOH company producing innovative, award-winning campaigns, specialist project delivery and consulting services for media owners and brands.

    Membership in the DPAA community brings multiple benefits, including admission to quarterly “mini summit” meetings with industry leaders, access to curated VIP tours and meetings at CES and Cannes Lions, an extensive database of research, best practices and case studies, tools for planning, training and forecasting, social media amplification, publication discounts, media partnerships, insights on software and hardware solutions, marketing campaigns and more.

    Barry Frey, DPAA President & CEO, said, “voodooh is a multi-faceted company that provides a brilliant range of incredibly valuable services to DOOH media owners and advertisers in the UK and worldwide. They have a fantastic track record of delivering high quality work, and are well respected within the DOOH sector. They’re a great addition to our community of members and will have a great deal to add to our discussions on how to continue to grow DOOH globally.”

    Keith Nilsen, Founder, voodooh, told us “We’re thrilled to be joining DPAA. They’re fantastic champions of the DOOH industry, and business accelerators of the companies within it. The scale of their membership, and the excellent, collaborative work they do, is testament to this. The more we work together as an industry, build best practices and share our successes, the bigger and better DOOH becomes. We look forward to meeting with and working with the team and wider membership base.”

    Launched in 2016, voodooh is a 100% independent, Digital OOH company based in London. They work with UK and global clients, providing innovative, cost-effective digital content production, delivery, systems development and consulting services. They are focused on establishing industry solutions, driving Digital OOH best practice, and co-developing and delivering innovative, intelligent projects that push the industry forward. They have worked with many of the world’s largest OOH media owners, and multiple global brands to deliver both groundbreaking and award-winning work.

    Smartsign Awarded the DI Gasell

    November 5th, 2018

    Adrian J Cotterill, Editor-in-Chief

    Smartsign has been awarded the DI Gasell as one of Dalarna’s fastest growing companies, by Swedish financial daily newspaper Dagens Industri.

    We are told that sales were up 25% in Q3 this this year a growing number of businesses, many in the construction industry, are looking to invest in digital signage to streamline their communication. Demand for Smartsign’s products is strong and a segment where interest has increased lately, is the construction industry.

    Martin Romanowski, CEO at Smartsign told us “At construction sites, the workforce often contains many different nationalities. With digital communication, employers can distribute this week’s plans as well as other information, in different languages. With clear internal communication employees feel included”.

    This is the third year in a row that Smartsign has been awarded the Gasell demonstrating the fact that the company is one of the fastest growing enterprises in Sweden. Smartsign was founded in 1998. The Swedish company has its head quarter in Dalarna and another office in Kista, Stockholm.