Navori Labs’ Corporate and Campus Communications For YMCA Of Greater New York

March 24th, 2015

Gail Chiasson, North American Editor

Digital signage software specialist Navori Labs, Montreal, has helped the YMCA of Greater New York establish a multi-layered and universal communications strategy across its 26 locations, leveraging a powerful, multi-user Navori QL digital signage engine for corporate and campus messaging.

ymcanyc-navori labs outputThe YMCA of Greater New York turned to Navori Labs’ QL solution after experiencing limitations with its previous digital signage system, which was challenging and expensive to grow beyond a few locations. The transition to Navori Labs’ web-based solution gives the organization an infinitely scalable out-of-home network that provides local control at each location, and the ability to deliver content across Windows and Android platforms.

Karl Christianson, IT systems manager for YMCA of Greater New York, notes that QL’s multi-user design has strengthened the organization’s ability to disseminate both company-wide and local information. The quick learning curve ensures that all branches can expediently create and deploy content relevant to local staff, members and visitors, sharply reducing the costs and labor associated with printed materials. A robust user permissions feature ensures that staff at each location has access to their local players, while IT and administrative staff can access players across multiple sites.

“A main focus of ours in IT is to support marketing and communications as quickly and efficiently as possible,” says Christianson. “Turnaround time is highly important, and we simply could not achieve our goals before transitioning to Navori Labs. The QL solution eliminates the support headaches, from hardware and software compatibility to overall content management. Additionally, its web-based architecture completely obliterates the need for end user support across installations and training at local branches. We no longer have to concern ourselves with installing specific software components on every end user’s workstation. The ability to walk into a new location, plug in a player and be live on the network is very appealing.”

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NYDSW Sees @NEC_Display Showcase at @SIRStage37

March 24th, 2015

Russ Curry, Ministry of New Media

The always popular NEC (New York) Showcase a staple of New York Digital Signage Week for many years now has moved to a bigger, better, smarter venue.

NEC Showcase NYC 2015 Save the Date 470

The Showcase this year takes place on Wednesday November 4, 2015 at SIR Stage 37, 508 West 37th Street, New York, NY 10018)

Dallas Meet And Greet, @DSFederation

March 24th, 2015

Gail Chiasson, North American Editor

The Digital Signage Federation, the independent not-for-profit trade organization serving the digital signage industry, will be hosting its spring Meet and Greet networking event with its Board of Directors March 25 in Dallas.

The event, which will run from 6:30 to 8:30 p.m. at Del Frisco’s Grille, 3232 McKinney Drive, will feature Will Koop and Ken Martin of Cisco Sports & Entertainment. Koop and Martin will discuss building fan experiences in a case study presentation on the AT&T Stadium in nearby Arlington, Texas, where there were large venue design challenges.

Those attending will have the opportunity to network with the DSF Board of Directors, as well as other professional members in attendance to share their business experience, enumerate industry opportunities, and discuss membership in the Digital Signage Federation.

The Meet and Greet is free for DSF members and $15 for non-members, which includes drinks and light appetizers.

You can register online on the DSF website.

Chris Polos New V-P Taxi Media at VeriFone

March 24th, 2015

Gail Chiasson, North American Editor

We heard last week that Chris Polos had returned to VeriFone Media Solutions recently, and finally caught up to him for a short interview.

DSInvestor - Chris PolosPolos, who earlier headed VeriFone Media out of New York under the title of vice-president sales, left the company two years ago to become senior vice-president operations for Simulmedia, a startup, data-driven TV company focused on targeting audiences.

“I always loved Taxi Media and was always talking about it, even at Simulmedia,” said Polos, VeriFone’s new vice-president Taxi Media, explaining why he was attracted back to his first love. At VeriFone he will be dealing with strategy and expansion and will be responsible for the sales team.

“I’ll be doing a lot of evangelizing, because the media market is so fragmented, but I really believe in Taxi Media,” he said. “I also believe in global expansion, and we are already looking at other possible markets.”

We mentioned to Polos that in London, VeriFone Taxi has a couple of strong competitors.

“Yes, but I believe that we have the kick, because of our technology, payment system and targeting,” he said.

While VeriFone’s in-taxi screens and payment technology are of prime importance, the company currently has 200 taxis in New York and Las Vegas (as well as quite a few in London) that have digital taxi-top advertising.

“We’ll look at expanding that, too, where it makes sense economically,” he says. “That involves considerable investment.”

At @GlobalShop2015, @NanoLumens Makes An Entrance

March 23rd, 2015

Gail Chiasson, North American Editor

Underscoring the role interactive display technology is playing in shaping the future of retail design, Emerald Expositions, producers of the annual GlobalShop Show, has partnered with NanoLumens, Norcross, Georgia, to create a spectacular interactive entrance to GlobalShop 2015, running March 24-to-26, 2015, in Mandalay Bay Convention Center, Las Vegas.

Globalshop Nanolumens entrance

In selecting NanoLumens to create a new entranceway, Doug Hope, vice-president of content at Emerald Expositions, says, “Because GlobalShop is the largest retail design trade show in the nation, we are always looking for ways to make a relatable design statement to the retail industry. In the newly expanded Mandalay Bay Convention Center, we have the additional challenge of scale, in that most entrance units used by trade shows are dwarfed by the size of the Center.

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#AWEurope Look Again Say @ClearChannelUK

March 23rd, 2015

Adrian J Cotterill, Editor-in-Chief

On Monday morning Clear Channel UK, held a roundtable at #AWEurope which saw the first release of its Look Again report survey results of more than 200 marketing professionals.

The report highlighted the vital role that the OOH advertising industry must play in promoting its own digital capabilities – interestingly, less than third of marketing professionals are aware that the medium offers contactless technology; motion detection; QR and NFC integration or facial recognition technology despite ‘innovation’ being cited as one of their top buying considerations when under pressure to find new ways to reach mass audiences!

In Clear Channel UK’s Look Again report, ‘innovation’ was cited as one of the top buying considerations among marketers under pressure to find new ways to reach mass audiences as the ubiquity of mobile devices sees linear television audience figures dwindle.

Among the innovative technologies dubbed most exciting to the marketers surveyed were environmentally friendly technology (70%), motion detection technology (67%), contactless technology (70%) and use of NFC/QR code technology (72%).

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NanoLumens Named One of Atlanta’s Top Workplaces

March 23rd, 2015

Gail Chiasson, North American Editor

NanoLumens, Atlanta-based manufacturer and marketer of visualization solutions, has been named one of the Atlanta Journal-Constitution’s 2015 Top 150 Workplaces in Atlanta.

nanolumens_logoThe nomination is based solely on surveys conducted in the workplace and completed by each company’s own employees.

“We’re honored to be included on the Atlanta Journal-Constitution’s prestigious list of the Top 150 Workplaces in Atlanta,” says Rick Cope, president of NanoLumens. “There is nothing more rewarding than knowing that our employees are passionate about what they do.”

With tremendous growth over the past three years, NanoLumens offers customer engagement through visualization solutions that can be designed, engineered and manufactured in any shape, size or curvature. Just this year, the company completed a $13.3 million round of financing to accelerate the company’s strategic business and technology development programs.

At Integrated Systems Europe 2015, NanoLumens introduced the world’s first front installable, front serviceable 2.5MM visual display — the NanoSlim Engage – an easy-to-install and easy-to-service solution that can be viewed with spectacular edge-to-edge clarify from very short distances.

NanoLumens’ current clients include a broad range of marketers covering the fields of broadcast, casinos, control rooms, convention centers, DOOH, higher education, hospitality, retail, stadiums, and transportation including Estee Lauder, Delta Airlines, Holt-Renfrew, TD Garden, Outfront Media (nee CBS Outdoor), Charles Schwab, Invesco, Stansted Airport in London, Australia’s Melbourne Centre and Telstra, Louisiana State University and the Minneapolis Convention Center, among many others.

Each year, the Atlanta Journal-Constitution recognizes 150 Companies and Organizations in Atlanta as ‘Top Workplaces’. All are based solely on surveys about the workplace completed by their employees.

#dse2015 Numbers Bear Out Success of Exhibition

March 23rd, 2015

Gail Chiasson, North American Editor

#dse2015, promoted as the world’s largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, which ran March 10-13, set a new record with close to 4,100 attendees, of which over 42% were end users, the primary prospects that DSE exhibitors want and need to see.

In addition, 1,939 exhibitor personnel attended, bringing DSE’s total attendance to a new record of over 6,000 – sourced from a total of 60 countries, including visiting delegations from both Mexico and Brazil.

The size of the exhibit hall also set a new record with over 83,000 net sq. ft., the largest exhibit floor in DSE’s history. Of the over 200 exhibitors, 65 were exhibiting for the first time, including the tech giant Google.

Exhibitors reported that attendees were high quality decision-makers from a broad variety of end-user business categories, a profile that has become the hallmark of this leading international event since its inception in 2004.

Some comments from attendees and exhibitors include:

  • “Nothing keeps me from my favorite show! DSE keeps me busy the rest of the year from all of the follow up with dealers, distributors, consultants, magazines and oh ya! End users ‘The Holy Grail’ of your show.”
    Brian McClimans, vice-president global business development, Peerless-AV;
  • “DSE 2015 was a good show, one of the best for LG-MRI.”
    Peter Kaszycki, president and CEO of LG-MRI;
  • “Great show! Even better than last year.”
    - Gary Bailer, director product management, Sharp Electronics Corporation;
  • “We had an exciting show…very good interest.”
    - Tracey Boden, CMO and managing director, Digital Social Retail;
  • “We look forward to being a part of DSE 2016, this is a good show for us.”
    - Felicia Chia, marketing manager, Cima NanoTech Pte. Ltd..

Chris Gibbs, president and COO of ExpoNation LLC, producer of #dse2015, says, “When we opened the exhibit hall on Wednesday, March 11 attendees streamed in for over 20 minutes as the hall filled, generating extraordinary energy on the trade show floor, which lasted late into Thursday afternoon.”

#dse2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 & 17 at the Las Vegas Convention Center in Las Vegas.

Next CEO Spotlight, @Mediplay’s @LundstromSteven

March 23rd, 2015

Maddie Cotterill

Next up in our CEO Spotlight is Steven Lundstrom, Mediplay Inc., Huntington Beach, California

All of the 2014 CEO Spotlights are available in print:-

Or you can read them here online.

That Faberge Egg in Harrods’ Window

March 23rd, 2015

Maddie Cotterill

Harrods is well known for its retail theatre and grandiose, and should we say, always spectacular window design and this Easter is no different with a clever interactive projection mapped Faberge egg on display.

Faberge HARRODS 4

Stuart Henry, award-winning international window designer, conceived the idea of a virtual egg for Faberge’s Easter window, visualising an interactive projection show on a 1.5 metre 3D egg-shaped model.

Faberge Harrods 3The installation, which celebrates the lead-up to Easter with Faberge, is part of a five-window display with creative agency JUSTSO acting as project guardian. The display also incorporates an interactive touch-screen element to showcase some of Faberge’s fine jewellery designs.

Projection Artworks, a creative studio and production house specialising in projected art and video-mapping for events, conferences, PR stunts, private parties and experiential activity, were commissioned for the project (Optoma are providing the projectors for the month-long installation),

The projection experts created a genuinely daylight visible projection using their unique DisplayMapper technology, which works by applying large amounts of light to relatively small areas. The Faberge egg is covered with 14,500 lumens/sq meter, around 200 times brighter than a typical outdoor building projection.

Faberge Harrods 2Tom Burch, Managing Director of Projection Artworks told us “This kind of installation would never have been feasible a few years ago and the projectors would have been enormous. The continuing development of projector technology is constantly opening up exciting opportunities in retail, even in high levels of ambient light. This is genuinely daylight-visible.”

The projection was made possible by ground-breaking production tool – the D3 4 x 4 Pro, which was able to simulate every aspect of the production in the studio before arriving onsite.

Projection Artworks’ animation studio and Harrods own in-house development team worked together to create interactive content that allows Harrods shoppers to explore the world of Faberge via a custom-designed touch screen.

Shoppers can choose their favourite Faberge design and watch a personalised 3D projection show unfold before their eyes. In total, ten exclusive new designs are showcased in emerald, ruby, sapphire and diamond variations.

The installation ends this Friday (March 27, 2015) so be quick if you want to see and interact with it.