Link Media Outdoor Acquires Image Outdoor Assets

September 8th, 2019

Adrian J Cotterill, Editor-in-Chief

Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation (NASDAQ: BOMN), has purchased the outdoor advertising assets of Image Outdoor Advertising, LLC, based in Summersville, WV.

Image Outdoor Advertising, LLC was founded in 1995 and operates 226 billboard faces on interstates and four lane highways throughout West Virginia.

Jim McLaughlin, President and CEO of Link said “The Image assets greatly enhance our West Virginia footprint, and allow Link to expand our service to advertisers and customers across the state. Mike Steadham did an excellent job building Image Outdoor, and Link is delighted to add these assets to our inventory.”

We understand that the majority of the purchase price was paid in cash, along with unregistered shares of Boston Omaha Corporation Class A common stock.

Link operates approximately 5,600 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska and Kansas.

ANC’s New VERSA Portable LED Display

September 8th, 2019

Andrew Neale

ANC has announced the public release of the VERSA, a portable LED Video Display product, inviting venues and events of all sizes to create immersive experiences at any location in just minutes.

VERSA is a free-standing, high-resolution LED product which can be used in one location or transported to different locations. The product’s versatility allows for easy assembly and enables a variety of different configurations and sizes to meet any event, scenic or sponsorship objective.

As one singular panel, the VERSA measures 9’ high by 3’ wide, while placing four panels together creates a 16:9 high-definition viewing experience. The flexibility of the unit enables an unlimited number of panels to be strung together to form a long singular canvas for any sized hallway, floor space, outdoor area, stage, walkway, or corridor. Each panel can also fold electronically to shorten the height to approximately 5’ high for locations with height restrictions.

The VERSA’s multiple configurations create an unlimited amount of uses. It made an on-air debut during a 2019 Stanford University Men’s Basketball Game as a sponsorship activation display and is playing a pivotal role in distributing information at events at Pier 17 at South Street Seaport in New York City.

Available in both indoor and outdoor models, the VERSA can be controlled through a mobile device and has been used to display sponsor activation, live video, video game tournaments, social media engagement, dynamic event themed content, real-time messaging and wayfinding purposes, among many other possibilities.

George Linardos, CEO of ANC told us “The creative and commercial possibilities of VERSA are endless. The wow factor of large format HD videoboard displays that we have long specialized in for leading sports teams, major events, and distinguished public venues is now accessible to any organization, business or brand looking to make their event or venue more immersive and experiential.”

VERSA is the latest addition to ANC’s exclusive product line that includes courtside, home plate, wayfinding, stanchion, and dasher board display units. This collection of products has helped enhance a variety of environments in sports and entertainment venues, while driving additional revenue for the venues.

ANC, a Learfield IMG College solution, designs, installs and provides ongoing operations and services for digital media architecture which stimulates, entertains and engages consumers at special events, sports venues, and places everywhere. ANC fuses art, commerce and technology to set the gold standard of the event experience for a distinguished client list that includes the Super Bowl, the Final Four, the University of Notre Dame, the Cleveland Cavaliers, the Los Angeles Dodgers, the New York City Marathon, the Ryder Cup New York City’s Westfield World Trade Center and Pier 17 at Seaport District NYC. Complementing ANC’s deployments is ANC Studios, which provides dynamic and engaging content; ANC Services, which provides content scheduling and reporting; and ANC Operations, which provides 24/7 support, providing on-site repairs and operational support to venues and events all over the country.

#NYDSW Lunch With Samsung

September 8th, 2019

Russ Curry, Ministry of New Media

Lunch with Samsung will once again kick off New York Digital Signage Week, as it has done now for the past three years.

It takes place as usual at Samsung 837, the only difference this year is that it is being held on the Main Stage (1st Floor). Check in is on 13th Street.

Alongside lunch there will be a panel discussion entitled ‘How System-on-Chip Technology Unlocks the Future for Digital Signage Networks’ which will be moderated by Diane Carlson, VP, Digital Innovation Solutions at Samsung SDS.

The panelists include; Romulus Stoian, Director, DOOH & Digital Innovation Solutions at Samsung SDS, Jonathan Gudai, CEO of Adomni and Marc Borzykowski, CEO of Vector Media.

Samsung, Adomni and Vector Media executives will discuss the benefits and ROI for businesses in integrating System-on-Chip (SoC) technology into digital signage networks. With applications across various environments, from transportation hubs to quick-serve restaurants, utilizing the power of SoC allows end users to lower costs and simplify the operation of their digital signage ecosystem. Samsung SDS technology along with the content management capabilities engineered by Adomni and Vector Media offers seamless content deployment and negates the need for external media players, further streamlining the process.

Attendees will learn about the endless efficiencies made possible by leveraging these technologies.

To attend, you will either need to know where to look or receive an exclusive invite. The event is always incredibly popular and is a great way to start the week.

Jordan Scott Joins Veridooh

September 6th, 2019

Tristan Cotterill

Jordan Scott has joined Veridooh as account director. He joins Veridooh from Go Transit Media where he was agency sales director for the last three and a bit years.

Prior to that he was group sales manager at Val Morgan and also spent seven years at Multi Channel Networks as senior account manager.

With a wealth of experience in the OOH industry, ranging across a multitude of formats including large format billboards, roadside, transit and retail, Scott will help Veridooh manage its growing partnerships with leading media agency groups, ensuring client success and campaign optimisation.

Veridooh co-founder, Mo Moubayed told us “Jordan joins at a time of growth for the business, with agencies, media owners and clients recognising how our platform can deliver meaningful insights for their DOOH campaigns. His extensive media experience and focus on client success will be integral in delivering further value for our agency partners.”

In July, Australia’s largest media investment company, GroupM, appointed Veridooh across all of its agencies – MediaCom, Mindshare, Wavemaker and Essence – to drive greater transparency and accountability for its clients.

Veridooh’s SmartCreative technology tracks, measures and verifies key DOOH metrics including ad length, share of voice, number of plays, exposure time, number of panels and the location of the panels to create transparency for the DOOH industry.

Anne St. Mauro Joins @SNAdisplays

September 6th, 2019

Adrian J Cotterill, Editor-in-Chief

SNA Displays has hired Anne St. Mauro as director of its project management services. Based out of SNA Displays’ flagship office in Times Square, she will oversee all of the company’s U.S.-based projects.

Anne told us “I’m really looking forward to delivering SNA’s top-tier products to our clients. It’s exciting to be part of a company experiencing so much growth and advancement within the LED industry.”

Anne who received a civil engineering degree from Rutgers University, is a licensed Professional Engineer and LEED Accredited Professional. She also earned a graduate degree from Rutgers.

For much of her career, she has managed capital construction programs for Rutgers, Columbia University, and Princeton University. She was responsible for establishing project management offices to execute the large-scale programs, leading teams that delivered more than five million square feet of new and renovated space with cumulative costs exceeding USD 400 billion. In St. Mauro’s previous position at Princeton, she was Assistant Vice President for the Office of Design and Construction, overseeing a staff of about 50 project management and support professionals.

Jason Helton, executive vice president for SNA Displays told us “With her experience in such complex and wide-ranging projects, Anne is going to be a great asset for us. We have some of the best project managers in our industry, and we know that with Anne’s leadership our PM teams will be better equipped to consistently deliver high-quality products on time and under budget.” Helton also said that St. Mauro’s hiring is perfectly timed with SNA Displays’ increased scope-of-work responsibilities, adding that the company offers many construction-related services for some of its more multifaceted projects.

St. Mauro, who has been in the construction industry for 35 years, said one of her biggest initiatives at SNA Displays will be enhancing the company’s project management services by continuing to improve the department’s tools, processes, and overall structure.

“SNA has some of the industry’s biggest, most exciting LED display installations. With all of the variables and complexities of some of these massive projects, it’s obvious that the teams here really excel at what they do. I’m looking forward to improving our PM systems so that we can build upon all of the success and continue to showcase our capabilities to deliver complex projects to happy customers.”

As director of SNA Displays’ project management professionals, St. Mauro will be an integral part of the company’s SNAPros® program, a team of engineers, systems experts, service technicians and support staff dedicated to total project satisfaction.

Adshel Live Celebrates Its 2000th screen

September 5th, 2019

Adrian J Cotterill, Editor-in-Chief

This month, leading Out of Home media owner Clear Channel celebrated the installation of the 2000th Adshel Live screen, firmly cementing its position as the UK’s largest digital Out of Home (DOOH) network.

A multi-million pound investment kick-started the Adshel Live journey and the first Adshel Live screen took root in Cardiff back in 2015. The network has grown an average of 500 screens per year since.

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WLTM @Signagelive / Business Development Manager for ANZ

September 5th, 2019

Tristan Cotterill

Signagelive is seeking enthusiastic and dynamic individuals to join them as they continue to expand globally. Signagelive’s headquarters are located in the UK outside of Cambridge, with offices in Chicago, Singapore and Sydney, Australia.

We understand that they now have a vacancy based in Australia for a Business Development Manager (ANZ).

Vistar Media Expands Australian #OOH Operations

September 5th, 2019

Tristan Cotterill

Vistar Media, one of the leading global providers of programmatic technology for digital-out-of-home, is expanding operations in Australia as the company continues to build its global footprint.

Since launching in-market in late 2018, the company has appointed advertising and out-of-home expert Ben Baker as Sales Director, ANZ, responsible for leading operations in Australia and New Zealand by managing new client accounts and developing business in the region. Previously, Ben was National Sales Director at oOh!, leading sales across a diverse portfolio of location-based out-of-home assets. Since launching earlier this year, Vistar has successfully executed multiple campaigns for a variety of brands across the entertainment, technology and OTC sectors. The company is also seeking to expand headcount to support rapid growth in market.

Matthew De Palo, Technology Solutions Director at Cadreon told us “We already have successful partnerships with Vistar in the US, Canada and the UK and are looking forward to accelerating results for our clients in Australia. Cadreon is focused on providing best-in-class, omnichannel programmatic solutions for our clients and Vistar allows us to add out-of-home into that marketing mix.”

Vistar is expanding in the Australian market with key partnerships in place across the DOOH media ecosystem, including; Adline, Adflow, Civic Outdoor, QMS Media, Shopper Media Group, Tonic Health Media and VMO with several more in the pipeline the next several months. Vistar has also partnered with Factual, a leading provider of location-based audience data, to enable targeting of Factual segments across DOOH.

This announcement is the latest in a series of global milestones, including recent partnership announcements with GroupM in the U.K. and strong momentum in Canada.

Vistar Media is a global sponsor of the Ministry of New Media AdTECH: OOH Conference series, kindly helping with events in London, Sydney, New York and Amsterdam.

AdTECH: OOH – Sydney takes place next Wednesday September 11, 2019 and is very nearly full.

Registration can be found here.

The @SeedoohPlatform Joins @DPAAorg

September 4th, 2019

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Australian-born Seedooh has joined its membership ranks.

Seedooh is an independent business that creates new value for the buy- and sell-sides of the OOH sector by connecting, standardizing and verifying OOH delivery data. Seedooh’s platform offers third-party verification and automated, timely reporting – via safe, secure connections – to complete datasets for both digital and classic OOH, in alignment with global best-practice data assurance standards.

Barry Frey, DPAA President & CEO, said “Seedooh’s delivery data platform has created significant efficiencies for the Australian OOH industry, while enhancing confidence for advertisers through independent oversight and full transparency. We welcome them to our DPAA Global community.”

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#PortraitofBritain Featured On @JCDecaux’s UK Networks

September 4th, 2019

Adrian J Cotterill, Editor-in-Chief

Portrait of Britain is the largest exhibition of contemporary portrait photography ever held, as much a celebration of photography as it is a celebration of the diversity of the UK’s people. Now in its fourth year, British Journal of Photography launched the nationwide exhibition on September 2, 2019 across JCDecaux UK’s national channel of digital screens.

Mark Bucknell, Chief Commercial Officer of JCDecaux UK told us “We are delighted to be part of Portrait of Britain for its fourth year. This unique collaboration with British Journal of Photography utilises the reach and scale of Digital Out-of-Home to showcase 100 winning portraits of people from many different walks of life across the UK. By celebrating and championing diversity, this exhibition will undoubtedly inspire people as they shop, travel, and socialise in cities nationwide”.

The public will encounter the winning photographs as they go about their daily lives; in rail stations, shopping malls, high streets, and at Heathrow Airport.

Following an open call by British Journal of Photography earlier this year, thousands of portraits were submitted, and judges had the task of selecting the 200 shortlisted images from that number. All 200 images will be printed in the Portrait of Britain Book Vol.2, published by Hoxton Mini Press, and released on September 5, 2019.

Once again the range of images reflects the unique diversity of modern Britain, with portraits ranging from Max Miechowski’s portrait of a young couple salsa dancing in Burgess Park in London, to Shaun Ryder glaring at the the camera for his portrait by Theo McInnes. Some are chance encounters, some are staged for the camera, but all are arresting in their portrayal of the British people. Some, like Sirli Raitma’s portrait of her mother, also have a healing quality. Raitma started taking pictures of her mother to help her combat depression after moving to London widowed and suffering from epilepsy, and the portraits have helped combat this and boosted her confidence.

Simon Bainbridge, Editorial Director of British Journal of Photography said “With the return of Portrait of Britain, the question of national identity has never seemed so loaded. Facing a divided nation, Portrait of Britain aims to frame these questions of identity differently, looking at who we are as a nation of individuals, apart from the politics of division. From Brighton to Glasgow, in train stations and shopping centres, the photographs come into view like an encounter with a stranger in the street. Collectively, they question the binary narrative we are constantly fed”.

The winning images will be displayed as part of the Portrait of Britain exhibition from 2 September, to be viewed across the country for one month. The book, published by Hoxton Mini Press, will be launched on September 5, 2019.