Vyoma Media joins @DPAAorg

June 21st, 2017

Maddie Cotterill

Vyoma Media has joined the Digital Place Based Advertising Association (DPAA). Vyoma, based in India engages with more than 120 million consumers per month with curated programming shown at ticket counter screens in railway stations across the country.

Barry Frey, President & CEO of DPAA told us “Vyoma Media has created a vibrant network of screens that reach a captive audience with an average dwell time of 15 minutes– a great recipe for success in the digital out-of-home space. As a leader in out-of-home technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector.”

Shoumitro Goswami, Chief Operating Officer, Vyoma Media, said, “Barry and his team at DPAA are doing a great job in leading the charge to increase revenue for our industry, and we are excited about becoming a part of this effort.”

Vyoma Media is India’s leading out-of-home digital media solutions company. Its network encompasses more than 2,100 screens at railway ticket counters in 14 states across the country and the company has plans to expand reach across markets and demographics with a focus on the transit space.

NanoLumens Sues @infiledcom & Others

June 21st, 2017

Adrian J Cotterill, Editor-in-Chief

NanoLumens has filed patent infringement lawsuits PixelFLEX, of Nashville, Tennessee; InFiLED USA, of Marietta, Georgia; DetaiLED Solutions, of Marietta, Georgia; and Gable Company, of Baltimore, Maryland – all of whom, who we believe, import patent infringing LED from China.

The lawsuit seeks unspecified damages stemming from the companies’ infringement of four United States patents issued to NanoLumens.

We spoke to NanoLumens CEO Rick Cope last week at #infocomm17 and he told us that the decision to file suit in federal court was not undertaken lightly and follows repeated good faith efforts and multiple communications by NanoLumens to resolve its concerns with the four companies to create meaningful business relationships.

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Ad Sales Navigational Tool PILOT Launched by @Primesight

June 21st, 2017

Maddie Cotterill

Primesight has just announced the launch of its new ad sales navigational tool, PILOT. We are told that it will improve flexibility of access and accountability in reporting for clients and deliver spot by spot playout reporting.

This is delivered by connecting to automated marketplaces and allowing campaigns to be planned with real-time availability to best suit audience requirements.

Naren Patel, CEO at Primesight told us “Digital Out of Home is still a relatively new medium and Primesight want to lead the way in how we sell it to our clients. PILOT is the result of in-depth market research and client and specialist conversations about what we can do to improve our services. Digital is a flexible, accountable and immediate medium and we believe PILOT is the best way to take advantage of the opportunities DOOH offers.”

It’s claimed to be the first of its kind in the DOOH industry, giving brands the ability to buy any ‘Share of Time’ (SOT) in a guaranteed market and deliver that level of display locked by location and time/day – SOT also enables DOOH purchase based on percentage of time exposure which can be varied as necessary, offering brands more flexibility and targeted planning and it embraces the dynamic advantages of DOOH within secure campaign delivery.

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Nottingham One, @OceanOutdoorUK

June 21st, 2017

Adrian J Cotterill, Editor-in-Chief

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s first large format digital advertising screen that will engage shoppers with content tailored to their consumer profile.

intu and Ocean Outdoor’s partnership expands Ocean’s footprint to 10 cities across the UK and support intu’s strategy to deliver compelling experiences across its portfolio of the UK’s most popular shopping and leisure destinations.

Roger Binks, customer experience director at intu, said “This new screen at the entrance to intu Victoria Centre makes use of innovative technology and a high footfall location to target shoppers already in a buying mind-set with the most engaging content. It’s the latest example of how intu is taking advantage of the newest technology and great partnerships to create compelling experiences that will make our customers smile.”

The Nottingham One screen at the entrance to intu Victoria Centre will use audience recognition cameras to identify someone’s age, gender and even their emotions so that it can display the adverts most likely to entertain them.

Richard Malton, Ocean marketing director told us “Nottingham is the UK’s seventh biggest retail centre so our partnership with intu to launch Nottingham One gives Ocean a premium digital out of home presence in all top seven UK cities.

“There’s currently a lack of external out of home options in Nottingham and the launch of Nottingham One at intu Victoria Centre fills that void, offering brands access to the east midlands’ most affluent and highest spending shoppers at the city’s most visited retail destination. And as Nottingham has the UK’s fourth-youngest population, there is also a significant number of younger mobile audiences in the city thanks to its vast student population and high proportion of 16 to 44-year-old residents.”

Measuring at 11.52m wide by 7.68m high, around the height of a two storey building, the new screen will be the largest in the east midlands region. It’s a 10mmm Lighthouse LED.

A Time of Revolution

June 20th, 2017

Guest Contributor, Rubbi Bhogal-Wood

‘A Time of Revolution’ was surely a bold title for the 58th FEPE Congress, where the Out of Home Industry cognoscenti met June 7-8, 2017 in Stockholm. Yet these are indeed times of significant change as marketers are challenged with the requirement to choose which channels can be trusted to be most effective in helping them build their brands and grow their businesses.

FEPE president Matthew Dearden was clear that the ‘right to win’ cannot be assumed but must be built upon four pillars of: Making the case for OOH in a digital world; Taking the digital revolution out-of-home; Making OOH easy to plan, buy and deliver; and Reclaiming the creative crown.

The theme of revolution was central for Nancy Fletcher, CEO Outdoor Advertising Association of America (OAAA) and Sean Reilly, CEO Lamer Advertising as they shared key insights into the American marketplace, which is benefitting from $7.6bn of investment in advertising estate and has been rewarded by an all-time high of 28 months of consecutive growth. Fletcher and Reilly highlighted how the industry had collaborated with a clear vision to increase its share from the current 4% and grow by an additional £10bn by 2021. A single proposition of making OOH a core media buy for advertisers will be driving the initiative.

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DPAA Elects Ayuda[x]’s Andreas Soupliotis to Board of Directors

June 20th, 2017

Adrian J Cotterill, Editor-in-Chief

The Digital Place Based Advertising Association announced today at the #CannesLions Festival of Creativity that Andreas Soupliotis, Founder & CEO of Ayuda[x], has been elected to the Board of Directors.

The DPAA is leading a contingent of digital out-of-home (DOOH) executives on a customized #CannesLions experience, including high level brand meetings, access to VIP events and yacht hospitality.

Barry Frey, President & CEO of DPAA told us “Andreas is a great addition to our Board of Directors,. Our Board meetings bring together some of the most innovative, creative and forward- thinking minds in the DOOH industries, and Andreas’ presence will add great value to our discussions. I am so appreciative of the Board’s counsel, support and friendship as we work together to help our sector grow and garner its rightful share of advertising budgets.”

Andreas Soupliotis (could that be him above?) told us “I am thrilled to join the DPAA Board of Directors. Over the past few years, the DPAA has grown into the most advanced association for DOOH media. The association has aligned our industry with mobile, video and data partnerships that are paving the foundation for a new generation of programmatically enabled DOOH advertising. I graciously accept this election and look forward to assisting the Board on this exciting trajectory for our industry.”

The DPAA has over the last few years, created a strong community environment in which members drive and promote their digital capabilities. It’s also a business accelerator and concierge/consultant for members, who all enjoy numerous benefits – these include admission to quarterly ‘mini summit’ meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

In addition to its Cannes experience, the DPAA leads members on an annual curated tour/experience at CES in Las Vegas every January.

Other DPAA Board members include; Don Allman, President & CEO, Intersection; José Avios, VP Internet of Tacos, Intel; Marc Kidd, Chief Executive Officer, Captivate Network; Peter Krieger, President & Chief Operating Officer, Adspace Networks; Mike Maas, Chief Executive Officer, AMI Entertainment; John Partilla, Chief Executive Officer, Screenvision; and Burr Smith, Chairman & Chief Executive Officer, BroadSign.

xplace GmbH Join Absen’s VAP Network

June 20th, 2017

Andrew Neale

xplace GmbH has joined Absen (Europe)‘s Value-Added Partner (VAP) network as a ‘Golden’ VAP.

It was stressed to us last week, during a private tour of Absen’s North American headquarters in Orlando, that the Value Added Partners include only the most highly trusted and experienced resellers, distributors and integrators.

VAPs officially promote Absen LED products and the Absen brand and within this partnership, in return for sales, marketing and technical support, xplace will, as a Golden VAP, be able to offer training on Absen products to end users.

Headquartered in Gottingen, Germany, with subsidiaries reaching across Europe, xplace is a well-established specialist supplier and installer of interactive customer information and digital signage solutions at the Point of Sale

Commenting on the appointment, Arne Jürgensen, CEO of xplace was quoted as saying “As a Value Added Partner of Absen Europe, we will get direct support from the manufacturer. The quality and the flexibility of the Absen VAP-Network, in addition to the Absen portfolio, convinced us to become a Golden VAP.”

Absen managing director for Europe & Oceania, Ruben Rengel told us “Absen prides itself on developing the very best partner network in the markets it supports. The addition of xplace as Absen’s newest value added partner will be a significant move in the retail marketplace”.

Absen provides a free training program, Absen’s Advanced Certified Engineers programme (ACE), for all its VAP technicians. The ACE Training has commenced for xplace, with technicians having already achieved certification at Absen Europe’s HQ last month.

JCDecaux Wins Guangzhou Baiyun Airport Contract

June 19th, 2017

Tristan Cotterill

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that following a competitive tender, its wholly-owned subsidiary JCDecaux Advertising (Shanghai) Co., Ltd. has won the contract to install and operate the advertising concession at Guangzhou Baiyun International Airport (GBIA) Terminal 2 and Ground Transportation Centre (GTC).

This contract will cover advertising spaces within GBIA Terminal 2 and GTC for 5 to 8 years starting from 1 February, 2018. As part of this strategic contract, it will further expand JCDecaux’s airport media platform in China (currently covering Shanghai, Beijing, Chengdu, Chongqing, Shenyang, Hong Kong and Macau), and consolidate JCDecaux’s leadership in China’s outdoor advertising market.

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oOh!media Wins South Australia Government Tender for 40 Billboards

June 19th, 2017

Maddie Cotterill

oOh!media has strengthened its Out Of Home market leadership in South Australia by winning a major government contract for 40 large format billboards across Adelaide’s metropolitan area.

The competitive tender by the SA Government’s Department of Planning, Transport and Infrastructure was successfully retained by oOh!, which has held it since its acquisition of Russell Ads in the early 2000s.

oOh!’s Group Director Road, Noel Cook told us that the long-term agreement gives oOh! the rights to deliver advertising on the existing suite of 40 classic billboards and upgrade key strategic locations to digital, “Continuing this contract with the SA Government demonstrates our success and proven capabilities in fostering long-term relationships with government partners. It also reinforces our reputation as a trusted commercial partner with governments across NSW, Victoria, Queensland and SA.

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OUTFRONT Media Inc. Acquires @DynamicOutdoor

June 19th, 2017

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, has acquired the Canadian digital billboard firm, Dynamic Outdoor, from All Vision LLC, creating a preeminent portfolio of out-of-home assets across Canada.

Jeremy Male, Chairman and Chief Executive Officer, OUTFRONT Media told us “The acquisition of Dynamic Outdoor demonstrates OUTFRONT Media’s commitment to the Canadian market. This is a strategic investment that will immediately transform our Canadian operation. It also reflects our mission to elevate the entire out-of-home medium, by connecting advertisers with the best assets, audiences, innovations, and people in the business.”

The acquisition will add key assets to OUTFRONT’s existing inventory in Toronto, Montreal, Calgary, Edmonton and Vancouver.

Digital assets include highly desirable locations along Toronto’s Gardiner Expressway, on the main commuting routes in Montreal, and in Vancouver adjacent to key commuting bridges between the island and the coveted New Westminster community. This combination doubles the number of digital daily impressions and greatly enhances OUTFRONT Media’s footprint in the top five markets. These assets join OUTFRONT Media’s existing national digital network in top markets including Ottawa, Regina, Saskatoon, Winnipeg, and Halifax.

Brandon Newman, Dynamic Outdoor’s President, will now oversee the entire sales team as Senior Vice President – Sales, he said “OUTFRONT Media is an established and respected company in the North American out-of-home industry. We could not be more excited to join this team,. Our assets ‘fit like a glove’ and our people are energized at the thought of what this new team brings to our clients.”

We understand that Michele Erskine, Senior Vice President – Canada, OUTFRONT Media, will be elevated to Chief Executive Officer (for Canada) and Nick Arakgi, current President of OUTFRONT Media Canada, will be departing the company.