Videotel Joins @DSFederation

February 27th, 2015

Gail Chiasson, North American Editor

Videotel, San Diego-based manufacturer for industrial digital signage media players, commercial grade DVD players and interactive digital signage solutions, is the newest member of the Digital Signage Federation, the non-profit industry organization that supports technological advancements and innovations in the digital signage industry.

Recognition of Videotel by the DSF as a new member in good standing means acknowledgement of Videotel’s position in the digital signage industry.

The DSF is governed by an independent board of volunteers consisting of industry professionals that reflect the varied makeup of all the constituents in the digital signage industry. The board of the Digital Signage Federation is elected by vote and each member serves for a period of two years. The DSF is the only non-profit group that provides peer-group help, information, and resources for companies in the digital signage industry.

Every year, the DSF hosts regional networking events and has a major presence at #dse2015, which will be held in Las Vegas from March 10 through March 13 at the Las Vegas Convention Center. This conference, the largest trade show for digital signage held annually, is the place to see the most state-of-the-art innovations in its sector.

Videotel, which will be a featured exhibitor at #dse2015, provides commercial and industrial grade high-definition digital signage media players that are designed for robust, non-stop use to support digital signage. Videotel products passed rigorous testing to prove that it can run interrupted service for a period of over four years, 24 hours per day, without failure. The company has over 34 years’ experience in designing solutions for interactive digital signage displays.

Cleveland’s Theater District Revitalized w/ @Barco

February 26th, 2015

Gail Chiasson, North American Editor

BARCO, provider of high-impact video display systems, in collaboration with experiential design firm The Barncyz Group, Baltimore, Maryland, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland’s renovated theater district with its innovative, interactive LCD advertising kiosks and outdoor LED displays.

Cleveland Theatre DistrictWith the goal of bringing its marketing power to the street while elevating the quality and breadth of the organization’s digital assets, Playhouse Square is engaging audiences with a series of Barco advertising kiosks to promote its robust line-up of entertainment. The largest performing arts center in the US outside of New York City, Playhouse Square has recently undergone an architectural transformation, with sponsors breathing new life into its historic theater district to attract both old and new generations to the live performance hub.

Danny Barnycz, chief creatologist at The Barncyz Group was engaged to conceptualize a design solution that ‘brought the inside out’, translating the elegant, yet light and airy themes of the renovated auditoriums into outdoor signage. Because of officials’ desire to tell a bigger, bolder story to attract passersby and reinforce the district’s branding, Barnycz recommended Barco LCD kiosks and LED displays for their brilliant, high-impact color reproduction, flexibility and reliability.

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Next CEO Spotlight, @BrandedCities’ Steve Ellman

February 25th, 2015

Maddie Cotterill

Up this Friday in our CEO Spotlight is Branded Cities’ Steve Ellman

All of the 2014 CEO Spotlights are available in print:-

Or you can read them here online including our first CEO Spotlight of 2015 with Forrest Media’s Marc Keenan.

NCM Upfront Event Set For May 13, 2015

February 25th, 2015

Gail Chiasson, North American Editor

National CineMedia is again taking its place among the top national video networks to present its fourth annual upfront luncheon presentation at New York City’s AMC Loews Lincoln Square theater on May 13, 2015.

NCM claims to be America’s #1 weekend network, and its FirstLook pre-show program is seen by over 710 million moviegoers a year. Its upfront event will showcase what is expected to be the best of the big screen in 2015.

“Movies are the ultimate in event programming, and NCM consistently delivers amongst the highest ratings on weekends,” says Cliff Marks, NCM’s president of sales and marketing. “NCM’s movie network is the answer for brands that want premium video and are looking to reach a highly engaged audience — including the key millennial demographic.”

DSF Wins As DSA Changes Name & Course

February 25th, 2015

Adrian J Cotterill, Editor-in-Chief

The joke that was (perhaps), always the Digital Screenmedia Association (the Digital Signage Association and the Self-service Kiosk Association merged to create the Digital Screenmedia Association back in 2010) has finally come to an end and it looks, like it was always going to, that the Digital Signage Federation has won hands down in the war on who best represents the ‘digital signage’ industry.

DigitalSignageTodayNews in this week then, that the owners of funeral parlours dot com has announced that the Digital Screenmedia Association (DSA) will evolve into the Interactive Customer Experience Association (ICXA).

In an email to both members, the DSA Executive Board (Bill Lynch, President; Janet Webster, Treasurer; Margot Myers, Secretary; Dave McCracken, Executive Vice President; Scott Silverstein, Executive Vice President should you care) wrote “Over the past year, the DSA leadership team has been researching and analyzing our member needs and important market trends. Our members highly value the educational resources and networking opportunities with like-minded professionals. We also learned a significant number of our members were either expanding into broader customer experience solutions, or aligning themselves with partner companies in these areas. It became clear the association must continue evolving to better serve the expanding needs of the members”.

That however seems to differ from the view given by, recently bingo’ed, former Executive Director Digital Screenmedia Association Paul Flanigan. See here.

The email missive goes on to say that “ICXA will focus on the entire customer experience, regardless of the channel, tool or technology. In addition to the self-service kiosk and digital signage industries, we will expand membership to the CRM, customer service, content marketing, mobile solutions, loyalty programs, e-commerce and m-commerce, operations, payments, POS and other areas within the customer experience domain”.

We understand that transition to ‘ICXA’ will occur over the next few months, and the association will launch formally at the ICX Summit in June.

The member email does acknowledge Paul Flanigan – though, not that he was fired or that it ended ugly – it says “we want to thank DSA Executive Director Paul Flanigan for his time serving our association. Paul’s vision and passion were instrumental in helping DSA prepare for significant changes in our industry. We thank Paul for his contributions and wish him all the best as he moves on”.

That’s utter bollocks of course but perhaps the ‘norm’ for someone who peddles pizzas and funeral parlours alongside an industry that we, and many others, love.

Getting Engaged With OUTFRONT Media Canada

February 25th, 2015

Gail Chiasson, North American Editor

We’re a little late learning about this, but it was fun to see how OUTFRONT Media Canada helped the lovelife of some Canadians over Valentine’s Day, Feb. 14.

Outfront.proposalThat day, OUTFRONT Media employed its Digital inventory to invite Canadians across the country to ‘Share your Love’. Love notes received via a custom URL and online entry were played on OUTFRONT’s national digital network with a 1.5 million daily circulation. OUTFRONT Media received over 260 messages of affection.

For example, Elizabeth asked Vincent to marry her.

Messages not only ran on the network, but OUTFRONT also posted pictures of the messages on the screens on its Facebook page and let everyone know that they could find them there. Consumers searched for their note and then shared it on their own social networks.

The ‘Share your Love’ campaign proved that Digital Outdoor gets noticed, drives emotion and links beautifully with social media when planned holistically:

OUTFRONT’s Facebook total reach peaked over the Valentine’s Day weekend at 9,766. For every person who sent it a love note, 38 others on average saw the message online. The Facebook posts generated 52,681 clicks, illustrating the ability of Outdoor and social media to amplify messages when used in combination.

“The promotion touched so many people, across so many demographics,” says Michele Erskine, marketing director, OUTFRONT Media Canada. “It can be easy to forget sometimes how impactful Outdoor is for people but this campaign really brought that home in a very fulfilling way. Aside from many heartfelt submissions, we also received many notes of thanks and appreciation for the chance to send a message in such a unique way.”

Oh, by the way, Elizabeth’s grand, romantic gesture on OUTFRONT Media’s digital network worked…. Vincent said “Yes!”

Alan Brydon Appointed as @OutdoorMC CEO

February 25th, 2015

Adrian J Cotterill, Editor-in-Chief

We told you weeks ago (the first week of February actually) who the next Outdoor Media Centre CEO would be and surprise surprise we weren’t wrong.

This morning the industry body for the out-of-home (OOH) media sector, officially appointed Alan Brydon, head of investment at Havas Media Group UK, as its new chief executive.

Is there anything else anyone wants to know? Next weekend’s lottery numbers?

Digital Display and Interactive Conference, Paris

February 25th, 2015

Russ Curry, Ministry of New Media

The third Digital Display and Interactive Conference organised by Digital Media Village will be held from 09.00 – 12.30 on the morning of March 26 at the University of Paris Dauphine.

The speaker line-up  has just been announced as:

  • Albert Asseraf, Directeur Général Stratégie, Etudes et Marketing France – JCDecaux
  • Vladimir Aubin, Sales Director EMEA – BroadSign
  • Elias Bauguil, Directeur Conseil – Mereo
  • Efraim Clam, Fondateur – Little Corner
  • Valérie Decamp, Vice President – Media Transports
  • Romain Dublanche, Directeur Général in-Store Media France
  • Jérôme Léger,  Co-Fondateur – AdMoov
  • Thomas Michelou, Managing Director – KoffeeCup
  • Emmanuel Pottier, Directeur Général Délégué (Stratégie, Innovation, Clear Channel Play) – Clear Channel France
  • Sébastien Romelot, Président – Phenix Groupe
  • Sylvia Tassan Toffola, DGA Amplifi & Julien Domingues Directeur Pôle Proximity – Dentsu Aegis Media

Each year, the conference is an opportunity to take stock of the development of the Digital and interactive display markets in France and abroad.

This edition will focus on (D)OOH and mobile, DOOH and trade, DOOH and programmatic and finally DOOH as a buzz and event media.

Entry is free – to subscribe, click here.

Jeremy Male To Participate In Morgan Stanley Conference

February 24th, 2015

Gail Chiasson, North American Editor

We note that Jeremy Male, CEO of New York-based OUTFRONT Media Inc. is scheduled to present at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, California, on Wednesday, March 4, 2015. Male will be speaking at 1:20 p.m. Pacific Time, and a live and replay audio webcast will be available on the investor relations section of OUTFRONT’s website.

Jeremy is also scheduled to keynote The DailyDOOH Investor Conference on Wednesday November 4, 2015 as part of New York Digital Signage Week.

FIFA Women’s World Cup Canada 2015

February 24th, 2015

Maddie Cotterill

The digital display experts at Show+Tell, working with Fox Sports, unveiled a dynamic and creative concept to publicize the FIFA Women’s World Cup Canada 2015 tournament – still, some 100 days away, Ed.

Fox SportsThe ad spot, involving real-time-data triggers and live data began its four day run today (Feb 24) on the EXPRESS Spectacular in Times Square, New York.

The spot shows custom HD video of the U.S. Women’s National Soccer Team practicing, and displays current New York City temperature, weather conditions, and a countdown clock showing the time remaining until the start of the World Cup.

Show+Tell’s team brought this whimsical concept to life working with Fox Sports and their agency.

Philip Lenger, President of New York based Show+Tell told us “The extreme winter conditions affecting this part of the United States will make for interesting combinations of data and content, providing relavent context for Fox’s promotion and the event as only good Digital Signage can.”

Live weather data is used by the system to determine which video clip is shown. If it is snowing in NYC, the EXPRESS displays will show the team practicing in the snow – there are many other variations including day and night and multiple other weather conditions.