#Message2London I’m Supporting The WWF and Sniffer Dogs

June 29th, 2015

Adrian J Cotterill, Editor-in-Chief

It’s the ‘Season‘ don’t you know and that means in the UK at least we have Wimbledon starting this week and for DailyDOOH Towers our very own Henley Royal Regatta (Weds thru’ to Sunday so don’t expect too many posts).

In time for Wimbledon, British number 1 and World number 3 tennis player Andy Murray OBE has sent a message to nine million Londoners via Outdoor Plus’ #Message2London campaign previously described here.

Andy Murray new #message2london - Vauxhall 470

Murray’s message which was “I’m supporting the WWF and sniffer dogs @ Wimbledon to end illegal wildlife trade” was broadcast across all 14 of Outdoor Plus’ London sites early on Mondaytoday.

Digital OOH is proven to accelerate social media activity, and Outdoor Plus has taken private messaging to a whole new dimension. Their ‘tweet on the street’ will reach more than nine million Londoners every week – all amplified on social media with the twuitter hashtag #Message2London.

LGW Shuttle Sponsorship, @EyeAirports Secures @EasyJet

June 29th, 2015

Maddie Cotterill

Eye Airports has secured a long term partnership with easyJet to sponsor the inter-terminal shuttle at London Gatwick Airport.

easyJet is the new sponsor the inter-terminal shuttle at London Gatwick Airport

Sarah Parkes, managing director of Eye Airports told us “Previous sponsorship of the ITTS has been extremely successful and we are so pleased that easyJet has taken up this opportunity. The easyJet branding lends itself well to the design of the shuttle and they will have access to a valuable and diverse audience at Gatwick who are in a relaxed and receptive mindset to take on their messages.”

The UK airport advertising specialist brought the campaign to life alongside media agency OMD, outdoor specialist Talon and creative agency VCCP, offering an unrivalled branding statement for easyJet, with access to a key part of the passenger journey.

The Inter Terminal Transit Shuttle carries over 1,500 passengers per day between the airport’s South and North terminals. The campaign includes full wrap of the shuttle cars, an on-board audio welcome message and ambient orange lighting.

The North Terminal ‘Welcome Arch’

Further features include easyJet welcome messages on wall wraps, travelator wraps showing the airline’s destinations and light boxes with the message ’109 destinations from Gatwick’ – Back-lit signs at the shuttle entrance and platforms feature the message that easyJet is for both business and leisure travelers; together with the strapline ‘we are the easyJet generation’.

easyJet also features on the North Terminal ‘Welcome Arch’ – a large format, external advertising structure, which is visible to passengers arriving by road as well as those on the shuttle.

The campaign also utilises digital creative, encouraging passengers to download the easyJet mobile app. The app combines live flight data from Gatwick with the passenger’s own flight itinerary to create a personalised experience with guidance throughout the airport journey via the mobile host function.

Neil Slaven, easyJet’s UK commercial manager said “As our largest base Gatwick is of huge importance to easyJet with tens of thousands of passengers travelling through the airport every day. A large proportion of these passengers travel on the shuttle between the two terminals.

“Our aim is to continue to find ways to make travel easier for our passengers and we are pleased to be able to do this by providing both arriving and departing passengers with useful information needed for their journey including bag drop locations and how to navigate through the airport with our mobile host.”

Eye Airports’ national network reaches 100 million passengers a year. Last year it announced its #RedefiningAirports project, an £8m investment in advertising media and technology, which represents the largest investment in UK airport advertising this decade. The project includes the latest high-spec formats and new opportunities for advertisers to “dominate” the airport environment.

ISE Welcomes Two New Board Members

June 29th, 2015

Maddie Cotterill

Integrated Systems Events, the organisers of the Integrated Systems Europe trade exhibition, announced this week the appointment of two new members to its board. Ollie French, from Future Automation and Tobias Lang from LANG AG will join the nine-person ISE board of directors as of July 1, 2015.

French works as the Commercial Director for Future Automation, a manufacturer of motorised and non-motorised mounting and concealing solutions for televisions and projectors with its primary market in the residential sector. Lang joins the ISE board of directors as CEO of Lang AG, the German-based AV sales, rental and solution provider of visual presentation technology.

ISE Managing Director Mike Blackman told us “It’s extremely important that we get a fresh point of view and input into our strategic development. This is why board members that are also manufacturers work with us for a two year period.”

Blackman went on to thank the outgoing board members, Jon LeBlanc, formerly of Russound and Damien Weissenburger, Director, Professional Systems, Sony.

The Integrated Systems Europe board of directors comprises nine members:-

David Labuskes, Executive Director and CEO, InfoComm International (ISE Chair)
Don Gilpin, Executive Director and COO, CEDIA (ISE Secretary Treasurer)
Terry Friesenborg, Chief Global Officer, InfoComm International
Wendy Griffiths, Executive Director, CEDIA EMEA
Larry Pexton, President, Triad Speakers
Jay Rogina, Principal, Spinitar
Wolfgang Lenz, President , Comm-Tec
Tobias Lang, CEO, LANG AG
Ollie French, Commercial Director, Future Automation

The Integrated Systems Europe exhibition is organised annually by Integrated Systems Events. The event is jointly owned by InfoComm International and CEDIA.

The next #ISE2016 is over FOUR days (not the usual three) and will take place at the Amsterdam RAI on 9-12 February 2016.

#JetBlueGetaways Experiential Activations, w/ @PearlMedia

June 29th, 2015

Gail Chiasson, North American Editor

In partnership with Mullen Lowe U.S. and Rapport Worldwide, PearlMedia this month executed a trio of unexpected JetBlue activations.

Each experience was very different, but all were built on JetBlue’s underlying principles of exceptional customer service.

jetblue_promo1

Anchored in the Chelsea neighborhood of NYC, this ‘Wingman’ virtual experience became real for the passersby. Through a digital storefront display, busy New Yorkers interacted with a seemingly digital JetBlue crew member, Mary. Mary talked to users about legroom, unlimited snacks and other key service offerings. Then the experience took a huge turn as Mary surprised audiences with a live bait-and-switch, engaging them in real-time conversations in the moment – and some walked away with a free travel voucher on Jet Blue.

jetblue_promo2

In Miami, shoppers on upscale Aventura Mall were invited to play an interactive trivia game from inside an actual JetBlue fuselage. Simulating the inflight experience, each window shade lifted up to reveal aerial views of JetBlue’s Fort Lauderdale nonstop destinations. The consumers were challenged to match the correct city to the aerial view. Participants were entered into a roundtrip ticket sweepstakes so they can experience the real deal.

jetblue_promo3

And building awareness for JetBlue’s nonstop service from NYC to Curaçao, a Meatpacking District storefront was transformed into a digital window featuring the island gem. Consumers explored distinct island attractions and transported themselves to their favorite spot with a selfie. Sharing their selfies on Instagram via #JetBlueGetaways entered them into a sweepstakes for a hotel and flight package to Curaçao.

Eyevis Gmbh Partner w/ Nordata ehf, Iceland

June 29th, 2015

Gail Chiasson, North American Editor

eyevis GmbH has announced Nordata, based in Reykjavík, as its Icelandic partner.

Nordata, founded in 2009 with close to 20 staff, has a varied product base with a wide range of quality and security products. Its strength and number of business connections maximizes the company’s potential to listen to the customer’s needs and to offer specifically designed solutions in each case.

“Iceland is small but attractive market with a demand for professional visual display technologies in its core business branches for banking and logistics, mostly related to the fishing industry,” says Christian Massmann, CEO eyevis Group. “Nordata is Iceland’s leading supplier of products and services for installations related to security and information technologies. It’s great that we already were able to win the first projects in this new partnership, which also speaks for the reputation of the eyevis brand, the popularity of our products and their outstanding quality, even in the far north of Europe.”

Nordata ehf and eyevis have secured a number of projects for Videowall and controller projects, with installation planned between Q3 & Q4 2015.

VAAM 2015 Workshop, Turin

June 27th, 2015

Andrew Neale

Next week there is another VAAM Workshop (see last year’s VAAM 2014 Workshop, Stockholm here) being held, this year in Turin, Italy, on Friday July 3, 2015.

The aim of this workshop is to provide an overview of recent development, state of the art methods and systems for audience measurements in retail and Digital Signage, to attract end-users, and to stimulate the creation of appropriate benchmark dataset to be used as a reference tool for the development of novel audience measurement algorithms.

Researchers were invited to submit papers under the following topics (but not limited to):

  • Dwell time estimation
  • Gender recognition
  • Age and Age group estimation
  • Behaviour analysis
  • People counting in multi-camera network
  • People recurrence in long time window
  • Ethnicity recognition
  • Emotion analysis
  • Free eye gaze estimation
  • Group of related people: detection, tracking and behaviour analysis
  • Path optimization and queue management in the point of sale
  • Privacy preserving for audience measurement
  • Modelling consumer behaviour
  • Annotated Dataset proposal
  • Big Data analytics for audience measurement
  • Multimodal approaches for audience measurement
  • Other visual cues for customer profiling

More details on the event can be found here.

Read the rest of this entry »

Dan Levi Joins @Transitscreen Advisory Board

June 26th, 2015

Adrian J Cotterill, Editor-in-Chief

Dan Levi has joined TransitScreen as a Strategic Advisor, sitting on their advisory board.

Up until March 2015 Dan was chief marketing officer, at Captivate Network, before leaving to setup his consulting company, Levi Media Advisory.

Steve Tagg Joins @Metropolisdm

June 26th, 2015

Adrian J Cotterill, Editor-in-Chief

Steve Tagg has joined Metropolis Digital Media as Product Manager.

Metropolis Digital Media is a media owner, manufacturer, developer and service supplier of digital advertising solutions and specialises in the taxi and transport market in the UK, Europe and worldwide and was launched by its Founder and CEO Danny Faughnan in 2010.

MOTO Extends Screen Contract w/ @Amscreen

June 26th, 2015

Maddie Cotterill

MOTO Hospitality Ltd has signed a further 5 year contract with Amscreen, initiating an upgrade in screen technology within 45 sites across the network. MOTO is one of the final networks to benefit from Amscreen’s nationwide screen technology roll-out of 2650 and it brings their weekly audience to over 19m.

Simon Sugar, CEO of Amscreen Group told us “MOTO venues are a key destination for the UK’s road users as well as capturing impulse shoppers in these high dwell environments. We’re delighted to continue our partnership and look to delivering an enhanced product and service to both MOTO and our advertisers”.

The high definition, larger format, portrait screens will also employ Amscreen’s OptimEyes technology, delivering real-time audience measurement data. The network provides brands the opportunity to reach nearly 500k visitors to MOTO’s venues every week.

Paul Comer, Commercial and Purchasing Manager at MOTO said “The screens in our motorway service areas provide us an excellent communications vehicle for motorists and are a valued source of content on their journey. We’re pleased to continue our relationship with Amscreen and look forward to this new state-of the-art screen technology rolling out across our venues”

MOTO has been working with Amscreen since 2010, providing store specific messaging, valued content such as traffic reports, weather and news as well as 3rd party advertising sold and served by Amscreen.

DailyDOOH Media Summit, Neil Morris, @GrandVisual

June 26th, 2015

Russ Curry, Ministry of New Media

Neil Morris, founder of multi-award winning Grand Visual, titled his presentation at The DailyDOOH Media Summit ‘It’s Big and it’s Clever: Delivering Innovation at Scale’ in which he discussed the past, present and future of creativity in DOOH.

He first looked at some of the pioneering moments over the last 10 years, and then discussed some of the challenges the industry faces going forward and how he thought they could be addressed, we quote “This scale means that we are not an emerging medium any more. We must embrace this evolution and keep moving forward – or we’ll drop off Einsteins’ bicycle…”

He concluded that DOOH is in good health, delivering intelligent campaigns at scale every day – although not enough of them, Ed