GSTV Debuts FIAT’s ‘Helpful Critters’ Ad On How To Save at the Gas Pump

August 28th, 2014

Gail Chiasson, North American Editor

Gas Station TV is airing FIAT brand’s new 30-second animated commercial titled, ‘Helpful Critters’.

The commercial, which debuted across gas pump mounted screens and online channels earlier this month, highlights the 40 mile-per-gallon Fiat 500. The commercial is running nationally and can be viewed exclusively on GSTV, America’s No.1 video network at the pump.

Several animated cartoon characters greet gas pumpers, including a friendly rabbit, badger and squirrel. They love their forest home just the way it is, and encourage people to check out the 40 mile-per-gallon Fiat 500. Although seemingly innocent woodland creatures, they may be hiding a dark side.

GSTV delivered exceptional results for FIAT in 2013 with an ad that featured an enthusiastic Fiat 500 devotee who had ‘taken up residence’ inside of a gas pump, waiting to encounter the fuel-efficient 2013 Fiat 500. A Lieberman Research study found that overall ad recall for the FIAT’s 2013 GSTV campaign was 60%—45% unaided—reflecting more than twice the average total ad recall for television spots.

“No medium has delivered that level of recall for a similar campaign,” says David Leider, GSTV CEO. “The pump is a distinctive vehicle for delivering messages, and its results are equally unique. Every viewer at the pump matches the driver demographic, making it easier for FIAT and other advertisers to reach precisely the audience they wish to target with exactly the right message.”

‘Helpful Critters’ was created in partnership by Doner advertising agency.

Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards.

Merriman Capital Inc 3-Way CRI / Ronin / Etc.

August 27th, 2014

Maddie Cotterill

Merriman Capital, Inc., a wholly owned subsidiary of Merriman Holdings, Inc. (OTCQX:MERR), announced this week that it acted as sole placement agent for Wireless Ronin Technologies, Inc.’s (“Wireless Ronin”, RNIN) $5.19 million Series A Convertible Preferred Stock offering, and acted as financial advisor to Wireless Ronin in its completed merger with Creative Realities, LLC.

“This offering was completed in conjunction with a merger creating a leading digital marketing technology company which addresses a very large market. As the combined business continues to grow and consolidate this fragmented industry, we believe that the team has a near-term opportunity to create a significant company,” said Jon Merriman, Co-Chairman and CEO of Merriman Holdings, Inc.

Merriman continued, “The additional liquidity from the Series A Convertible Preferred offering, along with strong additions to the senior management team and Board, greatly enhance a unique marketing technology platform that serves leading, globally recognized retailers and brands.”

Andy Jonesco Leaves @KineticWW

August 27th, 2014

Adrian J Cotterill, Editor-in-Chief

Andy Jonesco, Kinetic’s EMEA CEO since December 2011 was let go last week – this of course is unerringly close to the dismissal earlier this year of the person who recruited him, Global CEO and Kinetic lifer Steve Ridley.

It is also rumoured that Mick Ridley, the head of META – Kinetic’s ‘Information Architects’ was also let go last week. Mick just happens to be Steve Ridley‘s brother.

On the surface it is easy to dismiss these moves as the obligatory new broom sweeps clean – i.e. eliminating the last vestiges of the previous regime.

In our opinion the appointment of Andy Jonesco back in December 2011 was exactly the sort of inspired hire that Kinetic should have been doing – not least for stepping outside the outdoor ghetto to recruit a leader with proven cross media management experience. Andy previously had senior roles at Express Newspapers, the Telegraph, Yahoo and latterly Sky.

Andy was equipped with experience of both traditional media and a deep understanding of content driven media assets, a rare beast indeed in the Out of Home sector and one seemingly well equipped for the technological transformational impact that digital and mobile would bring to our world AND especially how it is deployed by advertisers and engaged with by its consumers.

It was no doubt not easy trying to establish and operate an EMEA footprint for Kinetic as a stand alone operation within WPP when Group M are so dominant (and of course stand to lose out if Kinetic succeed).

Here in fact is the key issue and the future battleground that in our humble opinion explains the departures of both Ridley and Jonesco.

Is perhaps the new Global CEO of Kinetic clearing the decks and readying the operation for its submersion into Group M?

Do these moves, signal the beginning of the end for Kinetic (and DOOH media buying) as a SEPARATE function within WPP – Group M already control the Kinetic operation in Asia Pacific, installing a puppet head in September 2012 after Chris O’Donnell (now Posterscope’s Global Commercial Director) left.

Adspace Cinema Lobby Network Now In Nielsen’s Place-based Video Report

August 27th, 2014

Gail Chiasson, North American Editor

For the first time, the Adspace Cinema Lobby Network is being included in Nielsen’s Place-based Video Report, the quarterly industry standard for measuring audience exposures for video networks in place-based locations.

adspace_logoIn June, Adspace Networks Inc., owner of what is believed to be the nation’s largest digital place-based network in malls, entered into a joint selling agreement with National CineMedia and Cinema Scene to create a new digital place-based network – called the Adspace Cinema Lobby Network – that includes screens in movie theater lobbies. The network consists of 1,700 movie theaters and 3,600 screens in 98% of the nation.

The report indicates that Adspace Cinema Lobby Network generated 168 million gross impressions (P12+) in June, with an average of 3.1 impressions per visitor. The Adspace Digital Mall Network has been measured by Nielsen for the past seven years and aggregated 450 million gross impressions in June. With the addition of the Adspace Cinema Lobby Network, the month of June generated a total of 618 million gross impressions across 1,900 total venues and 6,500 screens.

“The integration of cinema lobbies with malls is proving to be an excellent way to target the millennial demographic,” says Bill Ketcham, executive vice-president/chief marketing officer of Adspace. “Our analysis shows that the two networks in combination reach 30 million millennials in four weeks, or 42.1% of all A18-34 in the U.S., with an average frequency of 9.5, generating 286 million gross impressions. This is close to the reach of a Super Bowl spot, establishing Adspace Networks as a true mass medium.”

ClearTV Launches IPO On BSX

August 27th, 2014

Gail Chiasson, North American Editor

Burbank, California-based ClearTV opened for trading today on the Bermuda Stock Exchange (BSX) under the ticker symbol ‘CTV’ after its Public Listing.

Henry Mauriss

Henry Mauriss

Global Custody & Clearing Ltd. is the company’s listing sponsor and market maker to the BSX.

The Company plans to dual list on the Frankfurt Stock Exchange within the next week.

Greg Wojciechowski, CEO of the Bermuda Stock Exchange says, “Clear TV’s success as one of the world’s leading digital television companies is a testament to its vision and long-term planning acumen and we’re delighted to host them. The BSX is proud to be a partner to media innovators like ClearTV as they grow and expand their reach. We congratulate ClearTV on this important milestone and look forward to a long-standing relationship with the company and its shareholders.”

ClearTV is a media and entertainment company, creating, developing, producing and distributing entertainment, news and information to a global audience. It owns and operates a portfolio of television platforms that deliver relevant content to targeted audiences inside airports and healthcare facilities and throughout the entire social media landscape.

David Tetreault

David Tetreault

Clear TV’s roster of over 200 programming partners features top television content that spans entertainment, lifestyle, music, news and sports. Its programming and highly curated schedules are at the foundation of its success in connecting with tens of millions of viewers on an annual basis.

“Our strategy drives a complete programming lineup of top television network entertainment with current news, weather and sports to ensure a unique, engaging viewing experience.” says Henry Mauriss, CEO of ClearTV. “ClearTV entertains, informs and educates the world on-the-go with top tier programming in the right place, at the right time. By connecting targeted/affluent viewers to a wide variety of premium content, ClearTV delivers valuable audiences to global, national, regional and local brands.”

The ClearTV platform delivers customized TV stations to dynamic Away-From-Home environments, providing airports, healthcare facilities, retailers, and resort hotels a new marketing tool that targets, reaches and engages consumers. ClearTV’s airport network, branded ClearVISION, brings television to major airports across the United States (expanding soon to European airports), competing directly with CNN. The ClearVISION programming model provides the affluent business traveler with a 24-hour premium channel – delivering news, entertainment, sports, weather and information in a mini-sode format. The ClearVISION schedule is day-parted with Morning, Daytime, Primetime and Late Night fare from the best brands in the television broadcasting industry.

ClearTV recently launched TVChannels4u. TVChannels4u drives talent and customizable programming in the new age of the always-on-demand, mobile and social world. TVChannels4u creates, produces and curates the best in Social TV. TVChannels4u entertains and engages viewers with original TV programming from a wide variety of genres such as comedy, drama, news, sports, education and information.

“We have created a new studio for a new Hollywood – a studio that serves to provide viewers of all tastes access to premium programming, ‘When They Want it, Where They Want it’ and on the device of their choice,” says David Tetreault, COO of ClearTV.

ClearTV also operates TVStudios4U, a production and branding powerhouse that thrives on delivering its client’s brand strategy, brand design and brand innovation. TVStudios4U creates end-to-end, custom-tailored solutions that challenge conventions and ultimately grows clients brands across the entire digital landscape. An entertainment marketing agency with headquarters in Burbank, TVStudios4U serves as a full-service shop for a broad spectrum of clients, including theatrical, television, home entertainment, mobile, music, brands and more. TV Studios4U also serves to deliver its TVChannels4U content partners the ability to shoot, edit and perfect their TV Series’ for distribution across multiple interactive platforms.

#SXSW2015 Transmedia Storytelling In The Age Of Proximity!

August 27th, 2014

Gail Chiasson, North American Editor

Here’s another really interesting possible choice for speakers and topic that’s looking for votes via the `panel picker voting system’ to be part of #SXSW2015, the annual music, film, and interactive conference and festival to be held in Austin, Texas.

logo sxswLTE Direct, a new mobile technology from Qualcomm, is due to hit the market in about 15 months. Qualcomm, which created the chip, and Titan, a leader in out-of-home advertising, are ready to explain what the opportunity will be for brands once LTE Direct is made public.

With mobile applications and proximity technologies like bluetooth beacons and soon LTE Direct (LTED), synchronized campaigns will harmonize media noise and offer deeper engagement. Customers will begin an experience on their laptop, re-engage in a public space, respond to a call to action on their phones, and connect the dots with attribution in a retail store. This LTED chip is expected to change the mobile, retail, and out-of-home industries forever.

The speakers would be Colin O’Donnell of Control Group, Dave Etherington of Titan and Jeff Henc of Qualcomm.

So if you think this sounds like an important topic for the SXSW community, vote for ‘Transmedia Storytelling in the Age of Proximity!’ here.

Reggie is on Vacation

August 27th, 2014

Reggie DeLarge


The nice people at DailyDOOH Towers are on vacation. We will still be posting the odd story (which you will be able to find by browsing below).

An email newsletter will only be going out if we have enough stories that we think warrant it (you never know).  Normal service will be resumed in September.

I (Reggie) will likely be tweeting from time to time.

ClearTV Helps Brings US Open To Branded Cities’ Times Square Screens

August 27th, 2014

Gail Chiasson, North American Editor

ClearTV has developed a prominent partnership with Branded Cities to amplify content across the Branded Cities digital-out-of-home network of iconic media destinations in New York, Los Angeles, Las Vegas, Denver and Phoenix.

In its first efforts working with Branded Cities, it has brought the U.S. Open tennis tournament to five of Branded Cities’ huge digital screens in Times Square this week. With this partnership, ClearTV and Branded Cities are taking TV Everywhere to the next level with the dynamic TVChannels4U platform. Tennis Channel is the inaugural programmer for the launch and is providing daily highlights of the U.S. Open, which are being produced to fully engage the Times Square audience of up to 500,000 people per day.

“We hope that this first effort will serve to deepen our relationship with Branded Cities,” says David Tetreault, COO, ClearTV, which was officially founded in November, 2013.

“This collaboration allows us to share electrifying and major content with our audience in a more meaningful and engaging fashion,” says Tim Kennedy, Branded Cities’ East Region president. “The programming ClearTV delivers sets a new bar in Away-From-Home entertainment and kicking the venture off with Tennis Channel during the U.S. Open clearly establishes a new approach for igniting brands as well as consumers on-the-go.”

In its sixth year of US Open coverage, Tennis Channel has round-the-clock telecasts during the two-week tournament. This includes morning shows and seven-hour blocks of live matches throughout the day, along with highlights, news, analysis and interviews.

ClearTV and Branded Cities“ClearTV and Branded Cities have created a unique opportunity for us to raise the awareness of Tennis Channel’s live coverage of the US Open,” says Robyn Miller, senior vice-president, marketing, Tennis Channel. “What better location than Times Square in the heart of New York?”

Branded Cities Network is a digital spectacular media company with iconic signage in Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis as well as New York.

ClearTV is a media and entertainment company, creating, developing, producing and distributing entertainment, news and information to a global audience. Clear TV owns and operates a valuable portfolio of television platforms that deliver highly relevant content to targeted audiences inside airports, healthcare facilities and throughout the entire social media landscape.

“Joining forces with Branded Cities is ClearTV’s next step in truly driving premium TV Everywhere – from Spectacular Digital Screens, to Connected TVs, to Smart Phones and Tablets, to dynamic Airports around the world,” says Henry Mauriss, CEO of ClearTV. “We see this partnership as the beginning of many great things to come; one that will ignite consumer interaction like never before.”

What Does A Hortons / BK Merger Mean 4 Digital Signage?

August 26th, 2014

Adrian J Cotterill, Editor-in-Chief

With news in that Tim Hortons and Burger King may merge, what does an impending merger of two major users of Digital Menu boards into one, potentially mean for the Digital Signage industry?

Burger King is very likely the largest Menu Board Customer of U.S. provider SICOM, while Tim Hortons of course must be the the largest customer (full stop) of Cineplex.

With Burger King management in control of the merged companies (so they say), does that mean a change in Canada for Cineplex or does SICOM now have a competitor in Burger King?

JCDecaux – Verizon Partnership Deploys Mobile Charging Digital Stations In Major US Airports

August 26th, 2014

Gail Chiasson, North American Editor

JCDecaux SA has completed the rollout of 169 brand new mobile charging digital stations at four of the largest international airports in the US: John F. Kennedy International Airport, Newark Liberty International Airport, Miami International Airport and Los Angeles International Airport.

The newly designed mobile charging digital stations provide a unique, in-demand service to 193 million travelers. Each device is equipped with USB ports, regular AC outlets and an innovative wireless recharge device. The units also feature two 32” digital, high definition screens for the exclusive use of Verizon commercial and content messages.

Verizon Wireless
’ 4G LTE network will be used to deliver digital ads to the kiosks, including messages from Verizon.

Jean-François Decaux, co-chief executive officer of JCDecaux, on partnering with Verizon for the launch of the largest US airport program of sponsored mobile charging stations, says, “Providing an essential service to travelers and a unique brand experience make these new devices a very compelling media asset.”