Joanne Quillan joins @Posterscope as COO

February 17th, 2017

Maddie Cotterill

Location marketing specialist Posterscope has appointed Joanne Quillan, formerly of sports marketing agency Wasserman into the newly created role of Chief Operating Officer.

Joanne Quillan will report to CEO Stephen Whyte and will oversee operations for the Posterscope, PSI, MKTG, Open and Liveposter group of businesses. She will also take a significant role in future strategy with a particular focus on partnerships and acquisitions.

She joins from Wasserman, where as executive director and head of the corporate teams in EMEA she was responsible for developing and leading business integration and operational excellence. Prior to that, Quillan spent over 15 years in the music industry at Sony Music, EMI Records and EMI Music Publishing where her roles covered M&A and investments, business partnerships and commercial analysis.

Laura Cison Has Left @BroadSign

February 17th, 2017

Adrian J Cotterill, Editor-in-Chief

Laura Cison formerly Sales Director, North America has left BroadSign.

Simon Whittle joins Outdoor Logistics

February 17th, 2017

Adrian J Cotterill, Editor-in-Chief

Simon Whittle has joined Outdoor Logistics UK Limited as Technical Director.

Simon Whittle has been in the industry since 1994 when he set up a billposting company and brings with him unparalleled LED and Digital knowledge. In 2008 he developed and subsequently completed the roll-out out the first large format LED backlit system. Since 2010 Simon has been an innovator in LED including industrial and warehouse lighting using cutting edge technology. He has also been recognised by Digital Lumens (a Boston based Intelligent Lighting manufacturer) for his technical abilities in the design and implementation of the Digital Lumens system across multiple locations and in some of the largest UK LED projects in recent years.

Simon’s first project will be the design and build of two large digital billboards in very prominent London locations.

James Power in New ‘Head of Sales’ Role at @Primesight For @LinkUKconnect

February 17th, 2017

Maddie Cotterill

Primesight this week announced that James Power will become their first Head of Sales to lead sales activity ahead of the integration of the ST6 and BT payphone contract and the launch of LinkUK later this year.

In addition to the 17,500 payphones and 750 ST6s, the collaboration between BT, Primesight and Intersection will be bringing free 1 GB wi-fi and free calls to London (and later one hopes, cities across the UK) by replacing traditional phone boxes with sleek, modern, multi-function units.

James Power is being promoted from Business Director at Primesight, a role that he has held since May 2016. Previously, he worked on the BT contract for StreetTalk at JCDecaux for five years. He has over 15 years’ experience in advertising sales roles, of which the last nine have been in director-level positions at companies such as JCDecaux, Imagine Publishing and Digicom OOH.

He will be reporting directly to Matt Teeman, Managing Director, Primesight.

Kinetic Launches Automated #OOH Trading Platform w / @BitPosterUK

February 16th, 2017

Adrian J Cotterill, Editor-in-Chief

Kinetic, the global leader in contextually connecting and activating audiences on the move, is launching an automated trading platform, which claims to bring together all major out-of-home media owners for the first time.

Stuart Taylor, CEO Kinetic UK & Western Europe, told us “Our sector is undergoing an exciting transformational phase. This collaborative development will not only make the outmoded process of buying and selling OOH more efficient but will help allow the growing scale of DOOH to reach its true potential.”

The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across all formats in the UK.

Aidan Neill, CEO of Bitposter, said: “Our partnership with Kinetic, which leverages Aureus’ powerful data management capabilities together with the efficiencies delivered by the Bitposter platform, lays the foundation for rapid innovation in the sector.”

By using the Bitposter platform, Kinetic will integrate its planning system, Aureus, with the inventory of the media owners, creating a private marketplace leveraging the Bitposter platform.

Paula Fernandez, Kinetic Global Head of Data Tools & Analytics, said: “This first step to digitise OOH trading is a great milestone for the industry. It will allow us to enhance our data led planning capabilities, so we are prepared for the digital transformation of our sector.”

There will be significant benefits for Kinetic clients as the platform will provide a more efficient and effective service thanks to a streamlined process, allowing for increased data integration.

This wide ranging project, which is the culmination of more than a year’s work by dedicated Kinetic, media owner and Bitposter teams, sets the foundation for future programmatic versions of OOH trading.

500th Digital Screen 4 @JCDecaux_UK & @TfL

February 16th, 2017

Maddie Cotterill

This week, Jean-François Decaux, Co-Chief Executive Officer, JCDecaux and Graeme Craig, Commercial Development Director, Transport for London (TfL), celebrated the 500th digital screen installation on the prestigious TfL bus shelter network.

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Jean-François Decaux, Co-Chief Executive Officer, told us “London is a global hub and we take great pride in the strength of our digital proposition. We are at the forefront of the digital transformation in Out-of-Home advertising in one of the most powerful and influential cities in the world. The partnership with TfL has been essential to achieving our vision of a global digital showcase.”

The digital transformation of TfL’s bus shelter network is a core element of JCDecaux’s vision to make London the global showcase for digital Out-of-Home. A key part of the roll-out was the total digitisation of Oxford Street, with its digital screens synchronised last year to dramatically increase the impact and noticeability of the Oxford Street network. The Luxury network extends across the Royal Borough of Kensington and Chelsea, Kings Road, Knightsbridge, Hyde Park Corner, High Street Kensington and Park Lane.

Graeme Craig, Commercial Development Director, Transport for London said, “I am delighted to celebrate the 500th digital screen on our bus shelter network. Even at the half-way point, this is already the largest digital rollout in the world, reflecting our shared confidence in London and its bus network. Working closely together we are transforming London and the industry, generating vital commercial revenue for us to reinvest in transport.”

This new channel of communication for London has increased the vibrancy of bus shelter advertising to the benefit of both advertisers and passengers with new dynamic capabilities and increased screen quality. A new data centric strategy has been enabled through JCDecaux’s SmartBrics planning platform and its Smart Content management system driving a new era of contextual, topical and socially integrated campaigns across London.

Clear Channel Airports Wins Santa Barbara Airport

February 15th, 2017

Maddie Cotterill

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., this week announced that the City of Santa Barbara has awarded Clear Channel Airports a five year contract with a five year extension option to provide a customized advertising network for Santa Barbara Airport.

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Clear Channel Airports will help advertisers reach an affluent clientele of nearly 700,000 passengers annually by integrating its comprehensive media program seamlessly into Santa Barbara Airport’s new terminal. The new program installation is scheduled for the first half of 2017.

Hazel Johns, Airport Director said “The Clear Channel program will be the first in our new terminal. We were careful to choose just the right company that can bring unique and innovative advertising to Santa Barbara Airport, while enhancing Santa Barbara Airport ’s very unique passenger experience”.

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The Truth About DailyDOOH’s M&M Rider

February 15th, 2017

Adrian J Cotterill, Editor-in-Chief

Ok, so if we actually had a ‘rider’ when putting on events and conferences, it would be the blue M&Ms not the brown ones, it would insist that the venue has Barco CLickShare available and …

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… yes, now we’ve found a new thing we’ve fallen in love with and couldn’t do without. In a strange quirk of fate, the Catchbox, the world’s first soft throwable microphone was used at the VentureFest event we attended the week before #ISE2017 and then, surprise, we actually saw them exhibiting at #ISE2017.

New Club du Digital Media President, @BroadSign’s Vladimir Aubin

February 15th, 2017

Russ Curry, Ministry of New Media

Elected during their last General Assembly, held at the Viaduc Café in Paris, on February 2, 2017 here is the composition of the new Bureau of Club Digital Media: –

President: Vladimir Aubin, Broadsign

Vice-Presidents: Michel Baronnier, TMM Communication and Igor Heres, Sidev

Treasurer: Thibault Cazalaa, Digital Broker

Secretary: Isabelle Ruf, Activ’Screen

Executives:

Philippe Bailly, Mirane
Marc Ballu, Retail Media
Luc Dessales, SVD
Brune Jullien, Reed Expositions
Fabien Lefumeux, Infotrafic
Gérard Verlyck, Mediacorner

All of the members are elected for a period of two years. The first meeting of the Bureau will take place on Thursday February 22, 2017.

DreamWorks’ Trolls Take a @SherbetMediaLdn Taxi

February 15th, 2017

Maddie Cotterill

Twentieth Century Fox Home Entertainment UK is celebrating the launch of DreamWorks Animation’s Trolls on DVD, Blu-ray and digital download by transforming an iconic black London taxi and giving passengers the happiest ride in town!

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Sarah Parry, Sherbet Media’s Account Director told us “We love the fact that we’re managing to put a collective smile on the faces of Londoner’s with this campaign. It’s not every day you get to put Troll hair on an iconic London taxi and so we thank the imagination of the teams at Rapport and 20th Century Fox Home Entertainment UK.”

Sherbet Media is the advertising division of Sherbet London and the Sherbet London fleet includes over 500 fully licensed black London taxis – described as the capital’s fastest growing fleet of licensed taxis!

In a week-long campaign across the capital, commuters, tourists and movie lovers will be literally transported to the colourful, fun-filled world of the Trolls. The campaign features a fully branded taxi including glitter hubcaps, full wrapping, special number plates and multi-coloured hair.

The taxi activation was devised by Rapport and 20th Century Fox Home Entertainment UK and delivered by Sherbet Media who specialise in producing high impact, experiential campaign executions on London’s taxi fleets.

The taxi can be seen touring several destinations including The London Eye, London Zoo and Leicester Square as well as bringing its unmissable colour and humour to some lucky patrons in the West End.

Liz Silverstone, Head of Publicity & Promotions at Twentieth Century Fox Home Entertainment UK said “All the team at Sherbet Media have done a great job in embodying the colour and enthusiasm of the film in this brilliant creative campaign execution.”

DreamWorks’ Trolls is a fresh, broad comedy filled with music, heart and hair-raising adventures. Featuring original music from Justin Timberlake who also voices the characters along with Anna Kendrick, Russell Brand and James Corden.