Hulu’s Animaniacs Reboot Hologram Campaign

November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

There is, it seems, or has been, a ‘long awaited return’ of Animaniacs, which is now streaming on Hulu. To promote this occasion someone figured that a holographic activation, projected atop a very small number of taxi and rideshare vehicles, featuring the show’s characters in iconic locations across Los Angeles and New York was a good idea.

So, this past weekend, Firefly outfitted its proprietary smart media displays with hologram projectors to place the Warner siblings, Yakko and Wakko, and the Warner sister Dot in iconic locations across Los Angeles and New York.

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UK Mural Campaign For ‪@EASPORTS‬

November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts and Sony to deliver an exciting mural campaign in recognition of EA SPORTS FIFA 21’s launch on PlayStation 5 on December 4, 2020.

The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features players from the local football clubs. The media agency supporting the campaign is mSix.

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KFC Autonomous #5G Food Trucks in China

November 23rd, 2020

Tristan Cotterill

Here in China we have seen these Neolix autonomous driving vehicles most recently used for ‘street disinfection’. The manufacturer markets them for food sales, patrols and delivery but in Shanghai they have popped up as KFC Food Trucks.

You can place an order on the screen and you pay via WeChat and when payment is accepted, the door will open for you to collect your order.

The Neolix unmanned vehicles support Level 4 autonomous driving. It detects and avoid obstacles via its sensors. It has a mileage of 100km on a single charge and a maximum speed of 50km/h.

Rumour is that the company is also said to be working with Pizza Hut to provide a “restaurant on wheels” service.

PORTL Hologram Raises $3M

November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

PORTL Hologram has raised USD 3M from famed venture investor Tim Draper, former Electronic Arts executive Doug Barry and longtime awards-show producer Joe Lewis.

David Nussbaum, the founder of PORTL Hologram turned the excitement generated by hologram performance given posthumously by Tupac Shakur at the 2012 Coachella Valley Music & Arts festival into a business.

According to David, the PORTL is a significant upgrade to that, and the Pepper’s Ghost technique that stage illusionists and moviemakers have been using since it was invented by John Pepper back in the 19th century

The PORTL projector can transmit images any time of the day or night, and using PORTL’s capture studio-in-a-box means that anyone with USD 60,000 to spend and a white background can ‘beam’ themselves into any portal anywhere in the world.

The company claims to have sold a hundred devices already and says it has delivered several dozen to shopping malls, airports and movie theatre lobbies.

We are told that [art of the selling point is its interactivity, through the studio rig and PORTL hardware, users can hear what people standing around the PORTL are saying and then respond.

PORTL is looking to build a miniaturissed version of its system that would be about the size of a desktop computer and could be used to both record and distribute the holograms to anyone with a PORTL device.

David Nussbaum said “The minis will have all of the features to capture your content and rotoscope you out of our background and have the studio effects that is important in displaying your realistic volumetric like effect and they will beam you to any other device. To build out the business, the PORTL minis will have more than just communications capabilities, but recorded entertainment as well. The minis will be bundled with content like Peloton and Mirror bundled with very specific types of content. We are in conversations with a number of extremely well-known content creators where we would bundle a portal but will also have dedicated and exclusive content… [and] bundle that for $39 to $49 per month”.

If you think this all sounds a little far-fetched you are probably not alone.

Doug Barry is also coming on board as the company’s first chief operating officer.

oOh!media / @JCDecauxNZ In Deal Over Calibre

November 23rd, 2020

Tristan Cotterill

JCDecaux NZ Country Head Mike Watkins and oOh!media NZ General Manager Nick Vile today announced that they have entered into an arrangement where the JCDecaux developed Out of Home audience measurement and planning platform, Calibre, will be jointly owned by both parties, in a funding model similar to Australia and other global industry measurement systems.

This makes perfect sense, in that leading businesses would collaborate to achieve a common audience currency. I am not familiar in a granular sense with the Calibre methodology, although I believe that it is very well respected in New Zealand.

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Digital Design Services Working w/ @BrightSign Since 2010

November 23rd, 2020

Andrew Neale

BrightSign, the global market leader in digital signage media players, has announced its longstanding collaboration with Digital Design Services, Inc., delivering innovative visitor experiences at attractions throughout the United States.

The U.S.-based integrator works in all forms of digital media, specializing in interactive multimedia applications and museum exhibits, including mobile device applications & visitor engagement, custom touchscreen kiosk software, and museum exhibit software development & deployment.

For many years, Digital Design Services has relied heavily on BrightSign’s media players not for their digital signage capabilities, but for their ability to create convincing simulations and interactive experiences at venues throughout the country.

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RESET 2021 Speakers From @Ad_Association @The_IPA @ISBAsays

November 23rd, 2020

Russ Curry, Ministry of New Media

The Advertising Association, the IPA and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising.

The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of #COVID19 and how it can deliver on the mission to rebuild public trust in advertising.

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Las Vegas #LED or LCD Video Wall Opportunity

November 20th, 2020

Adrian J Cotterill, Editor-in-Chief

We have a public Las Vegas ‘magnet’ High School that is looking for a used 9m H x 17m W LED or LCD video wall for its theatre at the school.

It needs a frame as the Screen will sit on the floor and needs to be sub 3.9mm. pixel pitch. It will also need vertical guy wires to connect the top to stage grid for stability.

The purchase is immediate and completion needs to be before the end of this. Warranty and spares are also required.

Anyone interested should reach out to Tom at Mcgowta@nv.ccsd.net.

Kenneth D. Baronoff Promoted At PJ SOLOMON

November 20th, 2020

Russ Curry, Ministry of New Media

Kenneth D. Baronoff who joined PJ SOLOMON in 1999, and whom has served as Chief Operating Officer since 2010, has been promoted the position of President, a newly created position.

In this new position, Kenneth D. Baronoff will continue to partner with Chief Executive Officer Marc S. Cooper to manage and lead the firm. He will help oversee and guide the implementation of the firm’s growth and diversification strategy.

Marc S. Cooper told us “Ken and I have been partners and friends for almost 25 years. Since our partnership with Natixis, Ken has been integral to the success we have achieved in growing and diversifying our platform, as well as in creating a culture that enables us to attract and retain top talent. This new role represents a natural progression of Ken’s career and leverages his talents for a higher value-added contribution to the firm.”

Peter J. Solomon, Founder and Chairman said “Ken has made significant contributions to the growth of our firm over the past 20-plus years. His promotion to President recognizes these accomplishments and underscores our confidence in our future and his successful partnership with Marc.”

As part of Mr. Baronoff’s transition to President, the firm has initiated a search for a new COO to oversee and lead the firm’s Operations team, which includes the finance, legal and compliance functions.

Mr. Baronoff began his career at Cahill Gordon & Reindel LLP where he practiced corporate law before joining Salomon Brothers in its M&A department. He serves on the board of Delivering Good and holds a JD from New York University School of Law and a BS, magna cum laude, from the Wharton School at the University of Pennsylvania.

Mike Cooper And Craig Lennon Join Miroma

November 20th, 2020

Adrian J Cotterill, Editor-in-Chief

Two of IPG’s most senior execs, Mike Cooper, President and CEO of IPG’s Rapport Worldwide, and Craig Lennon, IPG Mediabrands International Managing Director, are joining Miroma to lead OOH and commercial operations globally.

Mike Cooper (above left) has been appointed Global Managing Director Out Of Home Operations, while Craig Lennon (above right) joins as Miroma’s first Global Chief Commercial Officer.

The announcement follows last week’s appointment of former Y&R chief creative officer Jonanthan Burley as CCO of The Miroma Group.

You can read more about Miroma Group CEO Marc Boyan‘s plans here, in this recent piece in the Mail on Sunday.