QMS Wins Prestigious City of Sydney Contract

June 30th, 2020

Tristan Cotterill

QMS Media today announced that it has successfully secured an exclusive 10 year agreement, with a further option, with the City of Sydney to reinvigorate one of the world’s most sought after and prestigious outdoor advertising assets, signifying a new era in Australia’s Out of Home (OOH) industry.

Barclay Nettlefold

QMS Group CEO, Barclay Nettlefold told us “The City of Sydney Street Furniture contract is universally recognised as the jewel in the crown of Australia’s OOH industry. QMS is proud to be recognised for our credentials, capabilities and people in securing this contract. We thank our new owners, Quadrant Private Equity, who have been very supportive in enabling QMS to submit a compelling proposition that will facilitate the development of an exciting new premium advertising landscape. This is a game changer, not only for QMS but for the broader OOH industry. The scale of such an opportunity does not come along often.”

Following a thorough and robust selection process, the City of Sydney have determined QMS to be a genuine partner in the execution for their 2030 vision for the City. The long-term agreement incorporates the design, manufacture, installation and maintenance of what will be a predominantly digital advertising landscape, creating a dynamic Sydney CBD media channel.

Lord Mayor Clover Moore said the new suite of furniture equipped with predominantly digital panels would support the City’s post-Covid recovery and refresh the city centre streets. we quote “The new suite of furniture will help modernise our streets while also providing significant revenue to the City, which will help us maintain high quality services and public spaces for our residents, businesses and visitors,” the Lord Mayor said.
“This deal means we will have the capability to display real-time event, transport and emergency information on modern, sustainably designed and energy-efficient street furniture.”

QMS will develop a new Sydney based operations hub to support installation, maintenance, cleaning and repair with a dedicated operations and maintenance crew to service the new Street Furniture contract.

The new contract will see QMS begin the inventory rollout in the second half of 2021. Prior to this, there will be expansion of the business with more than 40 new appointments reflected across all key business functions as part of the commitment to outstanding service delivery for the City Of Sydney.

The AdTECH: OOH – Sydney Conference will take place on Wednesday September 23, 2020. The venue is the same as last year, HOYTS Broadway
Greek Street &, Bay Street, Broadway, Sydney, NSW 2007 Australia

The event is being chaired by Seedooh’s Joe Copley. Registration is open and tickets can be purchased here.

Enmedio Chooses @AdMobilize

June 30th, 2020

Adrian J Cotterill, Editor-in-Chief

AdMobilize, the world’s number one audience intelligence company and Enmedio, the largest Digital signage and DOOH company in Colombia, have announced a partnership in order to analyse and provide reporting for large scale DOOH inventory in the country.


Sebastian Obregon

Enmedio has adopted all three core solutions that AdMobilize offers and plans to leverage the existing AdMobilize and Broadsign integration to offer advertisers, campaign level reporting based on the actual exposed audience to each ad rotation.

Sebastian Obregon, CEO of Enmedio told us “We are proud to be the first company in Colombia to implement this incredible technology with AdMobilize in the OOH space. We are 100% digital and strongly believe in the importance of giving our advertisers real metrics and results of the ads that they run with us. Also, this data will feed Enmedio Direct, our new programmatic platform in real time.”

AdMobilize CEO Rodolfo Saccoman said “It is great for AdMobilize and Enmedio to come together during this time to measure some of their most important assets. Both agree real time truth metrics will accelerate recovery and growth of DOOH in the region throughout this year and beyond”.

Starting in July, advertisers will be able to receive reporting powered by AdMobilize from these landmark locations.

Founded in 2006, Enmedio was the Digital Signage pioneer in Colombia and has always been the industry leader in both ad based and non-ad based Digital Signage networks. Enmedio currently operates more than 5,000 screens in more than 1,700 venues around the country. In the DOOH space Enmedio has multiple digital advertising networks such as: Shopping Centers, Supermarkets, Office Buildings, Hospitals, Fitness clubs and Big Format screens including the largest in Latina America with 500 square metres.

In The US @MovingWalls Looking For a Head of Sales

June 30th, 2020

Tristan Cotterill

Moving Walls Group, a Singapore-headquartered advertising technology provider, and indeed, an #AdTECH company that has been making a lot of waves these past few months; US Patent Granted (May 14, 2020), Quadrant Partnership (June 5, 2020), Ahoy’s #AdTECH Platform acquisition (June 1, 2020) to name just a few, are looking for a Head of Sales (US).

The Ministry of New Media is currently discussing with the Group, the quickest and best way to get AdTECH: OOH – Singapore up and running in April 2021.

The job description is pasted below as-is…

Who are Moving Walls: 

We Move Walls To Measure, Reach, and Influence Real People in Physical Spaces

The digital disruption of out-of-home advertising has presented us with an opportunity for innovation and leadership. We use data and technology to design media solutions that empower our clients to measure, reach and influence consumers in the real world. In simple terms, we have created the industry platform for Outernet. 

Our proficiency in these fields has led to us being recognised with more than 25 global and regional awards for media innovation, technology, and business leadership. 

Why join us?

Don’t be afraid to give up the good in order to get the great. When we challenge status quo, we walk into uncharted waters. Mistakes are inevitable when you are a risk-taker. But mistakes are what success is made of.

We want you to:

  • Drive achievement of Moving Walls sales objectives, including sales volume, channel development and management, new business development and management of existing revenue streams.
  • Development and monitoring of the monthly, quarterly and annual sales targets for US
  • Develop and execute strategic plan & roadmap to achieve sales targets and to expand the company’s customer base in US
  • Develop and execute all key growth sales strategies for US, tactics and action plans required for multiple teams, to achieve Moving Walls’ financial targets
  • Work collaboratively with local team and international teams

You have:

  • Five years management level experience
  • Proven sales experience, consistently meeting or exceeding targets
  • Strong understanding of customer workflows, business models and critical drivers of our clientele 
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
  • Good understanding of US business environment
  • Proven ability to drive the sales process from plan to close
  • Past experience with technology companies with good understanding of industry terminologies

For more information, please contact sarala@movingwalls.com 

Cooler Screens Partnership w/ @VerizonMedia

June 29th, 2020

Adrian J Cotterill, Editor-in-Chief

Verizon and Cooler Screens, the company behind the digital in-store experience that attempts to replace traditional cooler doors, has announced a long-term, strategic agreement to create and deploy next generation digital services for retailers.

Verizon Business is powering Cooler Screens digital media and merchandising platform through LTE connectivity and a fully managed solution including Internet of Things (IoT) condition-based monitoring, integrated service desk, and field services support. Verizon Media is extending its digital out of home (DOOH) advertising footprint to enhance in-store shopping experiences and omni-channel advertising opportunities. Additionally, Cooler Screens smart cooler doors have wireless capability which in turn allows Cooler Screens to explore ways to leverage Verizon 5G for faster and enhanced digital experiences in the future..

Verizon Media and Cooler Screens aim to bring the power of digital advertising to brick-and-mortar retail, offering marketers an innovative way to reach consumers while they shop in essential businesses across the country. Verizon Media has extended its digital leadership position to modernize the in-store shopping experience on retail cooler doors to become the exclusive ad platform offering inventory access to this unique, digital in-store retail experience. In partnership with Cooler Screens, Verizon Media will be the primary supplier of DOOH ads in top Walgreen store locations in the U.S., including Chicago, New York City, San Francisco and Seattle, reaching over 75 million shoppers monthly within a year.

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K11 MUSEA Culture And Retail Merged w/ @BrightSign

June 29th, 2020

Tristan Cotterill

BrightSign, LLC, the global market leader in digital signage media players, has told us that its Series 4 players are powering an artistic digital signage solution at K11 MUSEA, a world-class experiential landmark which covers over 1.2 million square feet.

Jeff Hastings, CEO of BrightSign told us “The K11 MUSEA installation is an exciting example of how digital signage can at once improve a building’s aesthetics, enrich the visitor experience and enhance convenience. Featured promotions and special events at K11 are presented in the most dynamic and visual way possible while the wayfinding solution helps customers find the location of restaurants and retail stores.”

K11 MUSEA is located in the heart of Hong Kong’s Victoria Dockside art and cultural district and offers visitors immersive experiences in retail, art, culture, entertainment and gastronomy, all under one roof.

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OMANZ Becomes Out of Home Media Association Aotearoa

June 29th, 2020

Tristan Cotterill

Aotearoa is the Māori name for New Zealand. Whilst it was originally used by the Māori people in reference to the North Island only, since the late 19th century, the word has come to refer to the country as a whole and in a surprise move, the Outdoor Media Association of New Zealand (formerly OMANZ) has become Out of Home Media Association of Aotearoa (OOHMAA).

You will note that similar to the OAAA several years ago, the industry association has also dropped the word ‘outdoor’ and replaced it with the term ‘out of home’.

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LG Electronics Latest LED Signage Solution

June 29th, 2020

Adrian J Cotterill, Editor-in-Chief

LG Electronics (LG) is introducing its most advanced digital signage solution yet, the LG LED Signage model LSAA.

We are told that the LSAA offers even better image quality and easier installation1 than its predecessors.

The LSAA features a block-assembly design that makes constructing large displays easier. LG has designed its solution around a single LED cabinet hub (600W x 337.5H x 44.9D mm) to provide power and signal to the entire display without additional cabling between cabinets.

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Microsoft To Permanently Close All of Its Retail Stores

June 29th, 2020

Adrian J Cotterill, Editor-in-Chief

Microsoft Corp. (NASDAQ: MSFT) has announced a strategic change in its retail operations, including closing all but a handful of its Microsoft Store physical locations. Microsoft’s existing flagship stores; New York City (Fifth Ave), London (Oxford Circus) (which only opened in July 2019), Sydney (Westfield Sydney), and the Redmond campus location will be reimagined as ‘experience centres’.

The closing of all other Microsoft Store physical locations will result in a pre-tax charge of approximately USD 450M, or $0.05 per share, to be recorded in the current quarter ending June 30, 2020. The charge includes primarily asset write-offs and impairments.

Microsoft Corporate Vice President David Porter said “Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location. We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations”.

All Microsoft Store locations closed in late March due to the #COVID19 pandemic but since that time, the retail employees have been helping small businesses and education customers digitally transform, have virtually trained hundreds of thousands of enterprise and education customers on remote work and learning software; and helped customers with support calls. The team supported communities by hosting more than 14,000 online workshops and summer camps and more than 3,000 virtual graduations.

We are told that Microsoft retail team members will continue to serve consumers, small-business, education, and enterprise customers, while building a pipeline of talent with transferable skills.

Kinaxia Logistics Engages With Employees

June 29th, 2020

Andrew Neale

Signagelive’s new Broadcast Player (rapidly developed during lockdown and released April, 2020) is helping Kinaxia Logistics to engage with their employees during these times of uncertainty.

The Broadcast Player was introduced in order to help Signagelive’s existing customers and partners, to communicate key messages to their own teams whether they are in or out of the office – the Signagelive Broadcast Player is available for free to anyone, anywhere to use until the September 30, 2020, Ed – and that is exactly what Kinaxia Logistics are doing.

Every Friday, a weekly update from their CEO Simon Hobbs is sent out to all employees, whether working or on furlough, which provides an update of the business. Unlike email which is difficult to track and figure out how many people have opened and read, using the Signagelive Broadcast system it is easy to see how many people have engaged with or viewed the video.

Kinaxia Logistics told us that “As employees begin to return to the offices when lockdown has eased, communications using Signagelive will be shown on screens across the group. Face to face communications during the UK’s lockdown has of course been severely impacted, but platforms such as Signagelive, Zoom and Microsoft Teams have made it easier and more efficient for us to communicate than we could ever have imagined.”

The Signagelive Broadcast Player allows for full-screen playlists or multi-zone layouts to be created and published to a weblink. The weblink can then be shared with your team for them to view on their devices. Any updates to the content will automatically be updated and displayed to the viewers you have shared the weblink with.

All You Ever Wanted to Know About Media at Trade Shows

June 26th, 2020

Russ Curry, Ministry of New Media

The Constellation Group (TCG), a European marketing communications agency, recently polled over 3,000 media professionals from the EMEA, North American and Asia-Pacific regions in the world’s first #COVID19 related poll about their past experiences and new insights when working at international trade shows.

Fédor Coopmans, author of the report told us “The high response rate of over 20% shows the high importance journalists rate international trade shows. Respondents in North America are more familiar with a digital format of marketing events versus Europe or Asia-Pacific but there is a unisono sound for the genuine touch-and-feel experience and wanting to meet executives face-to-face. Relationship building is not done remote.”

So, what are the roadblocks that make media hesitant to hop on a plane to attend a show?

30% of media confirmed as trade show attendees do not expect to attend a trade show in the coming year, compared to only 5% last year.

Flying is not what it was a few months ago. Every professional has concerns about travel, quarantining and health risks and so do media professionals. Therefore, it is not surprising to see over 60% expressing their concerns in the survey.

The big question though is about anticipation, and our respondents respond here in line with universal expectations: 50% indicate that they would not attend a trade show as they expect exhibitors/visitor numbers to be less than before.

So, what is important? Not surprisingly, it’s hands-on discovery of new products!

With a high score of nearly 90% the live touch-and-feel of products is rated as the most important aspect of a trade show.

Following closely are personal interactions for off-the-record background and fresh story ideas. Approval rate is over 80% here.  Journalists are adamant in their comments that direct human interaction in a casual setting is very important to their business allowing them to feel the vibe and translating this into strong stories, opinions, and novelties.

Half of the respondents admit they have never attended a virtual show or product release before, they do expect to attend such event in the coming year. This is a high uptake of a new phenomenon. A mere 20% indicate that it is unlikely for them to attend a virtual event shortly.

In all questions relating to personal interaction we see this vast 80% majority unsatisfied with what virtual has to offer today.

Over 50% of media professionals state that a virtual show cannot replace a classic live trade show, at least not as things stand today. Improvements in the quality of the interaction, increased personal connections and improved technology to bring on casual and “off-the-record” conversations will help increase the staying power of the virtual trade show.

Editors are willing to give the virtual show a fair chance and they see advantages in cost and logistics, however, the real value they seek in a classic trade show cannot be found in a virtual event under the present conditions.

The complete TCG report is available free of charge on request. For more information, please contact Eric Dauchy at eric.dauchy@theconstellationgroup.eu