New Uruguayan Development Hub Launched by @QDOTMedia

August 7th, 2017

Andrew Neale

QDOT has made eight new hires and opened a new development hub in Uruguay as part of its continued growth strategy to deliver smart, scalable, connected, campaign management platforms for the global digital out of home advertising market.

Technical director, Juan Pablo Russo, heads up the new team of developers in Montevideo and London. He will be responsible for driving the rapid build-out of QDOT’s four industry-established platforms with support from the newly hired technical project manager, and studio manager Natalia Morales. Russo will work closely with Sofia Goncalves, the products and services manager, recruited to work out of the UK office. Both will report directly into Ben Putland, QDOT’s managing director based in New York.

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My Town Street Photography Launched by @ClearChannelUK

August 7th, 2017

Adrian J Cotterill, Editor-in-Chief

Outdoor media owner Clear Channel has today announced the launch of My Town, the UK’s largest exhibition of street photography. The competition, which celebrates local towns and cities, showcases the work of photographers across the UK, and is free to enter.

My Town encourages the public to snap photos of their town and submit them as a celebration of their local streets, and will see the best photos shared on social media and Clear Channel’s nationwide network of over 5,000 digital screens. In addition to national exposure, the winning entry will receive state-of-the-art camera equipment and a weekend city break.

Justin Cochrane, CEO, Clear Channel UK told us “Outdoor advertising has a long and proud history of improving public spaces in towns and cities, both through the creative itself and through providing valuable infrastructure such as bus shelters, telephone kiosks, interactive area maps and free Wi-Fi.

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UK Digital & #DOOH Upfronts

August 7th, 2017

Russ Curry, Ministry of New Media

Late September and early October in the UK is usually a time of upfronts and award ceremonies for various out of home media owners.

We note that JCDecaux are for the second year now, holding an event (Wednesday October 4, 2017) as part of the IAB UK Digital Upfronts – described as a a showcase of premium digital advertising opportunities from the UK’s leading content creators, media owners and technology companies.

Facebook, Google, Twitter etc also have events that week.

The IAB UK Digital Upfronts take place Friday September 29 through to Friday October 6, 2017 and you can click here to see what is taking place so far that week.

Whilst not an upfront per se, note that on Thursday October 5, 2017 Ocean Outdoor will be having a prestigious award ceremony for their Digital Creative Competition, being held as usual, at the London IMAX.

Finally, on Wednesday October 11, 2017 Clear Channel UK will be holding their own upfront.

Copies of DOOH INSIGHTS Volume 6 will be available at all of these events.

Healthy Food Experience, Tossed Choose @Signagelive

August 7th, 2017

Adrian J Cotterill, Editor-in-Chief

Tossed first opened its doors in Sheldon Square in 2005, and now offer 14 shops to choose from in central London. The mission was simple; to create a new, healthy and exciting food experience, that didn’t compromise on taste or portion size, for the UK market. They are also present at two major shopping centre food court units and for those on-the-go can also stop in for their fix at selected Welcome Break service stations.

Signagelive powered digital screens are used in their store windows to display promotional graphics and menus, typically LG webOS based screens in sizes between 32” to 65” used in both portrait and landscape – 65” portrait screens are used in-window for advertisements and promotions to capture customers’ attention with dynamic content/videos and some of the smaller screens are used in landscape format to show digital menus.

There are 50 screens across all of the Tossed stores and Welcome Break sites; 27 screens in their own main stores, 14 in Tossed Dubai stores and 16 in the Welcome Break stores.

The business case for switching to digital was pretty compelling, Tossed of course previously used printed vinyl window graphics, which were expensive to install and time-consuming to change. They wanted a faster, easier-to-update solution which also complimented their new in-store digital ordering technology and Tossed quickly compared the cost of installing printed graphics and the potential increase in sales from having the ability to update their marketing campaigns much more quickly and responsively.

Lisa Prisk, Head of Creative, Tossed told us “We are able to promote offers at specific times and in a very quick turnaround time, helping to boost sales in slower parts of the day and in targeted stores. We’ve seen improved uptake of marketing campaigns and offers when marketed on digital screens compared with our vinyl graphics, and using the screens in windows of new, soon-to-open stores is fantastic for generating interest in the new store and ensuring a really busy opening day”.

Interestingly, Signagelive won the business with Tossed because their (Tossed) franchise partner Welcome Break was already successfully using Signagelive in its stores.

Two New @SNAdisplays Light Up Norfolk’s Revitalized Waterside District

August 7th, 2017

Andrew Neale

Sansi North America (SNA) Displays have provided two S|Video LED displays for the revitalized Waterside District in Norfolk, VA – located in the heart of Norfolk’s central business district and next to the city’s world-class waterfront along the banks of the Elizabeth River. Waterside District is the area’s newest dining and entertainment experience.

We understand that as part of the display project, SNA Displays manufactured and supplied two large LED displays which were installed onto separate, custom-built towers placed at opposite ends of the venue’s property. Both exterior video screens have a 10 mm pixel pitch and use surface-mount device (SMD) pixel packaging technology. Each display measures 22’10” high by 15’8” wide, and has a resolution of 696 by 480 pixels.

Jason Helton, executive vice president for SNA Displays told us “This was an interesting and rewarding project for us. Originally, a competitor was awarded this contract but was unable to fulfill its obligations and meet the production and installation deadline. The client reached out to us for help and, with very little notice, we were able to complete the project in time for the venue’s highly-publicized grand opening festivities. Sansi stepped in to handle the situation for a client in need of support.”

Rasool Sayed, SNA Display’s project manager for the job, reiterated the challenge in getting the displays installed before Waterside District’s grand opening, “The biggest challenge of this project the tight deadline,” he said. “But, as always, our team delivered quality products on time and with outstanding service. The result is two state-of-the-art LED displays that will help illuminate the city’s revitalized waterfront.”

Other companies involved in the project included Cordish Companies, the real estate development firm, and Sullaway Engineering, a full-service engineering company tasked with handling the screens’ structural engineering.

Lamar Acquires Steen Outdoor Advertising’s Media Inventory

August 7th, 2017

Adrian J Cotterill, Editor-in-Chief

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, has announced that it has acquired the assets of Steen Outdoor Advertising, significantly enhancing Lamar’s position in Philadelphia and the surrounding region.

The all-cash acquisition adds more than 460 billboard faces, including 23 digital bulletin faces, to Lamar’s existing media footprint in the Northeast. Steen’s inventory is concentrated in Philadelphia and the surrounding Pennsylvania suburbs, with coverage extending into western New Jersey and Delaware.

Lamar Chief Executive Sean Reilly told us “The addition of the Steen inventory immediately makes us a major player in the nation’s fourth-largest media market. This acquisition is consistent with our strategy of adding high-quality, REIT-qualified assets to our portfolio, the largest of any U.S. billboard operator.”

Steen, the largest independent provider of outdoor advertising in the Philadelphia region, is one of the oldest out-of-home advertising companies in the U.S., with roots dating to 1932.

Financial terms were not disclosed.

DOOH INSIGHTS Volume 6

August 4th, 2017

Russ Curry, Ministry of New Media

We are really close now to sending DOOH INSIGHTS Volume 6 to the printers.

We should receive 10,000 copies back in September and as usual we will first be hand-delivering copies in London, to all of the media owners, media buyers and spcecialists.

The first events to receive copies will be the JCDecaux / IAB upfront on October 4, closely followed by Ocean Outdoor’s 8th Annual Digital Creative Competition awards ceremony at London’s IMAX (October 5, 2017) and then Clear Channel UK’s own upfront (October 11, 2017).

New York Digital Signage Week sees several thousand more copies distributed – every attendee at The DailyDOOH Investor Conference and every attendee at the DPAA’s Video Everywhere Summit will walk away with their own copy.

We’d like to thank all of our advertisers, without whom, doing quality publications such as this would not be possible. In alphabetical order; Amscreen, Ayuda Media Systems, Captivate, Clear Channel UK, Civiq Smartscapes, DPAA, DSE, DSF, Elonex Outdoor, Esprit Digital, GDS, Peerless AV, Primesight, Sansi North America (SNA), Scala, Screenfeed, Show & Tell, Ultravision and Verifone Media.

QMS Wins Canberra Airport Advertising Concession

August 4th, 2017

Tristan Cotterill

QMS has been awarded the Canberra Airport Advertising Concession, for the exclusive sales and marketing rights to all internal and external advertising assets as of October 1, 2017.

QMS Chief Commercial Officer, Adam Trevena led the successful negotiations to secure the highly sought-after concession as part of QMS’ overarching growth strategy and further expansion of its national digital footprint.

The Canberra Airport Advertising Concession, attracting three million passengers per annum, represents two significant milestones for QMS. The first being geographical expansion into the Australian Capital Territory (ACT); a market highly regulated against the development of roadside billboards, thus making QMS’ airport assets even more coveted amongst advertisers, and secondly a move into the prestigious airport media category as part of QMS’ growing multi-platform engagement strategy.

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Marc Davilla joins @BlueFoxIO

August 4th, 2017

Adrian J Cotterill, Editor-in-Chief

Marc Davilla has joined BlueFox.io as Director of Sales – Strategic Accounts. His last role in ‘our world’ was as Digital Media – Area Sales Executive: Western U.S. for Appspace.

Jörg Sailer joins Integrated Systems Events GmbH

August 4th, 2017

Adrian J Cotterill, Editor-in-Chief

Former invidis consulting Senior Project Manager Jörg Sailer has joined Integrated Systems Events GmbH as their new ISE Director Conferences where he will assume full responsibility for all DSS and ISE conferences.