#ISE2016 Broadcast Set, @NEC_Display_EU Stand

November 21st, 2015

Maddie Cotterill

Next year, #ISE2016 takes place over four days, not three (Feb 9-12, 2016) and exhibitors are hopefully already looking at what they can do, extra-special we’d hope, to keep visitors (entertained) on that final day.

We’ve just got back from Munich where we’ve been discussing how our new Broadcast TV interview format might help.

As you know, we’ll be recreating our (tv) broadcast studio set exclusively at the RAI, as part of NEC Display Solutions’ stand.

Broadcast Set

You can see what we did when we tried out the format, and tested DailyDOOH Editor-in-Chief’s interview skills during May’s UK NEC Showcase on the Ministry of New Media’s YouTube channel.

We’ve even created a ‘playlist’ for all the NEC Showcase interviews that were fit to broadcast here.

We’ll have more on this soon, including how you can get involved.

Newad Sells Its Web Properties To Oboxmedia

November 20th, 2015

Gail Chiasson, North American Editor

Montreal-based Newad‘s CEO Michael Reha announced today that the company will be focusing its investments and talent to support the growing demands of Canada’s digital advertising sector.

newad.newlogoThe announcement is part of a strategic plan initiated in the spring during Newad’s acquisition of Zoom Media’s Canadian restobar, campus, fashion, business, media and golf networks in exchange for Zoom acquiring Newad’s fitness establishments.

“Our vision is simple: we want to offer advertisers the best indoor advertising solutions in Canada,” says Reha. “Newad has the privilege of being at the forefront of digital advertising, a field of innovation that has been stable and showing robust growth for five years. For advertisers seeking to reach affluent adults in major Canadian cities, our digital platforms represent both an efficient and essential. The rate of return in digital advertising is often higher than that in traditional media. That’s why we’re accelerating our expansion and adding new resources that will help us strengthen our positioning, establish standards, and stay at the top.”

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Laura Wendt Joins GfK

November 20th, 2015

Gail Chiasson, North American Editor

Laura Wendt, a specialist in television and digital video research, has joined GfK as executive vice-president, media, for the consumer experiences and consumer choices organizations in North America.

Laura Wendt headshot (cropped)Based in New York, Wendt will provide strategic leadership, insuring that GfK’s global media strategy is supported and implemented throughout North America, and will take part in global media initiatives on high-profile topics such as single-source research and mobile panels.

Wendt will also be responsible for overall account and business management of GfK’s portfolio of projects and products in the region.

Wendt has held leadership roles at a variety of major TV networks and technology companies, including Disney ABC Television Group, MTV Networks, HBO, and Turner Broadcasting. Most recently, Wendt was vice-president, regional content and business development, at Singapore Telecommunications (Singtel), where she guided the company’s video-led digital content and platform expansion strategy across Asia.

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Gillette Stadium Gets 7 @NanoLumens NanoSlim Solutions

November 20th, 2015

Gail Chiasson, North American Editor

Gillette Stadium, home of the NFL’s New England Patriots, sells out for every home game, rallying the fans week after week to give the Patriots one of greatest home-field records of all-time.

As part of a technology upgrade designed to increase fan engagement and replace dated displays, the Kraft Group, the family-owned enterprise that owns Gillette Stadium, the New England Patriots, Patriot Place, The Hall at Patriot Place presented by Raytheon, and the New England Revolution, recently turned to NanoLumens, Norcoss, Georgia, manufacturer and marketer of LED visualization solutions, to install seven NanoSlim solutions.

nano pats1

Four solutions were installed in the Patriots Hall of Fame and three in the newly opened Optum Field Lounge, an innovative space that brings fans closer to the action than ever before with unprecedented sightlines to the playing field.

“When the Kraft Group first undertook the initiative to redefine the fan experience for the 21st Century, they set out to work with companies that could live up to their imagination in terms of providing visualization solutions that set a new standard for interactivity and engagement,” says Dana Michaelis, director of sales/Northeast at NanoLumens, adding that the addition of NanoLumens’ NanoSlims at The Hall at Patriot Place presented by Raytheon and Gillette Stadium’s Optum Field Lounge has resulted in a series of stunning visualization solutions that forge a closer bond between fans and their team.

The Hall at Patriot Place presented by Raytheon is a one-of-a-kind interactive attraction adjacent to Gillette Stadium. Throughout its exhibit galleries, The Hall showcases the tradition of the New England Patriots, explores the history of football in New England, and promotes math and science education for the thousands of schoolchildren expected to visit each year. Tasked to upgrade the display technology within The Hall, HB Communications installed four double-sided NanoLumens NanoSlim solutions that attracts visitors into the venue and interacts with them once inside.

nano pats 2

“HB Communications is one of our premier installation partners,”
Michaelis says. “We have worked with the company on a number of projects and its teams’ dedication to excellence is second to none. The really pulled out all of the stops to complete the installation before the start of the 2015 football season.”

The displays installed in The Hall stand 22’ tall by 4.5’-wide and are eye-catching visual elements that attract visitors into the 30,000 sq. ft. modern museum exhibit space. From the outside, 9mm pixel pitch solutions showcase the Patriots’ best players, past and present, loved by fans around the country. Once inside, visitors can view and interact with the visualization solutions, built with a 5mm pixel pitch. In addition, the interior display of the double-sided NanoSlim solutions is connected to an interactive panel, allowing visitors to enter the name of their favorite Patriots player and instantly receive videos, photos, and statistics about the athlete’s career.

To further engage with their season ticket members, the Patriots created Gillette Stadium’s first ever field-level space, which offers an array of video technology, including a 30’ by 9’ 2.5mm pixel pitch NanoSlim Engage solution and two 5mm 35’ long ribbon displays. Working with global design architecture firm, Populous and Henderson Engineers, the 20,000-square-foot Optum Field Lounge offers unparalleled views and an event experience like no other.

When it’s not game day, the Optum Field Lounge can be rented for a variety of private events, including corporate receptions, holiday parties, galas, meetings, fundraisers and more.

Matt Rollins Joins @MaxMedia_atl

November 20th, 2015

Gail Chiasson, North American Editor

Matt Rollins, formerly Atlanta design firm Iconologic has joined digital retail experience agency MaxMedia, Atlanta, as executive creative director.

m_rollins_headshot[1]A design leader with 20 years experience directing cross-disciplinary teams, Matt has worked closely with some of the world’s most well known brands – from Coca-Cola to IBM to the International Olympic Committee. At MaxMedia, Matt will provide overall creative direction for the company’s retail experience work, offering a unique perspective on how these environments can influence not only the moment of purchase, but the growth of ‘brand love’. His team will focus on integrating multifaceted branding efforts for MaxMedia clients into a singular vision for maximum consumer impact inside the store.

Throughout his career, Matt has taken a human focused approach to design, working to create profound connections between his clients and the people who matter most to them. A notable example is his decade-long involvement in the Olympic movement. From serving as design director for the Torino 2006 Olympic Winter Games, to developing myriad corporate sponsorship campaigns, to evolving the International Olympic Committee brand itself, Matt has enlivened the Olympic experience for athletes, spectators, host cities and countries, and the global audience.

“Every experience we design adds to an over-arching brand story that people internalize,”
says Rollins. “We want those experiences to delight, motivate, and ultimately connect people more closely to a brand.”

In his new role at MaxMedia, Matt will leverage his storytelling abilities and business knowledge to create high-impact consumer experiences that deliver measureable results for brick and mortar retailers.

“The retailer’s point of differentiation in competing against online purchases is an immersive experience inside the store,” he says. “While the real innovation will happen on the digital side, our team will bring a holistic approach to designing the shopping experience. MaxMedia’s singular focus on retail ensures the company will remain on the leading edge of this innovation, creating meaningful, measureable shopping experiences that lead to higher in-store revenues.”

The Birmingham Media Eyes Gets A Royal Treatment

November 20th, 2015

Maddie Cotterill

Her Majesty Queen Elizabeth II and the Duke of Edinburgh this week officially opened Birmingham’s New Street station after a GBP 750 million revamp and as part of the ‘opening’ they magically appeared on Ocean Outdoor’s new Birmingham Media Eyes.

HM The Queen Media Eyes 470

The Birmingham Media Eyes is a unique full motion digital out of home activation in Birmingham’s newly regenerated business, transport and retail hub. Passers-by will note that it is seamlessly integrated into the new architecture of Grand Central station and shopping centre. There are in fact, three uniquely shaped full motion digital screens located above each of the entrances to the station, targeting all footfall in and around the development.

The Birmingham Media Eyes is one of the finalists in the Best Original Digital Billboard category at The DailyDOOH Gala Awards which takes place in less than two weeks time in London at Banqueting House, on December 3, 2015.

Hans Christian Stucken joins @LEDAbsen

November 20th, 2015

Maddie Cotterill

Absen Optoelectronics Co., Ltd. has appointed Hans Christian Stucken as Senior Marketing Executive for its European operation.

Based at Absen’s European headquarters in Rüsselsheim, Germany, Stucken has assumed the lead role in the European Marketing Department, responsible for all of Absen GmbH’s marketing activities in the European region, as well as the delivery of the marketing strategy and co-ordination of other marketing goals globally.

A highly respected and well-known figure within the industry, Stucken previously held the Marketing and Communications Director position for Coolux and Pandoras Box, where he worked since 2009 before joining Absen.

Hans graduated from Bournemouth University’s acclaimed Media School with a BA in Television & Video Production – where he also gained an MA in Radio Production – before returning to his native Germany to embark on a career in the German television industry. It was here where he developed an affinity for cutting edge technology and New Media developments.

CorpComm Expo And EduComm Expo, Chicago’s Navy Pier Nov. 15-16, 2016

November 19th, 2015

Gail Chiasson, North American Editor

As we mentioned in early October, the second annual co-located CorpComm Expo and EduComm Expo will take place at Chicago’s Navy Pier November, 15-16, 2016.

corpcomm_expo_logoCorpComm Expo is exclusively dedicated to technologies that specifically serve the needs of corporate professionals.

ECE is the only educational conference and tradeshow exclusively focused on the needs of those responsible for implementation, oversight and management of internal digital campus communication technology initiatives in Higher Education.

Chris Gibbs, president and COO of exponation, which produces CorpComm Expo and EduComm Expo, says, “Presenting CorpComm Expo 2016 and Educomm Expo 2016 at Chicago’s Navy Pier Nov. 15-16, 2016, will not only make the shows more centrally located and provide easier air and drive access for attendees, but it will also ensure that there is room to grow both events, which we know have the potential to become significantly larger.”

educommexpo_logoOn Sept. 30 and Oct. 1, the first editions of CorpComm Expo and EduComm Expo debuted at Atlanta’s Georgia World Congress Center. The trade show and conferences were well received by both attendees and exhibitors. Exhibitors appreciated and noted the high quality of qualified end users, and attendees were effusive about the quality of the educational program, and in particular the opportunity to network with their peers.

“CorpComm Expo and EduComm Expo presented us an ideal opportunity to demonstrate the crucial application of our display and projector solutions to the corporate communications and education sectors,”
says Richard Ventura, vice-president of business development solutions at NEC Display Solutions. “The importance of collaboration with, and communication to, a workforce or students in a classroom cannot be understated.”

“Don’t miss out on CorpComm Expo 2016 and the opportunity to network with other communications professionals from industry-leading brands,”
says Emily Clark, manager of employee communications at Darden Restaurants. “The energy and excitement of the 2015 Expo left me inspired and ready to tackle the new challenges ahead.”

And Dr. Tamela Smith, manager of Audio Visual Services at Western Kentucky University, says, “EduComm Expo was a really good conference and well worth my time. I especially enjoyed meeting and engaging with so many of my peers.”

Fandango And NCM Form Strategic In-Theater Marketing, Content and Data Relationship

November 19th, 2015

Gail Chiasson, North American Editor

Los Angeles-based Fandango, which bills itself as the leading digital destination in the US for ‘all things movies’, and National CineMedia, ‘America’s Movie Network’, announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s ‘FirstLook’, America’s #1 cinema advertising pre-show.

The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.

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2016 @SEGD Global Design Awards Open for Entries

November 19th, 2015

Gail Chiasson, North American Editor

Submissions are now being accepted for the 2016 SEGD Global Design Awards, the only international awards program focused solely on user experiences in the built environment.

segd_logo-400x400Since 1987, the SEGD Global Design Awards have set the standard of excellence for Environmental Graphic Design and Experiential Graphic Design – honoring design work that connects people to place by providing direction, content, and compelling experiences in public spaces.

Past winners have ranged from interactive multimedia environments to complex hospital wayfinding systems and from branded corporate workplaces to museum exhibitions. Retail and interior projects, architectural signing, public art, design research, and books have also won awards in the program.

“The sheer diversity of the winning projects highlights the broad reach of Experiential Graphic Design and its power to improve the quality of life where we work, play, learn, shop, and gather,” says Clive Roux, CEO of SEGD. “Experiential Graphic Design makes life better by creating memorable, user-centered experiences.”

The program encompasses seven categories that reflect the core practice areas of XGD:

  • Digital Experience Content;
  • Exhibition;
  • Interactive Experience;
  • Placemaking and Identity;
  • Public Installation;
  • Strategy/Research/Planning;
  • Wayfinding.

Honor and Merit awards will be named in each of the categories and a Best in Show Award will also be selected. Examples of these categories and past winning projects in each can be found in the SEGD Global Design Awards archive.

Best in Show awards in 2014 and 2015 went to the architecturally integrated mediascape at Los Angeles International Airport’s (LAX) Tom Bradley International Terminal and event graphics for the Platform Summit tech conference.

A multi-disciplinary jury representing practitioners from a diversity of design disciplines, as well as clients, users, and students, will evaluate the submissions and select winning projects based on their effectiveness in connecting people to place, creating a unique and memorable user experience, and solving the client’s objectives and design challenge.

Deadline for submissions to the awards program is January 31, 2016, via SEGD’s online entry system. Submissions will be accepted with late fees through Feb. 14, 2016. Winners will be honored during the 2016 SEGD Conference June 9-11 in Seattle, as well as on the SEGD web site and in SEGD’s award-winning magazine and other media outlets. Submission guidelines are downloadable on the 2016 Awards Page.

3M will be the Presenting Sponsor of the 2016 SEGD Global Design Awards.