A Can’t Miss Event: The Retail Evolution Summit

November 21st, 2014

Gail Chiasson, North American Editor

If you have anything to do with the retail sector in terms of digital marketing, retail design or information technology, the Retail Evolution Summit, to be held in San Francisco Feb. 17-19 should be on your calendar as a not-to-be-missed event.

retail evolution summit 2015The Retail Evolution Summit is an educational gathering of marketers, designers, technologists and digital innovation leaders from key fashion, beauty and lifestyle brands.

For those who are involved in creating or implementing interactive store experiences and the OmniChannel journey, this is a tremendous opportunity meet, hear and interact with industry thought leaders to share insights on the future of retail.

The interactive forum on Wednesday, Feb. 18, and Thursday, Feb. 19. combines an exciting speaker lineup of retail design thought leaders, among them: Lee Peterson, David Kepron, and Todd Hale. A welcome reception is being held the evening of Feb. 17.

Attendees will also have plenty of time for sharing successes and networking by participating roundtable discussions focusing on the OmniChannel journey, store design, consumer behavior, retail analytics and more.

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Black Tie Etiquette (Suits You, Sir)

November 20th, 2014

Russ Curry, Ministry of New Media

For all of those non-Brits who are thinking about going to The DailyDOOH GALA AWARDS but who are, maybe, wondering what ‘Black Tie’ means, let me offer readers a little reassurance:

First of all, it’s not to be taken too literally, in the sense that you need to wear more than just a Black Tie – there’s a whole kit that comes with it, AND it’s not just any old black tie – it’s a bow tie – but more about that later…

Secondly, it doesn’t apply to the ladies, in the sense that they can get away without wearing a black tie, but they can use that as an excuse to dress up in fluffy skirts, glamorous evening gowns with revealingly low neck lines, slinky little silk numbers with… – ooh err, steady on Russ, Ed.

We all know that even the best dressed ladies “never have a thing to wear” so they’ll be quite happy to pop out to Regents Street and give a credit card a good work out.

But, as always, the men have an easier time of it. For those who don’t already have their own ‘smoking’, there’s a whole eco-system around the big night out syndrome – the solution is known as “Moss Bros”. In English, this is the synonym for renting a penguin suit – an obligatory rite of passage for any self-respecting post adolescent male in the UK.

It used to be one style, three sizes, but now it’s become much more sophisticated AND painless. The company now offers six different styles in any size imaginable.

There are 7 branches in central London alone and the great progress is that you can reserve online and just turn up on the afternoon of the event for a final fitting – and even if you’ve been a bit optimistic about your size online, they usually have enough in stock to be able to sort you out!

And yes, they do still have that old-fashioned courtesy and tailor-speak – “suits you sir…”

 A big night out requires serious sartorial consideration.
 From classic cuts to fashion-forward styles, Moss Bros Hire has an eveningwear look to suit every occasion. A Package starts at £55 and includes dinner suit plus shirt, bow tie, and a matching cummerbund. Add a waistcoat to your package hire for an additional £5.

To find out more, click here.

Oh, yes, more about the Bow Tie ritual later…

Low Cost CMS 4 Samsung Smart Signage Platform

November 20th, 2014

Andrew Neale

Menuboardmanager.com is a low cost CMS for Samsung Smart Signage Platform.  Supported displays include (ME, MD, PEC Series LFDs) SSSP v1 and (DMD, DBD, DHD Series LFDs) SSSP v2.

One of the features of Menuboard Manager is that branded versions are available, so, for example, one could have a version of Menuboard Manager that is skinned to look like it’s your product. The example given was pizzahut.menuboardmanager.com.

The company behind the site is actually Texas-based OSM Solutions. They are best known for supplying menu board systems to airport terminal QSR outlets across Texas and Nevada.

Two More Digital Sites For Forrest Media

November 20th, 2014

Maddie Cotterill

Scotland’s leading OOH operator has announced two new digital screens to its inventory. Planned for early 2015, both the ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ will stand at 50 sqm and will dominate vital routes into both major cities, offering optimum exposure for advertising brands.

Seafield Digital NEW

With the new additions set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England, Forrest MD, Marc Keenan, said: ‘Our detailed local knowledge has, once again, allowed us to pre-plan these vital routes and then go out and develop these with new digital platforms. Both sites will be ready in early 2015, further strengthening our ownership of prime OOH sites in the north of Britain.’

The ‘CityScreen Glasgow Southern Gateway’ will be Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.

JCDecaux Singapore’s Digital Towers

November 20th, 2014

VlogRobot

You can probably see why JCDecaux Singapore’s Digital Towers, has been nominated as a finalist at The DailyDOOH Gala Awards in the Best Digital Poster or Street Furniture Implementation, simply by looking at the video below…

http://www.youtube.com/DailyDOOH

JCDecaux Singapore Digital Towers

November 20th, 2014

Maddie Cotterill

DD_Gala_finalist_2014JCDecaux Singapore Digital Towers, already nominated as a finalist at The DailyDOOH Gala Awards in the Best Digital Poster or Street Furniture Implementation, thanks to new (this year) jury member, Denis Gaumonde, founder of Digital Media Village (a Paris-based consultancy providing market intelligence services to brands and digital place-based media) and founder of the online portal Ooh-tv.fr – see his original post here from October, now has a more official press release – even though the install has been running since September.

In 2010, JCDecaux Singapore won a competitive tender for a seven year contract to exclusively operate the advertising concession at Singapore Changi Airport running since January 2011.

The seven metre high DIGITAL TOWERS are strategically located at both arrival immigration halls within Terminal 1 and offer maximum campaign visibility to departing, transiting and arriving passengers with a potential reach to 1.5million passengers per month.

JCdecaux Singapore Digital Towers

Ms Ivy Wong, Senior Vice President, Airside Concessions at Changi Airport Group said “The DIGITAL TOWERS add dynamism to the airport environment. This is a trendsetting and innovative platform that provides a new visual experience for our passengers, and offers advertisers an novel advertising concept to captivate audiences like never before.”

Mr Ashley Stewart, Managing Director of JCDecaux Singapore added “The precision rotation function unique to the DIGITAL TOWERS redefines airport advertising and will enable clients to deliver stunning and memorable creative executions”.

Bulgari is the first advertiser, creatively showcasing two of their latest watch series LVCEA, a new woman’s watch line; and Octo, the men’s pillar line.

The campaign was handled by Zenith Optimedia.

Super-Sized Replicas Samsung Curved UHD TVs

November 20th, 2014

Maddie Cotterill

Cheil UK is delivering another UK outdoor advertising first, with a Samsung campaign that will dominate five major UK cities with super-sized replicas of its Curved UHD TVs.

Samsung_CurvedTV_OOH

The campaign looks to build rapid awareness, desire and impact of the Curved TV, marking its biggest ever UK outdoor push.

Going live this week until the 14th of December, each custom-built replica will showcase the most striking image from the epic ‘Coliseum’ TV ad for the Samsung Curved UHD TV and will run with the tagline “You’re surrounded”.

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Canadian Customers Help Trans-Lux Achieve Record-breaking Sales in Q4

November 20th, 2014

Gail Chiasson, North American Editor

Several iconic Canadian organizations will be sporting new TL Vision displays in the coming months as the result of record-breaking sales activity this past fall by Trans-Lux Corporation, New York.

Jean-Marc Allain, president and CEO, says that during the fourth quarter, the company secured over $1.5 million in new LED display sales and lease renewals in the Canadian market.

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Outdoor Sales Team of the Year

November 20th, 2014

Adrian J Cotterill, Editor-in-Chief

Congratulations to Ocean Outdoor who were named Outdoor Sales Team of the Year at last night’s Campaign Media Awards at the London Hilton Park Lane.

ocean win

If anyone hadn’t noticed, ‘awards season’ is in full swing, in London next Wednesday is the Creative Out of Home Awards, the following Thursday, The DailyDOOH Gala Awards.

Ragan’s Best Practices in Digital Employee Communications

November 20th, 2014

Gail Chiasson, North American Editor

#dse2015, the world’s largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, will in 2015 host a three-day event presented by Ragan Communications designed specifically for Corporate Communications professionals.

Ragan’s Best Practices in Digital Employee Communications Summit, to be held March 10-12, 2015 at the Las Vegas Convention Center, will not only offer three days of educational choices, but it will also be co-located with Digital Signage Expo 2015, and will allow event attendees admittance to the DSE Trade Show Floor.

Sponsored by STRATACACHE, the event’s presenting partner, the three days will include a total of three pre-conference workshops, seven general conference seminars, plus a Wednesday, March 11 Opening Keynote with Jon Wolske, the cultural evangelist for Zappos Insights.

Educational topics will focus on challenges corporate communicators face in the new digital workplace, which require today’s professionals to make use of digital signage, mobile apps and video in order to effectively communicate with employees.

“Ragan’s program is a perfect fit with Digital Signage Expo because our attendees in general are interested in learning about how to better utilize digital communications technologies, which include digital signage, interactive technologies and digital communications networks,” says Richard Lebovitz, educational director for Exponation LLC, which produces DSE. “Ragan’s program is especially designed for corporate communications professionals who may work in internal communications, public relations, marketing, creative, technology or in another managerial capacity with oversight responsibility for some aspect of the organization’s communication’s program.”

You can get more information or register here.