Gillette Stadium, home of the NFL’s New England Patriots, sells out for every home game, rallying the fans week after week to give the Patriots one of greatest home-field records of all-time.
As part of a technology upgrade designed to increase fan engagement and replace dated displays, the Kraft Group, the family-owned enterprise that owns Gillette Stadium, the New England Patriots, Patriot Place, The Hall at Patriot Place presented by Raytheon, and the New England Revolution, recently turned to NanoLumens, Norcoss, Georgia, manufacturer and marketer of LED visualization solutions, to install seven NanoSlim solutions.
Four solutions were installed in the Patriots Hall of Fame and three in the newly opened Optum Field Lounge, an innovative space that brings fans closer to the action than ever before with unprecedented sightlines to the playing field.
“When the Kraft Group first undertook the initiative to redefine the fan experience for the 21st Century, they set out to work with companies that could live up to their imagination in terms of providing visualization solutions that set a new standard for interactivity and engagement,” says Dana Michaelis, director of sales/Northeast at NanoLumens, adding that the addition of NanoLumens’ NanoSlims at The Hall at Patriot Place presented by Raytheon and Gillette Stadium’s Optum Field Lounge has resulted in a series of stunning visualization solutions that forge a closer bond between fans and their team.
The Hall at Patriot Place presented by Raytheon is a one-of-a-kind interactive attraction adjacent to Gillette Stadium. Throughout its exhibit galleries, The Hall showcases the tradition of the New England Patriots, explores the history of football in New England, and promotes math and science education for the thousands of schoolchildren expected to visit each year. Tasked to upgrade the display technology within The Hall, HB Communications installed four double-sided NanoLumens NanoSlim solutions that attracts visitors into the venue and interacts with them once inside.
“HB Communications is one of our premier installation partners,” Michaelis says. “We have worked with the company on a number of projects and its teams’ dedication to excellence is second to none. The really pulled out all of the stops to complete the installation before the start of the 2015 football season.”
The displays installed in The Hall stand 22’ tall by 4.5’-wide and are eye-catching visual elements that attract visitors into the 30,000 sq. ft. modern museum exhibit space. From the outside, 9mm pixel pitch solutions showcase the Patriots’ best players, past and present, loved by fans around the country. Once inside, visitors can view and interact with the visualization solutions, built with a 5mm pixel pitch. In addition, the interior display of the double-sided NanoSlim solutions is connected to an interactive panel, allowing visitors to enter the name of their favorite Patriots player and instantly receive videos, photos, and statistics about the athlete’s career.
To further engage with their season ticket members, the Patriots created Gillette Stadium’s first ever field-level space, which offers an array of video technology, including a 30’ by 9’ 2.5mm pixel pitch NanoSlim Engage solution and two 5mm 35’ long ribbon displays. Working with global design architecture firm, Populous and Henderson Engineers, the 20,000-square-foot Optum Field Lounge offers unparalleled views and an event experience like no other.
When it’s not game day, the Optum Field Lounge can be rented for a variety of private events, including corporate receptions, holiday parties, galas, meetings, fundraisers and more.