The City Briefing: #SmartCities

November 24th, 2016

Russ Curry, Ministry of New Media

What are the critical elements of a successful Smart City? What are the strategic opportunities with Smart Cities and IOT? How can modern technology be used to improve urban space and interaction with citizens to increase quality of life? What requirements will cities around the world have to meet in order to build prosperous, liveable cities?

city briefing smartcities

These are just some of the things our three esteemed speakers will be examining in our next half day City Briefing, which takes place next Wednesday November 30, 2016 in London.

  • Attendees will also be able to hear from new Primesight Managing Director Matt Teeman about LinkNYC’s expansion plans in the UK involving Intersection / Primesight and BT. For many it will also be their first chance to hear Matt speak.  He has a very interesting background with a wide range of experience in both classic and digital media having spent time at BBC Magazine, Metro and most recently in charge of Bloomberg’s European media assets.
  • Sandra Baer who is the President of Personal Cities, a smart city company focused on innovation and stakeholder engagement, is a champion of creative collaboration between the public and private sectors; her firm delivers strategic advice to cities and companies. Sandra will talk about the ‘Changing Landscape of Smart Cities‘, as she has a new definition of a smart city that focuses on the critical elements of a successful smart city and its leadership -including the characteristics of savvy city leaders! Based on her extensive experience she will describe the requirements that cities around the world are going to have to meet in order to build prosperous, liveable cities. The case studies that she will present will demonstrate the need for: a smart city executive committee, strengthened outreach and new collaborations to include all stakeholders. Sandra has previously served as Senior Director for Alliances at the Smart Cities Council where she was responsible for leading engagement with government and civic leaders in cities around the globe.
  • London based Private Investment Boutique DeBere Capital Partners Managing Partner Dirk Huelsermann will be speaking about ‘SmartCities and the Internet of Things (IoT)‘ – two of the hottest topics in the technology world at the moment. Dirk said at the DailyDOOH Investor Conference in New York recently that “Strategic opportunities abound, whether it be using modern technology to improve urban space or interacting with citizens to increase quality of life. “By 2025 we will see, over 26 groundbreaking SmartCities projects globally and with an expected market size of $1.5 trillion there are many reasons why investors and the out of home media owners who have embraced digital should sit up and take note”.  Dirk will explore how the OOH and DOOH industry intersects with Smart Cities and how modern technology can be used to improve urban space and interaction with citizens to increase quality of life.

DD_TCB_SmartCities Logo 470‘The City Briefing: Smart Cities’ takes place 14:00 onwards on Wednesday November 30, 2016 in London in the lecture theatre of the world’s largest law firm, Dentons.

This event is conveniently the day before The DailyDOOH Gala Awards for anyone flying in from abroad or heading into London specifically for that.

Registration can be found here.

It’s one of our regular City Briefing events.

#ff @sandrambaer @dhuelsermann @matt_teeman @primesight @LinkUKconnect

Patrick Joseph Trainer 1935 – 2016

November 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

We are saddened to hear that Forrest Group Chairman, Patrick Joseph Trainer passed away peacefully at home on Friday November 18, 2016.

Pat was a true leader in Out of Home and his experience spans seven decades, he would have seen everything to paper 4 sheets to today’s giant digital screens.

He started as a site finder with Arthur Maiden and Co. in the 1950’s, developing new sites in Scotland and Ireland, before setting up his own company Trainer Advertising (the forerunner of Forrest) in the late 1960’s.

Pat was universally respected by clients and competitors alike and is a huge loss, not only to Forrest but to the UK Out of Home industry.

There is a reception and vigil at St Mary’s R.C. Church, Abercromby Street, Glasgow G40 2DQ on Thursday November 24, at 6.30pm with a funeral Mass on Friday November 25, at 11.00am, thereafter to Linn Crematorium for 1pm, Lainshaw Drive, Glasgow G45 9SP.

AdQuick Online Billboard Booking

November 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

This week saw yet another startup claiming a first with a platform that is, we quote “designed to managed the OOH ecosystem” – what they really mean is that it’s an online booking platform – a startup that was only founded back in August will hardly have built an Ayuda Media Systems like ERP platform in that short space of time 😉

Bottom line, Santa Monica, California-based startup AdQuick’s Web-based platform enables online self-service booking of digital displays.

We are told that the AdQuick platform has been in beta testing for several months and has already conducted half a dozen OOH campaigns for several advertisers, including chatbot provider Sensay, grocery service Instacart, influencer CRM Ninja Outreach, and fitness centers Orange Theory Fitness.

Verizon Acquires @LQDWiFi

November 23rd, 2016

Maddie Cotterill

Last week Verizon Communications Inc. (NYSE, Nasdaq: VZ) acquired all of the assets of LQD WiFi LLC., a private company based in New York – described as a developer of outdoor interactive displays that provide WiFi connectivity along with news, emergency alerts and community information.

LQD PALO

LQD’s main service is called Palo, a kiosk-style structure similar to LinkNYC’s Link that serves both as a WiFi station as well as a place for people to interact with information on the Palo itself.

Former Microsoft exec, Randy Ramusack, Founder and CEO of LQD WiFi said “We designed Palo, from day one, to be part of the community, offering Wi-Fi, public safety features and a unique, interactive community engagement platform. Palo’s human-scale touch screen lets users explore and connect with the local community creating multiple ways to engage, through an innovative, purposeful and curated experience.”

This is the fourth acquisition made recently by Verizon which can be attributed to #IOT – obviously a complement to Verizon’s other acquisition strategy based around consumer-focused media companies (Yahoo, AOL etc).

Other #IOT acquisitions include Sensity Systems, Fleetmatics and Telogis.

Mike Lanman, SVP, Enterprise Products and Internet of Things at Verizon, said “LQD’s Palo technology hubs capture Verizon’s vision of delivering citizen engagement experiences by connecting people with their communities while providing critical security, transportation and wayfinding solutions as well as Wi-Fi capabilities. This transaction uniquely positions us to utilize our unmatched infrastructure, platforms and network at scale to deploy elegant and engaging community technology hubs that connect, inform, inspire and support people where they live, work and play”.

Financial terms of the deal were not disclosed.

Is DART 2.0 The Most Intelligent OOH Audience Measurement System?

November 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

Val Morgan Outdoor (VMO) has just unveiled DART 2.0 – which they claim is Australia and New Zealand’s most intelligent out of home audience measurement system.

Woolies_DART2.0

Digital outdoor Audience in Real Time (DART), anonymously tracks over 250,000 New Zealanders and in real time, it reports on; age, gender, when the audience viewed and how many people viewed across an advertiser’s campaign period. Not much new in that you’d think BUT VMO’s claim is that their software, using global best practice in facial recognition, has been trained through machine learning computers to map facial features that then predict age and gender AND that it has been learning since inception in 2014 and now reports on demographics with even greater precision.

The claim is that DART 2.0 offers insights on engagement across 18 demographic profiles.

MalvernEastBP

Anthony Deeble VMO’s Managing Director told us “We’re incredibly proud of how we’ve advanced DART. The evolution has meant that the outdoor industry has been able to completely move away from dated and subjective OOH measures. The more prized metric – viewer engagement – provides agencies and marketers with more meaningful data than ever before.”

General Manager for VMO New Zealand, Gordon Frykberg added “The VMO Work network in New Zealand measures 250,000 people weekly. And our network is set to double in 2017 giving New Zealand brands enormous reach in a highly desired audience segment.”

80 Greys Ave-6

The advancements of DART 2.0 coupled with VMO’s dynamic ad serving system, has enabled VMO to deliver content programmatically based on live audience insights – rather than booking inventory weekly or monthly.

Anthony Deeble commented “Using DART 2.0 to deliver content dynamically to the right audience at the right time is a giant leap in effectively targeting audiences in out of home environments. The benefit to the advertiser is simple; less wastage.”

“Our ultimate objective is to give brands more meaningful insights and greater accountability on audience. VMO is proud to lead when it comes to innovation in audience engagement and technology that delivers results for clients”.

DART 2.0 is now available in New Zealand across the VMO Work network.

Huawei’s Richard Yu to Deliver #CES2017 Keynote

November 22nd, 2016

Andrew Neale

The Consumer Technology Association (CTA) this week announced that Richard Yu, CEO, Huawei Consumer Business Group, will deliver a keynote address at #CES2017 which will run Jan. 5-8, 2017 in Las Vegas, NV.

Richard Yu will deliver his keynote at 2 PM Thursday, January 5, 2017 in The Venetian’s Palazzo Ballroom. During his address, he will showcase Huawei’s vision for a more global model of innovation, which taps into the strengths of each country and region and encourages collaboration with the adoption of the latest technologies and techniques. Through his keynote, attendees will learn about Huawei’s plans for the future of mobile – one that integrates the latest in artificial intelligence, virtual reality and connected technologies and pairs them with elite global partnerships and sustainable product development.

Gary Shapiro, president and CEO, CTA said “Mr. Yu has emerged as a leading visionary in the technology industry. He has worked with Huawei since its inception, and has helped shape the fast-growing brand that Huawei is today. Under Mr. Yu’s leadership, Huawei stands among the pioneers of mobile technology and remains a champion of connected work with endless possibilities. CES is where that connected world comes together. We look forward to welcoming Mr. Yu and Huawei to the CES stage.”

Huawei launched its Consumer Business Group in 2003. Since then, it has emerged as one of the top three smartphone brands, and has pushed the industry forward through meaningful and innovative consumer technology. Huawei serves over 170 countries and more than one third of the world’s population.

Richard Yu began his career at Huawei over two decades ago in 1993. He has since held several titles with Huawei, including CTO of Wireless R&D, and director of the GSM/UMTS technical sales department. In 2006, he was appointed president of Huawei’s Wireless Network product line, and was nominated as president of the European region in 2008.

During #CES2017 Huawei Consumer BG will exhibit in Tech East.

Bow Tie Etiquette

November 22nd, 2016

Russ Curry, Ministry of New Media

Those of you going along to the The DailyDOOH GALA AWARDS at London’s Banqueting House next Thursday December 1 really should know a bit more about bow ties.

The bow tie consists of a ribbon of fabric tied around the collar in a symmetrical manner such that the two opposite ends form loops. Ready-tied bow ties are available, in which the distinctive bow is sewn into shape and the band around the neck incorporates a clip.

Some ‘clip-ons’ dispense with the band altogether, instead clipping to the collar. The traditional bow tie, consisting of a strip of cloth which the wearer has to tie by hand, may be known as a ‘self-tie’, ‘tie-it-yourself’, or ‘freestyle’ bow tie to distinguish it from these.

And, guys, if we get it right, we all end up looking like this:

Bow ties may be made of any fabric material, but most are made from silk, polyester, cotton, or a mixture of fabrics. Some fabrics (e.g., wool) are much less common for bow ties than for ordinary four-in-hand neckties.

The bow tie originated among Croatian mercenaries during the Prussian wars of the 17th century: the Croat mercenaries used a scarf around the neck to hold together the opening of their shirts. This was soon adopted (under the name cravat, derived from the French for ‘Croat’) by the upper classes in France, then a leader in fashion, and flourished in the 18th and 19th centuries.

It is uncertain whether the cravat then evolved into the bow tie and necktie, or whether the cravat gave rise to the bow tie, which in turn led to the necktie. The most traditional bow ties are usually of a fixed length and are made for a specific size neck.

Sizes can vary between approximately 14 and 20 inches just like a comparable shirt collar. Fixed-length bow ties are preferred when worn with the most formal wing-collar shirts, so as not to expose the buckle or clasp of an adjustable bow tie. Adjustable bow ties are the standard when the tie is to be worn with less formal lie-down collar shirts, which obscure the neckband of the tie. ‘One-size-fits-all’ adjustable bow ties are a later invention that help to moderate production costs.

The DailyDOOH Gala Awards, Where To Stay Nearby?

November 22nd, 2016

Russ Curry, Ministry of New Media

The DailyDOOH Gala Awards takes place next week and to preempt all of the emails we receive from non-London residents and international visitors regarding where to stay on the night in question, here are hotels that we have personally stayed in, which are all good quality and nearby.

In order of closeness to / from Banqueting House, they are: –

The DailyDOOH Gala Awards takes place Thursday December 1, 2016 at Banqueting House. There are still a few individual tickets for sale here.

#ff @horseguardsLDN @CorinthiaLondon @ParkPlazaHotels @MondrianLDN

Dynamic Adds Four New Digital Faces in Calgary

November 22nd, 2016

Maddie Cotterill

Dynamic Outdoor announced their expansion in Calgary, AB this week with four new 12’ x 24’ digital faces, two located on 52nd Street SE and two located on Barlow Trail.

dynamic outdoor calgary

The 52nd Street SE location is a massive commuter route with three lanes of traffic in each direction, north and south, and targets commuters heading into and out of southeast Calgary. Barlow Trail is a major arterial road in Calgary heading to and from Hwy
2 and Southeast Calgary, it is a multi-lane commuter through-fare with high congestion levels and long exposure times.

These new billboards are part of a multi-location expansion by the Toronto based digital out-of-home company which currently operates 41 digital outdoor faces in Canada’s five largest markets.

Brandon Newman, President of Dynamic told us “I’m extremely excited to introduce these premium faces into the Dynamic inventory. The new Calgary inventory extends our geographic distribution in Alberta making us one of the most dominant players in the province and further cements our place as Canada’s premier digital billboard company. We’ve entered two major markets this year, nearly doubled in size. Our national growth strategy is aggressive; we are executing as planned and we have plenty more to come.”

Dynamic Outdoor launched in 2014 and prides itself on being the only pure play digital out-of-home company in Canada with a national footprint. This concentration provides for strategic focus on innovation and new technologies with the sole purpose of executing more efficient and effective campaigns and this focus can be seen in the fact that their ‘Danone Yoghurt Traffic Triggered Campaign’ is a finalist in the ‘Most Innovative Use of Technology‘ section at The DailyDOOH Gala Awards in London on December 1, 2016.

DDOOH_gala2016_finalistThat particular campaign was a collaborative effort between Dynamic and the Carat Montreal and Y&R Montreal teams. Dynamic pitched the concept of being able to display multiple creative elements based on external data feeds such as traffic, weather, sports scores, social media and other dynamic content via XML / API to our digital billboards ad scheduler across Canada.

Carat loved the idea and after several meetings to identify the exact functionality required, Dynamic outlined to Carat the traffic congestion conditions from which Y&R developed the creative assets.

The campaign was a great success and garnered exposure in Forbes Tech, Wired Magazine and many other national and international publications. It was the first campaign in North America to utilize four different traffic triggered creatives.

Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.

Great Omnichannel Expectations

November 22nd, 2016

Andrew Neale

At #NRF17 in New York in January, iVend Retail will release a research report on their 2016/2017 ‘Great Omnichannel Expectations’ study.

The study will provide insights into omnichannel shopper’s opinions on:

  • what’s off-limits when it comes to data collection
  • the importance of consistent online vs in-store experiences
  • efficiency of buy online, pick up in-store processes
  • looking for a better price even after a purchase is completed

The research is a follow up to last year’s study, Great Omnichannel Expectations which you can read here.

iVend Retail is a CitiXsys product. CitiXsys is the largest Software Solution Partner to the SAP Business One community and a leading provider of software products in the Retail and Wholesale Distribution Supply Chain domain.