Mark Bracey Departs @OceanOutdoorUK

October 16th, 2017

Adrian J Cotterill, Editor-in-Chief

We understand that Ocean Outdoor’s international development director Mark Bracey is stepping down after 10 years with the Group. He leaves in January 2018 to take back the reins of his global property and advertising consultancy Portfolio Media Management.

Since joining Ocean in 2007, Mark has been a key part of the Ocean team, growing a client base of premium landlords and local authorities and working with them to create a portfolio of handpicked city, retail and roadside digital out of home displays across 10 UK cities. He was also instrumental in developing The Alliance, Ocean’s global DOOH partnership.

Ocean chief executive officer Tim Bleakley told us “Mark and the Ocean development team have pioneered some of digital out of home’s most famous products. He has been a big character in the Ocean boot room and he will be missed. We all wish him every success with his latest venture and I am pleased Ocean will continue to have access to his knowledge and advice.”

Set up in 2003, Portfolio Media Management operates in London, Madrid and Oxford. Previous clients include the City of London, Harrow council, Kenmore Property Group, Lambert Smith Hampton, London & Regional Properties, HBOS, Marriott, Milligan, National Grid Transco, P&O Developments, Palmer Capital Partners and Wembley.

DPAA International Forum

October 16th, 2017

Russ Curry, Ministry of New Media

The ‘DPAA International Forum‘ takes place on Thursday November 2, 2017. It’s invite only and primarily intended for international folks who’ve paid to attend the #VideoEverywhereSummit the day before.

The itinerary is as follows: –

11:00 Guest arrival into [VENUE]

11:15 Introduction from host, Barry Frey

11:30 GUEST SPEAKER Ocean Outdoor’s CEO Tim Bleakley will present ‘A Milestone Case: Lighting up Piccadilly’

12:00 Barry Frey (and Audience) in Conversation with Adrian Cotterill

12:30 Guests Depart

It’s being held at the offices of MKTG, 20th Floor, 32 6th Ave, New York, NY 10013.

With the DPAA recently recruiting more and more ‘international’ members, this could well be the start of something bigger and more long running – both during New York Digital Signage Week and perhaps elsewhere around the world.

STRATACACHE LatAm Launched by @STRATACACHE

October 16th, 2017

Adrian J Cotterill, Editor-in-Chief

STRATACACHE has announced the launch of a new division, named STRATACACHE LatAm (STRATA LATAM), headquartered in Mexico City and focused on delivering scalable, fully managed digital media solutions to the Latin American (LATAM) and Caribbean markets.

Chris Riegel, STRATACACHE and Scala CEO told us “As digital communications continue to evolve to deliver significant business value for brands, the ability to deliver positive financial results is what clients require,” said “We have a long history of driving in-store digital success for many of the largest global brands, and STRATA LATAM will have access to the full spectrum of technology, products, category expertise and multi-language support along with the financial resources needed to deliver cost effective business models for a client’s global deployment demands.”

STRATA LATAM will engage large organizations seeking to use rich media, interactive audience and customer experiences to grow their market share. By leveraging the expertise, tools and support of the STRATACACHE family of digital solutions companies, STRATA LATAM will address the needs of the region, which has seen significant opportunity for growth and success.

Under the direction of former SSL Digital COO, Federico Escobar now General Manager Mexico & LATAM, and former SSL Digital Commercial Office, Antonio Naranjo, now VP of Business Development, we understand that the principal business focus will be retail, financial services, entertainment and sports venues.

Ken Boyle, STRATACACHE SVP of Strategic Operations, who will oversee STRATA LATAM’s alignment of sales, services and marketing to meet the region’s needs said “STRATA LATAM can immediately engage with the region’s largest brands, driving our initiatives forward in Mexico and Latin America. With a team of industry veterans supported by the global reach and technology depth of STRATACACHE, STRATA LATAM is building a team to support the specific requirements and influences of the regional market”.

STRATA LATAM has a direct-client management engagement strategy while leveraging the long standing regional partner channel of Scala – a STRATACACHE owned company with the industry’s largest global partner network – to empower product delivery and localized service fulfilment.

#NYDSW @Barco’s Media Lab Session

October 15th, 2017

Maddie Cotterill

Five years ago (in 2013), the DPAA, NEC Display Solutions of America and the Ministry of New Media put their heads together and agreed that they should try and hold their prestigious New York events in the Fall / Autumn the same week – thus was born New York Digital Signage Week – now of course in its fifth year and something of an unprecedented success with over 32 individual events being held in two week’s time.

The very next year, Barco stepped up to the plate and have, ever since, been holding the unofficial launch party for the week on the Monday evening.

They’re doing the same again soon, this time though in a new, bigger, much more exciting venue; namely Spring Studios, 6 St Johns Ln, New York, NY 10013 which is a little more central than their old Barco Demo Center / Niles Creative Studio down on Broadway.

Over the years their event has been known for its GREAT food (let’s get our priorities straight here), the SUPERB networking opportunities (made even better, cos’ it’s at the beginning of the week, we feel) and they always, always have a BRILLIANT speaker.

The event this year takes place Monday, October 30, 2017 from 4:00 PM to 7:00 PM (EDT). The evening is held in such high regard tickets go very, very quickly – in fact at this moment, there are only a handful of tickets left before the event goes on waitlist, Ed.

Manolo Almagro, Managing Partner at Q Division is a man who needs little introduction to those in the digital signage, retail, err and karaoke worlds. He leads Q Division, a global consultancy dedicated to offering best in class IoT, connected commerce solutions, data-driven innovation strategies and emerging technology. Q Division provides strategic and executional support for retail tech prototypes, field tests and large scale, enterprise class technology deployments.

Manolo was appointed an AVIXA (nee InfoComm) Emerging Trends Fellow for Digital Signage in June 2017 and (if he stands on a chair) can be seen leading retail and technology tours at CES, NRF, ISE, DSE, InfoComm, Mobile World Congress and elsewhere. In fact he is is officially a ‘Retail + Emerging Tech Subject Matter Expert: Mobile World Congress Tours‘ for Mobile World Capital Barcelona and an ‘Emerging Tech – Subject Matter Expert‘ at NRF – how impressive is that?

His singing voice gets him nowhere (shown above at the Rocktober Mixer last year during NYDSW ’16) but the rest of his life and work experience makes him the perfect judge for where retail and technology is at, right now. He truly is a superb speaker.

You can register for the event here. Barco is an official sponsor of New York Digital Signage Week.

PLEASE NOTE that on the night EVERYONE will need Photo ID to get into the building.

In addition, INTERNATIONAL visitors will need Photo ID and to have their Passport number to hand (so in fact, they may well want to bring their passports with them!)

The historic Roosevelt Hotel, known as ‘The Grand Dame of Madison Avenue’ is the official hotel for New York Digital Signage Week. Attendees to any of the week’s events are eligible for preferred hotel rates.

QMS Delivers Canberra’s First & Only Landmark Digital Billboard

October 13th, 2017

Adrian J Cotterill, Editor-in-Chief

QMS has ‘switched on’ the first and only roadside digital billboards in Canberra, as part of its recent Canberra Airport Advertising concession win, further cementing its position as one of Australia’s leading digital outdoor providers.

QMS CEO Barclay Nettlefold told us “We are thrilled to be the pioneers of landmark digital outdoor in the ACT as we bring our expertise and experience to Canberra with ‘The Capitals’. Being the first outdoor media company to launch premium digital billboards in this important market, is a significant milestone for QMS and a reflection of our valuable new partnership with Canberra Airport. We are excited to see our commitment to providing our clients with premium digital media assets in key outdoor markets extend to the nation’s Capital.”

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Steve Ridley Joins @RougeMedia

October 13th, 2017

Adrian J Cotterill, Editor-in-Chief

Former Kinetic CEO Steve Ridley has been appointed Chief Partnership Officer at OOH media firm Rouge Media.

Steve Ridley left Kinetic in 2014 after 15 years with the agency and its predecessor firm Poster Publicity.

Rouge Media operates several OOH specialty networks, including Rouge Campus Network across more than 750 colleges and the Rouge Women’s Network, with displays at 3,000+ venues.

ELAN Media @Quividi Joint Event in Qatar

October 13th, 2017

Adrian J Cotterill, Editor-in-Chief

ELAN Media recently held a joint event with Quividi at Novo Cinemas, 7 Stars Theater, the Pearl, Qatar in order to announce their partnership and to introduce the new Anonymous Video Analytics technology (AVA) which allows ELAN Media to measure accurately the audience of their DOOH assets in real time.

The event was attended by international creative and media agencies, advertisers of international and local retail brands, and executives of Mall of Qatar & Doha Festival City. Jamie Ball, Chief Operating Officer of ELAN Media and Denis Gaumondie, Chief Marketing Officer of Quividi (shown above) highlighted the benefits of Quividi’s Advanced Audience Measurement technology, now fitted across ELAN Media’s digital MUPIs deployed at MoQ & DFC.

ELAN Media and Quividi also demonstrated an interactive advertising campaign on a digital screen similar to the MUPIs at the malls; where the content of the demo changed depending on the gender and outfit color of the watcher standing in front of the screen.

Jamie Ball told us “We are proud of our partnership with Quividi. Introducing this cutting-edge technology to our clients reinforces ELAN Media’s reputation once more as one of the most innovative media companies in the Middle East region.”
Ball added: “The technology provides numbers and interpretations. For example, since 23rd of April, 2017 until date, we’ve had more than 50.5 million people walking by our assets at MoQ & DFC. We can measure their demographics, how much time they spent in front of the screen, and how much engaged they were with the content of each advertisement”
.

ELAN Media, a subsidiary of ELAN Group, aims to create an innovative communication landscape using a mix of media channels that engage customers, achieving numerous audience target opportunities effectively and efficiently. ELAN media owns 240 digital screens that include ‘The Iconics’, two 72 sqm digital screens in the Mall of Qatar, the ‘Axis’, a giant 28sqm rotating screen with 360-degree visibility at Doha Festival City, and the ‘Torch’, the largest roadside digital screen in Qatar, in addition to many others.

HEROFi joins @DPAAorg

October 13th, 2017

Adrian J Cotterill, Editor-in-Chief

HEROFi, whose patented marketing automation platform has radically changed the face of physical retail, has joined DPAA, the leading global organization for everything digital out of home.

HEROFi’s groundbreaking software synchronizes external and internal data and services, applies real-time business rules, and changes the physical environments at the individual store level as different conditions, changing data, or consumer actions warrant. HEROFi does this at scale, in real-time, in thousands of locations worldwide – with proven impact on revenue, frequency, and average basket size.

Barry Frey, President & CEO of DPAA told us “HEROFi’s software powers next generation media and consumer touchpoint networks, re-defining how brands manage consumer loyalty and staff management in the process. They have a blue-chip roster of clients and reach tens of millions of consumers at thousands of locations worldwide. We welcome HEROFi to our ranks and look forward to working with them to help them grow their business and advance the DOOH industry.”

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Did @OutcomeHealth Mislead Advertisers?

October 12th, 2017

Adrian J Cotterill, Editor-in-Chief

In June, Outcome Health announced a financing round which they claimed at the time, valued the company at $5 billion pre-money.

This week’s Wall Street Journal writes ‘Outcome, a Hot Tech Startup, Misled Advertisers With Manipulated Information, Sources Say‘ and claims that some employees provided inflated data to measure how well ads performed, created documents that inaccurately verified that ads ran on certain doctors’ screens and manipulated third-party analyses showing the effectiveness of the ads.

The WSJ writes that three employees have been put on paid leave and Lanny Davis, a lawyer hired as spokesman by Outcome after the WSJ’s inquiries, says the company has hired the law firm of former U.S. attorney Dan Webb, we quote (the WSJ) “to review allegations about certain employees’ conduct that have been raised internally. Outcome has always upheld the highest ethical standards”.

You should be able to read the full article here, it makes interesting reading.

Clear Channel Airports Wins 10-Year Contract w/ Port of Seattle

October 12th, 2017

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today has announced it has signed a new 10-year agreement with the Port of Seattle to provide a benchmark-setting media program at the Seattle-Tacoma International Airport (Sea-Tac).

Clear Channel Airports aims to transition Sea-Tac and its valued advertising partners seamlessly into a stunning, architecturally integrated media advertising network. Clear Channel Airportshas been the premiere display advertising provider for Sea-Tac since 2007 and was awarded the new 10-year contract via a competitive request for proposal process against other major competing outdoor media companies. The new partnership went into effect August 1, 2017 with the new advertising program launching in 2018.

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