RMG Expands Relationship With New $2.5 Million Contract – With Whom?

December 15th, 2014

Gail Chiasson, North American Editor

It’s all very nice to hear today that RMG Networks Holding Corporation (RMG Networks), provider of technology-driven visual communications solutions, has been awarded an additional $2.5 million contract to provide an internal communication solution and related services to a large, longstanding customer – but why not name that customer?

logo_rmg-networks_fullblk-01Since they are already a long-standing customer, why not name them instead of leaving us guessing? ‘The customer’s request’ is the answer we’ll get, I suppose.

RMG Networks will provide hardware, software and program services to support internal communications across the entire 90+ location footprint of the customer. This customer will also use RMG Network’s OnTarget news service as part of their communications program and the OnTarget Premier service to create uniquely tailored company news messages.

Bob Michelson
, just named the permanent (rather than interim) CEO and president of RMG Networks, says, “Our account planning efforts, designed to help us develop and deploy customized solutions to meet the evolving needs of our customers, is beginning to pay dividends. This longstanding customer has expanded their relationship with RMG Networks based on our ability to create a comprehensive Internal communications offering. Maintaining clear and consistent messaging across an enterprise is critical to optimizing productivity and maintaining employee morale and our solution was a natural fit for this client’s needs. This significant order increases our optimism as we head into 2015.

“As demand for digital communications solutions continues to grow, we remain focused on identifying, pursuing and winning opportunities such as this to further penetrate our blue chip customer base, bolster our leadership position and expand our market share. Our clients are seeing the tremendous value proposition of our offerings as they seek solutions that address their business challenges, provide for consistent, global communication with employees and create pathways for further engagement with their customers.”

All very nice! Should help RMG’s stock prices. Now who are they?

Posterscope 2 Trial Real Time Trading in North America

December 15th, 2014

Adrian J Cotterill, Editor-in-Chief

Late last week Posterscope announced that during Q1 2015 it would trial a real time trading platform in North America.

Helma Larkin, CEO, Posterscope USA, said, “With the launch of the beta phase of this initiative, we will bring the power of online techniques to the real world, in real time, in a fully automated way. In today’s era of convergence where the lines between the digital and physical worlds continue to blur, OOH is an increasingly important component of the media mix for how we most effectively reach the consumer in their daily journey. Through this initiative, we will now be able to offer our clients a more nimble and dynamic means of reaching their target audience.”

The media owners for the beta launch are Lamar and Outfront Media.

500 Display Network, Innovation Generation Ohio

December 15th, 2014

Adrian J Cotterill, Editor-in-Chief

Innovation Generation Ohio, an initiative that gives high school students in Central Ohio State the support they need to develop skills essential for today’s working environment is rolling out a 30 school, 500 display digital signage network put together by Signagelive partner Coffman Media.

WSHS

The network links schools and colleges with local businesses and provides high school students with practical career credentials needed to enter the workforce.

Innovation Generation Ohio forms part of the Pathways to Prosperity Network, a national scheme that has been launched across 25 states in the US to help address youth unemployment.

Coffman Media won the five year contract by public tender.

Jason Ault, COO and Co-founder of Coffman Media said “Using Signagelive we have been able to implement a centralised digital signage network for schools and colleges in Central Ohio that can be managed remotely. Signagelive’s cloud-based software delivers enterprise-grade functionality applicable to all scenarios without needing any major changes to the core technology, which increases usability for the customer.”

Although Coffman Media is responsible for the overall management of the digital signage network and the content being displayed, major stake holders in the individual schools have received basic administration training so that they can amend or update content on-demand, in response to real-time situations.

JCDecaux Transforms St. Pancras w/ Premium DOOH

December 15th, 2014

Maddie Cotterill

JCDecaux announced today the next step in its digital rail expansion by unveiling the first ever 80” state-of-the-art digital screens today at London’s St. Pancras International Station.

JCDecaux_St_Pancras (2)

Eight new screens will provide advertisers with premium digital Out-of-Home opportunities in key locations throughout the station’s spectacular high-end retail space and concourse.

These screens will enhance the passenger experience as they enable advertisers to reach highly-affluent and connected audiences with dynamic digital content. The digital locations are strategically situated in close proximity to high-end retailers, such as: Links of London, Fortnum and Mason and Whistles and will complement the two Transvision large-format digital landscape screens that are positioned either side of the departures board.

Spencer Berwin, Managing Director – Sales at JCDecaux, told us “2014 has been a big year for JCDecaux’s digital investment and we are delighted to unveil these new state-of-the-art 80” screens which will set the benchmark for future investment in our “Channel 6” portfolio. I’m pleased we are launching these screens at St. Pancras – a one of a kind rail station that has a unique high-end retail offer that attracts a particularly elite audience in the heart of the capital.”

Wendy Spinks, Commercial Director at HS1 Ltd, owners of St. Pancras International, said: “We are delighted that JCDecaux has chosen to launch at St. Pancras, which receives close to 50 million visitors each year. Our successful partnership with JCDecaux marks the latest stage of our drive to bring the best technology to this famous Victorian station.”

As a leisure destination, the station is home to a daily farmers’ market, places to eat and shop, and the longest Champagne bar in Europe. In addition to Eurostar services, East Midlands Trains, Thameslink and Southeastern are serviced by St. Pancras.

VSI Making Do-It-Yourself Custom Video Creations Easy

December 15th, 2014

Gail Chiasson, North American Editor

Chicago-based Visible Spectrum Inc. (VSI) last week released version 4.0 of its web-based platform for creating full motion HD videos in real time.

logo visible spectrumIn addition to a new web look and feel, VSI 4.0 introduces revolutionary new technology for an even easier way to create custom video: ‘Do it for me’ automated ad creation. Users may now either compose sophisticated videos themselves, using VSI’s original professional tools; or, have the system build custom ads for them.

John Malec, VSI CEO, says, “Using nothing more than the user’s business name and zip code the software finds the business on the web; classifies it into 1 of 250 business types; captures contact info, logo and images from the web; and in real time builds eight video ads for that specific business. The user selects one and may tweak it by: choosing between 15 and 30 second versions; changing background color; customizing text fields; and/or replacing images. It’s so easy they’re out the door with a custom, full motion HD video ad in minutes for $99.”

For those wanting greater flexibility, the original ‘Do it myself’ option provides powerful professional editing tools, over 1,000 designer-built templates, and a web-based tool to make custom templates. Licensed users may even create Adobe After Effects projects which VSI replicates as VSI templates.

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RMG Networks Names Robert Michelson CEO

December 15th, 2014

Gail Chiasson, North American Editor

The Board of Directors of RMG Networks Holding Corporation (RMG Networks), a leading provider of technology-driven visual communications solutions, has removed the interim designation from Robert Michelson‘s title, naming him the company’s president and CEO, effective immediately.

Robert Michelson Photo (1)Michelson, 58, had been named interim president and CEO on July 24, 2014, bringing more than 35 years of relevant industry experience to RMG Networks. Previously, he held senior management roles with leading technology and technology services companies including Share Rocket, Goliath Solutions and IXL. As an operating partner at Sterling Partners, he served as lead director helping companies enhance their operational effectiveness and realize their full potential.

Gregory Sachs, executive chairman, says, “The board is encouraged by the progress RMG Networks has made in the four and a half months since Bob joined the company, and we believe the company is well positioned for success. Under his leadership, RMG Networks has built on its leadership position, reinvigorated product development efforts and enhanced the sales efficiency. We are encouraged that Bob has committed to the company for the long haul, and we are excited to move forward to reap the benefits from the initiatives he has put in place.”

“In the short time I have been with RMG Networks, I have come to appreciate the many opportunities in front of us, and I am excited to work with the talented team here to unlock shareholder value,” says Michelson. “Together, we will aggressively pursue opportunities for growth and profitability, instilling discipline throughout our sales organization and expanding our position as a technological leader in the industry.”

CBS TV Stations Partner With Curb To Create New Taxi TV Media Platform

December 15th, 2014

Gail Chiasson, North American Editor

The CBS Television Stations group and Curb, a Alexandria, Virginia-based mobile technology company (formerly called Taxi magic) focused on improving the transportation experience in cities across the country, today announced a new partnership that will bring news, weather and entertainment content from local CBS stations to taxis and other for-hire vehicles.

The partnership has launched Curb TV with content from CBS-owned stations now appearing on high definition video screens in more than 2,000 vehicles in the Los Angeles (served by KCBS and KCAL-TV) and Minneapolis-St. Paul (served by WCCO-TV) markets. Curb plans to soon add local content from CBS-owned stations in Chicago (WBBM-TV), Dallas-Fort Worth (KTVT and KTXA-TV) and Denver (KCNC-TV) to more than 5,000 vehicles.

The local CBS content will be updated several times a day in order to provide taxi riders with access to the latest news headlines, weather forecasts and information regarding local events.

“We are extremely pleased to partner with Curb to make our award-winning local content available on yet another great platform so that consumers can stay connected to our stations whenever and wherever they like,” says Peter Dunn, president, CBS Television Stations. “This new initiative presents another great opportunity to expand the audience for our content and we look forward to rolling out this service in all of our markets.”

“The launch of the Curb TV media platform helps bolster Curb’s industry-leading ride experience by delivering local, relevant and timely news and entertainment content to travelers on the move,”
says Patrick Lashinsky, CEO at Curb.

Curb (previously Taxi Magic) is a mobile technology company focused on improving how people get around their cities. Curb puts consumers in touch with nearby taxi and for-hire drivers for better, faster and more efficient rides featuring real-time map tracking and seamless mobile payment. As Taxi Magic, the company was the first company to provide ride booking and payment services through a mobile app. Curb also produces backseat credit card payment devices, providing easy swiping, email receipts and in-vehicle entertainment. The Curb app is free to download from the Apple App Store and Google Play. The Curb network operates in over 60 cities around the United States.

Interactive And Digital Public Art Illuminate Winter In Montreal’s Quartier des Spectacles

December 14th, 2014

Gail Chiasson, North American Editor

Luminothérapie is an opportunity for creators to present light-based works to brighten the public spaces of the Quartier des Spectacles in winter and help make them a major attraction in the heart of Montreal.

Quartier 1This year, until Feb. 1, 2015, Montrealers and visitors are invited to discover two new works, Prismatica by RAW Design and Fascinoscope by Lüz Studio, selected by the juries of the fifth annual Luminothérapie competition.

Interactivity is an particularly important part of Luminothérapie this year. The public can participate by making Prismatica’s giant prisms rotate on Place des Festivals and by playing Fascinoscope’s four carnival games outside Saint-Laurent metro station.

Quartier 2 FascinoscopeThe works will be on display for free daily, with Prismatica open around the clock and Fascinoscope starting at nightfall.

Starting January 15, there will be free guided tours of the Luminothérapie works. Online registration will begin on January 6.

“Luminothérapie brings a playful, creative touch to winter in the Quartier des Spectacles,” says Jacques Primeau, chair of the Quartier des Spectacles Partnership. “By presenting new works every year, the event democratizes public interactive art and makes it an integral part of Montreal’s DNA. It is an exceptional calling card for our city, helping it earn an excellent reputation among cities that are distinguishing themselves as cultural centres.”

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POST Banners Are Now Free!

December 13th, 2014

Adrian J Cotterill, Editor-in-Chief

Regular readers will note that many of our individual posts up on DailyDOOH have what we call a POST banner attached to the top of it.

Sample POST Banner (Ocean Outdoor)That’s the colourful header that surrounds the subject of the post itself.

This post’s POST banner is for one of our favourite creative agencies, mooKuh for example and the images above and below shows the Ocean Outdoor POST banner and Watchfire LED Signs POST banner which is used whenever we write specifically about either of them.

Well, we recently figured out that they brightened up the site so much that we thought that from now on, we would offer them for FREE.

Watchfire POST Banner SampleThat’s correct. Free! Free for ever that DailyDOOH is online. If we write about your business on a regular basis and you would like to have a POST banner that surrounds the editorial you can ask mooKuh to design and craft one for you.

All mooKuh needs is your logo, a basic idea of what you would like it to look like (it needs to be very simple ‘cos the title of the post still needs to fit within it) and GBP 275. Contact me if you are interested in the first instance.

POST banners stay up on the site and are attached to editorial ad infinitum and we can hyperlink the banner to a URL of your choice. Probably the best thing about POST banners is the more we write about you the more your brand and logo get seen!

Bell Media Mix Introduces 5-sec. Ads For Five Media Including DOOH

December 13th, 2014

Gail Chiasson, North American Editor

Canadian company Bell Media Mix has introduced a new product called 5on5, which offers five-second ad spots across five of its platforms: CTV, specialty channels, radio, digital out-of-home and digital video big boxes.

Maxus Canada will be the first agency to use the tool, using 5on5 to promote the Universal Pictures movie ‘Fifty Shades of Grey’. Bell will tease viewers for seven days prior to the movie’s Valentine’s Day 2015 opening, through what it describes as ‘quick bursts of seductive, romantic and dramatic’ visuals.

The images are meant to provide fans of the popular book series with glimpses of the images they envisioned while reading the books, says Bell Media Mix management.

“The ability to channel buzz and excitement for the film with these quick bursts of intrigue fits perfectly with our promotional strategy,” said Tamara Shannon, vice-president of media for Universal Pictures.

The 5on5 product is designed to capitalize on the media multiplier effect, driving incremental reach since multiple media messages deliver more reach where light users of any one medium could miss the message.

Bell Media Mix management says that 5on5 also allows ad clients to capitalize on short-term advertising stimulus, where multiple messages support impulse sales within short purchase windows.