#CES2018 to Host Record Number of UK Exhibitors

December 7th, 2017

Adrian J Cotterill, Editor-in-Chief

#CES2018 will host 60 UK exhibitors, topping last year’s 56, with one month to go until the 2018 show, the Consumer Technology Association (CTA) announced this week. Owned and produced by CTA, #CES2018 will run January 9-12, 2018 in Las Vegas, USA.

Thirty UK startups will exhibit in Eureka Park, the destination for startups at CES. Of those, ten will be featured in the Great Britain and Northern Ireland pavilion, supported by the UK Department for International Trade (DIT) and sponsored by techUK, the trade association for the UK technology industry.

Gary Shapiro, president and CEO, CTA said “The UK is stepping up its presence at CES in a major way reflecting a renewed commitment to innovation and entrepreneurship. New this year, the UK is hosting a pavilion in Eureka Park, as well as bringing more exhibitors to CES than years past, up seven percent from 2017. We applaud techUK for sponsoring innovative startups on a global stage and look forward to seeing the cutting-edge technology showcased by these UK exhibitors.”

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JCDecaux Wins Luxembourg National Railways Advertising

December 7th, 2017

Adrian J Cotterill, Editor-in-Chief

JCDecaux SA (Euronext Paris: DEC) has announced that its subsidiary JCDecaux Luxembourg has won, following a call for tenders, the exclusive advertising concession of the National Company of Luxembourg Railways (CFL), for a period of eight years.

Wim Jansen, CEO JCDecaux Belgium-Luxembourg, told us “We are very pleased to have won this contract with the Luxembourg National Railways Company. It is a real recognition of JCDecaux’s skills to offer innovative and high quality advertising solutions. This new contract will enable us to deploy a premium and sustainable digital offer combined with a presence in several cities in the Grand Duchy. Pole of attraction of the world of business as well as tourism, the stations welcome many people who arouse the interest of the advertisers. We would like to thank CFL for giving us their trust and we will mobilize all our know-how and experience to offer products and services that can transform the station environment and improve the passenger experience while ensuring visibility. advertisers and their brands. “

JCDecaux, has been present with the bus shelters in Luxembourg since 1986, for the service Vél’oh! since 2008, as well as for the Lux Airport advertising network since 2014. In 2018, JCDecaux will install, manage and market advertising devices for stations in the Grand Duchy of Luxembourg, which, with 22.5 million passengers per year, is the largest transport company in the country.

JCDecaux will provide CFL with its expertise and know-how to optimize both the passenger experience and the visibility of advertisers, by digitizing the devices in the central station of the capital city of Luxembourg.

These new digital furniture will give advertisers greater flexibility, both in terms of planning and segmentation of the audience. Smart tools will develop dynamic content and change real-time campaigns based on, for example, weather, sports results or other.

In addition, with a presence in 24 stations across the country, JCDecaux will expand its advertising offer outside the capital, to strengthen the coverage and efficiency for advertisers, who will now be able to take advantage of the complementary advertising networks in street furniture , at LuxAirport and now also at CFL.

Artist, Designer Monika Bielskyte Joins TIDE Conference at #ISE2018

December 7th, 2017

Tristan Cotterill

Artist and designer Monika Bielskyte will join AVIXA’s TIDE conference at #ISE2018 in Amsterdam as the closing keynote speaker. On Feb. 5, 2018 the day before the #ISE2018 show floor opens, Bielskyte will join a roster of influential innovators, designers, and marketers at Hotel Okura Amsterdam to explore the creative forces shaping the AV industry.

Bielskyte creates future-world prototypes for the entertainment industry, technology companies, and cities. A large part of her time is devoted to research and strategy in the immersive media technology space (augmented, mixed, and virtual reality). Her clients include Hollywood production companies Ridley Scott Associates, Universal, and Dreamworks; technology giants CERN, Intel, and Google; design companies Rick Owens and Aston Martin; and the United Arab Emirates government.

Bielskyte will bookend the conference that kicks off with opening keynote speaker Daan Roosegaarde, an internationally acclaimed creative thinker and founder of Studio Roosegaarde. His firm develops projects that explore the relationship between people, technology, and space.

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Wrapify Partners w/ @Mira_Analytics and Barometric

December 7th, 2017

Adrian J Cotterill, Editor-in-Chief

Wrapify, the technology-based marketing platform that provides brands with the ability to measure and scale ads on vehicles, this week announced a new partnership with respected attribution companies Mira and Barometric to yield better insights from the campaigns displayed by their vehicles.

Wrapify is piloting three distinct features powered by Mira and Barometric in public beta nationwide:

  • Physical Retargeting – The ability to retarget the audience exposed to wrapped vehicles
  • Offline-to-Online Attribution – The ability to attribute wrapped vehicle exposures to online engagement and conversion
  • Retail Foot-traffic Attribution – The ability to measure in-store foot-traffic lift resulting from wrapped vehicle exposure


Wrapify CEO James Heller describes his business as the hybrid platform that closes the gap between digital and digital out-of-homeand told us “Providing this kind of data granularity while allowing brands to extend their digital footprint from OOH exposure is a big step towards understanding how Wrapify impressions ripple outward”.

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#SPOTSHOOTSHARE @ExterionMediaUK Competition

December 7th, 2017

Adrian J Cotterill, Editor-in-Chief

To celebrate turning buses digital in London, Exterion Media have launched a photography competition across Twitter and Instagram.

Spot, shoot and share your own photos for a chance of winning the latest GoPro HERO6 – just in time for Christmas!

Contestants are invited to share their images on Twitter and Instagram by tagging @ExterionMediaUK and #SPOTSHOOTSHARE. The competition closes midnight December 17, 2018 and they will be giving away GoPros for the best three images.

More details can be found here.

President and CEO Leif Liljebrunn Acquires @ZetaDisplayAB Shares

December 6th, 2017

Adrian J Cotterill, Editor-in-Chief

Leif Liljebrunn, President and CEO of ZetaDisplay AB (publ), has acquired 10,000 common shares in the company. Following the acquisition, Leif Liljebrunn‘s holding amounts to 313 200 ordinary shares, which corresponds to 1,6 % of capital and 1,6 % of votes.

ZetaDisplay is a provider of Digital Signage to major retail and service chains. The company has approximately 130 employees and sales offices in Sweden, Denmark, Norway, Finland, Estonia and the Netherlands.

Media Resources Named a Technology Fast 50 Company

December 6th, 2017

Adrian J Cotterill, Editor-in-Chief

Established in 1967 Media Resources is an integrated sign services and manufacturing company providing Large Format Printing, Digital LED Displays, 3D Fabrication/3D Printing and Sign Installation services to the sign and display industry. Media Resources has completed work in Canada, the United States, Central and South America.

They’ve recently been recognised for their rapid revenue growth, bold innovation and its entrepreneurial spirit with a Technology Fast 50 program award on the 2017 Technology Fast 500™ by Deloitte LLP.

The Fast 50 program honours 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Media Resources ranked 45th with 447.44% CAD in revenue growth from 2013 to 2016. The Technology Fast 50 program winners are made up of public and private companies in the technology sector that share common traits and strengths and have transformed the industry.

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QMS Acquires Digital Commons

December 6th, 2017

Adrian J Cotterill, Editor-in-Chief

QMS Media has announced the strategic acquisition of a majority stake holding in Digital Commons, New Zealand’s leading third party digital representation agency.

QMS Group CEO Barclay Nettlefold said, “This is an exciting move for QMS. This acquisition supports our over-arching strategy of connecting audiences through multi-platform engagement and customised content. Digital Commons allows the Group to expand into highly relevant, adjacent territories with confidence, whilst also providing specialised expertise and experience to increase our overall capability bandwidth.”

This acquisition aims to broaden QMS’ digital media channel and brings to life their strategic focus on connecting audiences through multiple touchpoints and customised content.

Digital Commons have an experienced team specialising in online and mobile media and have built an enviable network of trading desk relationships. They represent a valuable portfolio of internationally recognised publishers.

QMS NZ CEO Wayne Chapman told us “Managing Partners Lisa Ison and Johanna Cotter have impressed QMS with their market reputation, digital expertise and rapid growth since launching the company less than two years ago. During the process of working with them, it became clear that our two businesses had a lot to offer each other. Digital Commons is on a journey which QMS is well placed to support and we believe that there is significant opportunity and value to be created at the nexus of DOOH, Online and Mobile, which Digital Commons will help us unlock.”

Digital Commons operate in both New Zealand and Australia and will also act as QMS’ primary sales channel partner for automated products, having been instrumental in the development of our recently announced Digital Transaction Platform.

Adshel Wins Metro Trains Melbourne Contract

December 6th, 2017

Adrian J Cotterill, Editor-in-Chief

Adshel has won part of the Metro Trains Melbourne outdoor contract, adding 15 rail lines and 218 stations to its existing commuter offering covering the Sydney rail network. The contract, which will run for seven years, will see Adshel launch 150 digital screens across Melbourne’s CBD and inner city railway stations. Stations include Flinders Street, Melbourne Central, Parliament, South Yarra and Richmond.

In Sydney, Adshel has 51 stations including Martin Place, Circular Quay, Wynyard, Town Hall and Central. The contract is currently shared between APN Outdoor and S&J Media. The new Melbourne inventory will aim to reduce clutter and generate high levels of cut through for advertisers.

Adshel CEO Mike Tyquin said the win – combined with the Sydney Trains contract – will give advertisers access to Australia’s “largest combined captive commuter audience”.

He added “Adshel’s scale, unrivalled position and unparalleled understanding of audiences will transform the MTM customer experience and enable advertisers to make intelligent, audience insight- driven out-of- home ad buys across the network The MTM contract win continues our successful, long-term presence in public-private transport partnerships in the Melbourne CBD and metropolitan areas. Our forward planning, strong leadership team and transformative, innovation-driven business roadmap positions us strongly for the future.”

Two months ago, APN Outdoor announced it was the preferred partner for Metro Trains Melbourne, however, these rights were only for track and roadside assets for Metro Trains Melbourne. When the contract was last up for grabs, JCDecaux won the rights to small format advertising signage. Adshel’s contract with Metro Trains Melbourne is separate to APN’s cross track advertising contract.

Branded Cities Closes A Growth Investment From Shamrock Capital

December 6th, 2017

Adrian J Cotterill, Editor-in-Chief

Branded Cities announced this week a large minority investment from Shamrock Capital, a Los Angeles based media, entertainment and communication focused investment firm. Shamrock partners, Steve Royer and Andy Howard, will join the BC board.

Formed in 1998 and led by industry veteran Steven Ellman as its Founder and CEO, Branded Cities has significantly expanded its OOH platform and has become one of the leading digital players in the industry throughout the U.S. and Canada. Branded Cities has created strategic alliances with Panasonic Corporation of North America and ABC Regional Sports and Entertainment Sales in the U.S. and expanded its international reach with sales partnerships including DEFI (Europe and Asia) and Ocean Outdoor (UK). Branded Cities’s current management team, headed by Steven Ellman and Vaibhav Gupta, and Adam Butterworth, Branded Cities Canada President, will continue to manage the business.

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