June’s #CineEurope Moved To October, 4-7 2021

February 19th, 2021

Russ Curry, Ministry of New Media

The Film Expo Group, the organisers of CineEurope have announced the postponement of their Barcelona event which was scheduled to take place June 21-24, 2021.

The statement said “We know from talking to many cinema people across Europe that the thing they’re currently missing most is the ability to meet face-to-face with colleagues at industry events. But we’re also hearing that the current pace of the vaccination roll-out and the likelihood that travel restrictions will remain in place for some time to come make it unlikely that many will be able to attend CineEurope in Barcelona this June”.

It continues “We agree that more time is needed, so with the health and wellness of attendees as our absolute priority, we have made the decision to move the event to 4-7 October 2021”.

Man City Global Partnership With @UniluminGroup

February 19th, 2021

Andrew Neale

Premier League team Manchester City has announced a global partnership with Unilumin Sports, one of the world’s leading LED displays solution provider for global sports. Advanced pitch side LED solutions will be installed at the 55,017-capacity Etihad Stadium in Manchester.

Stephan Cieplik, Senior Vice-President, Global Partnerships at City Football Group said “We are delighted to announce this new partnership with Unilumin Sports. Unilumin’s world-leading technology puts them at the forefront of their industry and we have been impressed with both their drive to constantly innovate and quality of their solutions. We look forward to developing this relationship and sharing our expertise together.”

Paul Liu, Director, Unilumin Sports, told us “Unilumin’s award-winning signage and market-proven solutions have benefited sports clubs, organisations and stadium owners all over the world and our latest venture into Premier League football with Manchester City only strengthens our position as the industry leader in LED displays. City’s commitment to use innovations and the latest technologies to create a smart stadium that can deliver a captivating fan experience and create authentic connections with their audience makes them the perfect partner for our brand.”

Intermx Joins @DPAAorg

February 19th, 2021

Russ Curry, Ministry of New Media

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Intermx, a data enablement company, has joined the association.

Julie Folkers, VP OOH Media Solutions at Intermx said “While our data is delivering value in various industries, our passion and our core products are built on the same thing that drives OOH and digital place-based media: the intersection of location and people,” said Working to build these connections and business value in the community is why we’re excited to join the DPAA.”

Intermx bridges the gap between population-based data sets to unearth insights that can be used to answer questions about why, how and when people are going about their journeys. The company’s products are used by organizations solving challenges in transportation, smart cities, real estate, travel and tourism, and media measurement.

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Australians Get Back To Business

February 19th, 2021

Tristan Cotterill

It seems that JCDecaux’s national audience mobility data is at its highest level since March last year. As Melbourne came out of its snap lockdown this weeky, Out-of-Home advertisers can take comfort that audiences across Australia are bouncing back.

JCDecaux Chief Marketing Officer, Essie Wake, said “For JCDecaux, understanding the city-shaping impacts of the pandemic and temporarily displaced audience behaviours has been critical to ensuring we continue delivering advertisers the highest levels of quality audience impact for their Out-of-Home campaigns. How and where we travel, shop, spend our leisure time and access services have all adjusted. The infrastructure we use and rely on may have temporarily shifted too, but the numbers show that JCDecaux’s audiences are strengthening by the day – Australians are back on the roads and returning to workplaces too.”

In an exclusive Australian partnership, JCDecaux has worked with mobile-first global data partner Adsquare since February 2020 to deploy a robust ‘Audience Mobility Impact Monitor’ to understand the movements of 3.6 million smartphone users around Australia.

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Nick Parisi Joins @Starin_mkg As CFO

February 19th, 2021

Andrew Neale

Nick Parisi has joined Starin as Chief Financial Officer. He is a a well-rounded senior financial leader with over 20 years of progressive experience in finance. He Parisi earned his bachelor’s degree in accounting from Illinois State University and Master of Business Administration from Elmhurst College.

Bill Pak, COO told us “Mr. Parisi joins us at an ideal time in Starin’s evolution as part of the Midwich group of Companies. With over 20 years of experience as a Senior Executive in finance, Mr. Parisi has held leadership roles in manufacturing and distribution across multiple industries. Mr. Parisi is a values-based approach to leadership and proven track record of profitability improvement will be a great fit to the team!”.

Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, operates in two main segments. Its pro AV business provides value add distribution services on behalf of manufacturers to the trade market in the US, including products from brands such as Poly, Logitech, DTEN, LG, Barco and more. Starin has also pioneered the ZoomRooms’ ‘Outfitting’ model, allowing it to support Certified Zoom Integrators with a complete eco-system of hardware components which are optimised to work with Zoom’s video conferencing software.

Jacqui Carreau Joins @AlightMediaUK

February 19th, 2021

Adrian J Cotterill, Editor-in-Chief

Jacqui Carreau has joined Alight Media’s growing as Head of Direct Sales.

She brings a wealth of out-of-home experience, having previously spent nearly eight years at Clear Channel, in roles such as Head of South and Area Sales Manager for the South West. Prior to that, she spent nearly 12 years at Newsquest, focused on Somerset and Devon.

Ged Glover, Chief Revenue Officer, Alight Media, told us “Direct sales is a critical part of our business, so we are really pleased to welcome Jacqui to the team, who brings with her such impressive industry experience and knowledge. As we move towards brighter times for out-of-home, her appointment will put us in a strong position to continue the growth of our Direct team, supporting SMEs as we have done throughout the pandemic.”

Last year Alight Media launched its SME Generator programme, designed to help SMEs overcome the biggest barriers that prevent them from accessing advertising during challenging economic periods – cashflow, creative guidance and expert advice on how best to reach both new and existing customers. In 2020, the business supported over 300 SMEs.

Alight Media hopes to continue its high growth rollout of out-of-home sites throughout 2021. The business currently has over 1,450 sites across 90+ UK towns, reaching over 12 million adults every fortnight.

IAS Technology Acquired By Pearl Technology

February 19th, 2021

Andrew Neale

Pearl Technology, one of the Pearl Companies, has acquired IAS Technology, which has provided integrated audiovisual (A/V) solutions to Central Illinois for 28 years.

Gary P. Pearl, chairman/CEO of Pearl Companies told us “We are pleased to welcome a leader in audiovisual technology like Integrated Audio Systems (IAS) to the Pearl Technology family. Adding IAS to our core capabilities positions us for future growth across the nation and brings even more services to current customers. We also look forward to additional opportunities with new customers and partners as a result. Our primary goal is to help others with the services they may not be able to take care of themselves. In many cases, we can offer these capabilities more efficiently and cost-effectively than they could manage on their own,”

Pearl added that video conferencing has become more important to clients than ever, and all the divisions of Pearl Technology are strengthened by the addition of audiovisual integration.

Jeremy Caldera, CEO of IAS, said “I’m looking forward to working with an even bigger client base and to have the support of the IT team at Pearl Technology. Adding audiovisual integration helps Pearl Technology to offer a complete solution for clients needing both A/V and IT services.”

Located in Peoria Heights, Ill., Pearl Companies was founded in 1954 with Pearl Insurance, one of the top brokers in the United States. A privately held, multifaceted organization, Pearl Companies includes Pearl Insurance (with offices in Illinois, Kansas, and New York), Pearl Insurance Solutions, and Pearl Technology.

Multiple New Hires At @SNAdisplays

February 19th, 2021

Andrew Neale

SNA Displays has announced multiple new hires for key departments of its North American operations. We are told that the hires, which directly improve the company’s business development, service, and contract teams, will expand the company’s overall efficiency and capacity.

  • Jay Hennebaul, Business Development Associate. SNA Displays hired Jay Hennebaul as a business development associate based in the company’s Atlanta office. Hennebaul will apply his experience in sales and client service to the new role, which is dedicated to on the procurement and management of new leads. Hennebault will create new business opportunities by serving as a bridge between SNA Displays’ marketing team and the sales department. Hennebaul graduated from the University of Tennessee-Chattanooga with a degree in Public Policy. After college, he worked in sales at Two Men and a Truck for franchises in Chattanooga, where he cracked the top 100 customer service representatives in the country. Hennebaul’s hobbies include playing guitar, collecting vinyl, and photography. His supervisor is Randy Bortles, head of business development for North American channels.
  • Timothy Joseph, Repair Technician. Timothy Joseph has joined SNA Displays’ newly expanded service team in Knoxville, Tennessee, in the role of repair technician. Joseph has more than 10 years of production and repair experience and will repair panels, scan boards, and power supplies. Joseph has a diverse background, having worked on electronics since he was eight years old. After joining a company training others on IPC-610 electronics assembly and a military-standard J-Standard 001, Joseph attended four years of fabrication school that included training in welding and milling. Joseph also has experience in logistics and supply chain procurement.
    Joseph is a self-proclaimed “outdoors kinda guy” who loves camping and hunting.
  • Kellie Gifford, Contract Manager. Kellie Scullin Gifford has joined SNA Displays as a contract manager. Having previously worked for SNA Displays, Gifford returned to the company with several years of experience in project management and operations management. As contract manager, Gifford will work with internal and external clients to facilitate the preparation, negotiation, and execution of contractual agreements. She will also maintain contract records and ensure contractual compliance in accordance with SNA Displays’ policies and procedures. Gifford grew up in Syracuse and graduated from Siena College. She has spent the last five years working in project management for a full-service marketing and communications firm in the healthcare, pharmaceutical, and biotechnology industries. Gifford will report to Ryan Wilkinson, executive director of finance & accounting at SNA Displays.

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world.

New MBTA @Intersection_co Street Furniture Ad Contract

February 19th, 2021

Adrian J Cotterill, Editor-in-Chief

Intersection, the leading smart cities media and technology company, this week announced that it has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area.

MBTA General Manager Steve Poftak said “This new partnership is good news for our bus riders. Through this contract, riders will see a number of improvements at and near bus stops, including the availability of real-time service information, interactive maps and trip planning through upcoming information kiosks, and upgraded maintenance of our bus shelters. We look forward to providing an enhanced customer experience that our bus riders expect and deserve with our new partners at Intersection.”

As part of the partnership, Intersection will bring its suite of static and digital media products to nearly 400 bus shelters and 30 interactive information kiosks, driving revenue for the transit authority while also streamlining operations and improving the rider experience with useful information, including real-time transit info, weather, sports scores, news, and more. The contract began on February 1, 2021.

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Creative Realties Readies Stock Offering

February 18th, 2021

Adrian J Cotterill, Editor-in-Chief

Creative Realties (NASDAQ:CREX) traded 3.4% higher premarket after entering into a definitive agreement with an institutional investor for the purchase and sale of 800K shares at $2.50/share in a registered direct offering.

The offer close is expected February 22, 2021.