GEOPATH Launch Their New Brand

September 19th, 2016

Maddie Cotterill

Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, officially launched its new brand Monday at its annual board of directors meeting in New York City.

•Geopath_Logo_with descriptor (1)Geopath is the not-for-profit organization that independently audits and reports ratings for out of home advertising, such as billboards, street furniture, and transit advertising, throughout the United States.

Geopath indicated that it would be re-branding in April earlier this year.

The Geopath rebrand signals a strategic change in focus for the 83 year-old organization, from strictly measuring impressions, to measuring and analyzing audience location, and how audiences interact with OOH advertising as they move throughout the consumer pathway. This shift from inventory to audience provides improved analytics, deeper consumer insights, a better understanding of OOH effectiveness, and better alignment with other media measurement.

A new tagline was created to highlight these key benefits – ‘Powering a smarter OOH’.

Brand launch activities included the unveiling of a new website, geopath.org, media agency visits throughout the United States, mobile billboards, and a Times Square advertising takeover in New York City.

The new brand will also be promoted during Advertising Week in New York City, beginning on September 26, 2016.

Kym Frank, President of Geopath told us “We are so excited to finally launch our new brand,” said “Our entire team has worked so hard over the past nine months to prepare for this day, and now we’re laser focused on executing our vision to deliver state-of-the-art audience location measurement, big data insight, and innovation in market research to out of home advertising.”

Kevin Gleason, CEO of Adams Outdoor Advertising and Fairway Outdoor Advertising, and Member of the Geopath Board of Directors, added “Geopath is the perfect name to communicate the future of OOH measurement, and to prove the unrivalled power of OOH advertising.”

The branding work was overseen by a brand council of Geopath member companies, including Billups, Clear Channel Outdoor, Kinetic North America, Lamar Advertising, MacDonald Media, OOH Pitch, OUTFRONT Media, and Posterscope USA. The strategic brand consulting firm Rafkin & Company did the naming, strategy, and brand identity design.

New #OOH @RouteResearch Contract w/ @IpsosMORI

September 19th, 2016

Maddie Cotterill

With the Outsmart/Route offices in London looking and feeling a lot like the Mary Celeste at the moment it’s good news that Route has effectively been renewed until 2023 with funding of over GBP 20 million from the UK OOH industry.

The Outsmart offices – once jointly shared with Route are all locked up now and the two remaining Outsmart administrative staff are currently residing with Clear Channel in Golden Square. We understand that, irony of ironies – the annual lease on the Outsmart/Route offices is guaranteed by none other than JCDecaux 😉

Anyway, it looks like Route’s annual expenditure on research will double under the secured terms of this new deal and enable then to continue to seriously value and compare spots on various formats. It seems that for once, some form of collaborative future is secure because we are told that funding is guaranteed irrespective of who owns who in the future AND the only way out is if a company goes bust!

Route of course, produces audience estimates for out-of-home advertising and the data published tell subscribers how many people see an advertising campaign as well as how often they do so.

The audience can be broken down in many segments including age, class, lifestyle and shopping habits. The information is used as the currency for planning, trading and evaluating advertising investment in the medium.

The research, which will again be carried out by Ipsos MORI on behalf of Route begins on April 1, 2017. Over the six-year period, data will be collected from 43,200 people.

Each person will carry a bespoke multi-sensory tracking travel meter for 14 days to reveal how people move in all public spaces. The new research project will include:

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Experience Sunrise During #NYDSW

September 19th, 2016

Russ Curry, Ministry of New Media

The latest New York tourist attraction starts just in time for New York Digital Signage Week – and for those who are flying into the big apple from outside North America, and who may very well be jet-lagged, it’s a nice early start which may give them something meaningful to do rather than hang around the hotel or walk the streets.

The Empire State Building is offered 100 visitors the chance to see the sunrise. The building will open 30 minutes before sunrise for those lucky enough to register. It costs GBP 95 and more information can be found here.

CAMP-NY (Networking Dinners) 10th Anniversary Cocktail Party

September 19th, 2016

Adrian J Cotterill, Editor-in-Chief

David Danto has been Principal Consultant – AV / Collaboration / Multimedia / Telepresence / Video, at Dimension Data for the past five years and when he is NOT doing his day job he becomes a Caped Crusader and does even more of a day job, often well into the night – rescuing and advising those in IP / AV peril and sharing his knowledge with all who ask.

David is our kind of guy, quick to share his knowledge with others, keen to help the industry grow and not afraid to put his head on the block and go out of his way and make things happen.

For the last ten years he has personally been organising networking events for Corporate & Academia Multimedia Professionals of New York (CAMP-NY). These are typically held quarterly, where one-third end users, one-third manufacturers and one-third VARs get together for drinks and dinner in Manhattan. The events are always private – invite only, and typically have anywhere between 15 to 45 attendees per dinner. It has no sponsors (attendees at these networking events always pay their own way) which helps that EVERY subject is fair-game and attendees end up spending about three hours chatting about what’s going on in their side of the technology world.

DD_NYDSW_logo2016During New York Digital Signage Week CAMP-NY is holding an invite only cocktail party in Manhattan to celebrate those ten years of networking.

David has already invited back a group of past attendees to reminisce – cheering about what was terrific in the industry and commiserating about what wasn’t, but this is a pretty exclusive event. If this sounds of interest to you then contact ddanto@imcca.org.

Canon Rides the Waves with Pan-European Campaign

September 19th, 2016

Adrian J Cotterill, Editor-in-Chief

As part of Canon’s ‘Come and See’ series, Canon is launching City Surfers, an expansive Pan-European campaign aimed at highlighting the virtues of real image quality at moments where it truly matters.

citysurfer_silverflowd6_interactive_kudamm_berlin

As part of the integrated push, a month long Digital Out of Home activation is kicking off in Germany this week, across mall, rail and roadside environments. The UK and France follow suit on September 26, in a push that will span 1,500 screens and includes two interactive dominations.

Produced by Grand Visual with creative direction from J. Walter Thompson, the DOOH campaign follows three thrill-seeking city surfers as they descend on Munich city centre to ride the standing wave at the Eisbach brook. The stunning Canon-quality camera footage, shot at night on the fast-flowing river, is followed by the call to action to discover more about Canon products.

Specially shot 180° film footage also provides a unique interactive experience built by Grand Visual, using touch-screen and gesture technology. Consumers can explore the film by scrolling, swiping and clicking, in a similar way they would on a smartphone, plus interactive hotspots provide further information on Canon products and camera techniques.

Lee Bonniface, Marketing Director, EMEA region at Canon Europe, said “We’ve been able to portray some fascinating and inspiring stories as part of our Come and See brand campaign and we’re proud to bring our latest story to life in an even more engaging way. For the first time, consumers will be able to see and feel the true benefits of using a Canon camera through their smartphones, while exploring the incredibly exciting world of City Surfing. We want to put consumers in the driver’s seat, enable them to view the scene and story as it is told and learn about Canon’s superior imaging quality in the process.”

Dan Dawson, Chief Creative Technology Officer at Grand Visual told us “DOOH is the perfect medium for displaying the stunning Canon-quality video footage. By combining the scale and impact of out-of-home with technologies that allow for more immersive, hands-on interaction, DOOH can provide a deeper more memorable level of engagement.”

City Surfers is the fifth story in the Come & See series created by JWT London. The DOOH activity was planned and booked by Talon and PHD Media Worldwide and supports a broader Digital and Mobile campaign rolling out across EMEA markets this month, based around their central hub.

The Boston Tea Party

September 19th, 2016

Adrian J Cotterill, Editor-in-Chief

Picture the MBTA as the Sons of Liberty in Boston, OUTFRONT Media as the demonstrators, some disguised as Native Americans, and Intersection as the East India Company.

boston-tea-party-16You had better make sure you know your history and bring the happenings of December 16, 1773 up to the modern day because the rumour is that OUTFRONT Media are about to board the ships and throw Intersection’s chests of tea into Boston Harbor.

If this is true (that Intersection have lost the business) then this would be the second such incident in a week as we also understand that Intersection recently ‘surrendered’ the Los Angeles Metro Bus contract.

And guess who scooped that Ad contract right up?  Well OUTFRONT Media of course! For the greater LA market, OUTFRONT Media now has the advertising rights for the 591 transit buses operated by the City of Los Angeles Department of Transportation (LADOT) and Long Beach Transit (LBT).

It’s not been a good few weeks for Intersection; as it comes hot on the heels of a rumoured bloodletting of sales folks on the Titan side of the house AND of course, all the bad publicity in the big apple with regard, ahem, abuse and vagrancy issues.

 

Impax Media Launches Network for Grocery Retailers in US

September 19th, 2016

Maddie Cotterill

Impax Media, the leading provider of grocery retailer in-store video networks in Canada, announces the launch of its first two retailer networks in the U.S. The Key Food supermarket in Valley Steam, NY, and the Compare Foods supermarket in Freeport, NY, took leadership positions in offering the grocery TV network to their customers. The networks feature content that grocery shoppers find extremely desirable based on recent research conducted by Millward Brown. Video spots highlighting the best sale items in the store topped the list of what consumers want to see, followed by weather, special upcoming events in the store, new store services, and recipe ideas. All content is retailer branded, as is the network name.

pr-photo-video-wall

The 32 inch high-definition screens are mounted above every checkout lane, forming a head-high video wall with dramatic impact for shoppers in line, or moving throughout the store. The screens add a new level of entertainment and information to the grocery shopping experience. Eighty-five percent of grocery shoppers in Canada find the screens installed there entertaining, and 84% agree the screens help pass the time more quickly when waiting in line. Concept testing by Millward Brown showed similar appeal in the U.S.

Alex Guzman, owner of Key Foods in Valley Stream said “The ‘Key Foods Information Network’ that Impax Media created for us provides a turnkey solution to a digital video network at the front end of the store. The high definition ‘video wall’ that faces shoppers as they move through the store and enter the checkout lanes looks fantastic, and customers love seeing what’s on sale and great recipe ideas.”

The screens are mounted on an enclosure that houses a lane gate, which can be opened or closed with the push of a button by the cashier. The gate includes a sensor that triggers an alarm if a person tries to crawl under it, significantly reducing shoplifting.

Impax Media recently announced a partnership with TNG Retail Solutions, a leader in front end services for grocery retailers, to install and service the networks nationwide, giving the company significant resources to scale up quickly. The focus of the initial footprint will be the New York DMA, building scale that will be appealing to regional advertisers. Impax is targeting a footprint of 700 stores in the top ten DMA’s by the end of 2017 and 5,000 stores by 2022.

Jenny Jorge, GM of Compare Foods in Freeport added “We take pride in tailoring our product offerings and merchandising to the culture of the community where our store is located. Impax gives us the flexibility to customize the content on the network to local tastes.”

The grocery retailer networks’ screens include cutting edge technology called “Tru View.” Each screen contains software that measures how long a customer looks at the screen, and estimates the demographic profile of the viewer. This provides audience measurement based on views, similar to online digital media, and lends itself to adoption by programmatic buying platforms. It also allows views to be tracked for a specific commercial, which can be correlated with product purchases from scanner data to develop ROI. Using this methodology, a confectionary product promoted on the screens in Canada saw a 25% increases in sales versus control stores.

Dominick Porco, Chairman and CEO of Impax Media told us “For the past two decades, retail chains in many different classes of trade have embraced digital signage in their stores primarily as a source of third party advertising revenue,” noted “Rarely have they seized the opportunity to use the network as their own top notch communications platform, capable of enhancing the customer experience and strengthening their brand. In today’s swiftly moving marketplace, any program that keeps your current customers returning deserves to be thoroughly vetted, and we are excited to begin working with grocery retailers in the U.S. to help build their business.”

About Key Foods

Key Food Stores Co-op, Inc. is a cooperative of independently owned supermarkets, founded in Brooklyn, New York, on April 20, 1937. Its stores are found in Connecticut, New Jersey, New York, and Pennsylvania. The cooperative operates stores under the Key Food Marketplace, Key Fresh & Natural, Food Dynasty, Urban Market, Food World, Food Universe Marketplace, SuperFresh, and The Food Emporium banners. In November 2015 the company completed the purchase of 23 stores from A&P, bringing the total number of stores under its management to 212. The stores included branches of Pathmark, A&P, Food Emporium and Food Basics USA. The acquisition made it the largest grocer in New York City.

About Compare Foods


The first Compare Foods was opened by the Peña family in October 1989 in Freeport, New York, to provide quality products, exceptional service and low prices to the community. The success of the first store encouraged the family to open a sister store in Brentwood, New York. Today, the Peña family operates stores in New York City, Long Island, Connecticut, Rhode Island, Massachusetts, South Carolina and North Carolina. Compare Foods works hard to better the communities in which it serves. It sponsors and supports local groups such as churches, youth services and non-profit organizations. It constantly looks to make the neighborhood and its surrounding area a better place to live.

dmexco, September 13 -14, 2017

September 16th, 2016

Andrew Neale

Next year, dmexco wil take place September 13 -14, 2017

Wayne Blodwell joins @KBHDigital

September 16th, 2016

Adrian J Cotterill, Editor-in-Chief

Wayne Blodwell, founder of the Programmatic Advisory, has joined KBH Digital as the company’s programmatic advisor. Blodwell has previously held senior positions with Arena Media, Universal McCann, iProspect and Dentsu Aegis Network.

Blodwell will be responsible for KBH Digital’s product and data strategy with a remit to incorporate market leading technologies into its existing platform, with a focus on delivering addressable video advertising through the company’s partners.

Eric Penot joins @Quividi Board of Directors

September 16th, 2016

Russ Curry, Ministry of New Media

Quividi, easily the number one audience and context-aware platform for DOOH and Digital Signage, announced this week that Eric Penot has joined its Board of Directors.

Eric Penot is currently the COO of SiliconCore Technology but of course he is best known in the industry for his roles as Group Vice President Digital Media for JCDecaux and CIO of JCDecaux North America, Inc.