DailyDOOH

I was excited, no make that interested to see a post over at MediaPost entitled Okay, Scratch DOOH, Make that IOOH. The ‘I’ is for Interactive.

Debbie Reichig, Senior Vice President of Business Development and Marketing at Clear Channel Outdoor is participating on the Gauging DOOH Campaign Effectiveness panel at MediaPost’s Digital Out of Home Forum today. The panel will explore how to measure and value the effectiveness of digital place-based advertising campaigns from a variety of perspectives: Planner, Buyer, Researcher, […]