DailyDOOH

Chief, a brand of Legrand | AV, and BlueSquare X have announced a strategic partnership to bring cutting-edge video wall solutions to the pro AV market.

We are told that this collaboration showcases the strengths of both companies to deliver seamless, scalable, and visually stunning experiential solutions. The joint solutions will be showcased at #InfoComm25 in the Aurora Multimedia booth #2342.

Read the rest of this entry »

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, this week announced a partnership with cross-platform TV measurement company iSpot.

The first-of-its-kind partnership will leverage iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. The partnership will also connect GSTV’s network of screens outside the home to iSpot’s Outcomes measurement solution, providing advertisers a new avenue for understanding how the network contributes to driving critical business KPIs like foot traffic and sales.

Specifically, by partnering with iSpot, GSTV will be able to deliver unprecedented measurement, reporting and audience insights from 29K+ locations to their clients, allowing them to understand the true impact of GSTV ads compared to the other ad platforms, channels and networks their campaigns may appear on.

Read the rest of this entry »

June of course is Pride Month, an annual celebration that recognizes the LGBTQ+ community and their enduring contributions to society. Pride Month represents a powerful display of love, resilience and unity, with an emphasis on the tireless efforts made to drive change in the face of challenges.

Clear Channel Outdoor (NYSE: CCO)’s goal this year was to voluntarily engage all employees, regardless of background, in participating in their collaborative campaigns for cultural celebrations.

Unity is the thread that runs through the fabric of the myriad Pride celebrations this year. And Clear Channel Outdoor is embracing this theme of unity for their own OOH campaign: Unity in Pride.

For their 2025 Pride Month campaign, all employees were invited to share in this celebration by offering their own Pride sentiments for inclusion in their digital OOH effort.

Intersection has announced the expansion of the LinkNYC Creator Network. It’s latest group of partner creators features some of New York City’s top voices, including Claudia Oshry (@girlwithnojob), multi-talented media entrepreneur, chart-topping podcast host, comedian, and social media powerhouse; and Caleb Simpson (@calebwsimpson), famous for his off-the-cuff New York City apartment tours on social media. Caleb’s content launched this month, while Claudia will make her LinkNYC debut in September.

The LinkNYC Creator Network, launched back in 2024, is a first-of-its-kind creator program in New York City. Featuring some of the city’s most sought after creators, the program brings content from devices directly to the streets, engaging New Yorkers along their daily journey through thousands of screens across all five boroughs.

• “It’s so exciting to bring the ‘Toasty’ vibes to the streets of New York with LinkNYC Creator Network,” said Claudia Oshry. “As a born-and-raised New Yorker, seeing mine and my sister Jackie’s faces on a street corner, and not just on someone’s For You Page, is wild and, honestly, ego-inflating. Looks like I’ll be spending way more time outside this Fall!”
• “I love New York and the idea of lifting each other up in such a grueling place,” said Caleb Simpson. “Whether it’s an apartment tour or pizza review I’m posting online, most people in this city can relate in some shape or fashion. I see the Creator Network as another beautiful way to meet people where they are— on the street! And of course connect all of us just a little bit more”

While the creator economy is estimated at hundreds of billions of dollars and growing, most creator content remains confined to mobile devices. The LinkNYC Creator Network bridges this gap, making the case for a new kind of IRL connection via digital out-of-home media — giving creators a unique platform to reach audiences outside the confines of the internet.

“The creator economy is built on making meaningful human connections through shared experiences. For us, it was a no-brainer to take New York-focused content and bring it into real life,” said Esther Raphael, Chief Marketing Officer at Intersection. “Our editorial team is dedicated to delivering innovative and relevant content to the streets of New York City, and our creator partnerships help us do so in a way that feels extremely fresh and authentic.”

New creators launching this month on the LinkNYC Creator Network also include @sistersnacking, @nyc_forfree, @tailtalksinterviews, as well as longtime Creator Network partner @thecarboholic.

Mediterranean and Middle Eastern ingredient specialist Belazu has launched a geo-targeted out-of-home campaign designed to intercept food lovers as they shop, dine and explore this summer.

Running from June 9 across key foodie hotspots in and around London, the campaign uses contextualised messaging and hyper-local planning to engage audiences at the heart of their culinary journeys, from local retail partners and restaurants to major events such as Taste of London.

Planned and booked by Bountiful Cow, with creative by Wonderhood Studios, the campaign sees Belazu take over handpicked sites near culinary hotspots Borough Market, Shoreditch and Upper Street, as well as retail locations such as Waitrose and Tesco.

Oliver Clarke, Head of Planning at Bountiful Cow, told us “Our mission is to make sure experimental chefs know that Belazu creates chef-grade ingredients. That’s why we’ve used OOH not just in retail environments, but in foodie hotspots like Borough Market and Shoreditch — with contextual messaging and mini takeovers near some of London’s most talked-about restaurants, highlighting their use of Belazu products.”

Creative executions are contextualised to drive relevance and impact – promoting Belazu’s Early Harvest Extra Virgin Olive Oil, used by some of London’s top chefs and restaurants, including Michelin-starred Trinity. Disruptive flyposters have been placed near three of London’s trending restaurants right now: Trinity in Clapham, Carmel in Queen’s Park and Berber & Q in Haggerston.

Hannah Hayden, Head of Marketing, at Belazu, said “This campaign builds on Belazu’s platform to serve and inspire chefs in every kitchen – at Belazu, we believe if you cook, you are a chef. We have carefully selected channels with Bountiful Cow to reach the experimental chef to drive discovery of our products both in retail and food service, in the moments they are thinking about flavour & quality. This second burst of OOH, with creative developed by Wonderhood Studios, puts into context the heartland of our brand by collaborating with some of our respected restaurant partners to bring the campaign to life.”

This evolution of Belazu’s previous campaign also highlights new retail and product listings, including Belazu’s Rose Harissa paste, now available at M&S – driving both brand awareness and immediate purchase intent. The campaign also supports the retail launch of their iconic, chef-loved olives into retail.

The OOH activation is part of Belazu’s wider vision to serve and inspire chefs in every kitchen with loved and trusted ingredients. The activity is further supported by Amazon Prime, using their first-party data to reach the experimental chef audience, alongside a nationwide D6 screen campaign to drive in-store sales.

• Map Studio is now AI-powered and browser-based: users can create 3D wayfinding maps in second by dragging an dropping in a 2D file.
• They’ve completely overhauled the look and feel, with a new UX that focuses on ease-of-use for novices and experts alike – the upgraded GUI makes it painless to upgrade from a more basic CMS to 22Miles.
• The new dashboard offers direct access to common tasks and live signs, so users can make content updates with just a few clicks.

Midwich has announced the launch of Live, a new division created to serve the unique needs of the live events industry through specialist distribution and trade rental services in the UK&I.

Backed by the legacy, expertise, and energy of Sound Technology and PSCo, Live brings together a powerful team, an expanded technology offering, and a streamlined experience designed to help partners deliver extraordinary live events.

Under the Live banner sit two independent specialist businesses – each focused on delivering excellence in their own area:

• Live Technology – the distribution arm, formerly Sound Technology, providing market-leading brands in audio, lighting, video, and control to the live events community, supported by expert pre- and post-sales teams.
• PSCo and Dry Hire Lighting – the trade rental arm, continuing to deliver exceptional service and specialist rental solutions through trusted teams and existing account structures.

With Live, we’re removing complexity and making it easier for customers to access everything they need to bring live experiences to life – whether they’re buying, renting, or integrating technology.

Read the rest of this entry »

Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network.

Pearl Media is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed in 20 locations throughout Midtown Manhattan. Each location features an 8’x12’ double-sided LED that sits approximately 10 feet off the ground. All screens will be on 24/7, 365 days/year, 100% full motion, and are expected to reach 422 million+ impressions every four weeks.

With a history of building transformative media networks in underutilized, high-traffic places, Pearl identified Midtown Manhattan from 41st to 56th Streets, between 6th and 8th Avenues, as prime spaces for advertisers to attract the attention of sought-after New York customers. Unlike anything that has been achieved before, Pearl has spent the last two years building out the private network where brands can reach all New Yorkers in Midtown, NYC, with one single buy.

Josh Cohen, CEO, Pearl Media told us “The idea is not to compete with the massive screens in Times Square, but to complement them and allow brands to reinforce their messages throughout Midtown, reaching native New Yorkers and visitors alike. The Midtown Digital Network locations are at the intersection of where New Yorkers work, dine, shop, and seek entertainment.”

Key benefits include:

• The can’t-be-missed screens are 96 Sq. Ft, 12’ tall x 8’ wide, in full view of people walking and vehicular traffic
• The entire 40-screen network can be bought directly or programmatically with a click of a button
• They are designed to drive foot traffic, boost website visits, and forge unforgettable connections
• They provide property owners with a new additional revenue stream
• They translate content from other media easily, whether creating something for online, TV, or social media

The Midtown Digital Network will launch with advertisers that include streaming services, technology companies, CPG brands, entertainment, fashion, and more.

For advertising opportunities, contact Anthony Petrillo, CRO: apetrillo@pearlmedia.com

New York City just got a whole lot more dimensional as Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center.

The new campaign marks the debut of immersive, DeepScreen 3D creative on the media network at the iconic destination, transforming everyday foot traffic into front row seats for high-impact, high-tech storytelling.

Westfield Rise, the in-house media and experiential division of Unibail-Rodamco-Westfield (URW), is bringing the best-in-class technology and more to Westfield World Trade Center to create an out-of-home experience unlike any other in New York City.

Now backed by a suite of technology and toolkits, the media network at the Oculus offers advertising partners the ability to custom-design immersive content across 22 high-impact large format screens – including The Hundred – viewable directly at eye-level from multiple vantage points. This digital showcase offers advertisers a powerful platform to captivate audiences with striking visuals and compelling narratives.

Kristen Jackman, Senior Vice President of Westfield Rise told us “At Westfield Rise, we’re on a mission to transform advertising into a dynamic storytelling experience, delivering the most powerful and immersive canvases in the world. Through groundbreaking innovations like DeepScreen 3D, live streaming, and more, we empower brands to push creative boundaries, redefining what’s possible in engagement and impact. This is just the beginning of elevating the customer experience and adding real value for our partners.”

An all-new toolkit, complete with user-friendly templates, helps partners more easily design creative and preview it to spec on all screens across the World Trade Center campus. The tech pack also supports the integration of select API feeds to power dynamic content and serve advertising creative when it’s most relevant to consumers, like integrating live sports scores or delivering ads when the weather turns and makes live streaming global events easier than ever.

Coinciding with all new creative advertising capabilities, Westfield Rise partnered with New York City based Mercer Labs, a modern museum featuring a variety of experimental exhibition spaces, interactive experiences, and immersive installations that are redefining the relationship between art and technology. The partnership will feature a collection of art installations using the new creative capabilities across the media network at Westfield World Trade Center that is an extension of the Mercer Labs experience.

Roy Nachum, Cofounder and Creative Director/Artist of Mercer Labs said “We’re excited to partner with Westfield Rise, a recognized leader in out-of-home innovation. At Mercer Labs, our mission is to push the boundaries of technology and art, and we see the Oculus as an ideal second home for our immersive installations. We look forward to growing alongside Rise as together we inspire and engage audiences in New York City and beyond.”

First established in 2022, Westfield Rise helps brands forge transformative connections with millions of ready-to-spend consumers a year through dynamic media, immersive experiential, Westfield signature events, and strategic integrations. It now encompasses URW’s media and experiential business across the US and Europe.

GreenSigns, Chicago’s first and only fully sustainable out-of-home advertising company, announced this week the sale of select billboard assets. The transaction includes a portion of GreenSigns’ digital and static billboard inventory in the Chicago metropolitan area.

We understand that GreenSigns will continue to operate under the leadership of Founder and CEO Joseph Mancino, who tells us that he remains committed to expanding the company’s mission of delivering eco-conscious
advertising solutions.

Read the rest of this entry »