DailyDOOH

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain.

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “These two independent acquisitions are part of JCDecaux’s selective external growth strategy. The acquisition of Clear Channel’s businesses in Italy and Spain (subject to standard regulatory approval in the case of Spain) will extend JCDecaux’s footprint in established regions, thereby boosting the Group’s momentum and development. We are pleased to continue our alliance in Italy with the Du Chène de Vère family, formed more than twenty-years ago. This acquisition of Clear Channel Italy will allow us to develop IGPDecaux on a highly dynamic market. The JCDecaux and Clear Channel teams will harness their combined expertise to fulfil the expectations of advertisers, cities and citizens alike, to develop more than ever a service-oriented and sustainable media”.

These deals were conducted independently and address different market opportunities. The total consideration (cash – debt free basis) is €15.1 million for Clear Channel Italy and €60.0 million for Clear Channel Spain representing 6.7x last 12 months EBITDA at the end of March 2023, on a combined basis for the two countries, pre-synergies.

The completion of the transaction in Italy will occur tomorrow with net consideration of €9.3 million, after taking into account customary closing adjustments, while the closing in Spain should occur in 2024, after regulatory approval.

These acquisitions will complement JCDecaux’s presence in Italy and Spain and enable the Group to address customers and public as well as private landlords’ needs better than ever, in an increasingly digitised outdoor advertising market. In both countries, Clear Channel benefits from a nationwide network with operations in several outdoor advertising segments.

The expansion of QMS’ digital large format assets in Queensland has produced a sharp jump in audience reach, now delivering a 30%* increase in unique audience reach across the state compared to 2020.

New data from MOVE reveals that the QMS network now reaches 67%* of Queenslanders each week. The strong increase has been driven by a significant investment in new digital large format locations around Brisbane and the Gold Coast area, including the state’s largest external full motion billboard in the heart of Queen Street Mall.

QMS Chief Operating Officer – Customer, Sara Lappage told us “Our expansion since late 2020 represents a major investment and a strong commitment to the Queensland market, as we continue to offer our local and national clients the best digital assets in the right locations. Before the recent expansion, we had a strong presence in the Brisbane CBD and the Valley. Over the past two-and-a-half years we have built on that foundation of premium assets by focusing on the major arterial roads in and around Brisbane, as well key funnel points. This strategic investment has led to a significant increase in our Queensland audience reach, a more balanced and diverse audience profile, and an expanded dynamic and creatively innovative digital network for our clients, to meet the increasing demand from marketers and agencies. We have a strategic focus on growing our premium digital network’s coverage and scale in key markets. Combined with our recent Australian Rail Track Corporation contract win in Sydney, our commercial teams are focused on continuing our network expansion with premium digital assets that complement our existing portfolio and deliver real impact and results for our clients”.

Since November 2020, 20 new sites have been added, expanding QMS’ digital large format footprint by almost 70% and providing the ability to cover new arterials and precincts such as Ann Street, Ipswich Road, Pacific Motorway and Creek Road, as well as helping advertisers impact key areas such as Springwood, Rocklea, Carina, Boondall, Palm Beach, Upper Mount Gravatt and Alexandra Hills.

*MOVE 1.5 May 2023, P14+, 15% SOT

If this fits nicely in my Ridge Wallet then I would certainly be interested in owning one, the *new* AirCard is billed as more than just a wallet tracker as it is also doubles up as a digital business card.

Owners are able to share contact info with the built-in NFC technology via a QR code and it all works seamlessly with Apple’s Find My app.

AirCard is available now on Kickstarter here and will be available on their own e-commerce platform in the third quarter of 2023.

Key Specifications of AirCard include:

• Seamlessly works with Apple Find My® for precise location tracking
• Sleek and ultra-thin design, measuring only 2.2mm in thickness
• Powerful 105 dB speaker for easy location identification
• Long-lasting 540 mAh battery with an impressive 2.5 years of battery life
• Utilizes Bluetooth low-energy tracker
• NFC digital business card functionality for convenient networking
• Crafted with precision using CNC machined aluminum for a modern and durable finish
• 9H hard-tempered glass

Zoomtopia is ready to serve you the ultimate hybrid event experience.

Mark your calendar for October 3-4, 2023 and buckle up for off-the-charts innovation, entertainment and all around awesomeness.

More information can be found here.

#ff @Zoom #Zoomtopia

The AWE event series in USA/EU/Asia/Israel of worldwide meetups, classes, workshops (and the always on platform here) comes to Santa Clara this May 31 – June 2 2023 in the guise of #AWE2023.

More informatin can be found here.

#ff @ARealityEvent

Hologram company Looking Glass has released a new product Looking Glass Liteforms, described as a platform that brings conversational holographic characters to life.

It’s powered by the company’s patented headset-free 3D holographic display technology and large language models (LLMs) and will be shown for the first time publicly this week at #AWE2023 in Santa Clara May 31 to June 2, in booth 1139.

Shawn Frayne, co-founder and CEO of Looking Glass told us “Looking Glass is well-known for developing the most realistic holographic solutions that breathe life into 3D digital content, all without the need for headsets but over the past few years, we’ve been prototyping new ways to not only create and view holograms but to communicate with them. With all the major leaps made with large language models like ChatGPT, now you can! We couldn’t be more excited to see how brands around the world use Liteforms to connect their fans to the magic of talking, ‘living’ holograms.”

The applications for this technology are vast, and Looking Glass is already engaging with brands in the retail, out-of-home advertising and location-based entertainment sectors. Liteforms allow brands to build memorable experiences for their audiences by combining highly engaging holographic displays with branded conversational holographic characters trained in their entire product and service offerings.

Liteforms will be offered through a subscription model with enterprise tiers, allowing for custom character creation, whether that be appearance, voice or training with specific knowledge. A basic Liteforms subscription, starting at $20/month, will be available for individuals looking to experience the magic of holograms created by Looking Glass, including Uncle Rabbit, Little Inu and Andi the Robot. More information on the subscription plans will be shared later this summer.

Those interested in adding Liteforms to their brand experiences can contact sales@lookingglassfactory.com or sign up for the beta program here.

Based in Brooklyn, NY and Hong Kong, Looking Glass’s holographic displays leverage proprietary light field technology to deliver group-viewable 3D, without the need for headsets or head-tracking.

T-Mobile Advertising Solutions has published its first-ever US Rideshare Media Report featuring insights learned from serving over 2.7 billion impressions across 620 million screen engagements in 2022 as part of the world’s largest network of rideshare media screens.

Some insights from the Annual U.S. Rideshare Media Report include:

• Demographics of Rideshare Riders – According to T-Mobile, the average rider is relatively young, high-earning, and tech-savvy, with an average age of 33 and an income of $131,000.
• Geographical Riding Trends – Data shows the different riding trends of passengers based on state (e.g., Austin, TX scored the highest on trivia, while Nashville, TN had the highest number of nighttime riders).
• Relevant Content Trends – Content consumption varied by state. San Diego, CA was the biggest fan of food content, while Jacksonville, FL, engaged the most with basketball-related content.
• Uber vs. Lyft App Engagement – Rider app usage between Uber and Lyft peaked in August 2022; Uber had 31 million riders, and Lyft had 15.8 million.

T-Mobile say that their network is crucial to successful and interactive DOOH campaigns, lending to an engaged and captive audience. T-Mobile’s rideshare media business was born as a result of the acquisition of Octopus Interactive and currently reaches more than 20 million monthly riders.

DoohClick has announced an integration with Place Exchange which will give DoohClick clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs.

DoohClick Co-founder and Chief Commercial Officer Mark Bracey told us “The uptake of programmatic OOH is increasing worldwide so it’s important that we give media owners and operators the flexibility they require to connect to the right SSP, something that varies from market to market. This integration helps DoohClick to future proof our platform by keeping it relevant and in tune with client demand.”

Through this integration, Place Exchange increases its global scale for DOOH buyers with programmatic access to DoohClick’s clients which include the largest number of OOH media owners in the Nordic markets.

Place Exchange Chief Commercial Officer Dave Etherington said: “DoohClick’s expansive and growing network reaches valuable audiences across multiple formats in high demand markets, and we’re excited to add DoohClick’s inventory to our platform and continue to offer advertisers access to one of the largest pools of programmatic OOH media globally.”

The DoohClick ad management platform also supports integrations with Adform, Hivestack and Vistar.

In recognition of Reconciliation Week, 27 May to 3 June, Tonic Media Network, and its Aboriginal Health Television network, are stepping up to close the health gap for Aboriginal and Torres Strait Islander peoples as the first media company to publicly support a ‘Yes’ vote in the Voice Referendum.

With Australians being called to the polls to decide on whether a Voice to Parliament will be enshrined in the Constitution, Tonic Media Network will be fully aligning the company to support the ‘Yes’ campaign.

Tonic Media Network CEO, Richard Silverton, said the company’s Board has taken this position as stewards of the Aboriginal Health Television (AHTV) brand and network. “The mission of AHTV is to improve the health and wellbeing of all Aboriginal and Torres Strait Islander peoples. We believe a ‘Yes’ vote for the Voice will do exactly that because it gives agency to Aboriginal and Torres Strait Islander communities. A neutral position, including accepting advertising from those supporting a ‘No’ vote, will only give oxygen to a ‘No’ campaign, which ultimately is in contradiction with our core purpose and mission.”

As part of the Australian Government’s commitment to implement the Uluru Statement from the Heart, a Referendum will be held between October and December 2023 to recognise Aboriginal and Torres Strait Islander peoples in the Constitution by establishing an Aboriginal and Torres Strait Islander Voice. The Australian population will vote on whether to change the Constitution to recognise the First Peoples of Australia by establishing an Aboriginal and Torres Strait Islander Voice*.

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Clear Channel Outdoor is running a national DOOH campaign through midnight Saturday to remember Tina Turner.

Credits: Daryl Quitalig, creative director, Clear Channel Outdoor and Mike McGraw, SVP & Executive Creative Director, Clear Channel Outdoor.