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Moynihan Train Hall Tour by ANC During #NYDSW

Monday, October 11th, 2021

Russ Curry, Ministry of New Media

In January this year the completely renovated Moynihan Train Hall opened in New York for passengers. Gone is the overcrowded, unremarkable experience of the past, today’s experience is bright, welcoming, spacious and innovative, thanks in part to the folks at ANC. It’s good then that on Wednesday October 13, 2021 during New York Digital Signage […]

Broadsign’s New Solution For Multi-Brand Retailers

Tuesday, September 21st, 2021

Andrew Neale

Broadsign has announced a joint effort with visual solutions company Gable; managed network services, cybersecurity, and digital signage solutions provider SageNet; and digital signage hardware developer Seneca (an Arrow Electronics company) to provide an end-to-end in-store digital marketing platform for multi-brand retailers. The combination of Broadsign’s OOH marketing technology with Gable’s visual communications, SageNet’s digital […]

Global Unveils ‘Heathrow Towers’

Wednesday, September 15th, 2021

Andrew Neale

Global, the Media & Entertainment group, has launched its newest premium digital screens ‘Heathrow Towers’ taking its roadside digital large format estate to one of the biggest in the UK, with over 400 screens. Mike Gordon, Chief Commercial Officer at Global, told us “Millions of motorists travel this route every month so this is a […]

Motio Delivers On Its Promise To Shareholders

Wednesday, September 1st, 2021

Tristan Cotterill

This week Motio Limited (ASX:MXO) posted an EBITDA result of 1.491M and seemed to have completely delivered on the promise to shareholders replacing the revenue of its Cross Track business by the end of its contracted period with Queensland Rail and Metro Trains Melbourne. Just over a year ago, Motio Limited, then known as XTD, […]

US Sees 38% #OOH Growth in Q2 2021 

Thursday, August 26th, 2021

Russ Curry, Ministry of New Media

The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one million or more in population.  Increased OOH advertiser spend […]

Another Neuro Study Proves Evolving DOOH Creative Boosts Long Term Memory

Wednesday, August 25th, 2021

Tristan Cotterill

Leading Australian digital outdoor media company QMS, has unveiled its latest neuroscience study that demonstrates the relative impact of different Out of Home creative approaches and their overall effectiveness for brands.  In partnership with Neuro-Insight, this research study captured real-life, continuous digital and static OOH panels over consecutive days, to accurately measure how the human […]

Now More Than Ever It’s Time To Be Real

Monday, August 23rd, 2021

Guest Contributor, Michael Hudes

We are living in an environment of difficult choices and ongoing challenges. The OOH media world is no exception, why would it be after what we experienced as an industry (and survived) over the past 16 months?  A popular refrain I hear among my colleagues is that we deserve to be optimistic and given the […]

The Latest @YourOAAA Member Update

Tuesday, August 3rd, 2021

Guest Contributor, Anna Bager

Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of you over the past months, […]

Chiquita Decked Double Deckers

Thursday, July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Chiquita is excited to inject a summer spark to London’s streets with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its seventh consecutive year of running the London bus campaign, this summer Chiquita aims to outshine the dark days […]

Beijing InfoComm China Starts Next Week

Wednesday, July 14th, 2021

Tristan Cotterill

Beijing InfoComm China will return to China National Convention Centre (CNCC) from July 21 – 23, 2021, amid stronger business sentiment in the region driven by robust growth momentum in the broader economy. The Show is taking place at an opportune time when many businesses are purposefully building capacity and investing in capabilities for the […]