DailyDOOH

It appears that in the UK the festive season starts early on Spotify with streamers, so we are told, turning up the festive tracks as early as September. “We’re thrilled to launch Spotify Advertising’s first-ever OOH campaign in the UK to educate marketers around how the festive season starts early on the platform,” said Ed […]

With nearly 60%* of all online purchases made when people are out and about, OOH has become a crucial channel for brands aiming to drive on-the-go purchases. Current data however does not clearly illustrate the extent to which OOH media investment impacts retail spend. To address this, GroupM partnered with the Centre for Economics and […]

Alycia Mason has been named CEO of GroupM’s Wavemaker agency. She was most recently Field Vice President at McDonald’s, helping to support 1,000 restaurants. Prior to that, she was the restaurant chain’s first chief U.S. customer experience officer, a role that had her leading digital experiences through the company’s apps, delivery services and in-restaurant kiosks. […]

GroupM, WPP’s media investment group, has announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. The partnership furthers GroupM’s integrated commerce media offering by incorporating Incremental’s retail media forecasting, planning, and measurement capabilities into Open Media Studio — the end-to-end media delivery platform built by Choreograph and available to GroupM […]

Former GroupM Senior Executive Akama Davies has joined the IPG and Dentsu team at The Trade Desk as Sr. Director of Client Services.

Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie has announced the appointment of Takabumi Asahi as chief executive officer of Christie Digital Systems USA, Inc. Effective April 1, 2024, Asahi will assume his new role, succeeding Koji Naito. Asahi […]

Leading digital outdoor company QMS has announced its support for the 86th Vision Australia Carols by Candlelight presented by AAMI, which will be held at Melbourne’s Sidney Myer Music Bowl on Christmas Eve. This year marks the second consecutive year QMS has supported the beloved Australian tradition, which has a longstanding history of raising funds […]

The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic. Displayce now provides its users […]

Christie have announced that 20 x GS Series 1DLP laser projectors are powering an innovative 360-degree immersive VR laboratory at a prestigious national public research university in Shanghai, China. This state-of-the-art facility represents a major milestone in immersive education, providing students with an unparalleled virtual reality experience. The stunning 2D and 3D visuals displayed on […]

The Australian Outdoor Media Association has announced that Certeq, S&J Media Group and Stockland have joined the association as its newest members. Elizabeth McIntyre, CEO, OMA told us “The diversity of industry expertise across the member cohort continues to strengthen our position as the representative voice for Out of Home. Our investment into audience measurement […]