MediaCom Automated @Signkick Connection

December 3rd, 2019

Adrian J Cotterill, Editor-in-Chief

Signkick announced this week that it has automated the connection between MediaCom and some of the biggest and most adventurous UK media owners

Powered by Signkick’s Trading Bridge software, a live, automated connection has been established between MediaCom’s new trading desk,iDOOH, and Signkick customers including giants Global Outdoor and Clear Channel as well as several independents, including Admedia, City Outdoor and Limited Space.

This connection is now facilitating fully automated transactions between the agency and all six media owners, bringing new possibilities and efficiencies to each business. Most importantly, however, this new way of trading is helping to entice new and increased budgets from advertisers into the OOH medium.

MediaCom have been ​singing OOH’s praises​ in previous months and automating how they purchase the medium is clearly big on the agenda as they roll out iDOOH internationally across GroupM.

MediaCom’s Arran Javed told us “We’re excited to be leading the charge towards open, connected and scalable automated trading that will lay the foundations for new and exciting developments in OOH. Connecting different systems together has been the sticking point for so many companies working towards automated trading of OOH. It’s great to finally have a way to do that fast and at scale. Our connection with Signkick has been integral to the speed and success of iDOOH’s UK launch.”

  • For top tier media owners Clear Channel and Global, Signkick provides the final piece in the automated trading puzzle: a stable and scalable connection to iDooh from their existing systems.
  • For smaller independents such as City Outdoor, Signkick Trading Bridge’s Connectivity+ module, has fast-tracked their progress towards automated trading. As well as the live connection, Connectivity+ gives them a user-friendly online interface for managing automated bookings and placing manual ones.
  • For Signkick, this is just the first, albeit exciting, step towards a more connected OOH ecosystem that makes it easier and more efficient to purchase OOH advertising. Something that the industry has recognised time and time again as a key stepping stone to future growth.

Signkick’s Co-Founder and CEO Tobias van Amstel told us “By connecting and facilitating automated trading between MediaCom’s iDOOH and Clear Channel, Global, City Outdoor, Admedia and Limited Space, we’ve taken an exciting step towards the Open OOH era. An era where transactions between each unique player in the OOH ecosystem are seamlessly automated and connected. This will help create a unified experience for buyers and a scalable product as OOH buying and selling becomes increasingly sophisticated.”

MediaCom’s Arran Javad is speaking at AdTECH:OOH – Amsterdam on Wednesday Dec 4, 2019.

Clear Channel Airports Renews Contract with Aruba Airport

December 3rd, 2019

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced this week that Aruba Airport Authority N.V. (AAA), operator and manager of Queen Beatrix International Airport (AUA) extended its exclusive media provider contract for another five years, building on a relationship that began in 2004.

This contract renewal builds on an already robust media program that’s efficiently delivering for advertisers as evidenced by Clear Channel Airports’s ability to grow AAA’s ad revenues by nearly 50 percent from 2014 to 2019. Moreover, this underscores the growth of Clear Channel Airports’s wingspan, including more than 80 competitive airport media concession wins in the last five years, with AAA touching down as the sixth win/renewal of 2019.

Clear Channel Airports will upgrade AUA with the latest digital media and printed displays to help brands capture the attention of the airport’s 2.5 million annual travelers capitalizing on a 6.6% increase in passenger traffic from 2018 to 2019.

Morten Gotterup, president, Clear Channel Airports told us “The new media program at AUA will help local and national brands connect with consumers in even more impactful ways. We look forward to building upon our success over the next five years with AAA.”

In addition to the digital upgrades, Clear Channel Airports will transform existing wall wraps to lit and non-lit tension fabric displays. Both the digital media and wall displays, slated for installation by March 2020, offer domestic and global advertisers the opportunity to engage with coveted frequent leisure and business travelers.

New advertising displays at AUA include:

  • Large-format illuminated and non-illuminated tension fabric displays
  • Exhibit and specialty displays
  • Updated digital assets in immigration and baggage claim

With its aviation history dating back more than 90 years, Aruba’s air service network has been vital to the economy. And AAA just announced a new expansion project scheduled to be completed by 2023/2024.

Dedicated to airport advertising for more than 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.

Ubiquitous Acquires Taxi Media’s UK Taxi Ad Biz

December 2nd, 2019

Adrian J Cotterill, Editor-in-Chief

Ubiquitous has acquired Curb Mobility’s UK Taxi Media business.

Andrew Barnett, Managing Director of Ubiquitous, told us “At a time when advertisers are increasingly looking for more impactful and innovative ways to engage their target audience, the Taxi continues to be an iconic and essential part of the out-of-home advertising mix. I am delighted we have acquired Taxi Media’s UK Taxi Advertising business and look forward to offering ever greater service to our taxi advertising clients.”

The press release stated that “for Curb Mobility, the transaction enables an increased focus on its market-leading UK taxi payment systems business, its own industry leading taxi media offerings in the U.S. and the global expansion of its payments and mobile ride hailing platforms”.

Octopus Interactive Joins @DPAAOrg

December 2nd, 2019

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Octopus Interactive, a network of interactive screens inside Uber and Lyft vehicles, has joined the association.

Octopus says that it enhances the rideshare experience with games, cash prizes and other entertainment for Lyft and Uber riders. For advertisers, Octopus engages rideshare passengers, putting brands front and center with geo-targeted, interactive video ads. For rideshare drivers, the platform increases tips, ratings and earnings per hour.

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This Week’s #AVJobs

November 29th, 2019

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

    Job Type Permanent Full Time
    Location London.
    Area City of London, EnglandLondon South East, EnglandLondon South West, England
    Sector SalesSales – Audio VisualSales – Business DevelopmentSales – Field Sales
    Salary £35000 – £40000 Per Annum £35k-£40k basic £60k+ OTE plus car all
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29943
    Job Type Permanent Full Time
    Location London.
    Area City of London, EnglandLondon South West, England
    Sector ManagerManager – Project
    Salary £35000 – £45000 Per Annum £35k-£45k doe plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29941~918530
    Job Type Permanent Full Time
    Location London.
    Area City of London, EnglandLondon South West, England
    Sector ManagerManager – OperationsManager – Service Delivery
    Salary £40000 – £50000 Per Annum Negotiable to £50k p.a. doe plus benef
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29942

AdTECH: OOH – Amsterdam

November 28th, 2019

Adrian J Cotterill, Editor-in-Chief

Our last AdTECH: OOH Conference of the year takes place next week, AdTECH: OOH Amsterdam, now in its second year is looking like it will be another sellout (AdTECH: OOH – New York was sold out and our largest ever AdTECH event in Sydney, a few months ago in September attracted 135 attendees),

As in 2018 the event takes place at the B.1 Amsterdam, Johan Huizingalaan 763a, 1066 VH Amsterdam, which is only a short distance from Amsterdam’s Schiphol Airport (approximate 25 mins by train) and a similar distance from Amsterdam Centraal train station (approximately 30 minutes). For anyone who wants to attend this event in a single day (it is of course easy to fly or catch a train to Amsterdam) our 10 o’ clock start makes that possible.

The event is chaired by OUTFRONT Media’s Stephanie Gutnik and the keynote will be given by Ocean Netherlands‘ Managing Director Meindert van den Heuvel.

Entitled “It’s A Small Step”, Meindert will start off by giving a quick overview of Dutch digital progress and then discuss why, what seems like such a small step for publishers on their digital and programmatic approach, is actually a giant step for advertisers and creative agencies.

We are continually refining our AdTECH conferences and unlike many other event organisers we seem to understand that the audience really benefits from case studies and hearing from brands and agencies directly. Look at any of our agendas this year and you will notice that this pivot to buy-side is very noticeable – as is a movement away from having far too many panels.

Amsterdam will feature AH Media Services’ Director Advertising Anne van Haeften discussing retailer Albert Heijn and Facebook’s Regional Measurement Partner Ségolène Braun presenting ‘Gen Z and Millennials Through a Hybrid OOH and Mobile Approach’ – a presentation that was one of our audience’s favourites when it was done at AdTECH: OOH – New York in October.

Other speakers include ORB’s Geoff Fitzpatrick, Jaduda’s Katy Schädlich, Mediacom’s Arran Javed, DPAA’s Barry Frey, Verizon Media’s Alice Beecroft, Danone’s Beatrice Lindvall, Havas Group’s Marco Rigon, Diversiffi Media’s Fiona FitzGibbon, Vistar Media’s Dominic Dunne, Jost von Brandis Service Agency‘s Eric Dufour, Splicky’s Sven Ruppert, OutMoove’s Mendel Looije and Kinetic Worldwide’s Programmatic Lead Aaron Spijkers and Hivestack’s Andreas Soupliotis.

The event takes place on Wednesday December 4, 2019 and registration can be found here.

Thanks to our sponsors Broadsign, Hivestack, Signkick and Vistar Media.

The DailyDOOH Gala Awards Raffle

November 27th, 2019

Russ Curry, Ministry of New Media

We have some tremendous prizes for our charity raffle at The DailyDOOH Gala Awards which takes place next Thursday December 5, 2019 at Banqueting House, London.

All proceeds from the raffle will go to the Sue Ryder charity who supported our friend, and industry, #AVtweeps and #WomenInAV SUPER HERO, Abi Brown, who sadly passed away on November 19, 2019.

Pioneer Group’s Carys Green told us “Abi received a lot of care and support from the Sue Ryder Duchess of Kent Hospice and this is where she spent her final days so this is a worthy cause”.

Raffle prizes include Microsoft Surface Headphones kindly donated by YCD and Microsoft, two VIP hospitality tickets to see Bath Rugby Football Club in a private box, a Mosimann’s Gourmet Hamper, two tickets to see Tina – The Tina Turner Musical and a brand new Samsung mobile phone!

Greenberry Acquired by @Pikasso_OOH

November 26th, 2019

Adrian J Cotterill, Editor-in-Chief

Pikasso has acquisiredn of 95% of Greenberry shares, the Moroccan leader in malls and retail advertising.

Founded in 2009, Greenberry has the exclusive concession to the 97 accesses to Carrefour, Carrefour Market and Atacadao of Label’Vie, the malls of Aradei: Label’Gallery in Rabat, Meknès, El Jadida, and in Safi, Socco Alto in Tangier, Almazar in Marrakech, Borj Fez in Fes, as well as AnfaPlace in Casablanca (Grit Group), Ryad Square in Rabat (FC2B), Tangier City Center (Interavente) and Carré Eden in Marrakech (CMG).

The inventory is composed of 169 digital screens, totems, video walls and LEDs, as well as 300 classic faces including backlits, 2m2 scrollers and 12m2.

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Market News Direct to London City Commuters

November 26th, 2019

Adrian J Cotterill, Editor-in-Chief

This week IG, the leading UK-based financial trading company, launched a digital Out of Home branding channel to bring breaking news to commuters in the City of London.

Described as a a DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until April 27, 2020 inclusive.

Elaine Bramall, UK Senior Marketing Manager at IG, said: “DOOH is the perfect channel for IG to bring targeted news to the heart of London’s financial district. Dynamic updates keep content fresh and engaging so it remains relevant throughout the campaign duration.”

Produced by Grand Visual, IG’s financial news channel will stream breaking news stories and images from the company’s website alongside branding pieces to large-format screens in the heart of the city’s financial district including Fenchurch Street, Liverpool Street, Cannon Street, London Blackfriars, and City Thameslink.

James Sibree, Account Director, JAA Media, told us “This campaign is the result of a close collaborative team of agencies and the outcome is a fully integrated digital Out of Home campaign that emulates the content and display partnerships IG have across key press titles in a campaign that reaches audiences at home, at work, and on the go.”

The targeted DOOH activity was planned and booked by JAA Media and Talon and supports a broader OOH campaign including ECN’s workplace network. Campaign management and dynamic delivery is handled via OpenLoop, the Dynamic Creative Optimisation platform from ad tech specialist QDOT. The OOH drive is part of a wider campaign planned and booked by JAA Media.

Evolve19 The Future of Real Estate

November 26th, 2019

Andrew Neale

Here is yet another event that is taking place in Europe the first week of December**.

How do you tackle the ever-changing digital transition happening in the real estate sector?

How do you appeal to a new generation of buyers? How do you address new real estate financial models?

These are the topics that Evolve19 will address head-on at BARCO Headquarters, Beneluxpark 21, 8500 Kortrijk, Belgium on Wednesday December 4, 2019.

Aimed at innovative real estate developers, sharp CEO’s and ambitious in-house marketers and sales managers this looks a cleverly designed event.

It’s invite only but more information can be found here.

** December dates for you …

Engage DOOH Dublin, Tuesday December 3, 2019

AdTECH: OOH – Amsterdam, Wednesday December 4, 2019

Royal Opera House DSO Networking Members Meeting, Wednesday December 4, 2019

The DailyDOOH Gala Awards, Thursday December 5, 2019, Banqueting House, London