Microsoft Marketing Discussed At @DPAAglobal Summit

September 29th, 2022

Adrian J Cotterill, Editor-in-Chief

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) we note that Microsoft will be talking about Marketing Through Complexity.

Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft, one of the world’s largest advertisers, and a member of DPAA’s Brand Board.

Kathleen will discuss Microsoft’s overall marketing strategy and how their creativity and brand has evolved. She’ll address the complexity of technology in marketing today and some ways to better manage and simplify this. This discussion will cover how this applies to the many media options today, and how to best engage with consumers, including her views on programmatic, advertising and Digital Out of Home opportunities.

Additional speakers will be announced shortly along with the full agenda and of course, the usual ‘surprise ‘Broadway appearances.

The theme of this year’s summit is Digital Fast Forward and sessions will address the role of retail media, programmatic, and the growing role of Out-of-Home in today’s omnichannel mix, among other topics.

Registration can be found here.

Creative Realities Inc. Digital Safari At Hudson Yards

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

Over the past few years the folks at Creative Realities Inc. have pretty much owned the digital signage tour space – both innovating with and hand holding industry influencers along the journey.

This New York Digital Signage Week will be no different with the Monday October 10, 2022 activities kicking off in the afternoon with a ‘Digital Safari At Hudson Yards’.

All will be revealed in due course so watch this space!

FOARE Scholarship Recipients Announced

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities.

“Cultivating talent for the out of home advertising industry and supporting the OOH community have always been priorities for the foundation, so it is truly exciting to see an historic number of young people – over 400 in total – applying for a FOARE this year,” said Paul Cook, Chairman of FOARE.

“This year’s set of scholarship recipients not only demonstrates the type of diversity being attracted to the out of home sector, but it also reflects the diverse communities that OOH reaches and serves,” said Anna Bager, President and CEO, OAAA.

Recipients of the General Scholarships include:

  • Delaney Day, from Las Vegas, NV, who is entering freshman year at the Montana State University, in Bozeman, MT, and studying for a B.S. in Biological Engineering.
  • Elizabeth Duong, from Irvine, CA, who is entering her freshman year at the University of California- Irvine, in Irvine, CA, and is seeking a B.A. in Business Administration and Marketing.
  • Brianna Fratella, from Tempe, AZ, who is entering her senior year at Arizona State University, in Tempe ZA, studying for a dual B.S. in Marketing and Business Data Analytics.
  • Mia Pickett, from Seattle, WA, who is entering her freshman year at Pitzer College in Claremont, CA, studying for a B.A. in Human Biology on the Pre-Med track.

Four students have been designated to receive the Allman Family Business Development, Marketing, and Sales Scholarship. The Allman Family Scholarship, established by Don and Cathy Allman, recognizes the important link between sales, marketing, and business development. The recipients are as follow:

  • Patrick Egan, from Powder Springs, GA, who is entering his freshman year at the University of Georgia, in Athens, GA, studying for a BBA in Business and Economics.
  • Aubrey Harper, from Madison, OH, who will be seeking an MBA at Kent State University, in Kent, OH.
  • Samuel Schwartz, from New Rochelle, NY, who is entering his sophomore year at the University of Maryland in College Park, MD.
  • Sylvia Williams, from Columbia, SC, who will be studying for an M.A. in Digital Marketing and Data Analytics at Emerson College headquartered in Boston, MA.

Josephine Matalone, from Fayetteville, AR, was named the recipient of the Vern and Elaine Clark Outdoor Advertising Industry “Champion” Scholarship. The scholarship recognizes a student who demonstrates through their academic life, community activities, and career goals the skills that made Vern Clark, a long-time industry champion, successful in his efforts. After graduating with a B.A. in Economics from the University of Arkansas, Josephine is entering her first year in graduate school this fall seeking a Master of International Business and Master of Arts in Economics from the University of South Carolina in Columbia, SC.

Christine Rose, from Downey, CA, was named the recipient of the Nancy Fletcher Leadership Scholarship. The scholarship is awarded to a woman with a specific connection to the OOH industry, who has demonstrated leadership qualities and skills. The scholarship recognizes the work of Nancy Fletcher, who served for 28 years as the President and CEO of the Out of Home Advertising Association of America (OAAA). Christine is a graduate student studying for her MBA at the University of Southern California in Los Angeles, CA.

Immanuel Neeley, from Las Vegas, NV, who will be entering his freshman year at the University of Nevada’s Honors College, in Las Vegas, NV, in pursuit of a B.A. in Film Studies, has been designated to receive the Joseph Zukin Jr. Educational Opportunity Scholarship. The scholarship was established in 2021 to recognize the work ethic and commitment to community engagement that were hallmarks of the life of Joseph Zukin Jr., who was inducted into the OAAA Hall of Fame in 2013.

Isaiah Baughman, from Sydney, OH, was named the recipient of the Ruth Segal Scholarship. The scholarship was established to recognize a student studying social services, political science, communications, law, or a related discipline. The scholarship is named after a long-time member of the Out of Home Advertising Association of America (OAAA) staff, who worked tirelessly to educate federal and state policymakers about the OOH advertising industry.

Isaiah will be entering Ohio State University, in Columbus, OH, this fall to continue his BA-level studies in political science and then pursue a law degree.

Emely Acevedo Arias, from New York (the Bronx), NY, has been designated to receive the newly named Visual Arts, Technical, and Trades Scholarship. The scholarship has been designated for a student enrolled in a visual arts, technical, or trade program. To qualify for the scholarship, a student must be pursuing a course in graphic design studies or a related field or a technical or trade program. Emely will be a senior at the Parsons School of Design at the New School in New York City studying for a BFA in Illustration.

In addition, last June two students were designated to receive the Reagan Family Scholarship

Endowment. The scholarship was established to recognize the contributions of The Reagan Foundation to the OOH advertising industry. The Endowment is intended to help groom a new generation of leaders and managers in understanding the standardized OOH advertising industry, primarily in the area of billboards. The recipients are:

  • Rhys Tucker, a student at the University of Texas at Austin, who is seeking an M.S. in Community and Regional Planning and will be entering his second year of graduate studies.
  • Tyler Torres, a student at the University of Utah, who will be entering his first year of graduate study in City and Regional Planning.

OAAA congratulates all of this year’s recipients!

#pDOOH via @VIOOH For New York Newstands

September 28th, 2022

Russ Curry, Ministry of New Media

VIOOH in partnership with JCDecaux North America, has announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York.

For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side platform, to develop a capability that enables media owners to trade screens of different sizes programmatically as one viewable area, such as a newsstand. The synchronized newsstand digital screens are able to play a creative, or a set of creatives, across all the screens at the same time.

Newsstands are the largest street-level advertising displays in NYC. The advertising panels add up to approximately 13.5 feet by 11.5 feet and have multi-sided digital displays to reach both traffic and pedestrian footfall on both sides of the street.

“We’re thrilled to be announcing our latest product innovation at VIOOH in partnership with JCDecaux North America,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “This new offering enables advertisers to have more flexibility with their pDOOH creatives. By combining VIOOH’s programmatic DOOH capabilities with JCDecaux’s premium and strategically placed newsstands, brands can take advantage of the precision targeting and measurability of programmatic with the effectiveness of high-impact and multi-screen OOH inventory”.

JCDecaux’s newsstands are the latest street-level advertising displays in New York and are situated in 57 key locations across Manhattan below 96th Street. The newsstands are strategically positioned alongside high-traffic corridors in the most popular commercial and business neighbourhoods in the city, including Midtown, Upper West Side, Upper East Side, Lower Manhattan and the Financial District – locations that provide a premium footprint for both national brands and local advertisers to reach diverse target audiences.

“With the addition of our 57 Manhattan Digital Newsstands, we now have over 420 of the largest street-level digital screens available for programmatic trading across the highest demand areas of New York City,” said Jean-Luc Decaux, President & Co-CEO at JCDecaux North America.

You can read more about JCDecaux’s premium newsstand screen inventory here.

Now in its 11th year, New York Digital Signage Week will take place October 10 – 14, 2022.

The week includes the DPAA VIP & Speakers Dinner, Digital Signage Federation Cocktails & Controversy, the DPAA Global Summit, the Sony Annual AV Tech Expo, The SiliconCore Lunch and Learn, OAAA & Geopath Cocktail Party, the IAB Brand Disruption Summit, AdTECH: OOH – New York, the first of the ADVERTISING Club of New York’s “Conversations With…” Series, the Tin Building and Pier 17 ANC Tour, ANC Cocktail Reception, the XUSC Oktoberfest at Bierhaus, the Pepcom Holiday Spectacular, SMASHING IT: OOH + AV SOLOMON Partners Cocktails, the Advertising Research Foundation’s Creative Effectiveness Event, the ARF David Ogilvy Awards Reception, the SEGD Branded Environments 2022, an exclusive SEGD welcome reception hosted by Electrosonic, the SEGD Xlab 2022 and much, much more!

Eye Level OOH Media

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

Pearl Media, one of the largest Eye Level OOH media companies in the US, is lending its creativity to brands through its Eye Level Out of Home medium, not just as a great branding opportunity but as a platform to engage consumers in unique experiences.

These high-profile, street-level billboards are placed in the direct line of sight of consumers throughout high traffic neighborhoods on the busiest street corners. Most recently, Pearl worked with DraftKings and DKNY to develop experiential opportunities on various Eye Level Billboards, leveraging some of the biggest events in and around New York City.

  • DraftKings ‘Love Love’. During the US Tennis Open, DraftKings, in partnership with Vaynermedia created an Eye Level Billboard that replicated the iconic tennis ball fabric to promote the launch of Love Love, a limited-edition fragrance that users can win by placing a bet on the US Open through DraftKings Sportsbook. Brand Ambassadors stationed in front of the sign engaged with pedestrians, sharing the fragrance and details on the promotion
  • DKNY ‘I Feel’ Mirror. To support their efforts around New York Fashion Week, DKNY outfitted an Eye Level Billboard with a large format mirror for the #IfeelDKNY campaign promoting self-affirmations. Countless consumers posed in front of the mirrored billboard taking selfies and sharing to social media

Eye Level Billboards provide brands the ability to interrupt consumers and lift their heads out of their phones. “Brands are consistently finding new and interesting ways to utilize Eye Level OOH Media and these are two great examples. Both were not only unique installations, but also exhibited great relevance to something major happening in the City”, says Anthony Petrillo, Chief Revenue Officer at Pearl Media.

With a portfolio of over 150 Eye Level Billboards, Pearl has been a leader in creating unique media and experiences at the street level.

Pearl Media develops, manages and sells unique marketing, digital and static out of home media opportunities.

Utelogy Partnership with EOS IT Solutions

September 28th, 2022

Andrew Neale

Utelogy Corporation, a visionary provider of management, monitoring, and analytics software for the connected workspace, has announced its partnership with EOS IT Solutions, a global technology and logistics company, providing collaboration and IT support services through forward-thinking solutions in 175+ countries.

The Utelogy and EOS partnership plays a key role in providing Collaboration and Business IT Support services to some of the world’s largest industry leaders, delivering forward-thinking solutions based on multi-domain architecture. By leveraging the power of the Utelogy platform as part of the EOS Care Support package, customers will receive an enhanced service offering through preventative maintenance and proactive monitoring.

“EOS is thrilled to enhance our customer service portfolio by partnering with Utelogy. As global customer AV/VC environments evolve, Utelogy enables holistic support and management tools for even the most complex cross-vendor event space. Automation is more important than ever for our customers, and with U-Automate, centralized teams immediately receive global room insights, with options to take action. Many of our customers today have inherited VC environments that are not only multi-platform, but multi-vendor, across buildings and geographies. While EOS helps to unify end user experiences in their workplaces, Utelogy quickly brings the visibility they have been crying out for,” explains Niall Kearney, CTO | EOS IT Solutions.

Utelogy’s software-driven platform delivers the most comprehensive range of analytics by managing all aspects of an organizations AV and Unified Communications estate. In partnering with EOS’s managed service offering, the solution can increase ROI and reduce the total cost of ownership, transforming how users deploy AV/UC assets, and the way usage data is gathered, analyzed, and turned into usable insights for future planning and budgeting.

“This strategic partnership with EOS gives us the opportunity to further expand into new markets to provide enterprises with the tools they need to support their complex and multi-vendor environments,” said Kevin Morrison, CEO at Utelogy. “The Utelogy software coupled with EOS’s customer service offering will provide measurable and actionable results delivering a better experience for our customers.”

Less Mess Storage Partners with ChargeEuropa

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

EV charging network operator ChargeEuropa has announced a partnership with Less Mess Storage, the largest self storage business operating in CEE. Less Mess Storage provides secure, convenient and cost-effective self storage to residential and business customers across Poland and the Czech Republic.

We understand that the first charging station will be installed at the Less Mess Storage HQ in Warsaw, at the Al. Krakowska store by the end of 2022, with more stations nationwide in 2023.

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Displayforce Raises 500,000 EUR Pre-Seed Round

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

Hong-Kong-based retail media startup Displayforce has raised 500,000 EUR in a pre-seed round from NL Platform B.V., a Netherlands-based Global Retail Consultant & Matchmaker through its corporate deep tech investment fund.

Jaap van Vreden, Co-Founder & Managing Director at NL Platform B.V. told us “We are experts in the private-label sector for brand management & development. With a 10+ apparel label portfolio made of retailers and our very own private label brands, we combine the strengths of e-Commerce vs. brick & mortar in operating a new frontier for the latest trends and innovation in the fashion industry. Operating as an active partner for global retailers in the production of apparel lines, NL Platform provides extensive insights to back-end development in bringing new clothing labels to the market”.

We are told that NL Platform builds value by facilitating trustful connections with potential B2B customers on behalf of their active platform partners.

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CVS Health Execs At @DPAAglobal Summit

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) we note that CVS Health will be talking about Transforming the Consumer Experience in Health Care.

CVS Health played a critical role in supporting Americans during COVID and Diego Vaccarezza, VP of Enterprise Media at CVS will take the stage and discuss the role his team played and lessons learned.

In the opening fireside chat he’ll discuss the role marketing and advertising play in transforming the consumer experience in health care and the company’s sophisticated approach to engaging with consumers. He will also highlight some recent campaigns and the role marketing plays in reflecting the company’s purpose; as well as how his team’s approach to personalization emphasizes how CVS Health is making healthier happy together – today and in the future.

It’s no doubt a timely conversation with key learnings for all parties involved; brands, media owners, agencies, etc.

Additional speakers will be announced shortly along with the full agenda and of course, the usual ‘surprise ‘Broadway appearances.

The theme of this year’s summit is Digital Fast Forward and sessions will address the role of retail media, programmatic, and the growing role of Out-of-Home in today’s omnichannel mix, among other topics.

Registration can be found here.

New @Hivestack International Export Business Arm in Spain

September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

Hivestack this week announced several partnerships with leading media agencies in Spain to enable cross-border international campaigns across the world, via its unparalleled global network of premium DOOH inventory.

Inés Armendáriz Vergarajaúregui, VP Demand Spain & Portugal told us “Hivestack is the perfect partner for brands and agencies to plan their DOOH campaigns using the Hivestack DSP, taking advantage of unique measurement and audience tools, as well as accessing global inventory available on Hivestack SSP. We are fortunate to work with great partners such as The Trade Desk, one of the leading omnichannel DSPs. The Trade Desk is including DOOH in most of their media plans, providing media owners additional revenue from digital budgets.”

Agencies to partner with Hivestack for cross-border business include Anima Advertising and NewCom Horizons, as well as Matterkind via omnichannel DSP, The Trade Desk. To date, all buyers have successfully launched their first programmatic DOOH campaigns from Spain into global markets, for brands such as Capgemini, Puma, Honda and Disney.

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