The UK’s Largest Multi-Brand Experience Centre

May 16th, 2021

Russ Curry, Ministry of New Media

Midwich Group has now officially opened Innovation House, a 50,000 sqft state-of-the-art experience, training and event facility in Bracknell (UK).

Innovation House is home to five of the UK’s leading distributors: Midwich, PSCo, Holdan, Invision and Sound Technology and features the UK’s largest multi-brand experience centre showcasing more than 200 world-leading audio-visual (AV), Unified Communication & Collaboration (UC&C), broadcast, smart home, and rental solutions from 50 world-renowned manufacturers all under one roof.

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London Digital Signage Week Monday Schedule

May 16th, 2021

Adrian J Cotterill, Editor-in-Chief


Monday in London sees the first in-person AV and Digital Signage events in Europe for some 458 days*: –

We kick off in the morning with the Clevertouch Webinar, ‘Gallery of Digital Possibilities – Challenging the Norm‘ between 11:00 – 12:00. Registration is still available here.

In the afternoon we have the Beaver Trison Retail Masterclass between 14:30 – 17:00. Registration is still available here.

For those of you who can’t attend any of the week’s events in-person, a digital edition of them will be live streamed (and released for on-demand viewing a week later).

The links for these are as follows: –

  1. Clevertouch Webinar watch here (will be released shortly)
  2. Beaver Trison Retail Masterclass can be watched here

* Last event was Friday, 14 February 2020 #ISE2020

The Ministry of New Media would like to thank those who have believed in their vision and trusted them with their brand, their sponsors Samsung, Clevertouch Technologies, Intel, Advantech and SNA Displays and their official event organisers; Beaver Trison, GRIDSERVE, Midwich, PSCo, Pixel Inspiration, POPAI, Quividi and the World Out of Home Organisation.

Hold That Front Stage! Live Events Are Back

May 16th, 2021

Tristan Cotterill

Hold that front stage! This week will see the first in-person AV and Digital Signage events in Europe for some 458 days* and yet another live AdTECH conference (the last was AdTECH: OOH – Sydney in September, 2020)  – all thanks to event organisers the Ministry of New Media.

London Digital Signage Week will kick off Monday with in-person events from Clevertouch Technologies at their new showroom in London in the morning and Beaver Trison and Samsung at #SamsungKX in the afternoon.

Now in its seventh year, the week, based loosely on the London / New York Fashion Week concept, aims to help drive the industry forward and encourages as many people as possible to organise their own, or at the very least sponsor an event (after all, events in your own showroom are going to be so much cheaper than at a trade show).

Whilst our industry associations have misread the industry, tried to ignore the pandemic and continually over-promised and under-delivered what the industry needs most – yes, ladies and gentlemen, ‘live events’ – here we see that with proper due diligence, an eye for detail and careful planning, it is possible to get back out in the world, meet and network with people and do business as it should be done, i.e. face to face.

Ministry of New Media Co-Founder, Russ Curry told us “We would like to thank the week’s sponsors; Samsung, Clevertouch Technologies, Intel, Advantech and SNA Displays and the key event organisers; Beaver Trison, GRIDSERVE, Midwich, PSCo, Pixel Inspiration, POPAI, Quividi and the World Out of Home Organisation – all of whom have believed in our vision and trusted us with their brands”.

As the team at DailyDOOH Towers will be busy each day this week normal editorial operations will mostly be suspended and we’ll mainly turn the website over to news on what will be happening each day and the next. For those of you who can’t attend any of the week’s events in-person, a digital edition of them will be live streamed (and released for on-demand viewing a week later) and so we will be using each day’s DailyDOOH email newsletter to let readers where they can find the relevant live streams.

For those of you in geographies that are perhaps not 100% interested in the events in London this week then please bear with us and normal operations will be resumed a week Monday.

* Last event was #ISE2020 which ended Friday, 14 February 2020

Gill Huber Joins Oystercatchers

May 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Former Posterscope senior Exec, and long time veteran there, Gill Huber has joined the management consultancy Oystercatchers as a Managing Partner.

Aferdita Qesku Joins @FWIDigitalSigns

May 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Former Signagelive Director of Sales – EMEA Aferdita Qesku has joined Four Winds Interactive as an Enterprise Sales Specialist.

Wyatt Foglia & Erin McFadden Join @VIOOH

May 14th, 2021

Tristan Cotterill

Leading global digital out of home marketplace VIOOH this week announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic plans to supply the highest service levels, offering robust value and tangible advertising outcomes in the US.

The new hires, a first for VIOOH in the US, including a Senior Field Marketing Manager and Account Manager DSP Partnerships, will both be based in New York. VIOOH has recently announced partnerships with locally based demand side platforms (DSPs) Ubimo and Atedra, taking the total number of US DSP integrations to ten, with future DSP partnerships expected to be announced soon. VIOOH also has plans to announce deals with more US-based media owners in the coming months.

  • The Account Manager DSP Partnerships role, initially reporting to the Chief Revenue Officer, will be held by Wyatt Foglia, previously a Senior Analyst, Investment and Partnerships at GroupM’s programmatic digital media investment business Xaxis, a role he held for three years. As the management of DSPs on the VIOOH platform becomes even more critical, Foglia will be responsible for taking the management of existing DSPs forward, including growing the number of partner DSPs in North America. He will also be responsible for the ongoing operational delivery of best practice services for these critical partners, including embedding the VIOOH engagement model.
  • Erin McFadden joins as Senior Field Marketing Manager from MiQ, where she led and managed the development and execution of integrated marketing communications strategies for almost three years. Previously, McFadden managed marketing at Teads.
    Reporting to the Chief Marketing Officer, McFadden’s remit will include creating and delivering a tactical marketing plan for the US, strategically planning, implementing, and reviewing all promotional activities and marketing events using data, analytics, and creative thinking.

Jean-Christophe Conti, CEO at VIOOH told us “We’re excited about the opportunities that programmatic digital out of home inventory can deliver to brands and media owners, and these local hires are an indication of the opportunity we see for VIOOH in the US market. We’re already seeing a positive bounce back this year in ad spend, with more revenue in Q1 alone compared with the whole of 2020. Our ambition is to change the conversation about out of home, with a platform to help accelerate transformation in outdoor advertising through automation. Programmatic OOH offers advertisers a more flexible and impactful way to connect with audiences, and provides media owners with the opportunity to access digital budgets and new customers. I hope US advertisers and media owners alike will maximise this new opportunity to thrive.”

VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. It has over 30 DSP partnership agreements globally, including live integrations in the US market with Atedra, Blip, Hivestack, MediaMath, Outmoove, The Trade Desk, TPS, Ubimo, Verizon Media, and Vistar Media.

VIOOH is looking to make additional hires in the US this year. Open roles include Technical Account Manager and Account Manager both based in New York City. For more information about working at VIOOH and to apply for the roles click here.

Both new hires will join VIOOH in May.

This Week’s AVJobs

May 14th, 2021

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • CHANNEL BUSINESS DEVELOPMENT MANAGER
    Job Type Permanent Full Time
    Location United Kingdom
    Area Greater Manchester, England Berkshire, England Surrey, England City of London, England West Yorkshire, England
    Sector Sales Sales – Audio Visual Sales – Channel – vendor
    Salary £40000 – £45000 Per Annum plus bonus, car allowance and benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV30032
  • AUDIO VISUAL INSTALLATION ENGINEER
    Job Type Permanent Full Time
    Location London and Home Counties
    Area London South East, England
    Sector Engineer Engineer – Audio Visual Engineer – Installer Engineer – Video Conferencing
    Salary £35000 – £40000 Per Annum Plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV30030
  • AV PRE-SALES ENGINEER
    Job Type Permanent Full Time
    Location Reading
    Area Berkshire, England
    Sector Engineer Engineer – Audio Visual
    Salary £30000 – £40000 Per Annum DOE plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV30035

Qualcomm Won’t Exhibit At #MWC2021

May 14th, 2021

Russ Curry, Ministry of New Media

Following on from the two announcements earlier this week that Samsung Electronics Co. and Chinese hardware giant (and Motorola parent) Lenovo will both not be exhibiting at June’s #MWC21 / #MWC2021 in Barcelona, news is just in that Qualcomm have also pulled out.

The company said in a statement “While we appreciate the health and safety measures being put into place by the GSMA for MWC Barcelona, we have decided that it is in the best interest of our employees and customers for Qualcomm’s participation to be virtual this year”.

Qualcomm join an ever growing list of Lenovo, Samsung, Cisco, Google, Sony, Nokia, Facebook, Oracle and Ericsson (who were the first to pull out).

BettyLynn Abercrombie Joins @MetWestLA

May 14th, 2021

Adrian J Cotterill, Editor-in-Chief

BettyLynn Abercrombie joins MetWest as National Sales Manager.

She brings over 25 years of experience as a representative for the Architectural and Design community to the LA based company. We are told that her knowledge, skills, and energy will make her a welcome and significant addition to the MetWest Family.

Kelly Taylor, CEO of MetWest told us “I’ve always been purposeful about who we bring on the team to work with our team members and our clients. They are all our family and I’m mindful of the importance of the relationships. I believe that BettyLynn shares our vision and culture and will be a great addition to MetWest helping make 2021 a great year.”

Joanna Georges Joins The Trade Desk

May 14th, 2021

Tristan Cotterill

In Australia, former Mobilewalla Exec. Joanna Georges has joined The Trade Desk as Data Partnerships Director.