You’re Hotter When You’re Chill

February 15th, 2019

Tristan Cotterill

To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and the Val Morgan cinema network from today.

Unilever’s objective was to connect Lynx Ice Chill to key pop culture moments by targeting male Generation Z’s through their passion points of Gaming and Pop Culture (TV & Movies). Dan Hill, CEO Val Morgan commented, “PHD & Lynx were able to utilise the large audience reach of Val Morgan and Fandom, whilst simultaneously engaging people who are passionate about movies, gaming and entertainment. The Lynx campaign is a great example of brand funded content, traditionally seen only online, now leveraging an offline audience via cinema”.

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This Week’s #AVJobs

February 15th, 2019

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • CORPORATE BUSINESS DEVELOPMENT MANAGER
    Job Type Permanent Full Time
    Location M4 Corridor
    Area Bucks, England Middlesex, England Surrey, England Avon, England Oxford, Oxford
    Sector Sales Sales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – Business Development Sales – Field Sales
    Salary £40000 – £60000 Per Annum Neg. circa £40k + comms plus car and benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29874
  • AUDIO VISUAL SALES CONSULTANT
    Job Type Permanent Full Time
    Location Reading
    Area Berkshire, England
    Sector SalesSales – Audio Visual Sales – Collaborative Technology Sales – Unified Communications Sales – Corporate Sales – Education Sales – External Account Manager Sales – Business Development Sales – Field Sales
    Salary £30000 – £35000 Per Annum Neg. Salary + comms, car allow etc,.
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29873
  • AV SYSTEMS DESIGN ENGINEER
    Job Type Permanent Full Time
    Location London/Surrey/Sussex
    Area Surrey, England City of London, England London South West, England
    Sector Engineer Engineer – Design Engineer – Home Cinema Engineer – Home Automation
    Salary £40000 – £50000 Per Annum Salary is competitive
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29871

#ISE2019 The Truth Is In The Numbers

February 15th, 2019

Adrian J Cotterill, Editor-in-Chief

81,268 people attended #ISE2019 this year, a very small increase over the 2018 attendance figure of 80,923. With only 345 more people attending, growth here has undoubtedly slowed. Note that the 2018 attendance figure showed a remarkable 8.6% year-on-year increase over the year before (2017). With next year being the last time that ISE will be held in Amsterdam, and people already getting excited by the move to Barcelona for #ISE2021, I think you can safely say that attendance numbers have now topped out (for the next few years at least).

Instead of focussing on that attendee headline number then, the organisers stressed that the Wednesday saw the largest ever one-day attendance figure for ANY show at the Amsterdam RAI, and the number of attendees on the last day, Friday had passed 20,000 for the first time. They also stressed that, we quote, “a remarkable 32% were attending ISE for the first time” – an interesting statistic to quote, as you could also take this to mean that approximately 25 – 30,000 people who attended ISE last year did not attend again this year!

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JCDecaux Launches Creative Resource Foundry

February 15th, 2019

Adrian J Cotterill, Editor-in-Chief

Reflecting the crucial role of powerful creative in Out-of-Home campaign effectiveness, and the potential presented by Digital Out-of-Home, JCDecaux has launched Foundry. The four-strong Foundry team is led by Lead Creative Partner Antonietta Chioccarelli and Creative Partner Mike Brand.

Dallas Wiles, Chief Commercial Officer, JCDecaux UK told us “At JCDecaux we are dedicated to ensuring that all campaigns using our media channels are as effective and powerful as they can be. Strong creative executions are a core part of this success, and with Out-of-Home’s digital transformation continuing, it’s crucial for advertisers to maximise the vast potential this provides. Foundry’s launch as a dedicated resource for brands and creative agencies underpins our commitment in this field, and enables us to add creative strategy and execution to best practice Out-of-Home media planning as services we offer our clients.”

Foundry is an in-house resource for brand support in devising the most effective Out-of-Home campaigns, and a centre of excellence for creative consultation and development.

Foundry’s goal is to spark ideas about Out-of-Home’s possibilities through development of best practice creative work, so that brands can marry craft with purpose to maximise the potential of both digital and classic Out-of-Home media.

The Foundry team is also charged with opening up the medium’s potential directly to brands who have not used Out-of-Home before. Through a network of skilled craftspeople, Foundry can realise conceptual ideas into fully-fledged Out-of-Home advertising campaigns.

Foundry combines both guidance and practical support in the transformation of creative concepts into effective Out-of-Home advertising campaigns. The team will champion increasingly innovative, memorable, eye-catching outdoor copy which will provide greater value to advertisers investing in the medium.

Foundry has already worked on campaigns from advertisers in diverse categories including Pandora, Starling Bank and Save the Children.

Stuart Taylor, CEO of @KineticwwUK to Step Down

February 15th, 2019

Adrian J Cotterill, Editor-in-Chief

WPP’s Kinetic this week announced that Stuart Taylor, CEO of Kinetic UK, will be retiring in June 2019. He was appointed as UK Chief Executive in 2013, and tasked with rebuilding and strengthening the senior team. During his six years in charge, Kinetic has experienced strong revenue performance and set the agenda for the industry in embracing the growth in digital screens, planning and trading technology.

The market leading agency has also driven innovation in the sector, winning numerous awards, and launched a start-up incubator for game-changing OOH technologies, Kinetic X. Additionally it has spearheaded the creation of a cross-sector initiative, Balance, which has opened up a timely conversation about diversity in the OOH sector.

Stuart told us “It has been a true privilege to lead Kinetic through such a period of transformation, not only navigating the rapid expansion of digital inventory and capabilities, but also continuing to drive revenue growth for the medium as a whole. I am so proud of all that we have achieved as a team and I leave an organisation in great shape for the future with a formidable team of passionate experts with whom it`s been an absolute pleasure to work.”

“I’m excited for this next chapter, having always planned to make a change at this time in my life. I have loved my time in OOH and remain of the view that this is the most exciting media sector around so I will continue to take a keen interest in the industry on its journey of transformation.”

Stuart will be working closely with global leadership over the next few months to appoint a new leader for Kinetic’s UK operation and ensure a smooth transition period, ahead of his departure in June 2019.

Hiroshi Kobayashi joins @LeyardGroup / @Planarsystems

February 15th, 2019

Andrew Neale

Leyard and Planar are expanding the companies’ presence in Canada with the addition of Hiroshi Kobayashi.

Je joins Leyard and Planar’s Canada Sales Team as Regional Account Manager, and will oversee the companies’ sales efforts across Canada with Regional Account Manager, Nick Hoxha.

He brings 20 years of experience in various product marketing, product management and sales roles, most recently serving as national account manager for Sharp Canada’s Visual Solutions Group. Prior to that, he was a product manager for Sharp Canada’s Business Solutions Division.

He will report to Director of Sales for Canada & Northeast USA, Amber King.

#UCExpo @NEC_Display_UK / @UCEXPO Partnership

February 15th, 2019

Russ Curry, Ministry of New Media

UC EXPO which takes place at ExCeL London on Wednesday and Thursday May 15-16, 2019, during London Digital Signage Week (May 13-17, 2019) has announced a partnership with NEC Display Solutions.

For the corporate sector this year, NEC Display Solutions and NEC Enterprise Solutions will collaborate to present a highly targeted Unified Communications solutions set for computing and collaboration.

UC EXPO is Europe’s largest dedicated unified communication and collaboration event attracting over 7,000 visitors, and it would seem to provide the ideal forum for NEC to reaffirm its position as an expert consultant and key supplier of UC, IT and AV solutions to the corporate sector.

Bradley Maule-ffinch, director of strategy for UC EXPO, told us “We’re pleased to announce the partnership with NEC in bringing a world leading influencing brand to the event to share their insights, experiences and success stories.”

With UC EXPO falling within London Digital Signage Week; end users, solutions providers and channel partners across a broad ranging interest group will appreciate the benefits and opportunities which greater industry collaboration brings.

Gill Slater, marketing manager at NEC Display Solutions said “This is an exciting evolution, by investing in established vertical tradeshows, we can deliver a much more targeted experience, focusing resources where it will most benefit the end user, our partners and the wider industry. We will be announcing involvement at other key vertical shows as the year progresses but we are already making plans for Passenger Terminal Expo, InnoTrans (Rail) and IFSEC (Security), amongst others.”

Multi-Million Dollar Energy-Saving LED Billboard Lighting Initiative

February 14th, 2019

Andrew Neale

Ultravision International, a leading innovator, manufacturer and distributor of LED displays and LED lighting, partnered with Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) on an LED installation project that drove significant operating savings.

The project included revamping 11,000 display panels in 10 major U.S. cities with LED lights that cut energy consumption by more than 60 percent. More than a dozen Utility companies provided rebates for the project, as LED retrofits are a major step toward reducing energy demand for the grid, cutting costs, and curbing negative impacts on the environment.

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Panasonic Business *New* Customer Experience Centre, Bracknell

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Panasonic Business this week opened the doors to its new Customer Experience Centre in Bracknell, showcasing its range of cutting edge B2B solutions both physically and virtually.

Situated at the new UK headquarters on Western Road, Bracknell, the Customer Experience Centre is experienced as two zones.

The first is an immersive 270 degree interactive presentation space, built around eight separate virtual vertical environments, and a demonstration space that allows customers to get hands-on with the latest Panasonic technology. The showcase delivers a ‘blank canvas’ for innovation, designed to spark conversations around how Panasonic can solve business technology challenges.

Featuring AV design and integration by Sysco Productions, concept development by AB Creative, and content and physical build by Hart Wilcox, the Customer Experience Centre features over 100 items of technology, with the presentation space squeezing an impressive nine laser projectors in to just 50m2 in order to achieve a fully immersive feel.

Powered by two disguise 4x4pro media servers, the customer’s name is skilfully integrated in to the content in real time, to personalise the experience.

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Spencer Berwin New ‪@VIOOH ‬Chairman

February 13th, 2019

Adrian J Cotterill, Editor-in-Chief

Rumour is that Spencer Berwin will soon become the new VIOOH Chairman.