Icewerx Consulting, Inc Acquired By @OUTFRONTCanada

July 23rd, 2021

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) has acquiired Icewerx Consulting, Inc. through its subsidiary, Outfront Media Canada LP.

The press release started that the acquisition will serve to strengthen OUTFRONT’s dominant presence in the Edmonton market, adding key assets to OUTFRONT’s existing inventory in this top five market.

Michele Erskine, Chief Executive Officer, OUTFRONT Canada said “The acquisition of Icewerx demonstrates OUTFRONT’s commitment to continuous growth and development across the Canadian market. We have enjoyed having the sales representation responsibility for this inventory for the past four years, and as such are very familiar with the locations. Ownership gives us full control over operations of the boards. We will be investing in technical upgrades, which will improve the reliability of the boards. OUTFRONT’s portfolio in Edmonton currently includes 33 digital displays, 266 static posters and 124 street level faces, with excellent total market coverage generating approximately ten million daily impressions. OUTFRONT has come out of the pandemic in a strong position and is poised for growth, which we are demonstrating through our continued investment in our assets.”

With the acquisition of Icewerx 19 digital displays have been added to their inventory in highly desirable locations along main commuting routes in Edmonton for a new total of 50 in this market. This acquisition greatly enhances OUTFRONT’s footprint in Edmonton.

These assets join OUTFRONT’s existing national digital network in top markets across Canada, including Toronto, Vancouver, Montreal, Calgary, Ottawa, Winnipeg, and Halifax.

Joanna Sier Joins Eye Airports

July 23rd, 2021

Adrian J Cotterill, Editor-in-Chief

Eye Airports, the market leader in UK regional airport advertising, has appointed media sales expert Joanna Sier as Sales Director.

Joanna will be responsible for managing the Eye Airports sales team, while also helping to drive agency and direct revenues for all of the Eye Airports portfolio. She is an accomplished media professional, whose extensive knowledge in media sales will complement the company’s expanding and experienced team.

She brings almost 30 years’ media advertising experience to the role, which includes over 20 specialising in media sales. Joanna has gathered much of her experience through her time at The Yorkshire Post, which includes her last role as Senior Media Sales Manager where she ran the telephone sales function for the Yorkshire region.

Harrogate-based Eye Airports is the largest airport advertising operator (by number of airports) in the UK. It has the advertising and promotional rights for 20 UK regional airports, including Liverpool, Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay and the Scottish Highlands and Islands.

OOH’s Most Influential Leaders & Visionaries Honored

July 23rd, 2021

Russ Curry, Ministry of New Media

The Out of Home Advertising Association of America (OAAA) this week announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years.

Anna Bager, President and CEO, OAAA told us “We’re thrilled to present this amazing group of leaders in the OOH industry with this honor. These business innovators have proven success track records and their contributions to OOH have positioned the industry for success for many years to come.”

This year, the OAAA is honoring OOH advertising trailblazers with the Industry Hall of Fame Award. The winners include:

  • Bill May, Former Executive Director, Missouri Outdoor Advertising Association
  • David McWalters, Senior Vice President, Real Estate, Clear Channel Outdoor
  • Jim Moravec, President and CEO, Stott Outdoor
  • Ken Klein, Executive Vice President of Government Affairs, OAAA
  • Richard Peterson, President, Porter Advertising
  • Steve Hillwig, Executive Vice President of Operations, OUTFRONT Media
  • Tom Sirmon, Vice President Regional Manager, Lamar Advertising

The OAAA also presented awards to rising leaders of the industry – those individuals under the age of 40 who have exhibited notable leadership qualities and are making significant contributions to the OOH landscape. The 2021 recipients were…

  • Elizabeth Rave, Senior Director, Marketing, OUTFRONT Media
  • Michael Provenzano, CEO & Co-Founder, Vistar Media

To view bios on each of the individual winners click here.

This Week’s AVJobs

July 23rd, 2021

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • DIGITAL SIGNAGE APPLICATIONS & MAINTENANCE ENGINEER
    Job Type Permanent Full Time
    Location Middlesex
    Area Middlesex, England
    Sector Engineer Engineer – Audio Visual Engineer – Design Engineer – Technical Support
    Salary £35000 – £45000 Per Annum DOE plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV30061
  • ELECTRONIC & ENGINEERING MANAGER – DIGITAL SIGNAGE
    Job Type Permanent Full Time
    Location Greater London
    Area Middlesex, England
    Sector Engineer Manager Director – Engineering
    Salary £40000 – £50000 Per Annum DOE plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV30060
  • SENIOR PROJECT MANAGER – DIGITAL SIGNAGE/TELECOMS
    Job Type Permanent Full Time
    Location Greater London
    Area Middlesex, England
    Sector Manager Manager – Project
    Salary £60000 – £70000 Per Annum DOE plus benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV30059

Chiquita Decked Double Deckers

July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Chiquita is excited to inject a summer spark to London’s streets with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city.

In its seventh consecutive year of running the London bus campaign, this summer Chiquita aims to outshine the dark days of the pandemic cloud, encouraging a re-emergence of positivity and exuberance to uplift locals planning to staycation in the city. While Chiquita’s signature color, yellow, evokes optimism, vision, it’s bright branded buses will transform an iconic London attraction into a moving canvas highlighting the fun side of healthy eating and Chiquita banana’s superior taste and quality.

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Talon America Launches Ada

July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Talon America has announced the launch of its proprietary data management platform, Ada for the U.S. market. Ada generates intelligence on real and recent audience behaviors in the physical world, including how people travel, the OOH inventory they engage with, and the actions they take afterward — enabling more effective, data-driven targeting and outcome-based measurement for OOH advertisers.

Ada is as a proven and trusted platform since launching in the UK in 2019 and is widely used by hundreds of brands, including McDonald’s, Virgin Media, and Starbucks to deliver data-driven audience targeting strategies for their OOH campaigns.

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New AT&T Discovery District ft. 12,000 sq ft. #LED

July 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Technology and media giant AT&T has built a new downtown Dallas destination venue known as the AT&T Discovery District. The four-block development, “where tech, culture and entertainment combine to create unique experiences” according to The District’s website, includes a network of indoor and outdoor digital display and lighting assets that can be synchronized to create multi-sensory experiences.

SNA Displays was selected to provide more than 12,000 square feet of digital canvas for the massive development. In total, SNA Displays manufactured, supplied, and installed more than a dozen LED video displays and 100 million pixels for the city’s new landmark destination.

Global design and architecture firm Gensler provided design, architectural, and project management services for all aspects and phases of the project. Gensler worked closely with AT&T to carefully curate and manage a diverse and world-class lineup of digital artists to produce unique content featured across all LED video displays, in addition to designing and producing various content capsules themselves.

High-end LED display technology was installed in three key locations within The District: The Plaza at AT&T Discovery District, the AT&T Experience Store, and the AT&T Headquarters Lobby. All displays are part of a digital network of seamlessly integrated media elements that enable immersive take-over moments of lighting, audio, and creative video content, made possible by an intricate content and platform management system engineered and implemented by Moment Factory.

The Plaza at the AT&T Discovery District has an open lawn for the community, water features, the iconic Golden Boy statue, twin media trellises with kinetic color-changing LED lighting and premium audio, and The Globe, a 3D LED light sculpture that represents the AT&T brand.

The focal point of The Plaza is The Media Wall at AT&T Discovery District, a massive 104-foot-tall, 8,700-square-foot exterior LED screen from SNA Displays that wraps around the high-rise at the corner of Akard and Jackson streets. The LED spectacular was built from SNA Displays’ EMPIRE Exterior line of display products and features a 6.67 mm pixel pitch, meaning the screen includes more than 18 million pixels. SNA Displays supported the AT&T team during city planning meetings and helped with technical details during the permitting process. The Media Wall, which is mounted on the building façade just above the entrance to the AT&T Experience Store, is 84′ wide and curves around the building with an extremely tight 5’4″ radius, allowing the screen’s breathtaking video content to flow around the building smoothly and seamlessly.

The Media Wall features a resolution sufficient for two 4K displays stacked on top of each other with room for additional content. With an overall resolution of 4,752 pixels high by 3,840 pixels wide, The Media Wall is one of the largest displays of its pixel pitch in the United States.

The AT&T Experience Store includes three LED display assets: two flat-screen displays and a floor-to-ceiling, LED-wrapped circular pillar.

When designing the store, AT&T sought ultra-fine-pitch LED technology that would allow visitors to explore a range of immersive experiences, including interactive, limited-time pop-ups. All LED screens in the store are from SNA Displays’ BRILLIANT Interior line of display products, each employing a narrow pixel pitch of 1.92 mm.

The two LED walls are 8’10” tall and 15’9″ wide (1,404 pixels by 2,496 pixels). Unwrapped, the circular column LED canvas measures 9’7″ high and 17’9″ wide (1,521 x 2,808 pixels).
AT&T Headquarters Lobby

The design concept for AT&T’s 37-story global headquarters, which has over one million square feet of office space, was to create a modern media lobby with a one-of-a-kind, floor-to-ceiling fusion of architecture, multimedia content, and technology.

The AT&T Lobby consists of eight LED-wrapped rectangular columns and the Media Box, a large three-sided video wall that serves as the lobby’s focal point. The LED columns vary in height throughout the lobby and can be synchronized with the Media Box and the location’s expansive LED ceiling “veil,” a diffused lighting feature from the second story which visually connects each of the lobby’s digital elements with color.

The Media Box is 13’3″ tall and 60’4″ wide with a resolution of 2,106 pixels by 9,568 pixels, giving it more than 20 million pixels.

Given the close proximity of walk-up visitors in the lobby, the Media Box and digital columns were also built with 1.92 mm pixel pitch technology from SNA Displays’ BRILLIANT Interior product line. In total, the lobby video technology includes more than 70 million pixels and 3,000 square feet of LED canvas.

The content featured in the lobby is one-of-a-kind and designed to create unique moments of immersion into the AT&T brand, accented by strategically placed audio that surprises and delights visitors and employees as they navigate their way through the space.

SNA Displays worked closely with Gensler throughout the AT&T Discovery District’s development. SNA Displays coordinated with YESCO and Barnett Signs to install the huge Media Wall. Additionally, the Beck Group provided general contracting services and oversaw the installation of the AT&T Lobby and AT&T Experience Store’s LED displays. A host of content creators have provided video and animation work for The District’s video display assets including Ari Weinkle, BOLT, Core Creative Labs, DixonBaxi, Float4, Maaambo, Moment, Factory, MUCH Creative, Reel FX Animation, Refik Anadol Studio, Sila Sveta, and Universal Everything.

AdLoad Digital Ad Fleet Signs Up To @StreetMetrics

July 22nd, 2021

Russ Curry, Ministry of New Media

StreetMetrics has announced a partnership with Sacramento-based AdLoad Technologies, a programmatic Digital Out-of-Home (DOOH) transit advertising platform.

Drew Jackson, Founder of StreetMetrics told us “We’re thrilled to be working with the AdLoad team. Their smart digital display ads are the future of advertising on the roadways. AdLoad’s ability to serve tailored ads using geofence data and time-of-day information make it one of the most advanced out of home advertising platforms. Our ability to measure and attribute ads in near real-time enables advertisers to measure their ROI for media on AdLoad trucks, just as they would for digital media.”

Adload’s unique programmatic Digital Out-of-Home advertising platform gives brands full control over their message and advertising decisions. Their patented design blends the screen seamlessly with the trailer, offering a meaningful ad experience for travelers on the roadway. AdLoad will use StreetMetrics measurement solutions to track every mile moving forward, providing their advertisers the most detailed understanding of their ad performance. StreetMetrics’ solutions offer the highest level of transparency and accountability to the out-of-home advertising industry.

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Microsoft and @JCDecauxGlobal Air Sensor Pilot Program

July 22nd, 2021

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide has partnered with Microsoft Research’s Urban Innovation Group and the Array of Things team to launch an air quality sensor pilot on 100 bus shelters in Chicago, in order to monitor precisely air quality across the city and facilitate adapted environmental measures.

Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “Cities are facing major challenges in terms of air quality and health. The unique density and coverage of street furniture in urban centres make them an ideal medium to plug environmental services, such as air quality sensors. We are proud to partner with Microsoft Research Urban Innovation Group to contribute to real-time monitoring of air quality in Chicago and to furnish precise geo-localized data, useful to the city and to the dwellers’ well-being. Improving urban living has always driven the efforts of JCDecaux to develop innovative and ecological services. Through this new partnership, and as a trusted media, JCDecaux demonstrates the usefulness and efficiency of its media for local areas and their populations and continues to be an integral part of an approach to raising awareness in its ecosystem to build a more sustainable world.”

The World Health Organization estimates that 91% of the world’s population live in places where air quality exceeds guideline limits. Air pollution is a major concern for cities, given its consequences for human health and the environment. However, it is critical for urban areas to assess air quality on a real-time basis to be able to formulate policies to address these challenges. By using environmental sensors, cities can radically increase the geographic granularity of environmental sensing in support of creating solutions to improve everyday air quality in the urban environment for a variety of public health scenarios.

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VividQ Raises GBP 11M For Holographic Displays

July 22nd, 2021

Andrew Neale

VividQ has closed a new funding round of GBP 11M to establish their vision for the future of display with Computer-Generated Holography.

This round is led by Innovation Platform (IPC) from the University of Tokyo, who are joined by Foresight Williams Technology, a joint collaboration between Foresight Group and Williams Advanced Engineering, Japanese Miyako Capital, Austrian APEX Ventures and Silicon Valley’s R42 Group.

They also announced that they had received further support from Sure Valley Ventures, University of Tokyo Edge Capital (UTEC), Essex Innovation, and a number of angel investors.

Darran Milne, Co-Founder and CEO of VividQ, commented, “Scenes we know from films, from Iron Man to Star Trek, are becoming closer to reality than ever. Our team has taken the technology that used to require immense amounts of computing power and found solutions to implement Computer-Generated Holography across consumer electronics. This new investment allows us to complete the next, critical phase of implementation projects and supports further innovation efforts to bring holography to new display applications. We’re incredibly excited to see what’s next with our customers.”

To date, VividQ has secured over GBP 17M in equity funding.

In a statement they said “The new investment will enable us to expand our teams, and access new customers by scaling operations in the US and the APAC region. The funding will also advance the adoption of VividQ’s solutions for Computer-Generated Holography across three key applications”.

Later this year they plan to showcase a holographic HUD demo, powered by VividQ, to automotive OEMs, and their latest generation #AR headset concept. By 2022 they hope to unveil the ‘HoloLCD’ – a laptop scale holographic display using standard LCD panels to give a complete three-dimensional experience, with no need for glasses.

Now in its 15th year, The DailyDOOH Investor Conference brings together C-Suite executives from established AdTECH, Digital Signage and Out of Home companies, Entrepreneurs, Founders and Owners of Technology and Media startups with Private Equity Firms, Venture Capitalists, Angel Investors, Landlords, Retailers and Transport Authorities.

It takes place Wednesday October 13, 2021 as part of New York Digital Signage Week.