Laura Davis-Taylor Joins InReality

January 24th, 2020

Adrian J Cotterill, Editor-in-Chief

InReality, LLC, a leading solution for analyzing and optimizing place-based experiences, has announced the addition of Laura Davis-Taylor to their executive team as Chief Strategy Officer.

In her 25-year career spanning across advertising, store design, media, retail experience design and digital, Davis-Taylor has worked as a tireless industry practitioner, educator, activator and thought leader.

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Taubman Centers Joins @DPAAOrg

January 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Taubman Centers, Inc. (NYSE: TCO) has joined the association.

Taubman creates extraordinary retail environments via a portfolio of regional and super-regional malls located in major markets from coast-to-coast. Taubman’s leading portfolio of 26 properties include Beverly Center in Los Angeles; The Mall at Short Hills in Short Hills, NJ; The Mall at Green Hills in Nashville, TN and International Plaza in Tampa, FL.

Barry Frey, DPAA President & CEO, told us “Taubman malls feature some of the most dynamic screens in the digital, out-of-home market, representing a tremendous advertising opportunity for marketers. We welcome them to the DPAA community.”

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Leeds Playhouse @Signagelive Transformation

January 23rd, 2020

Andrew Neale

Leeds-based digital solutions provider UXG has recently completed work on a project to upgrade the digital strategy and wayfinding media for Leeds Playhouse, as part of the theatre’s eight-figure transformation.

Robin Hawkes, Executive Director, Leeds Playhouse told us “This is the beginning of the next big chapter for Leeds Playhouse and a major part of our transformation is ensuring that the internal and external appearance is attractive and inviting to embrace and engage with the Leeds City Region and beyond”.

The newly redeveloped Leeds Playhouse includes upgrades to the Quarry and Courtyard theatres, a new studio space named the Bramall Rock Void, revamped front of house spaces as well as a new city-facing entrance and improved access throughout the building.

Leeds Playhouse wanted to implement a digital signage network with new technologies to modernise and create a more memorable customer experience. Previously their objectives were met by printed posters on display around the Playhouse.

The new digital displays and integrated Signagelive software platform have been implemented over a three-month period by UXG, which designs, manufactures and installs bespoke digital solutions for branded environments.

The project delivery has included implementing a large-format 6x3m outdoor LED Display (Digital 48 sheet) alongside a mixture of freestanding and wall-mounted external high bright advertising and wayfinding displays.

Internally there is a spectacular feature LED Display in the entrance running up three floors and over 45 high definition wall-mounted screens showing a mixture of content from box office releases and menu displays to live feeds from within the theatres.

As part of the deployment, the playhouse required the ability to integrate the signage with their fire alarm system to add a visual element to assist with the safe evacuation of their customers and staff. This was delivered using BrightSign devices and the Signagelive GPIO trigger application.

Paul Midwood, Head of Sales and Development, UXG said “With over 35 years’ experience in the industry, we understand the huge positive impact that great branding has on customer footfall and engagement. We’re confident that the Playhouse’s new identity will enhance its established reputation in the city and beyond”.

UXG utilises the latest technology and AV innovations to create bespoke digital solutions, from custom LED screens and video walls to immersive gaming pods. With 37 years’ experience, UXG delivers a range of digital, retail and user experience solutions. UXG specialises in bespoke solutions that offer customers the most suitable products and installation for their business. The team offers a turnkey service, from initial advice through to design, manufacture, installation and support.

#ISE2020 @AVIXAWomen‬⁩ Council Forum

January 23rd, 2020

Russ Curry, Ministry of New Media

AVIXA Chief Global Officer Sarah Joyce will give the opening address and the Hon. Mrs Angels Chacón, Minister for Business and Knowledge in the Catalan Government will give the keynote address at the AVIXA Women’s Council Forum in partnership with WAVE, being held at #ISE2020 on Wednesday February 12, 2020.

The event will provide plenty of discussion points for inspiring, supporting and empowering women who work in the technology and AV industries.

The Hon. Mrs Angels Chacón has much experience and enthusiasm to share, she said “Companies have amazing potential to transform society at all levels: unquestionably, we must create new female role models. That is why it is so important to have areas where female talent is shown, such as the one promoted with the AVIXA Women’s Council event.”

The presentations will be followed by a panel discussion and a chance to network with colleagues. More information can be found here.

The Global LED Summit

January 23rd, 2020

Russ Curry, Ministry of New Media

The Ministry of New Media have announced a new full day event for 2020.

The Global LED Summit will first take place in London on Wednesday May 13, 2020, during London Digital Signage Week (May 11-15, 2020) and will be held at Samsung KX

There are also plans to take this event to New York during New York Digital Signage Week.

Agenda and speakers will be announced shortly.

Asiaray Signs Up With @RubiconProject

January 23rd, 2020

Tristan Cotterill

Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that it has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform.

This will include providing buyers access to digital inventory across the 32 new train stations on Singapore’s soon-to-be operational Thomson-East Coast Line, displaying responsive advertisements that can adapt quickly to the time of day, weather or other commuter dynamics.

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#ISE2020 Great @AVIXA Flashtracks

January 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

FlashTracks are 20 minute bitesize education sessions, set to take place during #ISE2020 on stand 13-N110 near Entrance C.

The sessions follow four different tracks; User Experience, AV/IT, Design and Emerging Trends. This is a clever idea and much needed to help experts freely share their knowledge with others but as always, there has to be one poorly curated session that slips through, whatever AVIXA puts in place to moderate the submission process.

Airtame, Co-founder & Co-CEO Brian Kyed whose background includes being co-founder of Denmark’s leading high-end mobile cocktail bar, co-founder of a film and animation agency and co-founder of hardware solution, digital signage wannabee, airtame has managed to successfully convince the organisers to allow him to pitch a session on the ‘AV Design Paradox’ despite the absence of any AV or design experience.

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SPAR Increases Revenue From In-Store Digital Signage

January 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

SPAR, one of the world’s largest supermarkets, partnered with Advertima to increase revenue from its existing in-store digital signage network. To achieve this goal, Advertima upgraded SPAR’s traditional digital signs with its innovative smart targeting and audience analytics solution that delivers hyper-personalized advertising for physical stores. As a result, SPAR, along with brands such as Coca-Cola, Red Bull and Nestlé, saw an average sales uplift of 10.5% in comparison with traditional digital signage.

Advertima claims to be spearheading the drive by retailers to use AI and computer vision to unlock the last frontier of consumer data. By understanding audience demographics like gender, age and engagement, retailers can now target the right content to the right customer in real-time. Thanks to its unique 3D vision technology that delivers best-in-class consumer insights, Advertima provides levels of real-world campaign targeting and performance metrics that have never been seen before. Equipped with Advertima’s data-driven technology, SPAR’s digital signage network improved product discovery and drove impulse buying at the point of sale.

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Navori Labs Develops Special QL Player for @BrightSign

January 23rd, 2020

Andrew Neale

Navori Labs continues to partner with today’s leading suppliers for the global digital signage industry, developing QL Player software applications for a broad variety of hardware platforms. Heading into #ISE2020, Navori is pleased to announce a new innovation for BrightSign digital signage media players that brings its flexible, feature-rich software to BrightSign customers worldwide.

Navori’s QL Player for BrightSign is designed for BrightSign’s 4K and HD digital signage media players, leveraging Navori’s proven in-house, proprietary software and operating system on a common SD card. The software is available for new BrightSign shipments or as a field upgrade for existing players from 2016 forward, bringing Navori innovations for player synchronization, dynamic data feeds, conditional triggering and more to digital signage networks everywhere.

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Australian Open Giant Sweatbands Installed by @JCDecauxAUS

January 21st, 2020

Tristan Cotterill

JCDecaux has thrown its support behind one of tennis’ biggest tournaments, the Australian Open, by installing giant sweatbands across several of its large-scale Melbourne Citylight signs.

In a tribute to the iconic Australian sporting event, the sweatband panels will be on-display in the lead-up and throughout the tournament at four locations in Melbourne, including two at Southern Cross Station, one at the busy corner of Flinders and Swanston streets, and one at Batman Avenue, close to the Open’s Melbourne Park hub.

The sweatbands, which are made of towelling material with the Australian Open logo embroidered on them, have been attached to Australian Open ads via custom clamping, designed to keep them in place for the entirety of the campaign and not obscure the panels. They have also been weather-proofed to ensure they stand up to Melbourne’s notorious “four seasons in one day” weather patterns.

Tennis Australia Chief Marketing and Insights Officer, Josie Brown, said: “The Australian Open is known globally as the ‘happy slam’ and we wanted to find a way to demonstrate our playful personality to everyone in the city of Melbourne. We hope this fun outdoor installation raises a smile and encourages people to get involved in the summer of tennis.”

JCDecaux Head of Creative Solutions, Ashley Taylor, told us “We really wanted to create something memorable for commuters, and something that would play directly into the personality of this great tournament. We’ve placed the panels in high foot traffic areas in Melbourne’s CBD to ensure they receive maximum exposure and we’re really encouraging sports fans to come and check them out – it’s a great photo opportunity.

“This is the first-time that JCDecaux has created something like this for the Australian Open and we are so excited to be involved with such an important event on the national sporting calendar.”

The panels will be on display until February 4.