Our December #AdTECH: #OOH Conferences

October 22nd, 2021

Russ Curry, Ministry of New Media

In what has been a difficult year for the advertising and the events industry we are pleased to be able to look back and see that we’ve been able to safely hold in-person AdTECH: OOH events in London (May), Toronto (October) and New York (October) and we have two more coming up to complete the year.

Early December will see events in Amsterdam and Sydney: –

  1. AdTECH: OOH – Europe, now in its third year will once again be a truly European affair. We have a fantastic speaker line up already assembled from all over continental Europe by Livedooh-Signkick’s Andy Hamblin who chairs our London and Amsterdam events. The conference is scheduled for December 1, 2021 and registration will be open shortly.
  2. Our AdTECH: OOH – Sydney conference which was due to take place in September is now firmly scheduled to happen December 7, 2021. Seedooh’s Joe Copley will once again chair this event and we will have the agenda up next week

In 2022 we will see new AdTECH: OOH events in Miami, Los Angeles and finally we hope to get our Singapore event off the ground in March 2022.

The AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Vengo Media Network Partners With TransitScreen

October 21st, 2021

Adrian J Cotterill, Editor-in-Chief

Vengo Media Network, one of the leading place-based marketing tech platform offering digital out of home advertising has announced its partnership with TransitScreen, a provider of real-time transit information via large format digital screens.

Multi-family real estate leader AvalonBay is the first to add Vengo’s content to its existing TransitScreen deployments in its communities and leverage the platform to further connect with its residents. Karen Hollinger, Senior Vice President, Strategic Initiatives at Avalon Bay, said “We have strong existing partnerships with both TransitScreen and Vengo. This integrated offering creates additional value for both our properties and residents.”

With people returning to work and school, either resuming or reimagining their routines, real-time transit information is once again crucial data. TransitScreen’s network is uniquely positioned to engage on-the-go residents and tenants across multi-family residential and commercial buildings in major markets. Its partnership leverages Vengo’s software to add targeted content, advertising, and information to TransitScreen’s involved and active audience in top markets across the US. The opt-in program enables real estate owners to create a new, passive, high margin revenue stream.

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Three Senior Execs Let Go At @BARCO

October 21st, 2021

Russ Curry, Ministry of New Media

Barco (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) has announced that it is redesigning its organizational structure.

We are told that previously Barco has worked with a matrix organizational structure consisting of geographic regions which handled sales, marketing and customer service functions and they in turn interacted with business units in the operational divisions. Under the revised organizational structure, regional sales will be folded into in the company’s business units together with product management, and research & development.

We understand that three senior execs have lost their jobs in the restructuring.

The company will hold a webinar on November 9, 2021 to introduce the (recently appointed) co-CEOs who will share their initial impressions and thoughts about how they plan to build for the future at Barco.

Geopath / OAAA #OOH Media Conference May 15-18, 2022

October 21st, 2021

Russ Curry, Ministry of New Media

The OAAA and Geopath who take turns each year to organise and lead their annual conference had to go virtual for the last two years but in 2022 we can now fully expect to see a big in-person event.

The Geopath/OAAA OOH Media Conference & Expo is schedule to take place May 15 – 18 at Marco Island, Florida.

Mixed-Use Development Upgrades Static Signage with LED

October 21st, 2021

Andrew Neale

SNA Displays manufactured and supplied an 8 mm pixel pitch LED display that welcomes shoppers and residents to the Mockingbird Station mixed-use complex. Mockingbird Station is located in North Dallas on the east side of the North Central Expressway, across from Southern Methodist University and the George W. Bush Presidential Center. In addition to hosting a DART station, the development offers shopping, dining, The Angelika movie theater, Hyena’s comedy club, and luxury apartments.

The EMPIRE™ Exterior LED screen was installed on the wall of a garage structure directly across from the property’s luxury apartments. It is used primarily for digital out-of-home (DOOH) advertising.

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Trailhead Media Buys Again

October 20th, 2021

Andrew Neale

Gran Media has announced the divestiture of a significant out-of-home advertising asset in Montgomery, Alabama to Trailhead Media.

The purchase adds to Trailhead Media’s growing list of holdings, which includes more than 3,000 faces across the Southeast. Drachman M&A Co. represented seller, Gran Media, in the transaction. Terms of the deal were not disclosed.

Trailhead Media CEO, Robert MacMillan, said “We are in a constant process of upgrading and expanding our assets, and this acquisition is a crucial purchase in a key Southeastern market. We want to help our clients solve problems and become better marketers, and this kind of quality addition to our portfolio is something we pursue with alacrity.”

Gran Media CEO, Bobby Bell, said divesting the Alabama asset was a matter of good timing for his company, we quote “For our overall business strategy, it made sense to complete this transaction with Trailhead Media. They know the Southeast, and our customers will be taken care of in the long run with Trailhead Media”.

Drachman M&A Co. CEO & Founder, Max Drachman, said “Smart companies understand that making the decision to sell at the right time is good business, for both them and their clients. We appreciate both parties having confidence in our firm to get the job done”.

Drachman M&A Co. is a boutique firm focused on Mergers and Acquisitions of Outdoor Advertising and Tower assets. They provide guidance and strategic advice from a position of total transparency and complete alignment with the goals of clients. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients.

#DSE2022 Sponsor and Exhibitor Opportunities Open

October 20th, 2021

Andrew Neale

Sponsor and Exhibitor Opportunities are now open for #DSE2022.

You can download the prospectus here.

#DSE2022 takes place March 22-24, 2022 at the Las Vegas Convention Center.

Airport Advertising Delivers Highest Perceived Value

October 20th, 2021

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA.

Click to see a one page PDF of the methodology

Jonathan Clough, Managing Director of ResearchBods, said “Our research shows that globally the Airport environment confers the highest perceived value and prestige of the other advertising channels in the study, underlining that being seen in a premium environment pays dividends for brands and that this effect has been maintained despite the global pandemic.”

The study shows that advertising at the Airport is seen by consumers to be more valuable and more prestigious than other advertising environments, conferring status and a belief that a product is more valuable, a price advantage that has continued despite the pandemic.

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The 2021 @SEGD Conference

October 20th, 2021

Andrew Neale

The 2021 SEGD Conference in Philadelphia is an opportunity to explore the current state and future of the art and practice of experiential design.

Design in the intersection of place and communication has undergone a dramatic transformation in the wake of the events of 2020. Trends have been radically accelerated as the function of public space, civic responsibility, and safety—in entertainment, education, healthcare, hospitality, retail and dining—shift to respond to the new restrictions wrought by the pandemic and social injustices. As we emerge from these events we have an expectation that the world has to change. While certain aspects of life will return to “normal,” other experiences will need to be redesigned to meet new behaviors, expectations and opportunities.

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Revolutionary Retail Experience Using @SNAdisplays

October 20th, 2021

Russ Curry, Ministry of New Media

OH–TENFOLD, a design firm that ‘builds brands through culture’ has launched a new, 1,800-square-foot experiential retail store called TENSPACE in Columbus’ Short North Arts District. Described as “a little bit art, a little bit media and a little bit retail” by Founder and CEO Rachel Friedman-Webb, the store features two high-end interior video screens from SNA Displays.

The core concept behind TENSPACE is flexible storefront infrastructure that provides online retail brands a two-month-long physical presence where they can tell their story through art/media shows, special events, and social content on the video screens.

The LED displays, located near the store’s windows to attract foot traffic, make up an important part of the flexible infrastructure, offering a creative canvas for tenants to showcase their brand identities. TENFOLD manages all creative content for its client brands, including digital content creation.

Rachel Friedman-Webb said “We are creating immersive, in-real-life experiences for online brands. SNA Displays had a great product with a very flexible interface. With tight timelines and supply chain issues being felt around the world, SNA felt confident they could deliver, and they did. The LED displays enable us to keep the content fresh and bolster TENSPACE’s capabilities as a media channel. They’re integral to the experience at TENSPACE, and we wouldn’t have been able to launch without them.”

In a recessed section of the store’s north wall is a 2.5 mm video wall from SNA Displays’ BOLD™ Interior line of LED display products. It measures 8’10” high by 8’6″ wide and provides more than 1.1 million pixels (1,080 x 1,040) of experiential content.

The second direct-view LED display, from SNA Displays’ BRILLIANT™ Interior product line, is ceiling-mounted on a pivot pole in the middle of the store. This “pivot wall” features a 1.9 mm pixel pitch and can rotate 90 degrees in either direction, allowing for more options in the store’s layout. It’s 5’11” high by 6’6″ wide (936 x 1,040). Combined, the displays have just over 2 million pixels.

Through a customized integration experience powered by Crestron, the new video displays can be controlled remotely via iPad and are also synched with the audio in the space.

Both LED displays were installed by audio-video integrator Digital Dreams.

Founded in 2014, TENFOLD® is a design firm that helps brands align their physical and virtual environments to their business strategy, connecting people to place in a meaningful way. TENFOLD® serves clients worldwide across corporate, retail, education, and healthcare markets.

It has been an eventful few weeks for SNA Displays, last week they walked away with two ‘Reggies’ at the DailyDOOH Gala Awards in New York, winning Best Corporate or Hospitality Install with their AT&T Discovery District installations and Best Original Digital Billboard for their Stylon Reflecting Pond Display.