Global Signs Ad Deal With Tyne and Wear Metro’s Nexus

August 21st, 2019

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment Group has signed a major advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.

The new agreement sees Global appointed as the exclusive outdoor advertising partner across Metro’s 60 stations – including four of the major city centre stations in Newcastle, Central, Monument, St James and Haymarket – which attract an annual footfall of over 36 million passengers.

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Reggie And The Team Are On Vacation

August 19th, 2019

Reggie DeLarge

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The nice people at DailyDOOH Towers are on vacation. We will still be posting the odd story (which you will probably be able to find by browsing above or below).

An email newsletter will only be going out if we have enough stories that we think warrant it (you never know).  Normal service will be resumed in September but only for a short while as we head down under for AdTECH: OOH – Sydney on September 5, 2019.

I (Reggie) will likely be tweeting from time to time.

Park Outdoor Grows Its Digital Billboard Footprint with @Daktronics

August 19th, 2019

Adrian J Cotterill, Editor-in-Chief

Passersby in Chemung County, New York, will notice a change in their daily commute. Park Outdoor Advertising installed two double-sided, 16-millimeter digital billboards from Daktronics along College Avenue and the intersection of East Water Street and Madison Avenue in Elmira, New York.

Kerry Leipold, vice president of the Fingers Lake division told us “The signs offer local businesses a flexible advertising medium that also runs community awareness content. The new signs’ advertising flexibility allows clients to run their messages from various locations every eight seconds, and at an affordable price. It’s a cost-effective way for clients to get their messages in front of potential customers.”

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Ocean’ New @Daktronics Screen in London’s Kensington Shopping and Commuter Hub

August 19th, 2019

Adrian J Cotterill, Editor-in-Chief

Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion, large format digital screen.

The landscape screen, which measures 5.5 metres wide by two metres high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual footfall of 12 million people. The Arcade is owned by Ashby Capital and is currently home to 16 retailers and office tenants.

The Screen@High Street Kensington joins Ocean’s national Grid network which includes 32 digital screens in London and eight other UK cities, giving advertisers access to more than 15 million people in handpicked locations.

Ocean chief marketing officer Richard Malton told us “This is a new premium DOOH location with upmarket audiences, long dwell times and a high proportion of people (56%) who say they are impulse buyers. The Screen@High Street Kensington is a new opportunity for brands who want to target affluent residents, commuters and shoppers in one of the UK’s most established, busy retail and commuter environments. The luxury goods market is booming in London and this screen connects luxury brands to the most attractive audience in London, just in time for Christmas.”

People living in Kensington and Chelsea are 5.9 times more likely to earn more than £100,000 per annum, with a high proportion of “city sophisticates” and “lavish lifestyles” living in the borough. They are 42% more likely to be heavy OOH advertising consumers and agree that large DOOH advertising on buildings grabs their attention (source: YouGov).

#InfoComm20 Call For Presentations

August 19th, 2019

Adrian J Cotterill, Editor-in-Chief

You’ve been in the AV industry and you’ve seen some things; You’ve worked on projects that have gone smoothly and other that haven’t. Guess what? All those lessons you’ve learned are valuable teaching opportunities that others in the AV field want to hear about. That’s why you should present at #InfoComm20.

Where do you start? It’s actually very simple. Pinpoint what you’ve learned and decide how you want to share it. Be sure to check out the suggested session topics.

Don’t wait too long! Submissions close on September 30. More information can be found here.

Why Build When You Can Buy, Why Buy When You Can Rent?

August 19th, 2019

Adrian J Cotterill, Editor-in-Chief

I’m fully aware of the need to continually innovate and shake up agendas at any of the Ministry of New Media events that I help organise – after all, conference organisers are only as good as their last event. When I am long gone, I want people to remember that I always strived to do an insanely great job with any conference the I helped with.

With our most recent conference series, namely our AdTECH: OOH Conference Series, we’re almost certainly helped by having a much younger chairman (than me), and typically someone with a more intimate knowledge of the subject matter as well. That chairman helps us choose topics and select speakers; Outfront Media’s Stephanie Gutnik chaired our last two events in Amsterdam and London, and will be chairing New York (October 17, 2019) (FYI, registration is open), Amsterdam (December 4, 2019) and Toronto (June, 2020) and we are also blessed with having Hivestack’s Matt Bushby chairing AdTECH: OOH – Sydney (September 11, 2019).

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What Are The Odds of a Great Day Out at Galway Races?

August 17th, 2019

Andrew Neale

Visitors to the world-renowned seven-day Galway Races Summer Festival, as well as racing fixtures into the autumn, are benefiting from live sporting action streamed throughout the main, extensive betting areas of the recently refurbished racecourse following the installation of a MediaStar IPTV solution.

The MediaStar system was specified and installed last year to coincide with the opening of the racetrack’s new Wilson Lynch Building, a replacement for the old Tote Betting Hall. Almost 90 display screens service a Ladbrokes betting shop, a new Champagne Bar, and other hospitality areas overlooking the popular course, entertaining up to 1400 visitors per day.

Outside broadcasting trucks feed live signals from multiple sources including Sky Sports Racing, terrestrial TV broadcasts and key betting channels through MediaStar 778 and 785 Encoders, which are a powerful and ultra-reliable solution for all the racecourse’s needs, and offer input flexibility so it is ideal for use in live events. These enable content to be distributed throughout the building.

Michael Moloney, General Manager at Galway Racecourse, said “We didn’t have a system like this prior to Cabletime, and it has worked very well for us. We have seen not only a significant turnover in betting, but in champagne sales as well.”

The MediaStar solution enables visitors to track every kind of sports fixture and the betting odds from within the building, from closed circuit racing at Galway through to football, motor racing and greyhound racing in other parts of Ireland. Ladbrokes own betting stations are displayed, as are independent Totes.

In addition, Cabletime has installed the MediaStar 780-SL digital media decoder, which provides support for digital signage, and is used primarily to help the racecourse keep visitors informed on non-race days and deliver eye-catching content and information for conferences and events.

“The digital signage solution and the IPTV system are controlled by our own team using the MediaStar Media Manager system control software, and we pre-set it to ensure it delivers what our visitors are looking for. They are here for a long time, particularly on race days, and we want to deliver content, live action and information smoothly and in an entertaining way. It works very well.”

The MediaStar range provides TV/AV and multimedia distribution and digital signage products primarily for medium to large enterprises, which require future-proof, stable and proven solutions for live TV, corporate communications, multicasts, audio, training and digital signage.

With over 30 years’ experience in developing hardware and software video delivery systems; Cabletime is a leading manufacturer of IPTV over IP and TV over Cat-5/UTPmultimedia delivery products for new and existing infrastructures. Providing solutions for live TV, corporate communications, multicasts, music TV, training and digital signage, Cabletime has over 3,000 installations worldwide and sells through partners in EMEA, USA, Asia, Japan, and Asia Pacific.

Its MediaStar range of products is suited to all types and sizes of companies and includes MediaStar Evolution for efficient delivery of video and multimedia over IP networks and MediaStar Compact and MediaStar Pro for the distribution and management of TV/AV delivery over Cat-5/UTP. The MediaStar system offers both off-LAN and IP delivery mechanisms and supports a variety of endpoints including plasma screens, monitors, televisions, touch screen controllers, and PC workstations.

The MediaStar range serves the retail, publishing, hospitality, sports, healthcare, educational, and government sectors, amongst others, and delivers robust versatility and scalability in a comprehensive hardware and software solution.

Cabletime is headquartered in Newbury, Berkshire and in Mount Arlington, New Jersey.

This Week’s #AVJobs

August 16th, 2019

Andrew Neale

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

  • SENIOR CHANNEL ACCOUNT MANAGER
    Job Type Permanent Full Time
    Location England – home based
    Area Bucks, England Birmingham, England Warwickshire, England Worcestershire, England Hertfordshire, UK Oxford, Oxford
    Sector Sales Sales – Audio Visual Sales – Channel – vendor Sales – Education Sales – External Account Manager Sales – Business Development Sales – Field Sales
    Salary £50000 – £55000 Per Annum Plus bonus, car allowance and great benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29915
  • AV CATEGORY MANAGER
    Job Type Permanent Full Time
    Location London & Home Counties
    Area Bucks, England Middlesex, England London North , England Hertfordshire, UK
    Sector Manager Manager – Marketing Manager – Product Marketing Marketing – Product Marketing – Manager
    Salary £50000 – £60000 Per Annum Extremely competitive salary incl. benefits
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29914
  • CORPORATE AV BDM
    Job Type Permanent Full Time
    Location London & Home Counties
    Area Berkshire, England Bucks, England Middlesex, England Surrey, England City of London, England London South East, England London South West, England
    Sector Sales Sales – Audio Visual Sales – Corporate Sales – Business Development Sales – Field Sales
    Salary £40000 – £45000 Per Annum £40k-£45k basic £70k OTE + car allowance
    Currency GBP
    Start Date ASAP
    Advertiser AV Jobs
    Job Ref AV29912

Craig Henderson Joins ‪@SenseInteract ‬

August 16th, 2019

Andrew Neale

Craig Henderson has joined Sensory Interactive as a Senior Growth Manager.

Working in Sensory Interactive’s business development team, we understand that he will work with current and potential clients to find ways to increase the value of their real estate assets by using technology to generate revenue and deliver engaging visitor experiences.

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Yasushi Kawasaki Joins INFiLED Japan

August 16th, 2019

Tristan Cotterill

INFiLED has announced that Yasushi Kawasaki has joined them as the new CEO of INFiLED Japan. He will be responsible for business development of INFiLED displays in the Japanese market.

For the past seven years Yasushi Kawasaki Has worked as General Manager in a trading company and has specialised in LED applications for two decades.

Michael Hao, CEO of INFiLED HQ told us “With an insight into customers’ needs in LED displays applications from broad experiences working with major LED producers, Yasushi is the best candidate for setting up business strategy in the new market. Combining his extensive knowledge to the market with the leading edge of INFiLED, Yasushi is undoubtedly capable of providing great support for opening up various market segments as we move to strengthen our local services around the globe.”

In his new role, Yasushi will oversee the development of the Japanese subsidiary with his in-depth operational experience of LED displays applications.