Atlas Launched by @TalonOOH

August 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform.

We are told that, as one of the biggest investors in digital, Talon has used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market.

Atlas, which progressed from concept to revenue generating in just seven months, handles a multitude of specialist OOH planning tasks. The platform allows advertisers to plan and optimise every campaign based on multiple factors including price, location, goal or time, offering greater flexibility, efficiency, transparency and effective campaigns as standard.

Read the rest of this entry »

Clear Channel Europe Launches RADAR

August 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Clear Channel Europe this week announced the European launch of RADAR, their proprietary mobile-data platform that makes planning, measuring and optimising outdoor advertising campaigns more effective.

RADAR uses anonymous mobile data to identify the behaviours of audience groups passing by the company’s bus shelters, billboards and street furniture, to enable brands to deliver the right message to the right audiences, at the right time and location. The data is anonymised and aggregated by a third party in each market.

The launch comes at a time when brands across the continent are returning to Out of Home to welcome audiences back to the streets. The technology will provide invaluable data to help brands understand how consumer behaviours have changed in the ‘new normal’ and build more nuanced and effective outdoor campaigns, to secure consumer engagement and spending power.

Read the rest of this entry »

#OOH Half Year Results From @OMA_Australia

August 11th, 2020

Tristan Cotterill

The Australian Out of Home industry today announced half year net media revenue results including the category breakdowns for 2020.

Total net media revenue was $289.1 million, down 35.4% from $447.3 million for the same period in 2019*. Change was noted across the following categories:

Category figures 2020^^:

·       Roadside Billboards (over and under 25 square metres) $129.7 million
·       Roadside Other (street furniture, bus/tram externals, small format) $78.0 million
·       Transport (including airports) $44.1 million
·       ^Retail, Lifestyle and Other $37.3 million

Category figures 2019*:

·       Roadside Billboards (over and under 25 square metres) $176.8 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$126.1 million

 

·       Transport (including airports) $82.6 million
·       ^Retail, Lifestyle and Other $61.8 million

Digital Out of Home (DOOH) revenue accounts for 55.7% of total net media revenue year-to-date, an increase over the recorded 54.0%* for the same period last year.

Note that the OMA Board has reviewed its reporting requirements and, given industry changes, will be reverting back to releasing category results quarterly.

The AdTECH: OOH – Sydney Conference will take place on Wednesday September 23, 2020.

The venue is the same as last year, HOYTS Broadway, Greek Street &, Bay Street, Broadway, Sydney, NSW 2007 Australia

The event is being chaired by Seedooh’s Joe Copley.

Registration is open here.

Outlook: @AdCouncil @YourOAAA Webinar

August 11th, 2020

Adrian J Cotterill, Editor-in-Chief

Today, OAAA members are invited to join Ad Council President and CEO Lisa Sherman in conversation with OAAA Anna Bager.

This will be a fascinating behind-the-scenes look at how the Ad Council produces its amazing public service campaigns and how the decades-long partnership with OAAA works.

You will also be able to hear how the Ad Council decides which social issues to tackle, how creative campaigns are produced and placed, and how the generosity and creativity of the OOH industry contributes to the greater social good.

It takes place Tuesday, August 11, 2020 at 12:00 PM in Eastern Time (US and Canada). More information can be found here.

Japan’s First ‘Outside-In’ Campaign is Live

August 10th, 2020

Tristan Cotterill

We hear that in Japan, since July 1, 2020 Intel has been running a programmatic campaign on LIVE BOARD screens called ‘See It All’.

It was purchased by Intel’s #IoT division in North America using the Hivestack DSP, which programmatically bids on RTB bid requests from LIVE BOARD screens in Japan.

Ichiro Jinnai, President & CEO of LIVE BOARD said “It’s a great example of true, cross-continent programmatic DOOH! And the campaign implements the ‘3As’ approach to DOOH, which is being championed here by Intel’s thought-leadership”.

It’s the first ever outside-in programmatic DOOH buy in Japan. The campaign is activating LIVE BOARD screens based on audience movement patterns of healthcare, retail and manufacturing decision makers. Business outcomes will be measured when the campaign ends and we understand that more will be revealed in September newsletter

ADDRESSABLE

This means that each screen can be programmatically activated when there is an audience in front of the screen.

ACCOUNTABLE

This means that the media holds itself responsible for ensuring the ad was delivered to the screen.

ATTRIBUTABLE

This means that a programmatic platform enables marketers to link or attribute business outcomes such as in-store visitation to DOOH ad exposure.

Boost Launched By @Wrapify

August 10th, 2020

Adrian J Cotterill, Editor-in-Chief

Wrapify has announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home ad placement into digital and physical retargeting with full attribution and measurement.

Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.

Read the rest of this entry »

Accor Launches Hotel Office Concept

August 8th, 2020

Adrian J Cotterill, Editor-in-Chief

Emphasising its Accor Allsafe cleanliness and prevention protocol (in partnership with Bureau Veritas, a world leader in testing, inspection and certification) and faced with continual low demand for hotel rooms, Accor, Europe’s largest hotel group has launched a Hotel Office concept allowing workers to make daytime bookings and use the rooms for work.

James Wheatcroft, VP Marketing Accor Northern Europe, said “With millions of people adapting to new ways of working we have been inspired to support this trend by offering a unique office experience, blending the need for quiet dedicated working spaces with all the convenience and amenities of a hotel. The Hotel Office is the home office only better, it ensures people can optimise their remote working experience, offering a professional workspace with room to relax in privacy.”

The offer is available at 250 hotels across the UK and a further 70 across Europe, with more expected to be added in Europe over the next few weeks.

Read the rest of this entry »

USD 5M Series A @KrispHQ Funding Round

August 7th, 2020

Adrian J Cotterill, Editor-in-Chief

Krisp’s smart noise suppression technology, which emerged from UC Berkeley’s Skydeck accelerator a few years ago has just raised USD 5M in a series A funding round.

Krisp applies a machine learning system to audio in real time that has been trained on what is and isn’t the human voice. What isn’t a voice gets carefully removed even during speech, and what remains sounds clearer. There’s a very small latency – they claim 15 milliseconds and there’s a modest computational overhead, meaning it can work on practically any sort of device.

Storm Ventures, Sierra Ventures, TechNexus and Hive Ventures all took part in the funding.

Michael Godin Joins @rpVisuals

August 7th, 2020

Adrian J Cotterill, Editor-in-Chief

Michael Godin has joined rp Visual Solutions in the role of Consultant Extension in the Northeast United States.

Michael will be the primary interface for the AV Consultant community and a resource to consultants designing architecturally integrated visual structures and optically engineered screens.

He is originally from Massachusetts where he has spent over 15 years in the A/V community, most recently with AdTech Systems, LLC.

JCDecaux Australia Brings Real Red Nose Day Heroes To Life

August 7th, 2020

Tristan Cotterill

JCDecaux has partnered with charity Red Nose Day to ask Australians to get silly for a serious cause, by wearing a red nose and taking part in the ‘Faces of Red Nose Day’. For the first time, JCDecaux will feature the real life heroes of Red Nose Day across its large format digital Out-of-Home network from August 7, 2020, with a countdown to Red Nose Day on Friday August 14, 2020.

Red Nose Australia General Manager Fundraising & Marketing, Amy Johnston, said “Red Nose Day on 14 August is our major fundraising event and we are delighted that JCDecaux will feature the real life heroes from our campaign developed by Upstride across its billboards to help raise awareness and donations. In Australia, nine children still die suddenly and unexpectedly every day. That’s more than 3,000 babies and young children every year – more than double the national road toll. People’s support on Red Nose Day helps save little lives, and to us that makes them a hero,”

Read the rest of this entry »