Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform.
We are told that, as one of the biggest investors in digital, Talon has used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market.
Atlas, which progressed from concept to revenue generating in just seven months, handles a multitude of specialist OOH planning tasks. The platform allows advertisers to plan and optimise every campaign based on multiple factors including price, location, goal or time, offering greater flexibility, efficiency, transparency and effective campaigns as standard.