We spent quite a bit of time in Athens last year at their (very own) Marketing Week sponsored Digital Signage event and were impressed then at the size and knowledge of their marketplace.
Digital Out of Home activity in Greece covers the likes of Carrefour, Shopping Malls and retail.
Digital Signage and Marketing Services (DSMS) is a Planar Coolsign partner and has several good sized networks including a fully outsourced retail network comprising 53 shops in Greece and Cyprus with the likes of Nine West, Haralas, All About Shoes, D&G and Ferragamo.
Mattel SA (the toy manufacturer) is also a customer.
The Avenue Mall is Greece’s first mall with any form of digital signage network installed. DSMS currently runs 12 portrait screens in the Mall (picture shown above of typical screen at top of escalator).
We saw this when we were there and we liked lots of things about the installation – the screens sensibly mounted on the floor with good line of eyesight visibility (a lesson many Mall operators could learn from a la the excellent way that Eye Corporation lay out their digital screens) and their use of portrait (rather than TV style landscape) screens.
Their mix of content looked very good also.