Frontrunner Technologies Joins MaRS

Tristan Cotterill

Frontrunner Technologies has been accepted to join the MaRS Discovery District, based in Toronto. One of the world’s largest urban innovation hubs, MaRS helps entrepreneurs launch and grow innovative companies that are building the future of Canada and beyond. It helps them through providing expert advice, market intelligence, and access to capital as well as to corporations, investors, mentors, university institutions and labs to test their concepts.

Nathan Elliott, FrontRunner’s co-founder and CEO told us “MaRS embraces the journey of entrepreneurs, from education and incubation to validation and marketplace. We are looking forward to the direction MaRS will help provide us in bringing our breakthrough ideas to worldwide market at scale. Being part of MaRS allows our team to surround ourselves with like-minded individuals and to meet with a diverse mix of tenants, including Facebook and PayPal to name only a few.” 

Roy Kao, managing director of MaRS Fintech said “We’re thrilled to welcome Frontrunner Technologies into the MaRS community and help them accelerate their growth and realize their full potential,” said They’re a promising Canadian company, with groundbreaking technology and big plans, that has the ability to help the retail industry prosper, and we can’t wait to work with them.”

FrontRunner, with its WindowFront™ Matrix, driven by proprietary apps and Firefly illumination technology which deploys vibrant digital content, initially launched two years ago to allow real estate owners to monetize their empty store fronts by allowing advertisers and agencies to place ad campaigns across individual or multiple windows through programmatic buys.

Saskatchewan-based Frontrunner also recently announced its expansion into retail. A member of the DPAA, FrontRunner is currently deploying campaigns in several stores and store fronts across the U.S. and Canada.

The company has agreements with many U.S. and Canadian major mall real estate owners, Its partners include Ayuda Media Systems, Admobilize and Loom.

MaRS Discovery District was founded in 2000 as a not-for-profit corporation. It supports over 1,200 ventures that created over 12,800 jobs in 2017. MaRS-supported ventures have cumulative revenues of over $3.16 billion since 2008 and have raised over $4.83 billion in capital.

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