Intersection Wins New Chicago Transit Authority Contract

Adrian J Cotterill, Editor-in-Chief

Intersection has been awarded a new five-year contract, with an option for a five-year extension, to sell static and digital advertising for the Chicago Transit Authority (CTA), the second largest transit system in the United States.

The agreement calls for Intersection to expand its suite of digital and static media products across the CTA’s rail, street-level, and bus advertising assets. Intersection will also enhance the CTA’s customer communications capabilities to deliver interactive amenities and real-time information to help improve the rider experience.

Partners since 2007, the CTA and Intersection have already deployed hundreds of platform screens and urban panels outside of station entrances across the system, creating one of the country’s largest digital display networks in transit. In 2018, the CTA became the launch partner of IxNConnect – Intersection’s proprietary software platform that enables transit agencies to manage their digital display networks and customer communications across the entire system. As part of this new contract, the CTA will see over 700 new digital screens installed system-wide, including a digital advertising presence at every station. These enhancements will help the CTA provide real-time updates and important alerts to even more customers.

All of these upgrades will come at no cost to the CTA or its riders because they are paid for by advertising revenues. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising. In all, Intersection will deploy and manage over 1,200 digital displays, including interactive touchscreen kiosks, large-format video walls, and other high-impact screens, as well as traditional static advertising products, including bus and train wraps, station dominations, and the iconic CTA headhouses across the third-largest media market in the country.

CTA President Dorval R. Carter, Jr. said “This is the latest step in our efforts to increase digital advertising revenues, while also creating new customer communication and information opportunities,” said “We are excited to move ahead as we expand our diverse group of outdoor digital information screens—some of which our customers are accustomed to, like train arrival times—while testing and expanding new features, like interactive touch screens.”

The CTA is a part of a rapidly growing network of cities, transit agencies, airports, and destinations leveraging Intersection’s industry-leading content and advertising solutions. Intersection’s media network extends across the top U.S. DMAs — New York, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas — in addition to other major markets such as Charlotte, Houston, Minneapolis, New Jersey, Pittsburgh, and Seattle. Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.

Intersection’s IxNConnect communications platform is being deployed throughout major transit systems, such as the Chicago Transit Authority (CTA), the Los Angeles County Metropolitan Transit Authority (LA Metro), the Southeastern Pennsylvania Transportation Authority (SEPTA), the Port Authority of NY & NJ (PATH), The Port Authority Transit Corporation (PATCO), and New Jersey Transit (NJT).

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