Adrian J Cotterill, Editor-in-Chief
Ride-sharing Ad-Based wannabee startup Halo Cars has been acquired by Lyft.
Lyft confirmed the deal but declined to share any details. It’s likely to be negligible, Whilst Halo Cars had raised a small pre-seed round, it was very small, operated only in a few US Cities and like all the businesses our there that let ride-hailing drivers earn money via ad displays mounted atop their cars, had failed to gain any attraction.
If anyone thinks that this will have a positive impact on Lyft shares, that have plunged more than 42% since its trading debut on March 29, 2019, then we suggest they think again.
See ‘Why Ride Share Advertising Services Won’t Work’ here.
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