New UK Business Consultancy @re_sauce_

Adrian J Cotterill, Editor-in-Chief

After a short leave of absence from the front line, three well known industry figures have joined forces to form a new Business Consultancy primarily focussed on Press, PR, Marketing and Sales for the Global Professional AV, IT & CE sectors.

The new business called Re-Sauce has been founded by Gordon Dutch (former shareholder/Exec VP & MD of Peerless-AV), Lee Baker (former Midwich Group Commercial Director) and Ian Sempers (former owner of Medium UK). Dutch takes on the role of CEO within the new business, Baker Chairman and Sempers Non-Exec and FD.

Gordon Dutch told us “Over the past year, our industry and the world has changed almost beyond recognition. The shows we all attended for years have either been cancelled or delayed. Meetings, networking events have currently all been replaced by some form of Virtual Launch, Zoom or Teams call and all AV, CE & IT businesses have had to review their business models, from fixed costs through to how they market and sell. This new business Re-Sauce, will have a solid focus on business consultancy, ‘digital’ marketing services, as well as the more traditional forms of press & PR.”

For more information on what Re-Sauce can do for you check out their website and corporate video or contact them directly at

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