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Hong Kong @VIOOH State of the Nation Report

Digital out of home marketplace VIOOH, today released results from its first ever State of the Nation report for Hong Kong. VIOOH’s report surveyed executives from media agencies and advertisers in Hong Kong during January 2021.

[1]In the Hong Kong market, digital OOH emerged as the second most popular media channel with 82% of respondents open to investing.

The main drivers of spend for programmatic OOH are flexibility, price, accurate targeting, and the ability to measure across digital channels.

Ben Lin, China CEO at VIOOH told us “Programmatic technology is opening up new possibilities in a traditional media channel. For marketers looking to maximise the value of their advertising budgets, the agility, flexibility and trigger-based decisioning intrinsic to programmatic OOH are crucial,” said “With 94% of executives looking to increase spend on programmatic OOH within the next 18 months, the future for programmatic OOH in Hong Kong is strong.”

You can find the full report here [2]. [3]

[3]Industry veteran Ron Graham, and Founder & Managing Director of Media On The Go Pte Ltd [4], a Singapore based consultancy for OOH media in the Asia Pacific region will be chairing AdTECH: OOH – Singapore [3] which takes place in-person at the Marina Bay Sands on Thursday September 9, 2021

Registration for AdTECH: OOH – Singapore is open and can be found here [3].