JCDecaux Australia this week announced the promotion of Oliver Newton to Chief Sales Officer. We are told that the promotion is part of a suite of initiatives to ensure that customer success is at the heart of JCDecaux, strengthening areas of the business to deliver unrivalled customer experience and drive positive business outcomes for brands.
Oliver Newton’s new role also recognises the breadth of customers that partner with JCDecaux, whilst JCDecaux continues to build long-term relationships with media agency partners it also wants to grow advertiser and direct advertiser relationships, as well as taking overall responsibility for the JCDecaux Nurture program aimed at providing support for Australian start-ups.
JCDecaux Chief Commercial Officer, Max Eburne, told us “Olly is a passionate and dedicated sales leader with a rare talent for identifying exactly what advertisers and agencies want. He has a proven capability in building strong, progressive and service-oriented sales teams that will continue JCDecaux’s success in realising the amazing opportunities that lie ahead of us.”
In his new role, he will lead the JCDecaux agency and direct sales teams across Sydney, Melbourne, Brisbane, Adelaide and Perth, responsible for driving deeper engagement with media agencies and advertising partners in an increasingly progressive and sophisticated Out-of-Home marketplace.
Oliver, who was previously General Manager of Sales, has more than 15 years’ experience in sales and joined JCDecaux UK in 2006 as Business Development Manager, before joining JCDecaux Australia in 2010.