Flowcode Partnership w/ @NASCAR Stewart-Haas Racing

Tristan Cotterill

Flowcode, self-proclaimed leaders in QR technology have announced a partnership with the title-winning NASCAR team, Stewart-Haas Racing to create the “world’s largest and sports’ fastest QR code activation” on a race car on behalf of Hunt Brothers Pizza.

Tim Armstrong, Founder and CEO of Flowcode told us “For the first time in NASCAR history, No. 4 Hunt Brothers Pizza Ford Mustang for Stewart-Haas Racing will introduce Flowcode technology to millions of live fans at home, online and at the track, empowering them to scan to win prizes including NASCAR tickets and custom merchandise. Scanning the Flowcode will put NASCAR fans in the winner’s circle at Richmond this weekend. Flowcode is excited to introduce and drive live mobile connections between Kevin Harvick, Stewart-Haas Racing, Hunt Brothers Pizza and fans across the country.”

Allegedly. scannable on TV and in the stadium, the innovative experience will feature a custom-branded, ultra-fast scanning, 27.5-inch Hunt Brothers Pizza Flowcode on the hood of #4 Kevin Harvick’s race car (shown above) during NASCAR Cup Series’ Toyota Owners 400 at Richmond Raceway.

As part of the interactive activation, the Flowcode is a ‘Scan to Win’ experience giving viewers both at home and in-stadium instant and direct access to win prizes. The grand prize is two tickets to a NASCAR Cup Series race of the winner’s choosing in 2021 or 2022. Other prizes include gift packs and swag bags featuring Stewart Haas-Racing and Hunt Brothers Pizza merchandise including t-shirts, hats, floor mats, racing flags and koozies.

Mike Verlander, Executive Vice President of Sales and Marketing, Stewart-Haas Racing said “We’re always looking for ways to drive innovation forward, and that includes the partnerships we forge with our sponsors. We have a longstanding relationship with Hunt Brothers Pizza and we can’t wait to showcase their fantastic brand and experience directly from the No. 4 Hunt Brothers Pizza Ford Mustang. Together, we’re connecting fans at home and at the track with Flowcode’s next-generation QR technology,” said . “We’re looking forward to seeing this collaboration take center stage Sunday at Richmond.”

Flowcode is the offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease. Privacy compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. Their companion product, Flowpage, organizes your digital footprint in one mobile-first landing page, creating a seamless experience to more deeply connect with audiences while tracking real-time analytics. Paired together, our tech allows consumers and creators to instantly connect the real world to the digital world instantly and magically.

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